MEDIA KIT Media Kit FY17

Transcription

1 MEDIA KIT 2018 Media Kit FY17 1

2 We make a difference by connecting communities and growing local economies. 2

3 Editor-in-Chief Quest Community News delivers the news our readers need, on the platform of their choosing, when they want it. Our deep engagement online partners seamlessly with our traditional and trusted print products, while our social media platforms give readers the opportunity to set the agenda and join the conversation. Quest s journalists and editors are deeply connected to their communities, allowing us to serve our readers and clients in a way no other media can across Greater Brisbane. Jodie Powell, Quest Community News Editor-in-Chief 3

4 ABOUT Quest Community News Quest Community News has forged deep bonds with our readers in some cases for more than 140 years. With 17 printed newspapers each week, Quest also publishes local news daily online and offers deeper connections with its audience through social media, ensuring readers have access to the news they need, on the platform of their choosing. Our newspapers are as vibrant as the communities they reflect, delivering localised news, and providing readers with a complete lifestyle solution. Each is proud to provide a sense of belonging for the communities they serve, connect readers to their neighbours and help celebrate the diversity around them. Quest s trusted brands across multiple platforms give readers insights into where to shop, work, play and socialise close to home, as well as delivering up-to-date news and sport coverage. Each of the Quest Community News titles is distributed within a carefully defined geographic area that is big enough to give our loyal advertisers the benefit of critical consumer mass, but at the same time is small enough to retain local character and identity. Although sharing a common brand, each Quest title is a unique reflection of what s happening within its own immediate community. We provide a blanket coverage of Greater Brisbane, over 1 million readers across print and online every month. Coverage stretches as far north as Caboolture and as far south as Logan. *Source: emmatm conducted by Ipsos MediaCT, 12 months ending September 2017, All people 14+ 4

5 Our newspapers are as vibrant as the communities they reflect 5

6 COMMITTED TO CREATING STRONGER COMMUNITIES Quest Community News has strong partnerships with the communities we serve. What matters to locals matters to us, which is why we re proud to support community causes, champion small business and community spirit, and advocate for local issues that affect local lives. We keep on the pulse of what s happening so our readers never miss a beat. We support fundraising initiatives and local causes. We celebrate local success on and off the field. With an aim of keeping the community informed, Quest shares important information that can affect the lives and neighbourhoods of our community. This includes the annual tips to be prepared for storm season and magpie swooping danger zones. Street Watch is also more than just a must-read feature each week. Our partnership with Crime Stoppers ensures our readers have the information they need to keep safe and crime-free. We offer the most in-depth coverage of council issues that effect our readers, acting as a voice for our readers to highlight issues with major developments or much-needed infrastructure. In 2016, we held a comprehensive online survey called Shaping Springfield, aimed at giving readers a chance to have their say on the future of their city. The results were published in paper and passed onto relevant bodies. Ongoing support of the Foodbank charity has delivered 230 tonnes of donated food in six years. More than 50 South East Queensland charities have been supported in our papers across the year. Legacy Campaign Quest s Legacy series was a 2016 Community Newspaper of Australia award-winning campaign for the Legacy charity. Through serious illness, injury or death of a loved one, Legacy supports Defence Force families. The ongoing editorial coverage resulted in 40 new Legatees and 50 new volunteers. Forget Me Not Quest s advocacy for Alzheimers Queensland, through the Forget-Me- Not editorial campaign resulted in sign-ups for more than 600 identity bracelets, which far exceeded the target of 300. This campaign was a Finalist at the Community Newspapers of Australia Awards. Quest Community News shines a light on unsung local heroes through campaigns such as Pride of Australia. We also get behind local athletes by supporting grassroots sporting teams through our Local Sports Stars Awards Program as well as ongoing match coverage and the promotion of signon days for clubs. 6

7 COMMITTED TO CREATING STRONGER COMMUNITIES We advocate for issues that matter. Stadium Bring it On! In conjunction with Moreton Bay Regional Council and the Redcliffe Dolphins, the Redcliffe & Bayside Herald launched the Stadium Bring it on! campaign to champion a $12m boutique stadium for Dolphin Oval. As a result of the campaign, local council and the Federal Government committed to fund the majority of the infrastructure for the new stadium. The project offers a significant economic boost to a region with high youth unemployment and struggling small businesses. Flood of Support: The Albert & Logan News provided, updates online, as well as context and solutions for readers as the region was battered by devastating floods in the wake of Tropical Cyclone Debbie. And as the community mopped up, we championed a flood appeal concert that raised much-needed funds to support flood victims. Moreton Rail Link: Pine Rivers Press was one of the papers in the region among a chorus campaigning to build the Moreton Rail Link, which was more than 100 years in the making. The railway line, named the Redcliffe Peninsula Line is now complete and more than 34% of the region s residents are now, for the first time ever, connected to a rail line. Save our Heritage: Concerned that a proposed Coorparoo Neighbourhood Plan from Brisbane City Council would strip the protection for heritage houses, the South East Advertiser provided a vital voice for residents in the region. Pressure from a sustained campaign led Brisbane City Council to rethink the plan. We are proud partners. Quest Community News partners with more than 30 organisations each year. This includes major events such as Redcliffe Festival in the north to the Manly Halloween Street Party in the east, along with community campaigns such as the 4KQ Christmas Lights campaign. We work closely with local Chambers of Commerce and business groups to support small business. In 2017 this included sponsorship of the inaugural Women In Business Awards Australia to highlight the achievements of women and young people in Brisbane. 7

8 Our Readers Families with children under 18 at home Parents keen to stay connected with their community. These readers spend their dual income on childcare, baby goods and clothing, groceries and education. This group is more likely to be established and price-conscious, they most likely have a mortgage and are continually striving to buy or change an existing home to better suit their family. Home owners This group is quite literally invested in their local community. Home owners are more likely to have lived at their current address for at least five years and participate in local leisure, events and entertainment activities. They also love shopping locally and supporting local small businesses. Of course, they re proud of the houses they ve made their homes and they re more likely to have DIY-ed or paid a professional to renovate. When it comes to shopping for furniture and homewares, they re interested in quality and functionality. They re more likely to have children under 18 living at home and spend more each week on the groceries. Baby Boomers/Retirees This group deeply values keeping connected with their community and are passionate about local issues. They are more likely to be grandparents concerned about security and are quality-conscious. They are loyal to their brands, and expect better customer service and value for money. They re more conservative shoppers than the younger age groups, though they are happy to spend on holidays and vehicles. They may not be as tech-savvy, but they still go online on a regular basis. Business Owners The deepest roots of all. Our local business owners live, work, think and breathe their local community. They passionately support their fellow local businesses and consider their local newspaper the voice of their community it s their main source of information about what s going on in their local area. Younger readers with no kids Without the responsibility and expense of kids, our younger readers have a higher disposable income to spend. They are less price-conscious, are early adopters of new technologies and products, seek quality in their purchases, drink and eat out more and use social media and digital platforms to get their info. They shop often and are more likely to be looking to buy a new home, but still love spending money on entertainment, going out and heading overseas. This group is all about their lifestyle. Some are studying but most are concentrating on their full-time jobs. Source: emma conducted by Ipsos MediaCT, 12 months ending June 2016, All people 14+. Compared to the average resident of the Greater Brisbane region. 8

9 Our Readers Families with children under 18 at home 364,000 readers per month 41% of total Quest readership 33% have a household income over $120,000 p.a. $188 per household member spent on groceries each month More than half are mortgagees 14% are planning to buy a new home in the next 12 months Home owners 555,000 readers per month 63% of total Quest readership 77% have lived at their current address for at least 5 years 81% have visited their local shopping strip in the past month 42% have children under 18 in their household 56% like to do DIY kinds of things around the house 64% say when it comes to shopping for furniture & homewares, I am willing to pay more if the quality is high Baby Boomers/ Retirees 381,000 readers per month 43% of total Quest readership 84% like to know what s going on in their local community 73% prefer well-known car brands 70% say quality is more important than price 92% have accessed the internet in the last 7 days Business Owners 69,000 readers per month 51% have children under 18 in their household 54% say they would miss their local newspaper if it were not available 65% say their local newspaper is their main source of information about what s going on in their local area 79% have visited their local shopping strip in the past month Younger readers with no kids 126,000 readers per month 73% dine out at least once a month 40% have attended a cultural event or concert in the past 3 months 39% more likely to intend to purchase a brand new house in the next 12 months, compared to the average Brisbane resident 38% are early-adopters of new products and services in beauty, fashion, dining, entertainment and technology Source: emma conducted by Ipsos MediaCT, 12 months ending June 2016, All people 14+. Compared to the average resident of the Greater Brisbane region. 9

