WORKING WITH U.S. TRAVEL AGENTS! #ATWS2015!

Transcription

1 WORKING WITH U.S. TRAVEL AGENTS #ATWS2015

2 WORKING WITH U.S. TRAVEL AGENTS AGENDA: Perry Lungmus Overview of US Travel & Agency Landscape Panel Discussion Q&A Travel Leaders #ATWS2015

3 Working with U.S Travel Agents Sarah Nelson-Wandrey Amit Sankhala Sarah Postler Stevie Christie A World of Travel Encounters Asia Tourism Australia The Wilderness Collective #ATWS2015

4 THE U.S. TRAVEL MARKET IPK International World Travel Monitor 2014 IPK International World Travel Monitor 2014 #ATWS2015

5 THE U.S. TRAVEL MARKET IPK International World Travel Monitor 2014 Approximately 13 million unique, overseas leisure travelers annually* *Excluding business travelers and VFR #ATWS2015

6 TOP U.S. LEISURE DESTINATIONS* IPK International World Travel Monitor % 35% 19% 9% 1. Europe 2. Caribbean 3. Asia 4. South America *Excluding business travelers and VFR #ATWS2015

7 U.S. TRAVEL AGENCY PROFILE 1. Largely unregulated compared to retailers in other countries No state or national license No certification standards or oversight Few supplier requirements, if any 2. Independently-owned, often family operated 3. Widely variable in size: $1M to $1B #ATWS2015

8 U.S. TRAVEL AGENCY PROFILE 4. Trend toward consolidation 5. Mix of both corporate and leisure business 6. Have a portfolio of preferred suppliers 7. Expect 10%+ commissions, operate on single-digit margins 8. Most affiliated with consortia, co-op or franchise group #ATWS2015

9 WORKING WITH U.S. TRAVEL AGENTS IPK International World Travel Monitor 2014 Agency Locations 1980 s = 46,000 Agency Locations 1990 s = 34,000 Agency Locations 2015 = 13,000 Airline Reporting Corporation (ARC) #ATWS2015

10 WORKING WITH U.S. TRAVEL AGENTS IPK International World Travel Monitor 2014 #ATWS2015

11 WORKING WITH U.S. TRAVEL AGENTS US Travel Agents account for 30% of the US Travel Market, selling approximately $100B. PhoCusWright 2014 In % of US travelers used a traditional travel agent, compared to 12% in Portrait of American Travelers MMGY Global 41% of 8,300 travelers that did NOT use a travel agent signaled that they would be open to using a travel agent. #ATWS2015 The Value of Travel Agents 2014 MMGY Global

12 #ATWS2015

13 WORKING WITH U.S. TRAVEL AGENTS Agent Specialization #ATWS2015

14 WORKING WITH U.S. TRAVEL AGENTS Agent specialization helps provide clarity to the potential client. The focus could be on a geographical area (city, country, region), a category of travel (family travel, small ship cruises, honeymoons) or a specific activity (golf, skiing, kayaking, cycling). #ATWS2015

15 WORKING WITH U.S. TRAVEL AGENTS IPK International World Travel Monitor 2014 #ATWS2015

16 WORKING WITH U.S. TRAVEL AGENTS IPK International World Travel Monitor 2014 #ATWS2015

17 WORKING WITH U.S. TRAVEL AGENTS IPK International World Travel Monitor 2014 #ATWS2015

18 SPECIALIZATION IPK International World Travel Monitor 2014 About 74% of respondents to this year's Consumer Trends survey who used an agent in the past 12 months said they believed that the agent who booked their trip was a Specialist. Travel Weekly Consumer Trends Survey 2014 #ATWS2015

19 IPK International World Travel Monitor 2014

20 WORKING WITH U.S. TRAVEL AGENTS IPK International World Travel Monitor 2014 #ATWS2015

21 WORKING WITH U.S. TRAVEL AGENTS IPK International World Travel Monitor 2014 #ATWS2015

22 WORKING WITH U.S. TRAVEL AGENTS IPK International World Travel Monitor 2014 #ATWS2015

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24 Working with U.S Travel Agents Sarah Nelson-Wandrey Amit Sankhala Sarah Postler Stevie Christie A World of Travel Encounters Asia Tourism Australia The Wilderness Collective #ATWS2015

25 WORKING WITH U.S. TRAVEL AGENTS #ATWS2015

26 Working with U.S Travel Agents Sarah Nelson-Wandrey Amit Sankhala Sarah Postler Stevie Christie A World of Travel Encounters Asia Tourism Australia The Wilderness Collective #ATWS2015

27 WORKING WITH U.S. TRAVEL AGENTS Wilderness Scotland Video #ATWS2015

28 Working with U.S Travel Agents Sarah Nelson-Wandrey Amit Sankhala Sarah Postler Stevie Christie A World of Travel Encounters Asia Tourism Australia The Wilderness Collective #ATWS2015

29 WORKING WITH U.S. TRAVEL AGENTS Questions? #ATWS2015

30 Perry Lungmus Travel Leaders