Elliott Stoll Nancy Yoffe David Whelchel Janice Sinardi Maria Tilton Sherry Leybovich Andrea Campbell Roberta Schwartz

Transcription

1 End of Year 2013

2 Elliott Stoll Nancy Yoffe David Whelchel Janice Sinardi Maria Tilton Sherry Leybovich Andrea Campbell Roberta Schwartz Carol Zwerner Chris Cardona Jeremy Lee Rick Carlson Virginia DeDad

3 Agenda Financials Events Business Development Marketing Technology 2014

4 Financial Update

5 21% 35% 34% 29% Increase (Decrease) in Departures in 2013 (18%)

6 39% increase in # of Shooting Stars for 2014

7 There will be 4% fewer Rising Stars in 2014

8 There will be 32% more Super Stars in 2014

9 24% MORE 25 of the new Rock Stars were Super Stars, Rock Stars 25 were Rising Stars and in were New Stars

10 Looking Ahead. Based on purchases in 2013, Cruise bookings increased by 22% Insurance sales increased by 22% Other bookings increased by 57%

11 Looking Ahead. Based on purchases in 2013, the sales mix for departures in 2014 is expected to change from 20% 3% % 3% 2014 Cruise Travel Other Travel 77% Insurance 73%

12 Events

13 Look back at 2013 May Conference in NY October Convention in FLL 4- Regionals 2- SAS 5-FAM Trips

14 2014 Looking Ahead

15 2014 Convention NJ/Quantum Regionals (minimum 30 agents required) Committed to 8 cities Atlanta, Chicago, LA, Boston, DC, NY, Orlando, Houston, Possibly: Charlotte, Denver Boot camps - Ft. Lauderdale Twice in 2014

16 Regional/Boot Camp Meetings Regionals (10 Cities) 1 Day 9am-5pm 4 Vendor training sessions 2 hours of hands on computer training 1 hour HO/CP training Boot Camp- Ft. Lauderdale 2- DAYS 1- Full day hands on computer training 1- day vendor/cp HO training Tradeshow

17 Travel Shows LA Times- Jan Agents (1 more) NY Times- Feb 28- March 2 15 Agents (SOLD OUT) Boston Globe - Feb 7-9 Chicago Travel and Adventure- Jan Agents (1 More) Long Beach Travel and Adventure- Feb Agents (1 More) DC Travel and Adventure Feb Agents (SOLD OUT)

18 Fun Facts 5500 customers logged into MY TRIPS 2500 Downloaded the CP App 6100 Value Tracker notices went out CP Vacations booked 6x s more YOY Hawaii # Agents went on FAM trips this year with CP 234 Webinars/17K agents attended 55million PWP redeemed (30% UP)

19 Business Development

20 Diana Riel Director Business Development 25+ years of travel industry experience includes Call Center Manager for American Express Platinum Travel Service, and held sales, groups and management positions at Royal Caribbean, Celebrity Cruises and Hilton Hotels Corp. Ali Colombo Manager of Business Development 20 years experience including Royal Caribbean Reservations and Group Operations, and was a Cruise Planners Associate before joining the CP Home Office team. Gary Spadaccini, ACC Business Development Sales Manager 20+ years of experience including Group Sales Supervisor, Cruise Group Escort, Customer Service Rep, and even a Home Based Agent! An avid surfer who s traveled the world searching for the perfect wave!

21 Inbound Support Team Kathy Bardaji Business Development Specialist Travel School Graduate plus 40 years of industry experience as Travel Agency Manager - Cruise & Family Travel Specialist, Tour Sales, and Cruise Line Reservations. Laura Bowman Business Development Coach 30+ years industry experience. Specialized in large groups and incentives sales for luxury cruise line. BDM for Regent Seven Seas. Christine Quinn Business Development Coach 25+ years travel industry experience including Flight Attendant & trainer, extensive Cruise charter/incentive sales experience, co-owning an Incentive Travel Agency and onboard trainer for various cruise lines. Ashley O Ryan Business Development Specialist 4 years experience working as a Travel Agent as well as in groups and operations. Also worked at Norwegian Cruise Line as a personal vacation planner, in Outbound Sales. Business Development Coaches Beverly Brean Business Development Coach 15 years industry experience including Outbound Sales for Renaissance Cruises, BDM at Costa Cruises serving Home-based &store-front agencies, Sales Manager for Regent, and full-service Travel Agent. Brian Vitow Business Development Coach 8 years Industry experience working in Customer Service and Outbound Sales for Carnival Cruise Lines. Justin Roland Business Development Specialist Degree in Travel & Tourism Management plus 8 years experience including Training and Development at Royal Caribbean, and Cruise Sales onboard Celebrity Cruises ships and Azamara Journey. Mirna Plana Amex Program Coordinator 25+ years industry experience including American Express Platinum Travel, Celebrity Cruises, Norwegian Cruise Line and Hilton Hotels.

