ms Nieuw Amsterdam seven-night Western Caribbean, sailing December 1st, round-trip Ft. Lauderdale inclusive of all NDA s and taxes

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1 Good afternoon! I m pleased to announce 2 new FAM opportunities! Please see attached Information and Applications for our next two FAM cruises, Caribbean cruise on our newest ship the ms Nieuw Amsterdam December 1 or a Pacific Coast cruise onboard the ms Westerdam on Sept. 29! ms Nieuw Amsterdam seven-night Western Caribbean, sailing December 1 st, round-trip Ft. Lauderdale Ports of call in Half Moon Cay, Georgetown Grand Cayman, Cozumel and Key West (see video clip below about our very own, highly-rated private island Half Moon Cay!) Two days at sea / two half-day training sessions One Pinnacle Grill dinner Welcome aboard cocktail party Ocean View non-obstructed USD $479ppdo Verandah USD $649ppdo Both rates are inclusive of all NDA s and taxes Hosted by BDM s John Leake and Michelle Sutter, along with René Spatz, Manager, Sales Promotion ms Westerdam six-night Pacific coastal, sailing September 29 th from Vancouver to San Diego Ports of call in Astoria, OR; Los Angeles (Long Beach) and Avalon (Catalina Island), CA Two days at sea / two half-day training sessions Welcome aboard cocktail party One Pinnacle Grill dinner All VERANDAH staterooms Cost: USD $349ppdo, inclusive of all NDA s and taxes Hosted by René Spatz and Dave Fields, Holland America Line Sales Promotion

2 We have a total of 50 cabins on each sailing (25 ocean view, 25 verandah on NA 12/1). Open to qualified travel agents only no non-agent spouses or guests. Thank you, Presented by Make your next voyage an incredible value with new Explore 4 offers. Learn More

3 2013 Fall Signature of Excellence Pacific Coastal FAM Cruise ms Westerdam, Sept. 29 Oct. 5, 2013 USD $349 ppdo Verandah Stateroom Price includes: Accommodations onboard ms Westerdam, meals and entertainment onboard, non-discountable amounts (NDA s) and all taxes. Price does NOT include the daily Hotel Service Charge of $11.50 per person per day, optional shore excursions, activities or services such as onboard laundry / dry cleaning, medical, barber and beauty shop services, soft drinks or alcoholic beverages, unless specifically noted. Price does not include airfare to/from your home city. Join the Holland America Line Business Development Team for a fun and information-packed Pacific coastal sailing from cosmopolitan Vancouver, BC to sunny San Diego, CA with ports of call in historic Astoria, OR, Los Angeles and Avalon, CA. This six-night cruise will include training sessions aimed at helping you and your agency increase your Holland America Line sales and pre/post cruise options, as well as time to see and experience ms Westerdam and the ports of call. DAY DATE CRUISE / PORT ARRV DEPART 0 29 SEP Vancouver, BC 4:45PM 1 30 OCT Astoria, OR 12:00N 8:00PM 2 01 OCT At Sea 3 02 OCT At Sea 4 03 OCT Los Angeles, CA 8:00AM 11:00PM 5 04 OCT Avalon, (Catalina Island), CA 8:00AM 6:00PM 6 05 OCT San Diego, CA 7:00AM SPACE IS LIMITED AND WILL FILL FAST SUBMIT YOUR FAM APPLICATION TODAY!

4 2013 Fall Signature of Excellence Pacific Coastal FAM Cruise Dave Fields FAX (206) USD $349 ppdo Verandah Stateroom Agent Name: Agency: Date of Birth: Country of Citizenship: Passport: U.S. CANADA # Date issued Date of expiry Agency Street Address: IATA or CLIA # City: State / Province: ZIP / Postal Code: Agency Phone: Agency Fax: Are you a HAL Academy graduate? YES NO Your HAL Sales Representative: Your Position: Owner Manager Cruise Specialist Payment: VISA MC DISC AMEX Card #: Expiry: Home Phone (If personal CC): PRINT Cardholder Name For Roommate purposes: Age: Under Name of Requested Roommate: Please note that while we make every attempt to match you with a roommate with the same preferences, the above is request only. Signature: Date: TERMS & CONDITIONS PLEASE READ BEFORE SIGNING Price in U.S. dollars. Available ONLY to certified IATAN, ACTA or CLIA full time travel agents who have confirmed a minimum of 4 bookings with Holland America Line in the last year to date, and are approved to participate by your HAL Business Development Team. Applications not accepted without full payment. No refunds within 14 days of FAM departure date. I HAVE READ AND AGREE TO THE TERMS ON THIS APPLICATION: 1) Copy of IATAN / ACTA / CLIA list and letter from agency owner or manager with permission to attend is required. 2) Complete personal or company credit card info. must accompany application Third party / company credit cards require additional authorization. 3) Limited to agents only no guests or spouses unless both are actively employed as full-time travel agents. 4) Business and Resort Casual attire only description of the required FAM dress code will be included with your confirmation letter.

