91 st Annual Conference. May 4-6, Canadian Meat Council s
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1 Canadian Meat Council s 91 st Annual Conference May 4-6, 2011 Halifax Marriott Harbourfront Hotel 1919 Upper Water Street Halifax, Nova Scotia B3J 3J5
2 Conference Information BADGES A name badge is required for admittance to conference sessions and meals. White badge: Full conference registration. Includes admission to all breakout sessions on Thursday (Sales & Marketing, Operations, Technical Symposium); general sessions on Friday; and all meals (Wednesday: Maritime Meat & Greet & Product Tasting Reception, Thursday: Luncheon, Wine & Cheese, Banquet, Friday: Breakfast and Luncheon). Blue badge: Maritime Meat & Greet & Product Tasting Reception or Banquet registration. Includes admission to either the Maritime Meat & Greet & Product Tasting Reception or the Thursday banquet, as indicated on badge. Yellow badge: Partners Program registration. Includes admission to the social functions planned for the Partners on Thursday and Friday; and all meals (Wednesday: Maritime Meat & Greet & Product Tasting Reception, Thursday: Partners Breakfast and Lunch and Banquet, Friday: Breakfast and Luncheon). EVALUATION FORMS Participants are encouraged to submit their evaluation forms to a Canadian Meat Council staff member by Friday, May 6 at noon to be eligible for the grand prize. PRESENTATIONS Conference presentations will be available on the Canadian Meat Council website following the Annual Conference ( cvc.com). CONFERENCE PLANNING COMMITTEE Members of the 2011 Conference Planning Committee: David Hamill, Chair (Winpak Ltd.) Brian Sullivan, Technical Symposium Chair (Canadian Centre for Swine Improvement) Robert Serapiglia, Sales & Marketing Chair (Beef Information Centre) Peter Stein, Entertainment Chair (Piller Sausages & Deli Ltd.) Stan Drabkin (Viscofan Canada) Frank Fisico (Cryovac Sealed Air) Matt Gibney (Cargill Meat Solutions) Colin Hatch (Elanco Animal Health Canada) Dennis Hicks (Pemberton & Associates Inc.) Francis Labrecque (Levinoff Colbex S.E.C.) Shannon McCoy (DuPont Qualicon) Scott McQuay (Viscofan Canada) Stéphanie Poitras (Aliments Asta Inc.) Linda Saucier (Université Laval) 2011 Canadian Meat Council Annual Conference Page 1
3 Conference Sponsors PLATINUM SPONSORS Banquet Sponsors GOLD SPONSORS Maritime Meat & Greet Thursday Luncheon Poster Session and Tech Fair / Wine and Cheese SILVER SPONSORS General Sessions Friday Luncheon BRONZE SPONSORS Breakout Sessions Coffee Breaks Friday Breakfast 2011 Canadian Meat Council Annual Conference Page 2
4 Conference Agenda Wednesday, May 4, :00 pm 7:30 pm MARITIME MEAT & GREET & PRODUCT TASTING RECEPTION Product Tasting Exhibitors: Beef Information Centre Griffith Laboratories Inc. Hela Spice Canada Inc. Sealed Air Cryovac Division Entertainment: The Sham Rocks 3 Room: Halifax Ballroom Thursday, May 5, :30 am 10:15 am GENERAL SESSION 9:30 am 9:45 am Welcoming Address Room: Nova Scotia CD Chair: David Hamill David Hamill, Conference Chair, Winpak Ltd. Jim Laws, Executive Director, Canadian Meat Council Brian Read, President, Canadian Meat Council Parthiban Muthukumarasamy, President, Canadian Meat Science Association 9:45 am 10:15 am Keynote Presentation: Agriculture in Nova Scotia Hon. John MacDonell, Minister of Agriculture, Nova Scotia The Minister of Agriculture will provide an overview of the agriculture industry in Nova Scotia Canadian Meat Council Annual Conference Page 3
5 10:15 am 10:45 am COFFEE BREAK TECHNICAL SYMPOSIUM POSTER SESSION & TECH FAIR 10:45 am 11:45 pm BREAKOUT SESSIONS SALES & MARKETING OPERATIONS Room: Nova Scotia CD Chair: Robert Serapiglia Supply Chain Dynamics for New Product Offerings Craig Davies, Director Purchasing, Keg Restaurants Supply chain dynamics between the operator and the processor when bringing a new product offering to the restaurant consumer. Room: Nova Scotia A Chair: Rory McAlpine Industry Best Practices for Control of Listeria monocytogenes Dr. Merv Baker, Canadian Meat Council A review of the best practices manual, a document created by members of the meat and poultry processing industries. TECHNICAL SYMPOSIUM Room: Nova Scotia B Chair: Brian Sullivan Meat hygiene: what kinds of tools for food processors? (bilingual presentation) Brice Minvielle, Project Manager in Meat Quality and Safety, IFIP Pork Institute, France Since the 1980s, many tools have been developed and made available to processors to help ensure proper meat hygiene. This presentation focuses specifically on the tools that meet the needs of today's leading meat processors (improvements and control in hygiene, detection and quantification of bacteria, shelf life of products...). 