What is good for the visitor, is good for the resident and what is good for the resident, is also good for the visitor.

Transcription

1 What is good for the visitor, is good for the resident and what is good for the resident, is also good for the visitor.

2 The role of Visit Cardiff is to promote Cardiff for Visit, Meet and Invest purposes. The role of Visit Cardiff is to promote Cardiff for Visit, Meet and Invest purposes.

3 Tourism, Venues and Event Marketing team

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5 UWCL Final Thursday 1st June 2017 Cardiff City Stadium Kick-off 19.45hrs Ticket prices - 6 adults/ 2 concessions LOC minimum target attendance of 15, over 2,000 ticket sold in first week Ticket sales launch 21 st Feb (100 days to go) Biggest female sporting event to have been staged in Wales Live TV audience of 5m key markets are Germany and France

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7 UCL Final UCL Final Saturday 3 rd June 2017 National Stadium of Wales Saturday 3 rd June 2017 National Stadium of Wales single biggest sporting event in the World in In 2017, it will be the single biggest sporting event in the World. the biggest sporting event to have ever been staged in Wales. 7.45pm kick-off It will be the biggest sporting event to have ever been staged in Wales. It will command an average live global TV audience of 200 million. 250,000 people expected to visit the UEFA Champions Festival In total, over 400 million different people will watch some part of the Final on television. 220,000 people expected in Cardiff city centre on Sat 3 rd June 2,000 volunteers Champions! BT Sport s 3 year broadcasting deal with UEFA totals 897m Cardiff will be their first final as Host Broadcaster. 45m projected direct economic impact

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9 UEFA Official Event Locations National Stadium of Wales - UCL Final Cardiff City Stadium - UWCL Final Cardiff Arms Park - Broadcast Compound for UCL Final 2017 Cardiff & County Club car park - Press conference marquee for UCL Final 2017 BT building - Accreditation Centre & Volunteer Centre Coopers Field - UEFA Champions Village sponsor hospitality area Cardiff Castle - UEFA Football Village corporate hospitality area Cardiff Bay - UEFA Champions Festival Thurs Sun Pontcanna Fields Camp Cardiff King Edward VII Avenue & Museum Avenue - Sponsor coach parking Cardiff City Stadium - Supporter coach parking area Team A Churchill Way - Fan Meeting Point Team A (20k) Lewis Road, Splott - Supporter coach parking area Team B Callaghan Square - Fan Meeting Point Team B (20k)

10 UEFA Champions Village Bute Park 6,500 hospitality covers

11 UCL Football Village - Cardiff Castle 1,900 hospitality covers UCL Football Village - Cardiff Castle 1,900 hospitality covers

12 UEFA Champions Festival, Cardiff Bay Located in Cardiff Bay FREE event expect 250,000 people to visit Thurs 1 st June Fri 1 st June Sat 3 rd June Sun 4 th June 11am to 11pm 11am to 11pm 11am to 5pm 11am to 5pm Festival will consist of: Sponsor activations; Trophy display (public can have their photo taken free of charge); Official UCL Final 2017 Megastore; Live entertainment and big screen; Ultimate Champions match (former players) Floating pitch also to be used by community groups and media!; and UEFA Museum and Champions Gallery.

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15 Accommodation City UCL Final Number of hotel rooms in city London 2011 & ,000 Berlin ,000 Milan ,000 Cardiff ,500

16 Accommodation Majority of Cardiff hotel rooms booked by UEFA and their commercial partners. Availability is low and pricing is high. Creation of a Fan Camp in Cardiff Camp Cardiff ; 21 high speed trains back to London 11pm 4am; Creating a fan app which will provide real time hotel availability across all major towns and cities that are connected to Cardiff by event transport on 3 rd June.

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18 Drop in Sessions 10 th April Cardiff City Hall 12-2pm 11 th April Novotel 6-8pm 12 th April Norwegian Church 6-8pm Bespoke briefings for: Cardiff Hoteliers Association Cardiff Waterfront Partners Cardiff Licensee Forum Cardiff BID

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21 27 th May 10 th June week festival of events, exhibitions, seminars, workshops and entertainment Global exposure due to 10 th Stopover/ Transatlantic leg Alicante Lisbon Cape Town Melbourne Hong Kong Guangzhou Auckland Itajai Newport RI Cardiff Gothenburg The Hague

22 How can you capitalise? What is your product offer? What is your story? Are you listed on VisitCardiff.com? Tailor your offer to the event need Croeso/ Welcome POS / engagement/ placement?

23 You tell us?

24 What next? Work Communicate Partner Engage Share Collaborate Enjoy the journey

25 Drop in Sessions 10 th April Cardiff City Hall 12-2pm 11 th April Novotel 6-8pm 12 th April Norwegian Church 6-8pm Cardiff2017.Wales uefa.com/cardiff2017 Visitcardiff.com/cardiff2017