10 We reach more than 1million readers across print and online every month. *Source: emmatm conducted by Ipsos MediaCT, 12 months ending September 2017, All people

11 Our newspapers MORETON NORTH SOUTH-WEST SOUTH-EAST LOGAN 11

12 Our highly trusted brands deliver across key platforms daily 12

13 Quest Community Newspapers Map Greater Brisbane Area 1. Caboolture Herald 2. Redcliffe & Bayside Herald 3. Pine Rivers Press / North Lakes Times 4. Northside Chronicle / Bayside Star 5. City North News 6. North-West News 7. Westside News 8. South-East Advertiser 9. Wynnum Herald 10. City South News 11. South-West Satellite / Springfield News 12. Southern Star 13. Albert & Logan News 14. Bribie Weekly 13

14 Quest Community Newspapers - Suburb and Postcode Guide Suburb Postcode Publication/s Suburb Postcode Publication/s Suburb Postcode Publication/s Suburb Postcode Publication/s Acacia Ridge 4110 TSS Brendale 4500 PRP Clontarf 4019 RBH Godwin Beach 4511 CSH Albany Creek 4035 NWN Bribie Island 4507 BIW Coopers Plains 4108 TSS Gordon Park 4031 CNN Albion 4010 CNN Bridgeman Downs 4035 NSC/BSS Coorparoo 4151 SEA Graceville 4075 WSN Alderley 4051 NWN Brighton 4017 NSC/BSS Corinda 4075 SWS WSN Grange 4051 CNN Algester 4115 TSS Brisbane Airport 4009 CNN Cornubia 4130 ALN Greenbank 4124 ALN Annerley 4103 CSN Brisbane City 4000 Creastmead 4132 ALN Greenslopes 4120 SEA Anstead 4070 WSN Brookfield 4069 WSN Daisy Hill 4127 ALN Griffin 4503 PRP Arana Hills 4154 NWN Brookside 4053 Dakabin 4503 PRP Gumdale 4154 WRH Archerfield 4108 TSS Brookwater 4300 SWS Darra 4076 SWS Hamilton 4007 CNN Ascot 1007 CNN Boondall 4034 NSC/BSS Dayboro 4521 PRP Hawthorne 4171 SEA Ashgrove 4060 WSN Browns Plains 4118 ALN Deagon 4017 NSC/BSS Heathwood 4110 SWS Aspley 4034 NSC/BSS Bulimba 4171 SEA Deception Bay 4508 RBH Hemmant 4174 WRH Auchenflower 4066 WSN Bunya 4055 NWN Doolandella 4077 SWS Hendra 4011 CNN Augustine Heights 4300 SWS Buranda 4102 CSN Drewvale 4116 TSS Heritage Park 4118 ALN Bahrs Scrub 4207 ALN Burbank 4156 TSS Durack 4077 SWS Herston 4006 CNN Bald Hills 4036 NSC/BSS Burpengary 4505 CSH Dutton Park 4102 CSN Highgate hill 4101 CSN Balmoral 4171 SEA Burpengary East 4505 CSH Eagle Farm 4009 NSC/BSS Hillcrest 4118 ALN Banksia Beach 4507 BIW Caboolture 4510 CSH Eagleby 4207 ALN Holland Park 4121 SEA Banyo 4014 NSC/BSS Caboolture South 4510 CSH East Brisbane 4169 SEA Holland Park West 4121 SEA Bardon 4065 WSN Calamvale 4116 TSS Eatons Hill 4037 NWN Holmview 4207 ALN Beerburrum 4517 CSH Camira 4300 SWS Edens Landing 4207 ALN Inala 4077 SWS Beachmere 4510 CSH Camp Hill 4152 SEA Eight Mile Plains 4113 TSS Indooroopilly 4068 WSN Beenleigh 4207 ALN Cannon Hill 4170 SEA Elimbah 4516 CSH Jamboree Heights 4074 SWS Belivah 4207 ALN Capalaba 4157 WRH Ellen Grove 4078 SWS Jimboomba 4280 ALN Bellara 4507 BIW Carina 4152 SEA Enoggera 4051 NWN Jindalee 4074 SWS Bellbird Park 4300 SWS Carina Heights 4152 SEA Everton Hills 4053 NWN Joyner 4500 PRP Bellbowrie 4070 WSN Carindale 4152 SEA Everton Park 4053 NWN Kallangur 4503 PRP Bellmere 4510 CSH Carole Park 4300 SWS Fairfield 4103 CSN Kangaroo Point 4169 CSN SEA Belmont 4153 WRH Carseldine 4034 NSC/BSS Ferny Grove 4055 NWN Karana Downs 4306 WSN Berrinba 4117 ALN Cashmere 4500 PRP Ferny Hills 4055 NWN Kedron 4031 NSC/BSS Bethania 4205 ALN Chambers Flat 4133 ALN Fig Tree Pocket 4069 WSN Kelvin Grove 4059 CNN WSN Bongaree 4507 BIW Chandler 4155 WRH Fitzgibbon 4018 NSC/BSS Kenmore 4069 WSN Boondall 4034 BSS NSC Chapel Hill 4069 WSN Forest Lake 4078 SWS Kenmore Hills 4069 WSN Boronia Heights 4124 ALN Chelmer 4068 WSN Forestdale 4118 ALN Keperra 4054 NWN Bowen Hills 4006 CNN Chermside 4032 NSC/BSS Fortitude Valley 4006 Kingston 4114 ALN Bracken Ridge 4017 NSC/BSS Chermside West 4032 NSC/BSS Gaythorne 4051 NWN Kippa-Ring 4021 RBH Bray Park 4500 PRP Clayfield 4011 CNN Geebung 4034 NSC/BSS Kuraby 4112 TSS 14

