ELECTRIC FESTIVAL 2013

Transcription

1 EF01

2 ELECTRIC FESTIVAL 2013 Aruba will host the first electronic music conference and events platform in the Latin American and Caribbean region the Electric Festival. EF will launch during a three day event in September The first edition of EF will be held in the summer of EF is to become a global and annual music, arts and lifestyle playground welcoming all electronic music lovers and artists to the beautiful island and beaches of Aruba. EF will showcase exhibitions, events, workshops, conferences and parties.

3 Being a Dutch island, Aruba benefits strongly from the synergies and ties with the EDM industry in the Netherlands. Aruba is a contender to become one of the leading EDM destinations in the Latin American and Caribbean region. In June 2012, Aruba resident and Forbes World s Greatest DJs listed DJ and music producer Chuckie celebrated his birthday in Aruba in what became an event with thousands of guests, drawing a varied array of international stars including the likes of Akon, Jasmine Villegas, Robin van Persie and Dirk Kuyt. This event confirmed that Aruba is well on the way to becoming a prominent EDM destination in the region.

4 why aruba? one happy island Located 15 miles north of Venezuela in the warm waters of the southern Caribbean, Aruba is home to beautiful white-sand beaches, 82-degree days, and some of the warmest people in the world. Our island is 19.6 miles long and 6 miles across, with a total area of 70 square miles. We re located just below the hurricane belt, and unlike many islands in the Caribbean, our climate is dry, so we rarely have a rainy day. On the south and west coasts of Aruba, you ll find Oranjestad, our capital city, and miles of beaches that have been named some of the best in the world.

5 Here, you ll find most of the hotels and all-inclusive resorts in Aruba and Queen Beatrix International Airport. In the interior of the island, you ll find Arikok National Park, a desert like preserve with a variety of wildlife, cacti and dramatic rock formations. You ll also find some of Aruba s most striking views, as the ocean crashes against the rugged shoreline below. On the northeast coast, along the windward shore, you ll see our island s unofficial mascots, the fofoti trees. The constant trade winds have permanently sculpted them into graceful, southwesterly bending forms.

6 Play foundation Play Foundation is an Aruban foundation that has been created with the purpose of bringing the youth closer to their love of music and creative arts. Play Foundation will reach its goal by giving back to the community and the world. Play Foundation will be founded on sustainability, making real change possible. Play Foundation s first big music event - Solarbeats - will take place during EF. During Solarbeats, Play Foundation will present a very special gift of sustainable energy, namely solar panels, to the first school in Aruba. This mission is to have all 84 schools in Aruba be powered by solar panels by Play Foundation will continue to organize events, also with other stakeholders, to raise funds for Solarbeats.

7 mission Establish a global, annual, music conference that is a prime experience for all lovers of electronic music. - Become globally recognized as conference center for Artists, Music, Creative Arts and Culinary Arts. - Attract high-income stay-over visitors and create economic opportunities for divisional businesses. - Gain exponential media value and international recognition by associating major international artists and top brands during the festival.

8 Organization & Partners ELECTRIC FESTIVAL Leading organization of conference events in the Caribbean. Supported by local hosting partners GM Affairs Caribbean and Bang! / Ilovemuzika. ARUBA TOURISM AUTHORITY The Destination Marketing Organization that positions the brand Aruba as a premier tourism destination, through an integrated marketing approach including events. Electric Festival is one of the notable events for ATA in DIRTY DUTCH / ID&T Assisting partner in event production and concept development. Organizer of the biggest event during Electric Festival. AMSTERDAM DANCE EVENT World leading electronic music conference and biggest club festival for global electronic sub-genres.

9 EVENPRO Evenpro is the leading promoter and organzier of events and concerts in Latin America. RENAISSANCE ARUBA RESORT & CASINO Renaissance Aruba Resort & Casino is the ideal island gateway. Situated in the heart of the city, vacationers can select from two distinct Oranjestad hotels boasting tropical elecance and an abdundance of recreation. PACHA NEW YORK Pacha New York has become the premier club venue in New York, and rated one of the foremost nightlife destinations in the world. GM AFFAIRS CARIBBEAN Assisting partner in international event production and hospitality consultant. ILOVEMUZIKA Leading local organizer and producer of events in the region.

10 Program september 6 september 7 september 8 SOLARBEATS 4 pm - 7pm Main Stage Nikki Beach PRIVATE PRESS EVENT 8 pm - 10 pm Renaissance Beach CELEBRATE LIVE 9 pm - 2 am Main Stage Nikki Beach POOL & PRIVATE ISLAND PARTY 12pm - 6pm Renaissance Pool & Private Island PRE-PARTY DIRTY DUTCH 6 pm - 11pm The Village EF01 VIP DINNER 8 pm - 10pm Papillon THE SUNDAY BRUNCH from 2 pm Taste of Belgium hosted by Chuckie PACHA CLOSING PARTY 5 pm - 11 pm Nikki Beach DIRTY DUTCH 9 pm - 2am Main Stage Nikki Beach AFTER SESSIONS 12 pm - 6 am Old Mill

11 Brand identification Logo Archive Font TradeGothic REGULAR ROMAN BOLD ABDEFGHIJKLMNOPQRSTU- VWXYZ ABCDEFGHIJKLMNOPQRSTU- VWXYZabcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU- VWXYZabcdefghijklmnopqrstuvwxyz CMYK Gradient 1 C: 0% M: 0% Y: 0% K: 100% Gradient 2 C: 0% M: 48% Y: 88% K: 0%

12 electric festival For sponsoring and partnerships please contact /Electric_fest /ElectricFestival /ElectricFestival /ElectricFestivalTV