30 th Anniversary. Best Brand Marketing Operation
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1 30 th Anniversary Best Brand Marketing Operation
2 THE NETHERLANDS NORTH SEA Enschede Duisburg Wiesbaden Bonn Bremen Herford Bielefeld Gelsenkirchen Dortmund Essen Wuppertal Düsseldorf Mainz Frankfurt Frankfurt Airport Hamburg Celle Hanover Kassel Kiel Hildesheim Brunswick BALTIC SEA Schwerin Magdeburg Göttingen Erfurt Rostock Leipzig Berlin Berlin Airport Dresden GERMANY Stralsund IntercityHotel is the mid-range brand of CHINA HUNGARY Deutsche Hospitality Qingdao Budapest 42 hotels in the heart of the most beautiful cities in Germany and other QATAR UAE OMAN Maskat international destinations located within walking distance of train stations Nizwa or airports. Kiel Kiel Hamburg Bremen Bremen BALTIC SEA SEA Schwerin Mannheim Saarbrücken GERMANY Rostock Rostock Stralsund Freiburg Darmstadt Heidelberg Esslingen Stuttgart Ulm Nuremberg Ingolstadt Augsburg Munich HUNGARY AUSTRIA Vienna CHINA CHINA IntercityHotel celebrates its 30th anniversary in 2017 and to mark this landmark occasion, Salalah it embarked on a wide range of activities. IntercityHotel New Openings IntercityHotel Dubai Celle Celle Hanover Budapest Brunswick Berlin Berlin Herford Herford Bielefeld Hildesheim Berlin Berlin Airport Airport irchen IntercityHotel Magdeburg ortmund New Openings IntercityHotel Göttingen ppertal rf Kassel Kassel Leipzig Leipzig Graz Qingdao Qingdao Frankfurt Frankfurt Airport Airport Erfurt Erfurt HUNGARY Dresden Dresden Budapest CHINA CHINA QATAR QATAR UAE UAE OMAN OMAN Maskat Maskat Nizwa Nizwa Darmstadt Heidelberg Nuremberg Qingdao Dubai Dubai Stuttgart Esslingen Ulm Ulm Ingolstadt Augsburg QATAR QATAR UAE UAE Munich Munich AUSTRIA OMAN OMAN Maskat Maskat Nizwa Nizwa Vienna Vienna IntercityHotel New New Openings IntercityHotel Salalah Salalah
3 Anniversary event Kick-off at the IntercityHotel Duisburg - 2nd hotel of the brand s latest style generation by Matteo Thun Donation for a good cause: One of the highlights of the evening was Thomas Willms (Deutsche Hospitality s COO) handing over a 30,000 donation to ex-professional footballer Christoph Metzelder (Real Madrid, Borussia Dortmund and FC Schalke 04) for his foundation which fights against child poverty and supports children on their personal and professional journey through life.
4 30th Anniversary Cooperation agreement Announced an exciting new partnership agreement with the Brazilian brand Intercity Hotels from January 2018 Operates 34 properties in Brazil and Uruguay Both brands are inspired by the German railway system and its intercity train The two companies have many operational and product synergies Focus on the mutual presentation, marketing and sales of both brands
5 Non-stop party Numerous events and parties at IntercityHotels throughout the year to celebrate 30 years IntercityHotel. Over 13,000 birthday muffins are being baked and handed out throughout the year at the corporate office, press conferences, opening parties and guest events. Key components of the celebrations include: Guest events in numerous hotels Press conference Payback campaign Giveaways 30 years IntercityHotel branded birthday muffins Promotional materials: roll-ups, post cards, posters, stickers, placemats, mouse pad inserts, beach flags and cups
6 Engaging guests Home page of the IntercityHotel website in a 30th anniversary design An online special offer of 30% off all bookings 30th anniversary promoted across social media channels and print media Online game hosted on the IntercityHotel website, with a chance to win a 30 days and 30 nights voucher German hotel industry and gastronomy magazine AHGZ, published a special 30th anniversary of IntercityHotel edition in September 2017 Deutsche Bahn to promote 30% off special offer During IntercityHotel anniversary celebrations Deutsche Bahn are also crediting 333 bahnbonus points to all guests
7 Engaging the media IntercityHotel will invite 14 travel and lifestyle bloggers to spend a weekend at the new IntercityHotel Duisburg The event will include free food and accommodation Plus an invitation to a birthday party event
8 Early signs of success The Deutsche Bahn special offer was sent to all bahnbonus subscribers and was opened by nearly 50% of recipients. The credit scheme has also shown signs of being a success with an increase of 115% on last year. IntercityHotel has already been testing the awareness of its 30th anniversary offers via its social media channels: 183 participants took part in the survey 42% were aware of the celebration 30% said that they had already used the 30% special offer or were intending to
9 Thank You
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