15 Quest Community Newspapers - Suburb and Postcode Guide Suburb Postcode Publication/s Suburb Postcode Publication/s Suburb Postcode Publication/s Suburb Postcode Publication/s Kurwongbah 4803 PRP Murarrie 4172 SEA Rothwell 4022 RBH The Gap 4061 WSN Larapinta 4110 SWS Murrumba Downs 4503 PRP Runcorn 4113 TSS Tingalpa 4173 WRH Lawntona 4501 PRP Narangba 4504 CSH Salisbury 4107 TSS Toombul 4012 CNN Lindum 4174 WRH Nathan 4111 TSS Samford 4520 NWN Toowong 4066 WSN Logan Central 4114 ALN New Beith 4124 ALN Sandgate 4017 NSC/BSS Underwood 4119 ALN Loganholme 4129 ALN New Farm 4005 CNN Sandstone Point 4511 BIW CSH Upp Brookfield 4069 WSN LoganLea 4131 ALN Newmarket 4051 CNN Scarborough 4020 RBH Upp Caboolture 4510 CSH Logan Reserve 4133 ALN Newstead 4006 CNN Seven Hills 4170 SEA Upp Kedron 4055 NWN Logan Village 4207 ALN Ningi 4511 CSH Seventeen Mile Rocks 4073 SWS Upp Mt Gravatt 4122 TSS Lota 4179 WRH Norman Park 4170 SEA Shailer Park 4128 ALN Virginia 4014 NSC/BSS Lutwyche 4030 CNN North Lakes 4509 PRP Sherwood 4075 WSN Wacol 4076 SWS Lytton 4178 WRH Northgate 4013 NSC/BSS Shorncliffe 4017 NSC/BSS Wakerley 4154 WRH MacGregor 4109 TSS Nudgee 4014 NSC/BSS Sinnamon Park 4073 SWS Wamuran 4512 CSH Mackenzie 4156 TSS Nudgee Beach 4014 NSC/BSS Slacks Creek 4127 ALN Warner 4500 PRP Mango Hill 4509 PRP Nundah 4012 NSC/BSS Southbank 4101 CSN Waterford 4133 ALN Manly 4179 WRH Oxley 4075 SWS South Brisbane 4101 CSN Waterford West 4133 ALN Manly West 4179 WRH Paddington 4064 WSN Springfield 4300 SWS Wavell Heights 4015 NSC/BSS Mansfield 4122 TSS Pallara 4110 SWS Spring Hill 4004 CNN West End 4101 CSN Margate 4019 RBH Parkinson 4115 TSS Springfield Lakes 4300 SWS Westlake 4074 SWS Marsden 4132 ALN Park Ridge 4125 ALN Springwood 4127 ALN White Patch 4507 BIW McLeanNorth 4280 ALN Park Ridge South 4125 ALN St Lucia 4067 WSN Willawong 4110 SWS McLean South 4280 ALN Petrie 4502 PRP Stafford 4053 NWN Wilston 4051 CNN McDowall 4053 NWN Petrie Terrace 4000 WSN Stafford Heights 4053 NWN Windaroo 4207 ALN Meadowbrook 4131 ALN Pinjarra Hills 4069 WSN Stockleigh 4280 PRP Windsor 4030 CNN Middle Park 4074 SWS Pinkenba 4008 NSC/BSS Stones Corner 4120 SEA Wishart 4122 TSS Milton 4064 WSN Pullenvale 4069 WSN Strathpine 4500 PRP Woodridge 4114 ALN Mitchelton 4053 NWN Ransome 4154 WRH Stretton 4116 TSS Woody Point 4019 RBH Moggill 4070 WSN Red Hill 4059 WSN Sumner 4074 SWS Woolloongabba 4102 CSN Mororooka 4105 CSN Redcliffe 4020 RBH Sumner Park 4074 SWS Wooloowin 4030 CNN Morayfield 4506 CSH Regents Park 4118 ALN Sunnybank 4109 TSS Woorim 4507 BIW Morningside 4170 SEA Richlands 4077 SWS Sunnybank Hills 4109 TSS Wynnum 4178 WRH Mt Crosby 4306 WSN Riverlands 4074 SWS Taigum 4018 NSC/BSS Wynnum West 4178 WRH Mt Gravatt 4122 TSS Robertson 4109 TSS Tanah Merah 4128 ALN Yarrabilba 4207 ALN Mt Gravatt East 4122 TSS Rochedale 4123 TSS Taringa 4068 WSN Yatala 4207 ALN Mt Ommaney 4074 SWS Rochedale South 4123 ALN Tarragindi 4121 CSN Yeronga 4104 CSN Mt Warren Park 4207 ALN Rocklea 4106 TSS Teneriffe 4005 CNN Yeerongpilly 4105 CSN Munruben 4125 ALN Rosalie 4064 WSN Tennyson 4105 CSN Zillmere 4034 NSC/BSS 15

16 Each Quest title is a unique reflection of what s happening in its own immediate community. 16

17 AT A G L A N C E Albert & Logan News Albert and Logan News is the oldest newspaper in the Quest Community News group. Established in 1878, at a time when the local economy was based on cotton and sugar cane, it s now at the heart of a thriving urban growth corridor, bounded by extensive industrial and commercial areas. There s a long history of helping to develop Logan City, now one of the largest cities in Queensland, covering an area of more than 900 square kilometres. Midway between Brisbane and the Gold Coast, the area is an ideal location for residents and THURSDAY Print published 132,000 Readership* 36,853 Logan Region monthly unique audience^ 48,436 Logan Region monthly page views^ 19,000 Albert & Logan News Facebook audience** businesses alike, offering the same business, recreational and retail facilities as suburbs closer to the city, but without the commuting, the congestion and the higher cost of living. It s also a popular choice for first-home buyers and young families, with pockets of upmarket residential estates and acreage, as well as easy access to parks and reserves in the immediate vicinity, and the Gold Coast beaches within easy reach. Source: *emma December 2017, last 4 weeks, all people 14+. ^Online Adobe Analytics, Oct Sept 2017 (Last 12 months). **Facebook as at January

18 AT A G L A N C E Bribie Weekly Bribie Island is described by some as the jewel in the region s crown. It is home to everyone from retirees, to commuters and young families. All live there for the relaxed waterfront lifestyle. FRIDAY Print published 12,324 Print circulation* 71,321 The calm waters, beaches and foreshore of Pumicestone Passage are Logan Region monthly unique audience^ perfect for fishing, boating and children to play. 94,877 For the more adventurous, there s the surfside of Bribie Island which is also popular with four-wheel driving and camping. Bribie has a wide variety of housing from the sought-after canal blocks of Pacific Harbour to the established communities of Bongaree Logan Region monthly page views^ 19,720 Albert & Logan News Facebook audience** and Bellara, all served by a major shopping centre and beach-front shops. It also has two championship golf courses. The Bribie Weekly is a comprehensive mix of local news, views, sport with retail, professional services, real estate and automotive services. It is compiled by people who live in, care and have a passion for the island. Source: *Circulation: Publisher s Claim. ^Online Adobe Analytics, Oct Sept 2017 (Last 12 months). **Facebook as at January

19 AT A G L A N C E Caboolture Herald First published in 1993, the Caboolture Herald has played a pivotal role in the area s growth and development, providing a strong voice on important local issues. It doesn t just report on what s happening THURSDAY Print published 64,000 Readership* 71,321 in Caboolture it understands the people and the issues that Moreton Region monthly unique audience^ concern them, and it partners with the community to pursue the best 94,877 outcomes for everyone. With easy access via the Bruce Highway and a frequent commuter rail service, Caboolture is one of the fastest-growing regions in Australia. The availability of comparatively cheap land has Moreton Region monthly page views^ 12,500 Caboolture Herald Facebook audience** driven a massive housing boom, with numerous low-cost housing developments, swiftly followed by all of the services and facilities that this increased population demands, such as shops and schools. Sitting 40 kilometres north of Brisbane, Caboolture is a thriving urban centre, perfect for people who want to live and work entirely in the local area, as well as those who choose to commute to Brisbane every day. Source: *emma December 2017, last 4 weeks, all people 14+. ^Online Adobe Analytics, Oct Sept 2017 (Last 12 months). **Facebook as at January

20 AT A G L A N C E City North News City North News employs a team of professional journalists a team that s on-the-spot and working closely with the community to produce the best coverage of local news, business, real estate, entertainment, sport and lifestyle. Every edition delivers quality, substance and style, a total package that ensures high levels of reader engagement and loyalty. As Brisbane has grown and changed, Quest has also evolved to better serve its readers. City North News is a passionate community newspaper born from a realignment of Quest s northern and THURSDAY Print published 24,000 Print circulation* 22,405 North Region monthly unique audience^ 27,359 North Region monthly page views^ city boundaries to better reflect the changing and emerging demographics of the area. The publication gives residents and businesses in some of Brisbane s most prestigious suburbs a quality local paper designed specifically to cater to their needs. It gives them ownership of their newspaper; it gives them a local voice that they can relate to and trust. It is lively, upmarket and in tune with the aspirational residents of the chic and influential near-city belt. Source: *emma December 2017, last 4 weeks, all people 14+. ^Online Adobe Analytics, Oct Sept 2017 (Last 12 months). **Facebook as at January

21 AT A G L A N C E City South News City South News covers the Moorooka region, which includes the famous Magic Mile of motor dealers a local phenomenon that draws potential car buyers from far afield. This vibrant newspaper also extends out to the commercial and entertainment precinct of West End and the South Bank Parklands, a major food and THURSDAY Print published 27,000 Readership* 45,044 South-East Region monthly unique audience^ entertainment hub right on the Brisbane River. In some of the more established suburbs, you can still find many original residents of the area who are generally older, without children at home and perhaps retiring or retired. 56,244 South-East Region monthly page views^ However, there is an increasing trend towards medium-density housing, with a number of apartment complexes under development. This type of housing usually attracts younger people who work in the city and enjoy the cosmopolitan lifestyle of the growing cafe and arts scene. With its well informed coverage of local news, real estate, entertainment, sport and lifestyle issues, City South News appeals to a broad demographic within an area that has cemented itself as a very desirable place to live, work and play. Source: *emma December 2017, last 4 weeks, all people 14+. ^Online Adobe Analytics, Oct Sept 2017 (Last 12 months). **Facebook as at January

