PANEL 5 Sustainable Finance and Investment in Tourism
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1 PANEL 5 Sustainable Finance and Investment in Tourism Sandra de Puig NECSTouR - The Network of European Regions for Sustainable and Competitive Tourism - The Present and the Future of Sustainable and Responsible Tourism Conference Zagreb, 25/04/2017
2 VISION Build up a Touristic Europe based on S&C Tourism GOALS Positioning NECSTouR model of Sustainable & Competitive Tourism Raise the profile of Tourism in the EU agenda Reinforce the role of Regions in the EU Tourism Policy Mainstream of EU Funds for Tourism
3 Most Relevant Financial Instruments for Tourism in EU In addition: EFSI Source: Guide on EU funding for the tourism sector ( ) (version 3, April 2016) European Commission DG GROWTH
4 Regional Tourism initiatives to boost European Economy and Jobs: Research & Innovation/support to small businesses/digital technologies Attracting Invesment all year Internationalisation of SMEs Innovation: process, products, digital, EE, RE Inclusion: Tourism for All - accessibility Research, Monitoring Evaluating Tourism = Horizontal MEAN Skills, Competence s, Capacity Building, REGIONAL OPERATIONAL PROGRAMMES Exchange good practices for Thematic and cross sectorial approach Understanding, awareness raising, mobilising, inspiring, influencing
5 NECSTouR Regional Good Practices on Financing Sustainable Tourism
6 General Plan for Sustainable Tourism of Andalusia Horizon 2020 co-financed by ERDF & EARDF Andalusian Tourism in S3: Priority 4. Strengthening Andalucía as a tourism destination, culture and leisure. Innovative products; accessibility; CCI; Synergies other priorities Aim Who Consolidate sustainability and competitiveness of tourism in Andalusia as a strategic sector of the regional economy for job creation and economic development Tourism & Sport Regional Ministry, Tourism Enterprises, Tourism Professionals and Local Entities How Business support Revitalisation of Andalusian Tourism Sector Andalucia Tourism destination of excellence Promote innovation and tourism competitiveness Targets Get a competitive tourism industry that generates sustainable income and employment while increasing our tourist demand
7 VisitScotland s Internationalisation Programme Aug 2015 Dec 2018 ERDF grant Scottish Visitor Economy in S3 Aim Support Scottish SMEs attracting more visitors & income from overseas markets Who VisitScoltand in partnership with Scottish Development International, Highlands and Islands Enterprise and Scottish Enterprise Tourism SMEs at the core: DMOs How Industry support: Capacity increase, capability and ambition to internationalise. New consumer marketing and digital channels. Travel trade engagement and international events: More extensive, accessible and receptive international consumer base for SMEs to engage with. Targets 450 new SMEs in visitscotland.com web listing 260 unique SMEs taking part in VisitScolatnd expo, Golf, International and Business Events and trade mission Is transversal: Creative industries Energy Food and Drink Life &Sciences
8 ERDF: Sustainable equipment; Invatur; support tourism SMES digitalisation, reduce seasonlaity ESF: LLL training programmes to tourism workforce, turning youngsters unemployed to tourism professionals ERDF: Tourism research & innovation: innovation services voucher Internationalisation of Micro and SMEs through destination of excellence cluster Financial instruments for SMEs working on sustainable destinations: NECSTouR Model Product development in synergy with culture, sports, creative industries ERDF: Support employment and to promote destinations; Digitalisation of tourism information EARDF: Attract new investments; Complete revision of hiking trails network and signing ERDF: Growth for business: Tourism business support; caron management and energy efficinency EARDF: Employment through food & drink including rural tourism accommodation EMFF: Supporting coastal communities, tourism, and economic development
9 NECSTouR Recommendations for Sustainable EU funding on Tourism Under the Regional Perspective, EU s rules should ensure: 1. More Visibility and Accessibility 2. Change of mind-set: The visitor economy as driver to competitiveness 3. Avoid complexity and enable flexibility 4. A more accountable approach: Sound figures illustrating the impact 5. Complementarity of EFSI and between programmes 6. A Bottom up approach: Projects supporting market needs 7. More Communication: More exchange of good practices is needed!
10 More info: Sandra de Puig
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