PUBLIC ROADS. Mega-Light Net MEDIA DATA. Campaign media. Poster

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1 2018 Campaign media. Poster MEDIA DATA

2 Campaign media. Poster Mega-Lights are at the top of their class for poster advertisements. These high-quality posters lend a certain appeal to every advertising message, and combine size, illumination, and movement to attract people s attention. Prominently positioned at high-traffic sites and perpendicular to the direction of traffic, Mega-Lights are the most likely to be seen, longest viewed, and most vividly remembered as compared to other advertising media*. Effective distribution and high exposure are achieved by booking advertising space in pre-defined city networks. The 9 m 2 advertising spaces allow for a creative way to stage brand promotion, which remains highly visible into the evening and the night through backlighting**. Technical information/formats 9 sqm, mostly backlit motif**, glass-encased, 2.5 m high single pillar, free standing, single and double sided (some wall displays), positioned perpendicular to traffic, moves as part of scrolling technology system Booking Period Weekly, displays depends on the location (between 0:00 am on Monday and midnight on Wednesday) Valid as of January / 6 Booking Details Pre-defined city networks (network booking) Cancellation is possible up to 60 days before start of display *Source: Atlas study that measured the following advertising media: billboards, -Light posters, -Light columns and Mega-Lights **Nighttime deactivation: We power down the lights for some of our illuminated and backlit advertising media at night.

3 Spaces/ Price per Price per /Week Aachen W Premium 16 50, ,00 Augsburg W Premium 26 58, ,00 Bergisch Gladbach W Premium 18 47, ,00 Berlin S/W , ,00 Essential , ,00 Premium , ,00 Metropolitan , ,00 Booster , ,00 Bielefeld W Premium 40 57, ,00 Bochum W Premium 45 54, ,00 Bonn W Premium 45 56, ,00 Bottrop W Premium 12 43, ,00 Braunschweig W Premium 35 56, ,50 Bremen W , ,50 Essential 50 82, ,00 Premium 80 69, ,00 Metropolitan , ,00 Booster , ,00 Bremerhaven W Premium 20 50, ,00 Chemnitz S/W Premium 35 55, ,00 Darmstadt W Premium 30 52, ,00 Dessau-Roßlau S/W Premium 16 42, ,00 Dortmund S/W , ,50 Essential 45 93, ,00 Premium 70 77, ,00 Metropolitan , ,00 Booster , ,00 Dresden (incl. FH) 1 S/W 15 96, ,00 Essential 35 77, ,60 Premium 52 64, ,00 Metropolitan 90 59, ,30 Booster , ,30 Duisburg S/W 15 84, ,00 Essential 40 67, ,00 Premium 60 56, ,00 Metropolitan 90 52, ,00 Booster , ,00 Düsseldorf 2 S/W , ,00 Essential , ,60 Premium 88 85, ,00 Metropolitan , ,50 Erfurt S/W Premium 40 51, ,00 Erlangen W Premium 8 54, ,00 Essen W , ,50 Essential 50 90, ,00 Premium 75 75, ,00 Metropolitan , ,00 Booster , ,00 Flensburg W Premium 7 42, ,50 Valid as of January / 6

4 Spaces/ Price per Price per /Week Frankfurt Main 3 S/W , ,00 Essential 65 94, ,00 Premium , ,00 Metropolitan , ,00 Booster , ,00 Freiburg W Premium 33 52, ,50 Fürth W Premium 25 51, ,00 Gelsenkirchen S/W Premium 30 51, ,00 Gera W Premium 19 46, ,00 Görlitz S/W Premium 13 46, ,00 Göttingen W Premium 8 45, ,00 Hagen W Premium 28 50, ,00 Halle S/W Premium 37 53, ,00 Hamburg W , ,00 Plus , ,00 Premium , ,00 Metropolitan , ,00 Booster , ,00 Hamm W Premium 9 45, ,50 Hannover W , ,00 Essential 45 84, ,00 Premium 70 70, ,00 Metropolitan , ,00 Booster , ,00 Heidelberg W Premium 16 51, ,00 Heilbronn W Premium 19 48, ,00 Herne W Premium 18 43, ,00 Hildesheim W Premium 15 50, ,50 Ingolstadt W Premium 20 52, ,00 Iserlohn W Premium 14 42, ,00 Jena S/W Premium 19 52, ,00 Kaiserslautern S Premium 8 49, ,00 Karlsruhe W Premium 45 57, ,50 Kassel W Premium 30 53, ,00 Kiel W Premium 30 53, ,00 Köln (incl. FH) 4 S/W , ,50 Essential , ,60 Premium , ,50 Metropolitan , ,60 Booster , ,40 Krefeld S/W Premium 36 50, ,00 Leipzig S/W 15 95, ,50 Essential 45 76, ,00 Premium 70 63, ,00 Metropolitan , ,00 Booster , ,00 Leverkusen W Premium 18 55, ,00 Valid as of January / 6