22 AT A G L A N C E North-West News North-West News covers an interesting mix of demographics, from the semi-rural lifestyle of Samford Village, through to the army families living in and around Enoggera barracks, where there s a regular influx of new residents. Many of the suburbs in the North-West News distribution area are older and more established, while the newer housing estates along the northern and western fringes are home to many younger families. Property prices range from around $300,000 for a modest place in Albany Creek, through to $1,000,000+ for some stunning, blue-chip WEDNESDAY Print published 79,000 Readership* 22,405 North Region monthly unique audience^ 27,359 North Region monthly page views^ luxury in Samford Village. Keeping such a broad readership fully informed about the issues that are important to them is a big challenge, but it s a challenge that the North-West News happily meets every single week. It s the major source of local news and information, with extensive coverage of social and sporting events, as well as being an indispensable guide for real estate, jobs, trades and professional services, leisure and entertainment. The North-West News is a truly local newspaper that really works hard for the community it serves. Source: *emma December 2017, last 4 weeks, all people 14+. ^Online Adobe Analytics, Oct Sept 2017 (Last 12 months). **Facebook as at January

23 Northside Chronicle and Bayside Star WEDNESDAY The distribution area of Northside Chronicle & Bayside Star straddles 91,000 the major growth corridor of northern Brisbane, stretching all the way from the inner-city suburb of Kedron right through to Carseldine. The area is rich in natural beauty spots, with a number of hidden gems beloved for family picnics, bird-watching and nature-walking. It s home to the Boondall Wetlands and Downfall Creek, while the seaside suburbs of Sandgate and Shorncliffe are popular destinations for recreational fishers and boating enthusiasts. The Brisbane Entertainment Centre at Boondall is the icing on the leisure cake, AT A G L A N C E Print published Readership* 22,405 North Region monthly unique audience^ 27,359 North Region monthly page views^ hosting concerts by musicians and performers from all around the world. It s a relatively easy commute into Brisbane, and some new housing development is still under way, although land is becoming increasingly scarce as more people discover the convenience of living here right on the major route up to the Sunshine Coast, and less than 20 kilometres from Brisbane Airport. There s a diverse mix of retail, professional services, automotive dealerships and dining out. It s all covered comprehensively by the Northside Chronicle & Bayside Star, along with local news and sport, reported with care and passion by people who really understand this thriving community. Source: *emma December 2017, last 4 weeks, all people 14+. ^Online Adobe Analytics, Oct Sept 2017 (Last 12 months). **Facebook as at January

24 AT A G L A N C E Pine Rivers Press and North Lakes Times Now a part of the Moreton Bay Regional Council, Pine Rivers retains its unique charm and appeal as a pleasant and convenient green-belt place to live and work. Circulating approximately fifteen to thirty kilometres north of Brisbane s city heart, the Pine Rivers Press distribution area covers a blend of urban and rural living, with acreage properties and hobby farms. A number of large housing estates are being developed around the major road networks, and these are popular with young families and first-home buyers. In particular, the North Lakes area is now a major residential hot-spot and retail destination, and has been awarded its own postcode as a confirmation of its rapid growth. To cater specifically for this burgeoning satellite population, a special edition of the Pine Rivers Press, branded as the North Lakes Times, is delivered to homes in North Lakes, Griffin and Mango Hill. THURSDAY Print published 81,000 Readership* 71,321 Moreton Region monthly unique audience^ 94,877 Moreton Region monthly page views^ 13,700 Pine Rivers Press Facebook audience** 12,000 North Lakes Times Facebook audience** The whole Pine Rivers area has a lot to offer residents and tourists alike. The mixture of natural attractions and scenic places draws day-trippers from all over Brisbane people who enjoy picnics, bushwalks, magnificent scenery, fine arts and crafts and the many restaurants. For fishing and boating enthusiasts, the area is also home to North and South Pine Rivers, Lake Samsonvale, Lake Kurwongbah and Hays Inlet, which is the gateway to Moreton Bay. Advertising in Pine Rivers Press and the North Lakes Times takes your message right to the homes of people who are very receptive to products and services that will help them do the best for their families. Source: *emma December 2017, last 4 weeks, all people 14+. ^Online Adobe Analytics, Oct Sept 2017 (Last 12 months). **Facebook as at January

25 AT A G L A N C E Redcliffe & Bayside Herald The Redcliffe and Bayside area was already popular with tourists, but recent developments, including the opening of the Bee Gees Way have been drawing extra crowds. It s a great place to browse, to THURSDAY Print published 75,000 Readership* 71,321 relax, to stroll, or to enjoy a meal right on the seafront, and it s a firm Moreton Region monthly unique audience^ favourite with daytrippers from Brisbane and beyond. 94,877 Separated from Brisbane by Hays Inlet, it s situated on a true peninsula, which adds to its character as somewhere a little bit special. Linked to Brisbane by the redeveloped Houghton Highway, one of the longest bridges in the Southern Hemisphere, fishing and prawning are the principal primary industries with mostly light Moreton Region monthly page views^ 17,600 Redcliffe & Bayside Herald Facebook audience** industries located at Clontarf and Kippa-Ring. The area is rich in natural resources, with sandy beaches and picturesque parks. From Redcliffe you can hop across to Moreton Island or at nearby Deception Bay you can sail down the Caboolture River. Residential growth is partly limited by the availability of land for building, but a lot of money is being invested in the area, particularly with apartments and holiday accommodation being built along the sea-front, and the multi-million dollar redevelopment of Peninsular Fair shopping centre. There s still something of a village atmosphere here, perfectly matched with the friendly, local coverage that the community enjoys from Redcliffe & Bayside Herald. Source: *emma December 2017, last 4 weeks, all people 14+. ^Online Adobe Analytics, Oct Sept 2017 (Last 12 months). **Facebook as at January

26 AT A G L A N C E South-East Advertiser The distribution area of South-East Advertiser covers an interesting blend of Brisbane suburbs, both old and new. There s the bustle of Carindale, sometimes referred to as a mini-cbd in its own right, and home to one of Brisbane s biggest shopping centres. At the other end of the retail/residential spectrum, there s the village atmosphere of Bulimba, a place that s full of character, hot-spot eateries and boutiques offering high-end items that won t be found in main-stream stores. Balmoral, Bulimba and Norman Park are well established, while Carindale and Carina Heights contain extensive newer development. Prestigious homes and streets dominate suburbs such as Hawthorne and Bulimba, which are close to the Brisbane River. The area has also THURSDAY Print published 78,000 Readership* 45,044 South-East Region monthly unique audience^ 56,244 South-East Region monthly page views^ 1,500 South-East Advertiser Facebook Audience** seen a big increase in unit development in suburbs near the city, reflecting a growing demand for quality accommodation close to the Brisbane CBD. The Gateway Arterial Road forms the newspaper s eastern border, linking the area to both north and south coasts. Regardless of the particular suburb, the proximity of this general area to the Brisbane city centre gives everything a certain vibrancy, which is well captured in the pages of the South-East Advertiser. Source: *emma December 2017, last 4 weeks, all people 14+. ^Online Adobe Analytics, Oct Sept 2017 (Last 12 months). **Facebook as at January