22 NEW: Transition Coach Regional Breakout

23 Business Development

24 Marketing

25 Record: 138k ordered +More pages

26

27 EXAMPLE Multi-Supplier, Luxury Mailing Previous Luxury Purchases Over XX Months from last sailing Purchased last trip around this time Previous high-end categories purchased Maybe specific to supplier, or not Previous high-end spend on a land tour Previous exotic destination or 10+ Nights Plus age-range And, NOT currently BOOKED

28 Smart Select The different full sails lists will appear in erez

29 Smart Select Agents can manage who is in the list and who should be removed.

30 Smart Select Clients can be added to the list manually

31 More Targeted Marketing Another NEW feature

32

33 Supplier A More Targeted Marketing Pre-Paid Gratuity Reduced Deposit PLUS Another NEW feature

34 MORE Secret Sales??

35 erez: mart elect TM

36 Royal Caribbean/NCL or Carnival - Younger couples/friends, maybe Summer/Spring Break Better define your Crystal, Regent, Silversea Longer Itineraries, higher categories clients/prospects Luxury CRY, RSSC, YOS, SIL Premium/Mass+ OCE, CEL, PCL, HAL RCI-Balc+, NCL-Suites+ CEL, PCL, HAL Culinary Groups, Arts/Museums, Balcony MSC, COS Balcony, Europe, So. America Family RCI, CCL, NCL Better the effectiveness of your marketing efforts Maximize your marketing dollars

37 Monthly enewsletter

38 Automated/Scripted Selling tool: Cruise Just booked- Thanking them for their What If? business and asking them for referral. If you have other friends/family who want to join you - $25-$50 SBC Final Payment notice Don t forget Pre-Post hotel Insurance Shore Ex 45 days prior My trips Cruise Planners APP Automatic ecards Cruise just booked Cruise Final payment Cruise Pre-Register Pre-register Cruise 30 Departsdays prior Bon Voyage 10 days prior Cruise Returns- Are you ready Welcome to sail? Home Things to know before you go 2 days prior BonVoyage message Don t forget passport etc Book Onboard for extra savings Welcome Home Booked onboard? If not, savings may still apply call me.

39 Technology

40 Released in Builder Cruise Watcher Tagging Amex Cards Air Legs Cruise Sheet Option Booking Cruise Sheet Redesign Value Tracker Upgrades Ship Schedules Port Schedules Homeports econnect Cruise Updates Invoice Enhancements ShoreTrips Integration New Find a Cruise Website Themes Website Peel Ads Travel Deal Enhancements Event Registration Tools Itinerary Revisions Mail System Upgrades Group Enhancements (e.g. Amex, etc) CP Mobile App My Trips Insurance Purchase Amazing! Over 20 Major Enhancements

41 Coming in 2014 Cruise Tours Support in econnecttm Cruise Line Air Support in econnecttm CP HubTM Sales Prospecting Tool NEW Mobile ereztm Pricing/Commissions Matrix Cruise Certificates ereztm Attachment Support Custom ecard Scenes Mobile-friendly Websites Custom Opt-in Enhancements Vacation Wizard CP Vacations Upgrades Smart SelectTM Smart Select ProTM Component Tagging w/promotional Code Can t Wait! 15 Major Enhancements

42 Snapshot An overview of the franchise including all key reference points

43 Snapshot Shows us the exact usage of the different tools that we have

44 Snapshot A complete breakdown of the financials for a given franchise. Same info as reports screen.

45 Snapshot Shows which marketing programs the franchise is enrolled in and the effectiveness of their weekly travel deals for their customers.

46 Snapshot Gives us details on which CPU Test s the franchise has completed as well as the participation level of the franchise on the webinar s we host.

47 Snapshot The analysis shows us a breakdown of sales by type (e.g. cruise, tour, etc) and vendor (e.g. cruise line, tour operator). We also can see the uptake of Allianz insurance including the penetration percentage.

48 Snapshot Each time a call is made (inbound or outbound) to business development we keep track for our records.

49 Snapshot Our team routinely adds comments or notes to the franchise profiles so that we can assist each franchise better when we speak.

50

51

52

53

54