11:45 pm 1:30 pm LUNCHEON CMSA Scholarships: Ms. Marie Eve Brassard and Mr. Aaron Pleitner Ronald A. Chisholm Scholarships: Ms. Lorraine Li and Mr. Jamie Ross ICoMST 2012 Entertainment: Comedian Bill Carr Room: Halifax ABC Chair: Mauricio Arcila Meat donated by: Maple Leaf Foods 2011 Canadian Meat Council Annual Conference Page 4
6 1:30 pm 2:15 pm BREAKOUT SESSIONS SALES & MARKETING OPERATIONS Room: Nova Scotia CD Chair: Robert Serapiglia Consumer Driven Tactics at Retail Peter Townsend, Datasense Inc. Consumer driven tactics at retail and their approach to driving customer traffic. Room: Nova Scotia A Chair: Francis Labrecque Global Food Safety Initiative (GFSI): Overview and Standards Comparison (bilingual presentation) Vincent Damphousse, VD Consult Global Food Safety Initiative (GFSI) is the new trend of quality and food safety certification in the industry. A quick review and comparison of this trend and benchmarked standards. TECHNICAL SYMPOSIUM Room: Nova Scotia B Chair: Mauricio Arcila Canadian Meat Science Association and Canadian Meat Council Scholarship Recipients: Presentations Aaron Pleitner (University of Alberta) Canadian Meat Science Association/ Percy Gitelman Memorial Scholarship Thermotolerance mechanisms of an exceptional heat resistant Escherichia coli. Marie Eve Brassard (Université Laval) Canadian Meat Council Associate Members Scholarship Goat meat, a taste of challenge. 2:15 pm 2:45 pm COFFEE BREAK TECHNICAL SYMPOSIUM POSTER SESSION & TECH FAIR 2:45 pm 3:30 pm BREAKOUT SESSIONS SALES & MARKETING Room: Nova Scotia CD Chair: Robert Serapiglia Understanding the Sodium Reduction Targets Dr. Mary L'Abbé, University of Toronto This presentation will review the development of the sodium reduction targets and the variety of ways that can be used to evaluate food sources of sodium Canadian Meat Council Annual Conference Page 5
7 OPERATIONS Room: Nova Scotia A Chair: Steve Morin From Turnaround to World Class Adrian Butler, President, Newton Industrial Consultants What makes a manufacturing company "world class"? What steps should Canadian companies take to achieve this status? This presentation explores the myths surrounding operational improvement and suggests a fresh approach that industry leaders can utilize to drive change within their organization. TECHNICAL SYMPOSIUM Room: Nova Scotia B Chair: Brian Sullivan Emerging Food Safety Issues. Dr. Scott Weese, University of Guelph This presentation will focus on two potentially emerging pathogens: methicillin resistant Staphylococcus aureus (MRSA) and Clostridium difficile. The epidemiology in people and food animals, food contamination and potential public health concerns will be highlighted. 3:30 pm 4:00 pm COFFEE BREAK TECHNICAL SYMPOSIUM POSTER SESSION & TECH FAIR 4:00 pm 4:45 pm BREAKOUT SESSIONS SALES & MARKETING OPERATIONS Room: Nova Scotia CD Chair: Robert Serapiglia Agriculture Canada's Canada Brand Initiative Susan Winkelaar, Associate Director, Canada Brand, Agriculture and Agri Food Canada A presentation on the efforts of the initiative, where it is at, the results of the study that was conducted, the study design and its impact on consumers. Room: Nova Scotia A Chair: Joe Reda US Customs 101 Michael E. Lahar, National Post Entry Supervisor, A.N. Deringer, Inc. Have you ever wondered what actually occurs when your goods arrive at the U.S. border? A brief discussion of procedures, pitfalls & current events facing the Canadian food export community. TECHNICAL SYMPOSIUM Room: Nova Scotia B Chair: Brian Sullivan Non invasive evaluation of various meat quality attributes Dr. Michael Ngadi, McGill University Adequate industrial response to increasing meat market segmentation requires tools for rapid, non invasive assessment of meat quality. This presentation discusses new and novel techniques that can be used to evaluate meat quality particularly pork and beef. The potentials and limitations of these techniques are highlighted Canadian Meat Council Annual Conference Page 6