27 AT A G L A N C E South-West Satellite and Springfield News Established in 1982, South-West News is distributed weekly in one of the fastest-growing areas of South-East Queensland.This community newspaper covers the rapidly expanding Lakes District and the suburbs of the Centenary Motorway belt south of the Brisbane River in Brisbane s south-west. A specially-badged Springfield News edition of the South-West News services the fast-growing and pivotal community in the exploding western corridor. The Springfield News is delivered into the greater Springfield area, a satellite city covering 28.5 square kilometres, and WEDNESDAY Print published 89,000 Readership* 35,494 South-West Region unique audience^ 41,332 South-West Region monthly page views^ 14,000 Springfield News Facebook audience** with a population projection of 80,000 people by Its passion and its focus are on the people, issues and events of the Springfield area as well as items of interest from nearby suburbs. All the residents and businesses in the South-West News distribution area are united in their common interest in issues such as traffic flow, development and real estate, residential migration, work opportunities and local events. South-West News really understands these issues at a local, grassroots level, and provides an effective platform to ensure the voice of the community is always heard. Source: *emma December 2017, last 4 weeks, all people 14+. ^Online Adobe Analytics, Oct Sept 2017 (Last 12 months). **Facebook as at January

28 AT A G L A N C E Southern Star WEDNESDAY Print published 86,000 Circulating in an area around km south of the Brisbane CBD, the Southern Star s distribution includes Upper Mount Gravatt, one of the most important business centres outside of the Brisbane CBD, Readership* 45,044 which is also home to Griffith University, a world-renowned seat South-East Region unique audience^ of learning. The area houses pockets of new suburbs, mixed with 56,244 established middle-to-upmarket areas, all within easy commuting distance of the Brisbane city centre. South-East Region monthly page views^ Industrial suburbs in the area include Acacia Ridge, Mansfield, 3,400 Salisbury and Coopers Plains, while commerce and retail are concentrated in Mount Gravatt, Sunnybank and Runcorn. The Southern Star Facebook audience** Queensland Sport and Athletics Centre (QSAC), more commonly known by its former names ANZ Stadium or QE II, is a major sporting facility that has hosted some memorable events, from the Commonwealth Games to a Rolling Stones concert, from State of Origin games to an AC/DC gig. The mix of residential, retail and commercial/industrial activity in this area requires a carefully balanced everyman approach to editorial content, and the Southern Star rises successfully to that challenge every week. Source: *emma December 2017, last 4 weeks, all people 14+. ^Online Adobe Analytics, Oct Sept 2017 (Last 12 months). **Facebook as at January

29 AT A G L A N C E Westside News Covering some of Brisbane s most affluent suburbs, the Westside News is committed to capturing the heart of the west with quality local, targeted and timely coverage. Established in 1982, and with a proud history of advocacy on local issues, this community newspaper covers suburbs ranging from Ashgrove to Kenmore and Red Hill. Rounding off the circulation area are the highend demographic suburbs extending from Milton through to Sherwood. WEDNESDAY Print published 49,000 Readership* 35,494 South-West Region monthly unique audience^ 41,332 South-West Region monthly page views^ Many of Brisbane s iconic buildings, businesses and organisations are located with this distribution area, from the buzz of Indooroopilly shopping centre, to the quiet reflection of the Botanic Gardens at Mt Coot-tha and the mellow stone facades of the St Lucia campus of the University of Queensland, established in It s busy and relaxing, rural and urban, big family life and single-minded executive ambition all in the one area, and all understood and supported by the Westside News. Source: *emma December 2017, last 4 weeks, all people 14+. ^Online Adobe Analytics, Oct Sept 2017 (Last 12 months). **Facebook as at January

30 AT A G L A N C E Wynnum Herald Sitting on the shores of Moreton Bay, approximately 20km east of the Brisbane CBD, Wynnum has enjoyed a laid-back country town atmosphere for many years. Although new residential development is resulting in significant population growth and changing demographics, it s still a largely unspoiled place to live, and a great place for locals and day trippers to escape to the water for recreational boating and fishing. Wynnum and Manly are two of Brisbane s most beautiful suburbs, with Manly home to some of the best marina facilities around, and the WEDNESDAY Print published 65,000 Readership* 45,044 South-East Region unique audience^ 56,244 South-East Region monthly page views^ 9,600 Wynnum Herald Facebook audience** nearby Sleeman Sports Complex hosting many memorable swimming events, with one of the best dive pools in Australia. The Gateway Arterial Road forms the western boundary to the newspaper s distribution area and provides easy access to and from the north and south coasts, as well as linking through to Brisbane airport. Served by no less than three rail stations, it s a perfect commuting spot, with frequent services into Brisbane. Swimming and sport of all kinds are a big passion here, played for fun, or played for keeps, across all ages. Wynnum and Manly are the complete lifestyle package for families and retirees. Similarly, Wynnum Herald is the complete package for astute advertisers wanting to tap into this country-style community just a hop, skip and a jump from Brisbane s city centre. Source: *emma December 2017, last 4 weeks, all people 14+. ^Online Adobe Analytics, Oct Sept 2017 (Last 12 months). **Facebook as at January

31 People love to buy local. Our newspapers provide a trusted source for locals. 31

32 Section Overview 32

33 FEATURES OF THE PRODUCT NEWS The key issues and events that affect people s lives. Every week we tell the real stories about real people, giving our readers an insight into issues that matter. OUR READERS 82% 70% like to know what is going on in their local communities say that local newspapers are their main source of news about what s going on in their community LIFESTYLE Everything that makes South-East Queensland a great place to live. From local theatre to concerts, from bars to restaurants, we have you covered. WHAT S ON Community is the heart of Quest Community News. We cover South-East Queensland and have unparalleled knowledge of what s on near you. Our What s On planner highlights the best events in your backyard. Need an idea for a family outing or a night out? Find it in our What s On section. OUR READERS 4 in 10 have been to an RSL, Sporting or other club in the past three months 1 in 2 have been to the movies in the past 3 months 38% have attended a local school fete, carols by candlelight or sporting event in the past 12 months* OUR READERS 1 in 3 have been to a cultural event in the past 3 months 70% 78% have read a book in the past 3 months have listened to recorded music in the past 3 months Sources: emma conducted by Ipsos MediaCT, 12 months ending June 2016, All people 14+. *Be a Local Voice Study, Julie Dang & Associates, Filter: Brisbane residents. N=

34 FEATURES OF THE PRODUCT STREET WATCH Our police do a great job, and we are working with them to help prevent and solve crime. Our Street Watch page highlights incidents in your neighbourhood. We are committed to helping police find missing persons and helping inform readers about local safety issues. CAREERS BY SEEK Workforce trends, industry demand and tips to keep up with technological advances. Everything you need to know about the current employment environment. 1 in 6 readers is actively looking for paid work 82% 39% are conscious about security OUR READERS 41% are concerned by the crime levels where they live OUR READERS of readers work full-time SCENE OUT From sporting events to VIP nights, if it happened in your community we ve covered it in pictures. 28% have attended a local entertainment or sports event in the community* OUR READERS 82% like to know what s going on in their local community 70% say when you re a part of a community, you feel like you belong* Sources: emma conducted by Ipsos MediaCT, 12 months ending June 2016, All people 14+. *Be a Local Voice Study, Julie Dang & Associates, Filter: Brisbane residents. N=

