BIRD S NEST RESTAURANT FORTITUDE VALLEY LAUNCH EVENT & PUBLIC RELATIONS CAMPAIGN

Transcription

1 BIRD S NEST RESTAURANT FORTITUDE VALLEY LAUNCH EVENT & PUBLIC RELATIONS CAMPAIGN To successfully launch the second Bird s Nest Restaurant in Fortitude Valley utilising press coverage and an official launch event. Liquidity constructed a detailed media release announcing the opening of Bird s Nest s second location following the success of their West End venue over the past 3.5years. The media release positioned Bird s Nest Fortitude Valley as a desirable, late night yakitori venue, bringing a new izakaya style dining experience to Ann St. The media pitch list was created by strategically approaching media publications that originally covered the opening of the West End venue as well as generating new relationships with local influencers. Creation of a quirky GIF invitation was designed to stand out and attract media and influencers to attend the official launch of the second restaurant. Management of the event included inviting and monitoring all RSVPs, hosting the event, development of a media release, pitching to the press, a follow up event EDM and photography. There was great coverage in new and traditional media articles with pieces in The Courier Mail, Sunday Mail, Indulge Magazine, Gourmand & Gourmet and Must Do Brisbne. The articles focused on the traditional yakitori fare and the sibling venues terrific location. Launch party for 80 media contacts and influencers 14 media mentions 4 million media impressions 9 social media mentions 150,000+ social media impressions

2 CUI S IN E ON CU E T HE EN CHA NTED GARDEN To build brand awareness and position Cuisine on Cue as a young and energetic, multidimensional catering company. Liquidity created a unique media and influencer event called The Enchanted Garden to highlight Cuisine on Cue s creative strength in the kitchen and ability to cater to any style of event. Collaborating with Rush Entertainment, The Styled Group and QUT Garden s Theatre - Liquidity and Cuisine on Cue hosted a themed sit down dinner for Brisbane s key media and food/event influencers. This event included the design of invitations and menus as well as the completion of an event media release, tailored guest list and follow up event EDM. Social media posts focused on images of the table setting as well as posts dedicated to the food, particular attention was paid to the live cooking station. We strongly believe that this event has help position Cuisine on Cue as an adaptable and creative catering company that is suitable for all events. Dinner for 40 food and event media contacts and influencers 36 media mentions 631,000+ media impressions

3 CHINGON BRISBANE PUBLIC RELATIONS CAMPAIGN To successfully launch the second Chingon restaurant in Brisbane CBD. Liquidity was contracted to launch Chingon Brisbane in Eagle Lane and position them as Brisbane s best and most authentic Mexican restaurant. Liquidity developed a media release accompanied with an extensive pitch list and secured mentions in some of Brisbane and Australia s most recognised hospitality media outlets, including, Brisbane Times Good Food, The Courier Mail Kitchen Confidential, Brisbane News, Hospitality Magazine, Australia Bartender and Must Do Brisbane. Many articles focused on the exciting atmosphere that Chingon will add to Eagle Laneway alongside Brooklyn Standard. Positive language was utilized from all writers expressing their keen interest to visit the new venue and have an exciting new authentic cantina in Brisbane. 16 media mentions 1.3 million media impressions

4 FU E L P O P UP PROMOTI ON, PH OTOG RAPHY, VIDEOG R A P HY & P U BLIC RELATIONS CAMPAIG N To build awareness for the Salt Meats Cheese brand in the Brisbane market and successfully launch their first ever food truck. Liquidity constructed a media release announcing the launch of the Salt Meats Cheese Fuel truck which detailed the launch activation details. Free pizzas were handed out as well as pizza towels to the first lucky 60 customers. The activation was designed to gain quick traction with local media and get Brisbane customers excited for the brand. Multiple mentions were achieved in some of the city s most recognised hospitality media outlets, including, The Courier Mail Kitchen Confidential, Hospitality Magazine, Must Do Brisbane, The Urban List and BMag. The coverage created a lot of hype for the giveaway activation, as well as celebrating the introduction of the brand into the Brisbane market. 60 pizza towels were given away 462 pizzas were sold opening day 17 media mentions Over 1.8 million people reached

5 IL VE R D E K I N G STREET L A U N CH EV ENT & P UBL IC REL ATIONS CAMPAIG N To establish Il Verde as a key dining destination of the King St redevelopment precinct. Il Verde, a contemporary Italian restaurant in Fortitude Valley s newest precinct King St, required a full suite of branding collateral alongside a PR and event campaign to launch their unique offering when they opened in October Our design team created a logo that demonstrated Il Verde s translation, the green, along with their aim to be a modern and authentic dining venue. The PR and event components followed with the aim to highlight Il Verde s modern fit out along with their traditional menu. The PR campaign consisted of a detailed media release and tailored pitch list. The official launch party welcomed Brisbane food focused media and influencers to visit Il Verde for a night of Italian delights and cocktails. An even spread of both traditional and new media articles targeted a broad range of readers with pieces in The Courier Mail, Hospitality Magazine, Indulge Magazine, Must Do Brisbane, The Gourmand & Gourmet and The Urban List. The modern dining space and location of the venue held focus with most articles as well as the traditional menu choices and trio owners of the venue. Launch party for 100 media contacts and influencers 23 media mentions 9.5+ million people reached