5 Spaces/ Price per Price per /Week Lübeck W Premium 11 56, ,00 Ludwigshafen W Premium 16 46, ,00 Magdeburg S/W Premium 30 57, ,00 Mainz W Premium 35 55, ,00 Mannheim W Premium 40 54, ,00 Moers W Premium 8 47, ,00 Mönchengladbach W Premium 36 51, ,00 Mülheim W Premium 18 53, ,00 München (incl. FH) 5 S/W , ,50 Essential , ,80 Premium , ,00 Metropolitan , ,00 Booster , ,80 Münster (incl. FH) 6 W Premium 25 60, ,50 Neubrandenburg S/W Premium 8 52, ,00 Neuss W Premium 20 50, ,00 Nürnberg W 15 95, ,50 Essential 45 76, ,00 Premium 70 63, ,00 Metropolitan 95 58, ,00 Oberhausen W Premium 30 45, ,00 Offenbach W Premium 27 51, ,00 Oldenburg W Premium 9 58, ,00 Osnabrück (incl. FH) 7 W Premium 26 59, ,50 Paderborn W Premium 16 52, ,00 Pforzheim S/W Premium 20 55, ,00 Recklinghausen W Premium 10 50, ,00 Regensburg W Premium 20 52, ,00 Remscheid W Premium 7 44, ,00 Reutlingen W Premium 13 48, ,50 Rostock 8 S/W Premium 22 42, ,00 Saarbrücken W Premium 16 45, ,00 Salzgitter W Premium 16 47, ,00 Schwerin S/W Premium 20 51, ,00 Siegen W Premium 16 43, ,00 Solingen W Premium 18 49, ,00 Stuttgart (incl. FH) 9 W , ,00 Essential , ,00 Premium , ,50 Metropolitan , ,00 Booster , ,00 Ulm / Neu Ulm W Premium 19 50, ,50 Valid as of January / 6

6 Spaces/ Price per Price per /Week Wiesbaden W Premium 35 56, ,00 Witten W Premium 8 45, ,00 Wolfsburg W Premium 20 53, ,00 Wuppertal W Premium 40 55, ,00 Würzburg W Premium 20 57, ,00 Zwickau S/W Premium 16 42, ,00 Offer conditions: Please ensure the assembled delivery of posters. Further information: 1 Dresden: incl. billboards at Dresden Airport (daily airport rate 78.50). 2 airport billboards in the Essential an Premium, 3 airport billboards in the Metropolitan and Booster. No airport billboards in the. The daily rate when just booking the airport network is per day and location, which can be reserved as part of a two-billboard network (daily city rate 64.00). 2 Düsseldorf: incl. 1 digital billboard (Mega-Vision). 3 Frankfurt: incl. 3 billboards in the underground. 4 Cologne: mixed calculation incl. billboards at Cologne Bonn Airport (daily airport rate ). 7 airport billboards in the Essential and Premium, 12 aiport billboards in the Metropolitan and Booster. No airport billboards in the. (Daily city rate 87,50). The daily rate when just booking the airport network is per day and location, which can be reserved as part of a seven-billboard network. During the week before Karneval to wednesday after Karneval (29 th Jan. 14 th Feb.) and on the 11 th nov. alcohol advertising is only allowed up to 15 Vol%. 5 Munich: incl. 43 Mega-Light billboards in the underground and rapid-transit stations (daily underground and city rate ) and billboards in the airport (daily airport rate ). 14 airport billboards in the Essential and Premium, 22 airport billboards in the Metropolitan and Booster. No airport billboards in the. The daily rate when just booking the airport network is per day and location, which can be reserved as part of a 14-billboard network. 6 Münster: incl. 4 billboards at Münster Osnabrück International Airport (daily airport rate 61.00). The daily rate when just booking the airport network is per day and location, which can be reserved as part of a 4-billboard network (daily city rate 59.50). 7 Osnabrück: incl. 3 billboards at Münster Osnabrück International Airport (daily airport rate 61.00). The daily rate when just booking the airport network is per day and location, which can be reserved as part of a 3-billboard network (daily city rate 59.50). 8 Ströer s Mega-Lights in Rostock are not back-lit. 9 Stuttgart: Combined network with municipal locations (daily rate 93.00); including billboards at Stuttgart Airport (daily airport rate 93.00). 7 airport billboards in the Essential and Premium, 10 airport billboards in the Metropolitan and Booster. The daily charge for booking the airport network on its own is per day and point and can be booked in blocks of 10 (daily city rate 85,50). During the CeBIT fair (in Hanover, calendar weeks 23 and 24) we add a surcharge of 10 % and during the Oktoberfest (in Munich, calendar weeks 38-40) of 30 % in the current city. Nighttime deactivation: We power down the lights for some of our illuminated advertising media at night. media generally offer space for up to three posters. There are a limited number of Mega-Lights inside train stations in Berlin, Bremen, Dortmund, Düsseldorf, Essen, Frankfurt, Freiburg, Heidelberg, Cologne, Munich, Nuremberg, Stuttgart, Ulm and Würzburg. The is only available once per calendar week and location. All information without guarantee. All prices stated are in euros and exclusive of sales tax. Valid prices are available at The minimum order value amounts is EUR 500 net per order. Valid as of January / 6