35 Alan Quinney EIGHT students from Mueller College were among 39 teams from around the world that competed at the unmanned aerial vehicle (UAV) airborne delivery challenge near Ipswich. PrangsterGangsterNation The school entered two team members (from left) teams, Pineapple Airlines, Jesse Simango, Jake Arthur and PrangsterGangsterNation. Aerospace Studies and Michael Moloney. teacher Anthony Banks said The competition involved two older mentors accompanied the teams, Jon Collen saving device, an Epipen, to the teams delivering a life- from Year 10, and Michael a person in need within a restricted mission area and Phillips from Year 11, who was the pilot of the winning within 20 minutes. team last year. Points were deducted for Mr Banks said this year going outside the mission was the 10th running of the area and the time frame. competition, with Mueller Pineapple Airlines performed very well to finish in College the only school to have competed every year. sixth place Tallowwood Drive, Deception Bay The Pineapple Airlines team of (from left) Anton Bate, Bodie Schott and James Collen. $19.95m3 Reg $25m3 Students from Redcliffe were among 160 of the state s brightest teenagers who spent a week at QUT in Brisbane, taking part in the Vice-Chancellor s science, technology, engineering and maths (STEM) camp. The five-day camp at QUT s Gardens Point campus enabled Year 11 students to use advanced STEM facilities. Clontarf Beach State High School students will mark Mental Health Week with activities, music and services at the school today from am. Year 12 students excelling in their studies and aspiring to be teachers are being urged to apply for grants and scholarships. More information at education.qld.gov.au/hr/ recruitment/teaching/ GARDEN CLUB MEMBERS - LOG INTO YOUR SECURE ZONE FOR CURRENT OFFERS. *Specials run monthly from first to last day of the month. NB: Actual products may differ to images. Ph REDCLIFFE & BAYSIDE HERALD, Wednesday, October 12, 2016 RBHE01Z01MA - V1 FEATURES OF THE PRODUCT NEWS MORE STORIES ONLINE: questnews.com.au/moreton 20 ROTHWELL Pilots score high marks COLLEGE IN DRONE CONTEST The Management and Staff of the Great Northern Garden of Remembrance Invite you to our Annual Open Day Saturday 22 nd October from 10:00am~3.00pm This free event aims to showcase our beautiful premises and memorial gardens whilst allaying fears and dispelling the myths and concerns that surround cremation. We feel it is important that people understand how the facility works, so they do not feel fearful of what is a straightforward process, carried out with great care, sensitivity and dignity. It is also a great opportunity to meet industry representatives from the Public Trustee, Sureplan and Centrelink and get advice on the best ways to prepare for the future. Entertainment from Joe the Piper, who will be wandering the grounds playing the bagpipes. All day sausage sizzle & free ice creams plus tea, coffee and cakes in our new refreshment room. Please RSVP by Friday 21 st October for catering purposes on or SCHOOL NEWS TO EDITORIAL@REDCLIFFEHERALD.COM.AU 286 Oakey Flat Rd, Morayfield 132 Deception Bay Road Deception Bay Holiday learning Good health Teaching grants OPEN 7 DAYS Quality Quantity Delivery Guaranteed Deception Bay and Morayfield October Specials NEW range Compressed Sugar Cane reg $12.50 each Garden Club Special 5 for $50 Garden Blend Soil reg $59.95 Garden Club Special save $5.00m3 Budget Mulch Call in for more information and to see displays at either of our Our stories on your local schools, key issues and debates in education and new trends and ways of learning are at the core of our coverage. OUR READERS 74% 89% think a formal education is vital to success in life 60% 77% think public schools are just as good as private schools feel learning a trade is just as valuable as a university education say we need to improve our education standards relative to other countries BEST RECIPES We tell you which produce is in season, where to buy it and what to cook. OUR READERS 91% have cooked dinner for themselves or their family in the past month 70% believe in using the best quality ingredients SPORT Nobody covers local sporting events like we do. We are passionate about supporting grassroots sports. OUR READERS 1 in 3 regularly attend live sports matches 1 in 7 have played a team or one-on-one sport in the past 3 months REAL ESTATE Property is one of the biggest investments a person will make in their lifetime. Before making such an important commitment, buyers and sellers need to know about the market, trends, and profitable suburbs. The Realestate sections across Quest Community News are an essential part of the buying cycle. Publishing weekly throughout all Quest newspapers, the Realestate section is tailored to each and every market, aimed at all buyers and sellers. It provides in-depth information about their chosen market place in a non-cluttered environment with strong editorial and high impact advertising opportunities to showcase your property. OUR READERS 1 in 9 readers are intending to buy property in the next 12 months 36% own their home outright Sources: emma conducted by Ipsos MediaCT, 12 months ending June 2016, All people 14+. *Be a Local Voice Study, Julie Dang & Associates, Filter: Brisbane residents. N=

36 FEATURES OF THE PRODUCT MOTORING Motoring is the biggest automotive classified brand in Australia with the largest audience nationally in more than 130 newspapers, online, mobile and through our ipad app. Motoring print and online captures everything the modern car-buyer needs in one easy place, combining the best reviews, news and insider info with comprehensive classifieds and dealer offers. With a strong reputation in the automotive industry for reliability, knowledge and choice, Motoring has leading auto journalists and covers a broad spectrum of topics from new and used car purchases to car finance. OUR READERS The average Quest reader is intending to spend around $30,000 on their next car* 56% drive every day* 1 in 4 say a new car has to have all the extras you can get* 1 in 9 are intending to buy a new car in the next year* CLASSIFIEDS Along with our quality journalism and interesting features, the Classified sections are one of the most warmly regarded, trusted and wellused areas of our newspapers. The Classified sections, devoted to CareerOne, Carsguide, Real Estate, Family notices and more, allow our readers to quickly and easily search out exactly the information they re looking for. The Classifieds advertising environment provides an easy-to-reference destination for readers who are actively seeking information about a product or service they intend to purchase and is the environment that puts your business right in front of those people who are already considering purchasing. TRADES & SERVICES In times like these Queenslanders turn to someone they trust to find a quality, reputable Trades & Services professional. The content and advertising in newspapers are among the most trusted of any main media source, so when readers explore the Trades & Services classifieds section of their local newspaper, they re actively looking for someone to solve their problem and they re ready to engage your services. Target an active reader base with intention to purchase, which makes your advertising dollar work harder for you. OUR READERS 79% prefer to use local trades & services 8 in 10 have shopped at a hardware, home appliance or home interiors store in the last 3 months Sources: emma conducted by Ipsos MediaCT, 12 months ending June 2016, All people 14+. *Be a Local Voice Study, Julie Dang & Associates, Filter: Brisbane residents. N=

37 Print Advertising 37

38 Display Advertising Deadlines Publication Publication day Product Booking and cancellation deadlines Complete material deadline Albert and Logan News Thursday Tabloid 10:00am Monday 5:00pm Tuesday Bribie Weekly Friday Tabloid 10:00am Tuesday 4:00pm Wednesday Caboolture Herald Thursday Tabloid 10:00am Monday 5:30pm Tuesday City North News Thursday Tabloid 10:00am Friday 5:30pm Tuesday City South News Thursday Tabloid 10:00am Friday 5:00pm Tuesday North West News Wednesday Tabloid 3:00pm Thursday 3:00pm Monday Northside Chronicle / Bayside Star Wednesday Tabloid 10:00am Thursday 5:00pm Monday Pine Rivers Press / North Lakes Times Thursday Tabloid 2:00pm Friday 4:30pm Tuesday Redcliffe and Bayside Herald Wednesday Tabloid 3:00pm Thursday 2:00pm Tuesday South-East Advertiser Wednesday Tabloid 10:00am Thursday 5:00pm Monday South-West News / Springfield News Wednesday Tabloid 3:00pm Thursday 5:00pm Monday Southern Star Wednesday Tabloid 10:00am Thursday 4:30pm Monday Westside News Wednesday Tabloid 10:00am Thursday 5:00pm Monday Wynnum Herald Wednesday Tabloid 10:00am Thursday 11.00pm Tuesday Real Estate Advertising Deadlines Publication Publication day Product Moreton Realestate (covers Caboolture Herald and Pine Rivers Press / North Lakes Times) Booking and cancellation deadlines Complete material deadline Thursday Tabloid* 2:00pm Friday 4:30pm Tuesday 38

39 39

40 Creative Print Options 40

41 Print Creative Options PRINT PLATFORMS The partnership of creativity and execution is more important today than it s ever been. Communication needs to drive results, change behaviour, build buzz and ultimately, build your brand. News is deeply committed to working with our advertising partners to ensure those unique opportunities for creativity and innovation in our products are constantly evolving. The following pages contain just a taste of some of the exciting advertising shapes that News can offer across our print titles, helping to make your message stand out. And no matter what shape your advertising takes, our offering is a firm commitment that working with News will be an empowering partnership with access to a multitude of audiences. These are just the beginning of creative and engaging ways to partner with us. To find out more, speak to your dedicated News Australia representative. 41