6 RIVER QUAY FISH REBRAND AND PUBLIC RELATIONS Liquidity was contracted to rebrand Cove Bar & Dining to a contemporary and relaxed seafood restaurant, River Quay Fish. Liquidity helped position Cove Bar & Dining s rebrand strategy as an optimistic change for the venue and ensured that the media retold the story with a positive angle and in favour of the venue and owners. Notable Brisbane publications that positively mentioned RQF s transformation included, the Brisbane Airport BNE Magazine, The Courier Mail Kitchen Confidential, Wine State and Must Do Brisbane. All articles included great photography of the venue, views and signature menu items. The PR campaign generated over 12 article media mentions reaching over 1.6 million readers. 12 MEDIA MENTIONS 9+ MILLION PEOPLE REACHED

7 STO N E S C O RN ER F ES TI V A L P U B L IC RELATIONS CAM PAIG N To create awareness and increase attendance rates for the fourth annual Stones Corner Festival. Liquidity constructed a detailed media release to announce the upcoming festival. The media release highlighted the festival s engagement of the local community as well as detailing the extensive food and beverage options and family friendly activities available on the day. The media pitch list was created based on the aim to achieve wide coverage in both traditional and digital Brisbane media outlets. A great spread of coverage was achieved both online and off. A broad range of readers and listeners were targeted with mentions and pieces on Hit 105, Brisbane News, Weekend News, Visit Brisbane, The Concrete Playground and The Weekend Edition. Attendance this year was the highest it has ever been. 48 media mentions Over 4 million media impressions Additional coverage was also achieved by ALH Group who released the live music line up ahead of the campaign commencing

8 CUSTOMS HOUSE SUNSET SPRITZ POP-UP BAR To create a bar activation to diffuse the posh stigma behind Customs House and appeal to locals. Liquidity developed a creative concept focusing on casual afternoon drinks to appeal to CBD corporates on the weekdays and locals on weekends. The aim was to generate more attention to the courtyard of Customs House which was an underutilised space. The concept was titled, Sunset Spritz and centered around Campari aperol spritz as the key product alongside canapes. The Sunset Spritz pop up bar launched on a Thursday evening with a 100pax of Brisbane media, food and lifestyle influencers, event coordinators and Customs House VIPs. Collateral developed for the activation included themed invitations, tailored guest list and drink tokens. Management of the event included inviting and monitoring all RSVPs, hosting the event, development of a media release, pitching to the press, follow up event EDM and photography. There was really even coverage in new and traditional media articles with pieces in Brisbane Times, Indulge Magazine, Weekend Edition, and Must Do Brisbane. The breathtaking views and gorgeous sunset coloured Aperol Spritz s took center stage in most media mentions. Launch party for 100 media contacts and influencers 26 media mentions 4.85million media impressions

9 TOMCAT LAUNCH EVENT & PUBLIC RELATIONS CAMPAIGN To establish Tomcat as one of Brisbane s largest, dive bar and functions venue. Tomcat s launch was released in phases with a key motif of secrecy travelling through each reveal. An extensive PR campaign including two constructed media releases, a tailored PR pitch list and arranged press photoshoots. The VIP launch event attracted over 250 media, food and event influencers, event coordinators, hospitality VIPs and Tomcat VIPs. Collateral for the event included an online invitation, a text message to reveal the secret location and drinks tokens (to find the secret bar). Management for the event included sending and monitoring all invitation RSVPs, collecting all guest phone numbers, sending the text message to reveal the secret location, monitoring arrivals, organising event photography and liaising with press contacts to arrange interviews and photo opportunities with the owners. The event generated over 13 article media mentions and 23 social media mentions. Tomcat received great coverage in new and traditional media articles with pieces in the Courier Mail, Weekend Edition, Concrete Playground, Indulge Magazine and Style Magazine. The secret venue drove the Brisbane nightlife wild and now that the cat is out of the bag everyone is enjoying Brisbane s newest bar. Launch party for 100 media contacts and influencers 13 media mentions 22 social media mentions 3 million people reached

10 SUP E R COM B O EV EN T C OORD INATION, SOCIAL MEDIA MANAG E M E N T & P H O T O G R A P H Y To establish Super Combo as the premier destination for burgers and shakes in Brisbane and develop the brand s identity as a modern, playful venue. Liquidity was tasked to launch Super Combo to Australia for the first time. A VIP launch event and grand opening strategy was developed to leave a lasting impression on media and consumers to establish the brand quickly in the Brisbane market. Liquidity collaborated with Super Combo to create an invite and tailored guest list to attract media and food influencers to attend the launch event. Liquidity provided end to end event management including liaising with the invitees, organising decorations, collateral, photography and hosts for the event. A post event wrap up was also provided by Liquidity including press follow ups and a post launch EDM. Liquidity also provided support in the lead up to the grand opening, providing a strategy to boost their opening offer - $3 burgers for three days. Liquidity provided the content for the digital roll out and gained further media coverage for the three-day event. All major digital media outlets covered the opening of Super Combo extensively with key write ups featuring in The Weekend Edition, The Urban List, Broadsheet and the Gourmand and Gourmet. Launch party for 44 guests Just short of 3,000 burgers were sold during the first three days of opening 27 media mentions 1, 999, 245 media impressions 68 social media mentions 425,485 social media impressions 14,308 social media engagements