THE ECOC EXHIBITION September 2014, Palais des Festivals, Cannes, France. EXHIBITOR PROSPECTUS

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1 THE ECOC EXHIBITION September 2014, Palais des Festivals, Cannes, France EXHIBITOR PROSPECTUS

and interact with your most active prospects at the ECOC Exhibition 2014 The ECOC Exhibition is the largest optical communications event in Europe and is the key meeting place for everyone in the

2 ECOC 2013 was the most successful exhibiting experience Technoprobe have had in the Optical Communications market. The number and quality of the leads we received over the three days was great Toshi Ohi, General Manager, Technoprobe The ECOC Exhibition bringing the world the latest in optical communications Meet and interact with your most active prospects at the ECOC Exhibition 2014 The ECOC Exhibition is the largest optical communications event in Europe and is the key meeting place for everyone in the fibre optic communication technology industry. In 2013, over 300 companies from over 29 countries around the world exhibited at the ECOC Exhibition, taking advantage of a global platform to promote products and services to over 5,600 industry professionals and top decision makers. Space will fill up fast for 2014, so secure your stand early to avoid disappointment. Visit to view the live and interactive floor plan and book your space today. The ECOC Exhibition puts your company in front of an international audience of top decision makers in the optical communications industry. Over 5,600 attendees, over three days, under one roof and looking for the best solution for their business. Supported by a comprehensive marketing, advertising, PR and social media campaign, the ECOC Exhibition is the cost effective way to showcase your company to the industry: Have hundreds of face to face meetings in such a short period of time. Develop new contacts and generate new business leads. Network with customers and build relationships. Demonstrate new products or services live. Build brand awareness and benefit from media exposure via our marketing campaigns. Statistics from ECOC Exhibition ,648 visitors to the exhibition (up from 5,591 visitors in 2012) 307 exhibition stand holders 1,830 Market Focus attendees Secure your booth online

We have participated in the ECOC exhibition for 10 years now and have used it to showcase our new product range.

Michiel Van Der Keur, CEO, Yenista Optics Launch and showcase your products and services to a global audience Exhibitor packages can be created for either shell scheme or space only bookings, with

Stand options There are two stand options for exhibiting at ECOC: Space Only 360 per sqm This option gives you the flexibility to design and build your own stand within your reserved space.

3 We have participated in the ECOC exhibition for 10 years now and have used it to showcase our new product range. It is also a great way to introduce new technologies and to keep our prospects and customers informed. Michiel Van Der Keur, CEO, Yenista Optics Launch and showcase your products and services to a global audience Exhibitor packages can be created for either shell scheme or space only bookings, with additional sponsorship opportunities available to help you raise the profile of your business, both in the lead up to, and at the show, through our pre- and post-show marketing campaign. Stand options There are two stand options for exhibiting at ECOC: Space Only 360 per sqm This option gives you the flexibility to design and build your own stand within your reserved space. It includes the space on the floor plan but does not include any shell scheme or stand build. All other items must be ordered separately. Shell Scheme per sqm This option includes a complete booth with solid walls and carpet, a sign with your company name and stand number plus one single electrical socket. As an exhibitor you will also receive: A 60-word company profile in the ECOC Exhibition 2014 Official Show Guide 60-word company profile on the ECOC Exhibition website Unlimited exhibitor badges Complimentary company branded visitor invitations Promotional opportunities We understand that to get the most out of this event, it is essential for you to generate as much exposure as possible. To help with this, we have created an exciting and varied range of sponsorship and promotional activities for the show. Sponsorship opportunities Market Focus Theatre FTTx Centre Zones Official Show Guide Official website Optical Connections Newsletter Visitor e-newsletter Visitor Bags Visitor Lanyards Exhibition Map Wifi Signage Online pre-registration Registration Desks Press Office ECOC Exhibition Mobile App Industry Awards Recruitment Centre and many more. Marketing and promotional opportunities We have a wide range of opportunities available online, in print and on site at the event, all designed to help you promote your business, including: Data Rental/ broadcast Website banner advertising Show Guide advertising Visitor e-newsletter inclusion Enhanced Directory listing Product Gallery Editorial features Reserving stand space 2014 reservations can be made independently through the ECOC Exhibition website at or via our sales team. An online account will be created for each exhibitor which allows access to reserve, book and manage your stand. ECOC Exhibition sales team: Contact Liam Taylor: liam.taylor@nexusmediaevents.com or Beverley Lucas: beverley.lucas@nexusmediaevents.com Secure your booth online

The ECOC exhibition enables us to meet our most important European and international customers from all areas of the optical market place.