42 Print Creative Options AD NOTES Ad notes are placed on the front page of selected sections of the paper in a strip down the right hand side of the page. Ad notes come in a variety of choices plus you can customise the shape with our die-cut service. Prices available on application and placement will be determined by editorial on the day of publication. Ad notes available: Standard notes with backside printing (75mm x 75mm) Large format (150mm x 75mm) Tear-off coupons Die-cut shaped notes Loyalty cards Magnets 4/6/8 page mini book Scratch off Scratch and sniff Variable data Bar code Consecutive numbering Contact your News Corp Australia Account Manager or advertise@questnews.com.au for creative ad specifications and pricing. 42

43 EASTER is the perfect time to head out into the great outdoors. Whether you prefer the tranquillity of the bush or the beauty of the coast, the southeast provides an idyllic backdrop for camping and caravanning adventures. PAGE 2 A Quest Community Newspapers publication ISSUE 4 BUSH TO BEACH FREE WIN: A $10,990 boat and trailer package PAGE 19 EVENT GUIDE: Caravan, Camping, Boating & 4x4 Expo INSIDE Advertising features Quest Community News publishes special features that provide advertising opportunities within a particular industry, or you can choose a feature that has been strategically timed. Each feature is designed and written to provide an informative and engaging reading experience, significantly increasing the chances of your advertising being seen and acted on. Special advertising features in Quest Community Newspapers are a proven way to make a statement to demonstrate your market leadership among competing brands, and to capture an audience that is very receptive to your message. Contact your News Corp Australia Account Manager or advertise@questnews.com.au for creative ad specifications and pricing. 43

44 44

45 Print Specifications 45

46 Print Specifications News Corp Australia is leading the world in colour news printing. To achieve our consistently high quality, we ve dedicated years of research to develop the clearest colours, the cleanest whites and the sharpest blacks in the world of newsprint. To pass on these achievements to our advertisers, we insist on trade houses adhering to some simple yet strictly enforced procedures. This enables you to achieve the best possible results from the fastest newspaper presses in the world. Newscolour quality control News Corp Australia specifies GCR. Grey Component Replacement (GCR) is the procedure used in the colour separation process to reduce, or remove a grey component made up of yellow, magenta and cyan inks and replace it with a suitable amount of black ink. The application of GCR improves shadow detail, reduces ink weight and renders cleaner colours on newsprint with less set off to other pages. For these reasons Newscolour specifications insist that the colour separator apply GCR. Four colour requirements Image resolution 100% Print sequence Dot shape Cyan, Magenta, Yellow, Black Round TONE REPRODUCTION GUIDELINES Highlights C M Y K Catchlights 0% 0% 0% 0% Highlights 0% 0% 0% 0% Non-essential whites 0% 0% 0% 0% Essential whites 3% 2% 2% 0% Midtones Allow for 30% dot gain. Keep midtones open for newspaper stock (more than for magazine separations, to compensate for dot gain). Shadows 1. A maximum total shadow end density not to exceed 230%. 2. To allow ink trapping, limit Cyan, Magenta & Yellow to 90%. 3. Halftone Black limit is 80%. BLACK & WHITE MATERIAL REQUIREMENTS Monochrome Image Resolution 100% Catchlights 0% Non-essential whites 0% Essential whites 2% Midtones Allow for 30% dot gain MECHANICAL REQUIREMENTS Tabloid format image size Single page Double page spread 376mm x 262mm (no bleed available) 376mm x 550mm (incl. gutter bleed) Spot colour There are eight News Corp Australia spot colour inks available and each of these can be broken down into process with one solid ink element. Therefore spot color jobs should be supplied as process spot ready separated files, to take advantage of the increased placement options within our publications. Spot 1 Spot 2 Spot 3 Spot 4 Spot 5 Spot 6 Spot 7 Spot 8 100% M 100% C 95% Y 100% Y 100% C 60% M 100% C 100% M 90% Y 50% M 100% Y 100% C 40% M Please note: A. Replacement of more than 70% of the grey component may result in a coarse (grainy) reproduction, therefore it is essential the scanner operator assess the original material and use the appropriate percentage of GCR. Call us on to assist you with expert knowledge outlining the GCR process. B. Certain PMS colours are difficult to emulate with process colours on newsprint. The News Australia Advertising Quality Control Manager in your state will be happy to assist you in this selection if you have difficulty. In QLD, please telephone

47 Specifications Modular layout Module ad size Tabloid (Height x Width) M12x x 551* M6x x 551* M3x12 92 x 551* M12x12 (double page spread) M6x12 (half page spread) M3x12 (quarter page spread) M12x6 (full page) M12x6 380x262 M9x4 284 x 174 M12x4 380 x 174 M6x6 188 x 262 M12x3 380 x 129 M12x2 380 x 85 M6x3 188 x 129 M12x4 (dominant) M12x3 (half page vertical) M12x2 (third page vertical) M6x6 (half page horizontal) M4x6 (large strip) M3x6 (medium strip) M4x6 124 x 262 M3x6 92 x 262 M2x6 60 x 262 M3x4 92 x 174 M5x3 156 x 129 M2x6 (small strip) M9x4 (portrait) M6x3 (quarter page) M5x3 M4x3 M3x4 M4x3 124 x 129 M3x3 92 x 129 M6x2 188 x 85 M5x2 156 x 85 M4x2 124 x 85 M3x2 92 x 85 M2x2 60 x 85 * Indicates Stitched & Trimmed ad size width is 534mm M3x3 M6x2 M5x2 M4x2 M3x2 For bleed specifications and advice, please contact For Real Estate material specifications, consult your News Corp Australia Account Manager at time of booking. M2x2 47

48 Tabloid BLEED (Stitch & Trim products) Left Right Top Bottom Bleed 5.5mm 5.5mm 5mm 5mm Trim 8mm 8mm 5mm 5mm 289mm Bleed Width 561mm Bleed Width 278mm Trim Size 550mm Trim Size 262mm Live Type 551mm Live Type 400mm Bleed Width 390mm Trim Size 380mm Live Type Single Page 400mm Bleed Width 390mm Trim Size 380mm Live Type Double Page Spread 48

49 Material Specifications Tabloid PDFs Supplied material must be Press Ready, PDF version 1.4 All PDFs must be CMYK, supplied to the correct dimensions, no printers marks and with all fonts embedded. All files must be supplied BEFORE Deadline. Alterations will not be made to supplied PDFs. Replacement material must be supplied. Photoshop Setup CMYK Resolution (Newsprint) 200dpi Ink Weight 230% Separation Type Black Limit GCR Dot Gain 30% 380mm H x 262mm W 90% (Recommended) Highlight set at a minimum of 3% Ad Delivery Press-ready ads can also be delivered via AdStream & Adsend. All delivered ads require correct ad number. Eproof Eproof is a free online service offered to all advertisers, allowing more control and flexibility when submitting, proofing and approving advertisements at the convenience. Contact (option 1). Additional enquiries Contact News Premedia on (option 2). Specification enquiries Contact Quality Control on (option 3) or qcsupport@newsltd.com.au Gloss Community Products 275mm H x 310mm W PDFs Supplied material must be press-ready, PDF version 1.4 All PDFs must be CMYK, supplied to the correct dimensions, no printers marks and with all fonts embedded. All files must be supplied BEFORE Deadline. Alterations will not be made to supplied PDFs. Replacement material must be supplied. Photoshop Setup CMYK (Gloss) Resolution 266dpi Ink Weight 280% Separation Type UCR Black Limit 90% (Recommended) Dot Gain 20% Highlight set at a minimum of 3% Ad Delivery Press-ready ads can also be delivered via AdStream & Adsend. All delivered ads require correct ad number. Eproof Eproof is a free online service offered to all advertisers, allowing more control and flexibility when submitting, proofing and approving advertisements at the convenience. Contact (option 1). Additional enquiries Contact News Premedia on (option 2). Specification enquiries Contact Quality Control on (option 3) or qcsupport@newsltd.com.au Magazine 275mm H x 350mm W PDFs Supplied material must be press-ready, PDF version 1.4 All PDFs must be CMYK, supplied to the correct dimensions, no printers marks and with all fonts embedded. All files must be supplied BEFORE Deadline. Alterations will not be made to supplied PDFs. Replacement material must be supplied. CMYK (Gloss) Resolution 266dpi Ink Weight 280% Separation Type UCR Black Limit 90% (Recommended) Dot Gain 20% Highlight set at a minimum of 3% 49

