Alemannia Aachen Tivoli. Ilka Boge,

Transcription

1 Ilka Boge,

2 Index of contents Construction Phase Project Team Costs Public Area Business Area Business Events Further locations: grandstand 2

3 Key facts Team of the Second Bundesliga Archievement: First Bundesliga: and 2006/07 Cup finalist 1953/ 1965/ 2004 Third round Uefa Cup 2004/2005 A regionally situated club borders: the Netherlands Belgium Borussia Mönchengladbach 1. FC Köln 3

4 Key facts Urban: located close to the city Special construction build for football visitors one level stadium stands: more than people Implementation of devotional objects Old stadium clock wave-breaker Design of stadium walls with graffity tight steep - loud 4

5 Construction phase European advertisment of the tivoli project January 2007 Groundbreaking May 2008 Dedication new stadium 17. August

6 Project Team/ corporate form TSV Alemannia Aachen e.v. (membership cooperation) subcompany Alemannia Aachen GmbH subcompany (limited company) Frithjof Kraemer, director Erik Meijer, director Alemannia Stadion GmbH (limited company) Frithjof Kraemer, director Stephan van der Kooi, general manager Hellmich building company General contractor 6

7 Costs Stadium Stadium eqiupment components kitchen kiosk furniture access control Käfer Klub (Kids Club) Klömpchensklub (restaurant) Merchandising store building cost reserve total sum 42,5 million Euro 6,5 million Euro 1 million Euro 50 million Euro 7

8 Costs equity capital fan asset (part of captial) credit capital 15 million Euro 4,2 million Euro 35 million Euro 8

9 Public area/ ticketing visitors / / Visitors had been in the stadium last season The avarage amount per ticket was 22 Euro 9

10 Public area/ catering turnover Turnover football season 2009/2010 turnover in total: Ø public catering 3,92 (without St.Pauli: 3,81 ) Ø turnover (without St.Pauli: ) Aims football season 2010/2011 turnover in total: Ø public catering 3,90 4,00 Ø turnover:

11 grandstand/ Business Area 2000 sqaure meter per level (two levels) Seats: VIP Boxes 3 Event Boxes Two catering areas per Level Eight bars Two kitchens 11

12 Business Area VIP Boxes VIP Boxes total capacity sold Capacity utilisation: 75% Every VIP Box per 12 people Seperate catering and service in each VIP Box Euro per VIP Box per season 12

13 Business Area Business Seats total capacity sold Capacity utilisation: 77,7 % Euro per seat per year 13

14 Advertisment in the stadium Two Video walls Boards in two lines first line: moving board second line: fixed boards Cam carpets Tribune Sponsors Marketing revenue per year: 40% of the total budget 14

15 Business & Events Two events per week People Different seating systems Full service package Catering Technical support Service Entertaiment Consultancy 15

16 Business & Events Kind of event Turnover Quantity Conference ,75 47 Company events ,41 20 Incentives ,85 3 Exhibitions ,00 3 Private events Use of VIP boxes ,

17 Business & Events account; ,93 turnover costs account turnover; ,37 costs; ,44 fixed time:

18 Käfer Klub (Kids Club) Season 2009/ München Cottbus Berlin Ahlen Paderborn Karlsruhe Kaiserslautern Oberhausen Düsseldorf Bielefeld Augsburg Koblenz Greuther Fürth Duisburg Kids event bookings: three per month 100 square meter 50 people 18

19 Klömpchensklub (restaurant) 360 square meter 80 Seats Lunch time concept turnover: Euro per year 19

20 Media room/ Merchandising store Media room 190 square meter 130 people Merchandising store 300 square meter 200 articles 20

21 The Footballstadium TIVOLI fullfills everyones wish 21

22 Contact Alemannia Aachen GmbH Sonnenweg Aachen Telefon: 0241 / Telefax: 0241 / ilka.boge@alemannia-aachen.de Internet: 22