The ECOC Exhibition is a must-attend three-day event attracting over 5,600 decision makers from companies around the world.

Significant improvement on ECOC 2012 in terms of quality and quantity of leads from potential distributors and installers from around the World.

geographic location Attendees by job role Europe 83.7% North America 7.0% Asia 6.4% Middle East & North Africa 1.7% South/Central America 0.6% South/Central Africa 0.3% Australasia & Pacific 0.

3% Fibre and cable manufacturer/developer 9.6% Telecommunications services 5.2% Test equipment manufacturer/developer 4.2% Contact Manufacturer 2.

4 The ECOC exhibition enables us to meet our most important European and international customers from all areas of the optical market place. Stefen Loeffler, Strategic Planner Photonic, Digital Photonic Test Who attends the ECOC Exhibition? The ECOC Exhibition is a must-attend three-day event attracting over 5,600 decision makers from companies around the world. If you are a manufacturer, supplier or service provider of optical communications products and services, you are guaranteed to network with your most active prospects at ECOC Significant improvement on ECOC 2012 in terms of quality and quantity of leads from potential distributors and installers from around the World. Also the range of the countries being represented appears to be higher, with an increased number of organisations from Eastern Europe Martin Gossling, VP Sales & Marketing, m2fx Attendees by geographic location Attendees by job role Europe 83.7% North America 7.0% Asia 6.4% Middle East & North Africa 1.7% South/Central America 0.6% South/Central Africa 0.3% Australasia & Pacific 0.3% Main focus activity of attendee organisation Manufacturers & Suppliers Components/subsystems manufacturer 22.7% Systems/network equipment manufacturer 15.3% Fibre and cable manufacturer/developer 9.6% Telecommunications services 5.2% Test equipment manufacturer/developer 4.2% Contact Manufacturer 2.4% Telecommunications & Data Comms Services Consultancy 4.7% Fibre optics installer 1.6% Broadcasting/media 1.1% Systems integrator 1.0% Data communications services 0.7% End Users Reseller 16.4% Enterprise 4.6% Research and development institutes 3.4% Education 2.0% Utilities 1.9% Publishing/Public relations 1.4% Government/military agencies 1.3% Medical/healthcare 0.6% Sales/marketing 28.3% Chairman/MD/owner 15.3% General management 9.3% Research and development 9.2% Executive technical 7.0% Design engineering 6.8% Other engineering management 5.2% Purchasing/procurement 5.1% Consultant 4.4% Networking/IT/systems integration 4.3% Production engineering 2.4% Student 1.1% Professor/educator 0.8% Quality control/assurance 0.6% Public relations agency 0.1% Press/publication staff 0.1% Secure your booth online

The show provides an excellent venue and a central meeting location to meet and greet current and new customers in a condensed couple of days making it more convenient to do business.

to attend. FTTx Centre The FTTx Centre is now in its ninth year and grown to become one of the most popular areas of the ECOC Exhibition.

Training Sessions Organised in conjunction with CTTS, the UK s leading telecommunications training provider, these free hands on and intensive sessions provide essential insight into key techniques

Free Market Focus programme Now in its ninth successful year, Market Focus has become one of the focal points of the show and a popular platform to gain industry knowledge and insight into the latest