50 Material Specifications Ad Delivery Press-ready ads can also be delivered via AdStream & Adsend. All delivered ads require correct ad number. Eproof Eproof is a free online service offered to all advertisers, allowing more control and flexibility when submitting, proofing and approving advertisements at the convenience. Contact (option 1). Additional enquiries Contact News Premedia on (option 2). Specification enquiries Contact Quality Control on (option 3) or qcsupport@newsltd.com.au Newsprint Products (16 module) Ad Delivery Press-ready ads can also be delivered via AdStream & Adsend. All delivered ads require correct ad number. Eproof Eproof is a free online service offered to all advertisers, allowing more control and flexibility when submitting, proofing and approving advertisements at the convenience. Contact (option 1). Additional enquiries Contact News Premedia on (option 2). Specification enquiries Contact Quality Control on (option 3) or qcsupport@newsltd.com.au PDFs Supplied material must be press-ready, PDF version 1.4 All PDFs must be CMYK, supplied to the correct dimensions, no printers marks and with all fonts embedded. All files must be supplied BEFORE Deadline. Alterations will not be made to supplied PDFs. Replacement material must be supplied. CMYK (Newsprint) Resolution 200dpi Ink Weight 230% Separation Type GCR Black Limit 90% (Recommended) Dot Gain 30% Highlight set at a minimum of 3% 50

51 INSERTS 51

52 Inserts Acceptable inserts All paper weight specifications are the minimum acceptable. Please see following page for detailed information on acceptable sizes and stock weights. Acceptable folds Single sheet 390mm x 285mm 200mm x 180mm Single fold 390mm x 285mm 200mm x 180mm (180gsm) (135gsm) (100gsm) (80gsm) Unacceptable Folds No single spine. Uneven stack height will cause jamming. Tabloid inserts Four and eight page tabloid products, less than 100 gsm, must be quarter folded. Prior to acceptance tabloid products must be inspected to determine whether a quarter fold is required. Maximum size is 390mm deep x 285mm wide. Card and envelope inserts Cards and envelope inserts should be stacked flat in cartons with no turns. Packing should be used to fill gaps in rows. The weight of the carton should not exceed 15kg. The cartons should then be palletised and strapped as per palletising illustration. Maximum insert thickness The normal acceptable size (pagination) is 48 pages. Acceptance of inserts above this size will require consultation with the Publishing Manager. Use of unsuitable products A product which has been delivered after deadline or does not meet the required specifications may not be inserted. Faulty products will be referred to clients for clearance prior to inserting. Stapled inserts Inserts less than 24 pages should not be stapled; a glued spine is the preferred option. Any insert that is stapled must have the staples firmly attached so they are not able to pull free and jam up the equipment. If staples are used they must not exceed the thickness of the product and be placed perfectly within the fold of the product. Unusual inserts Any card, envelope, perforated insert, stickers, part fold backs, index folds or steps, or other insert material of an unusual nature, will require a dummy sample of the product to be viewed by the Publishing Manager prior to acceptance. Testing of unusual products may be required, a minimum of 500 samples will be required, 6 weeks in advance of intended publication date. Inserts containing metal or sharp objects, such as keys, coins, razor blades etc, will not be accepted. Clients are advised to seek assurance from printers that gloss surfaces will not be sticky or compacted into unmanageable bricks. Excessive slip may affect the insertion or retention of the insert into the paper. INSERTS WITHIN EXTERNALLY PRINTED MAGAZINES Loose inserts Minimum size Maximum size of the insert must be no less than 75% of the height and width of the product which it is being inserted into of the insert must be 20mm smaller than the width (spine to foredge) and 30mm smaller than the length (head to tail) of the product which it is being inserted into Bound inserts Inserts which fall below the above loose insert specification bound-in inserts are the preferred option. Small bound inserts still present issues winding the host product onto disk and consultation with publishing management is required prior to approval. Bound insert specifications and guidelines will need to be coordinated with the commercial printer supplying the host product. Inserting conditions Whilst the specification table allows for some landscape shaped inserts it is preferred that the spine is the longest edge. Some high gloss inserts are difficult to insert and may require approval prior to insertion. Maximum size inserts (390mm x 285mm) run the risk of damage during the inserting and packaging processes. Inserts below the winding capabilities (smaller than A4) will require direct (hopper) feeding into the publication and a surcharge may be applied to cover additional processing costs. No guarantee is given for full coverage of these inserts in the distribution areas. 52

53 Height Inserts sizes & stockweight Single sheet Minimum stock weight (gsm) x Wide Height Single sheet folded (4 pages or up to 6 pages) Minimum stock weight (gsm) x Wide Height From 8 to 10 pages Minimum stock weight (gsm) x Wide Height From 12 to 16 pages Minimum stock weight (gsm) x Wide x Wide x Wide Height From 18 to 24 pages Minimum stock weight (gsm) Height From 26 to 48 pages Minimum stock weight (gsm)

54 Inserts Advertising Deadlines Delivery details Insert Manager, Quest Community Newspapers Murarrie Print Facility, Cnr Lytton Rd & Metroplex Ave Murarrie, Qld, 4172 Entry is via Gate 1 Deadlines Bookings must be confirmed by noon of the Wednesday, the week prior to the intended distribution date. Inserts must be received at the Murarrie Print Facility by 10am of the Thursday, the week prior to the intended distribution date. Maximum weight for inserts Inserts that exceed 24 pages or 100 grams in weight will need approval prior to the booking being accepted Packing specifications Inserts should be boxed or bundled in uniform quantities Bundles or boxes must not exceed 13kg in weight If inserts are bundled, the bundles must be crossstrapped All boxes must be clearly labelled with the insert name and the date of intended distribution Inserts not bundled or packed properly may not be distributed Insert bookings must be confirmed prior to delivery of stock Quest Community News reserves the right to refuse any item as an insert into any of its publications Pallet identification Bundles/boxes must be palletised to a maximum height of 122cm inclusive of the base and a maximum weight of 900kg Pallets should be securely strapped and shrink-wrapped Multiple pallets must be numbered (e.g. 1 of 10; 2 of 10 etc.) Pallet labels must show the following: Insert title Printers name, address and contact details Clients name, address and contact details Issue date and distribution requirements The estimated weight of the pallet Publisher Conditions All inserts are subject to approval of the publisher, who reserves the right to refuse any material considered unsuitable for publication While every effort will be made to publish inserts as ordered, no liability can be accepted for misplacement or omission The publisher does not guarantee a level of response regarding an insert The advertiser undertakes that there is nothing misleading or deceptive in the insert material submitted for publication and that it does not contravene any Federal or State advertising laws or advertising industry codes Both the advertising principal and the accredited agency jointly and severally agree to indemnify Quest Community News against any liability for any penalty, damages, costs or otherwise arising from publication of the insert The publisher reserves the right to abort insertion of products outside of specification if it disrupts production Please note insert quantities will be updated quarterly 54

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56 DIGITAL CREATIVE OPTIONS Website questnews.com.au is the leading online source of news, sport and entertainment for South-East Queensland communities. Offering a rich multimedia experience questnews.com. au builds upon the strengths of our newspapers to create a dynamic interactive connection with Queensland communities 24/7. There s a raft of effective and innovative ad products designed to place your brand in front of a growing online audience, and you can choose to run the same concepts across any of our other news or special interest sites to give you a fully-integrated national campaign. From standard display advertising, which can be targeted to specific sections / demographics, through to high-impact homepage takeovers designed to create maximum cutthrough, questnews.com.au has a digital advertising solution to meet any objective or budget. All digital advertising campaigns are priced on an individual basis; pricing is dependent on the creative execution and length of the campaign. Speak with your Quest Community News account manager or advertise@questnews.com.au for more information. 56

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58 TERMS & CONDITIONS 58

59 ADVERTISING TERMS & CONDITIONS Please visit newscorpaustralia.com/adterms for full advertising terms and conditions. 59

60 CONTACTS 60