8 4:45 pm 5:30 pm TECHNICAL SYMPOSIUM POSTER SESSION WINE & CHEESE RECEPTION TECH FAIR Tech Fair Exhibitors: 3M Canada Food Safety Alchemy Systems Inc. biomérieux Canada Ltd. Diversey Inc. Dupont Qualicon Gridpath Solutions Inc. Griffith Laboratories Inc. Silliker Canada Co. Purac America Value Added Meat Program 6:30 pm 7:00 pm COCKTAIL 7:00 pm 10:00 pm BANQUET Room: Nova Scotia Ballroom Chair: Brian Read 2011 President s Award: Meat donated by: Mr. Jacques Pomerleau Cargill Meat Solutions 2011 Science & Technology Award: Dr. Michael E. Stiles Introduction of New Canadian Meat Council President: Mr. Scott Entz Introduction of Canadian Meat Council Board of Directors Entertainment: Halifax RCMP Pipe & Drum Band and Highland Dancers Sax in the City 2011 Canadian Meat Council Annual Conference Page 7
9 Friday, May 6, :30 am 8:30 am BUFFET BREAKFAST Entertainment: The Sham Rocks 3 Room: Halifax ABC 8:30 am 10:00 am GENERAL SESSIONS Room: Nova Scotia Chair: Scott Entz 8:30 am 9:20 am American Meat Institute/Canadian Meat Council Panel Dennis Vignieri, President & CEO, Kenosha Beef International Ltd. Patrick Boyle, President & CEO, American Meat Institute Brian Read, Vice President Non Fed Sales and Government Relations, XL Foods Inc. Jim Laws, Executive Director, Canadian Meat Council Hear from the industry and association leaders in Canada and the USA on current and emerging issues affecting the meat industry. 9:20 am 10:10 am Economic Trends Tina Kremmidas, Chief Economist, The Canadian Chamber of Commerce The world of tomorrow will be different from today. The balance of economic power is rapidly shifting, and world trade is being transformed. We cannot only surmount the challenges and the onslaught of competition, but we can create opportunities for Canadian businesses, including those in Canada's food processing industry, to succeed. Tina Kremmidas, Chief Economist of the Canadian Chamber of Commerce, will provide her perspectives on the global economy. 10:10 am 10:40 pm COFFEE BREAK 2011 Canadian Meat Council Annual Conference Page 8
10 10:40 am 12:00 pm GENERAL SESSIONS 10:40 am 11:30 am Room: Nova Scotia Chair: Arnold Drung Foundations and Barriers to Canadian Meat Industry Growth Kevin Grier, Senior Market Analyst, George Morris Centre The future for agriculture is limited only by our reliance on policies and strategies that limit market forces and technical innovation. Kevin Grier will review foundations and barriers (debt, ethanol, technology aversion, and government "assistance"). 11:30 am 11:55 am Retail Trends Peter Townsend, Datasense Inc. Peter Townsend will provide a perspective on trends in the grocer retail sector. 11:55 pm 12:00 pm 2012 Annual Conference A preview of the Canadian Meat Council s 92 nd Annual Conference, to be held May 29 June 1, 2012 at the Fairmont Chateau Frontenac Hotel in Quebec, Quebec. 12:00 pm 1:30 pm LUNCHEON Room: Halifax ABC Chair: David Hamill Meat donated by: Quebec Grain Fed Veal 12:45 pm 1:15 pm Perspectives on the 2011 Federal Election Dr. Jennifer Smith, Professor and Acting Chair, Department of Political Science, Dalhousie University A reflection on the impact of the 2011 Federal Election results and general political insight. 1:30 pm CONFERENCE ADJOURNMENT 2011 Canadian Meat Council Annual Conference Page 9
11 Canadian Meat Council Calendar of Events 2011: Western Golf Tournament July 15, 2011 Kananaskis Country Golf Course Kananaskis, Alberta Sheep s Head Fishing Derby August 12, 2011 Port Credit, Ontario Canadian Meat Invitational Golf Tournament September 9, 2011 Deer Creek Golf Course Ajax, Ontario Canadian Meat Council Technical Symposium October 5 6, 2011 Sheraton Gateway Hotel Toronto, Ontario Canadian Meat Council Recall Workshop Fall : 92 nd Canadian Meat Council Annual Conference May 29 June 1, 2012 Fairmont Le Chateau Frontenac Québec, Québec For more information on these events, please contact the Canadian Meat Council: Carling Avenue, Ottawa, ON K1Z 8P9 Tel: ; Fax: info@cmc cvc.com cvc.com 2011 Canadian Meat Council Annual Conference Page 10
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