5 The show provides an excellent venue and a central meeting location to meet and greet current and new customers in a condensed couple of days making it more convenient to do business. Tom Watson, Regional Sales Manager, Fibre Optic Divisions, Fujikura Europe Ltd Event highlights Once again the exhibition will include three feature areas, free for visitors, delegates and exhibitors to attend. FTTx Centre The FTTx Centre is now in its ninth year and grown to become one of the most popular areas of the ECOC Exhibition. The Centre features eleven dedicated zones covering the different areas of Fibre to the X, each presenting the very latest FTTx products. Training Sessions Organised in conjunction with CTTS, the UK s leading telecommunications training provider, these free hands on and intensive sessions provide essential insight into key techniques including: Passive Optical Network testing using bidirectional smart testers Fibre Optic testing workshop covering acceptance to commissioning testing. Free Market Focus programme Now in its ninth successful year, Market Focus has become one of the focal points of the show and a popular platform to gain industry knowledge and insight into the latest technology and developments. Located in the exhibition hall, Market Focus is free to attend. Hot topics for Market Focus 2014 will be announced early Meanwhile you can access videos and presentations from Market Focus 2013 at Find out how you can apply for a speaker presentation slot at Market Focus 2014 by contacting Emma.Calland@nexusmediaevents.com. With technical experts from CTTS on hand to provide explanations of the products featured, as well as delivering cutting-edge live engineering demonstrations of some of the most exciting developments in the deployment of Fibre to the X and Fibre to the Home. CTTS is the first choice training provider for many system operators throughout Europe with a broad portfolio of fibre optic installation, maintenance, design and engineering courses. CTTS brings a wealth of experience and know-how to the show, to provide unique and informative training and demonstration sessions for ECOC exhibitors, delegates and visitors. Market Focus Advisory Committee Members: Per Danielsen - Committee Chairman Stephan Neidlinger - ADVA Optical Networking Wladek Forysiak - Oclaro Philippe Chanclou - France Telecom Joeri Van Bogaert - Capabilities Michael Lebby - OneChip Photonics Daryl Inniss - Ovum Glenn Wellbrock - Verizon Shoichi Hanatini - Hitachi Pauline Rigby - Optical Communications & Technology Writer Hartwig Tauber - FTTH Council Europe Pierpaolo Ghiggino - Dat@comms

The most successful ECOC show for Tektronix. Outstanding opportunity to meet our key customers and discuss emerging technology solutions.

destinations. With its lavish setting and stunning scenery, it is widely known as the location of the rich and famous.

Situated on the beachfront along the famous La Crosiette; a seafront promenade where some of the most famous hotels in the French Riviera are located.

6 The most successful ECOC show for Tektronix. Outstanding opportunity to meet our key customers and discuss emerging technology solutions. A truly Global event Dean Miles, EMEA Technnical Marketing Manager, Tektronix The ECOC Exhibition September 2014, Cannes, France Destination Cannes Cannes is one of the most luxurious of all destinations. With its lavish setting and stunning scenery, it is widely known as the location of the rich and famous. The venue for ECOC 2014 is the Palais des Festivals et des Congrès de Cannes, renowed for hosting the International Film Festival. Situated on the beachfront along the famous La Crosiette; a seafront promenade where some of the most famous hotels in the French Riviera are located. Contacts Sales Enquiries and Business Development Beverley Lucas, Group Event Manager E: beverley.lucas@nexusmediaevents.com T: +44 (0) Sales, Sponsorship & Advertising Liam Taylor, Sales Manager E: liam.taylor@nexusmediaevents.com T: +44 (0) Event Administration Carina Meakins, Administrator E: carina.meakins@nexusmediaevents.com T: +44 (0) Asia Representatives Michael Shang, Stand Sales - Shenzhen China E: michaelshang@acemarketing.com.cn T: Ext 815 F: Greeley Ge, Stand Sales - Shanghai China E: greeleyge@acemarketing.com.cn T: Ext 203 F: The central location of the Palais des Festivals is perfect for you to make the most of your time in France. Whether it s dining at one of the 600 restaurants and cafes or visiting the spectacular beaches, everything you need is within walking distance. Visit for full travel and accommodation information and start planning your visit to ECOC Operations Charlotte Minter, Operations Manager E: charlotte.minter@nexusmediaevents.com T: +44 (0) Lianne Bull, Operations Manager E: lianne.bull@nexusmediaevents.com T: +44 (0) Marketing and PR Information Emma Calland, Marketing Manager E: emma.calland@nexusmediaevents.com T: +44 (0) Catherine Williams, Marketing Manager E: catherine.williams@nexusmediaevents.com T: +44 (0) Elvi Lee, Stand Sales - Taiwan E: elvi@aceforum.com.tw T: Ext. 306 F: Sunny Kim, Stand Sales - Korea E: sunny@acemarketing.co.kr T: F:

28 th - 30 th September THE ECOC EXHIBITION. EXHIBITOR PROSPECTUS

28 th - 30 th September THE ECOC EXHIBITION EXHIBITOR PROSPECTUS www.ecocexhibition.com It s a really fantastic show. We ve had a lot of customers visiting us, a lot of activity, it s been really great.