5 Western Caribbean FAM Cruise ms Nieuw Amsterdam, December 1-8, 2013 USD $479 ppdo Ocean View / $649 ppdo Verandah Price includes: Accommodations onboard ms Nieuw Amsterdam, meals and entertainment onboard, non-discountable amounts (NDA s) and all taxes. DAY DATE CRUISE / PORT ARRV DEPART 0 01 DEC FT. LAUDERDALE, FL 4:00PM 1 02 DEC Half Moon Cay, Bahamas 8:00AM 4:00PM 2 03 DEC At Sea 3 04 DEC Georgetown, Cayman Islands 8:00AM 4:00PM 4 05 DEC Cozumel, Mexico 10:00AM 11:00PM 5 06 DEC At Sea 6 07 DEC Key West, FL 9:00AM 6:00PM 7 08 DEC FT. LAUDERDALE, FL 7:00AM Join the Holland America Line Business Development Team for a fun and information-packed sailing to the Western Caribbean with ports of call at our exclusive award-winning Half Moon Cay, Georgetown, Cozumel and Key West! This seven night cruise will include training sessions aimed at helping you and your agency increase Holland America Line sales, as well as time to see and experience ms Nieuw Amsterdam and the ports of call. SPACE IS LIMITED AND WILL FILL FAST SUBMIT YOUR FAM APPLICATION TODAY!

6 Western Caribbean FAM Cruise ms Nieuw Amsterdam, December 1-8, 2013 Alexi Hays FAX (206) USD $479 ppdo Ocean View / $649 ppdo Verandah Price includes: Accommodations onboard ms Nieuw Amsterdam, meals and entertainment onboard, non-discountable amounts (NDA s) and all taxes. Price does NOT include the daily Hotel Service Charge of $11.50 per person per day, optional shore excursions, activities or services such as onboard laundry / dry cleaning, medical, barber and beauty shop services, soft drinks or alcoholic beverages, unless specifically noted. Price does not include transfers or airfare from/to your home city. Agent Name: Agency: Agency Street Address: IATA or CLIA # City: State / Province: ZIP / Postal Code: Agency Phone: Agency Fax: Are you a HAL Academy graduate? YES NO Your HAL Sales Representative: Your Position: Owner Manager Cruise Specialist Payment: VISA MC DISC AMEX Card #: Expiry: Home Phone (If personal CC): PRINT Cardholder Name Shipboard accommodations: Ocean View $479 ppdo Verandah $649 ppdo Staterooms are limited, subject to availability and confirmed on a first-come, first-served basis For Roommate purposes: Age: Under Name of Requested Roommate: Please note that while we make every attempt to match you with a roommate with the same preferences, the above is request only. Signature: Date: TERMS & CONDITIONS PLEASE READ BEFORE SIGNING Price in U.S. dollars. Available ONLY to certified IATAN, ACTA or CLIA full time travel agents who have confirmed a minimum of 4 bookings with Holland America Line in the last year to date, and are approved to participate by your HAL Business Development Team. Applications not accepted without full payment. No refunds within 14 days of FAM departure date. I HAVE READ AND AGREE TO THE TERMS ON THIS APPLICATION: 1) Copy of IATAN / ACTA / CLIA list and letter from agency owner or manager with permission to attend is required. 2) Complete personal or company credit card info. must accompany application Third party / company credit cards require additional authorization. 3) Limited to agents only no guests or spouses unless both are actively employed as full-time travel agents. 4) Business and Resort Casual attire only description of the required FAM dress code will be included with your confirmation letter.