Pam Ostrowski Fortune 1000 and Real Estate Marketing Consultant

Transcription

1 Pam Ostrowski Fortune 1000 and Real Estate Marketing Consultant Over 3000 Hours of Coaching Real Estate Agents Property of SOS, Inc

2 Free Real Estate Marketing Coaching Every Thursday 8amPT/11amET Or Search for SOS Inc. Marketing 2

3 Check out 3

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5 Is This How You Feel About Video? 5

6 What is Your Role? You serve 2 roles Marketer for homeowners Educator and Representative for buyers And just happen to have a Real Estate license 6

7 Get and Convert MORE Leads with Real Estate Marketing Videos! Tips and Tools for Real Estate Success 7

8 What You ll Get from Today Why Video Marketing is NOT optional What to Say and When What Video Tools are available to you The FASTEST, EASIEST way to get started with Real Estate Video Marketing 8

9 What s the fastest way we have today to learn something? 9

10 Yep, YouTube 10

11 Did You Know That VIDEO builds your credibility? The average user spends 88% more time on a website with video. (Mist Media) The most popular use for mobile action codes, such as QR and bar codes, is linking to mobile video: 40% of codes link to video content. (MediaPost) 52 percent of consumers say that watching product videos makes them more confident in online purchase decisions. (Invodo) 92 percent of mobile 92 percent of mobile video viewers share videos with others. (Invodo) 11

12 What Types of Video Are There? Whiteboard videos Live Streaming Always recorded for future viewing (think Facebook Live) Home Video Tour use a professional or have someone else hold the camera and follow you! Virtual Tour tools Matterport Video camera staged And more every day! 12

13 Popular Hardware for Video 13

14 And Supporting Hardware 14

15 Popular Software for Video Facebook (LIVE video and Post!) YouTube Mobile app Your Device s Camera App 3 rd Party App Last 2 require video upload Using your webcam Bombbomb.com

16 YouTube Mobile Live Streaming 16

17 #1 RULE Keep It Simple (or you will not do it, trust me on this) 17

18 RULE # 2 BE HUMAN! People trust imperfect people Be in front of the camera so you build trust. 18

19 Taking Video from In Front of the Camera Tips Ask a friend or business owner ONE question Check your lighting and lighting settings (fluorescent lighting and near windows is bad) Have talking points or memorize a script Use a hook (why someone should watch) Have a Call to Action Be Conversational THEN, sign off with your name and brokerage 19

20 Taking Video from Behind the Camera Tips Know your objective (what s your POINT?) Check your lighting and lighting settings (never take a photo toward a window!) Frame your subject matter ALWAYS have an audio track Start with a hook Include a Call to Action 20

21 Script Building Pick a topic: Open House Want Buyer Leads Want Seller Leads Do NOT start with Hi this Jane Smith. Start with a Did you know real estate fact 21

22 Video Script Example Homeowners Did you know that 90% of home BUYERS view homes online as part of their search? Do YOU have a digital marketing strategy that will help you sell your home FAST and for the most money? If not, it s time I buy you a cup of coffee and talk about marketing your home the RIGHT way. I m {NAME} with {BROKERAGE}. Text or call me at

23 Script Building (write this down) What s your call to action? In other words, what do you want the viewer TO DO after viewing this video? 23

24 Script Building What could someone say that would make YOU listen to this topic for the first 10 seconds? Write that down. Now read out loud what you wrote. 24

25 Script Examples Introducing YOU I just had a client tell me how grateful they were to meet me! Why? Because I helped them with About to have an Open House This home has the most UNBELIEVABLE master suite and today, YOU can see at this Open House. I m at {address} and I d love to meet you in person and show you around. I m {name and brokerage}. If you have questions, text or call me at

26 Homeowner Leads Script Examples Are you thinking about selling your home and aren t sure who to trust or how to move forward? You re not alone! You should talk with other home sellers and a few Realtors before making this big step. I m here to answer your questions and be your sounding board. Text or Call me, First Name Last Name, at

27 Using Facebook Live Start with your Facebook Business page Click on Post 27

28 Using Facebook Live Click on Go Live 28

29 Using Facebook Live Use your keypad to describe your video 29

30 Summary Keep it simple BE HUMAN People TRUST imperfect people Focus on the Point of Interest first (not who YOU are!) Keep it SHORT! (30-60 secs for promotions, 2 minutes for training) Show ENTHUSIASM be conversational Be sure to include Have questions? Text or call me at

31 STOP the Confusion! Get HANDS ON Help with YOUR Facebook page Money Back Guarantee: If you don t learn how to more effectively use Facebook, I ll give you your money back. ONLY 8 Seats Left! Sign up HERE! 31

32 Do any of these sound familiar? 32

33 PowerWords PowerProfit It s the Netflix of Real Estate Marketing Just click on what you need & Copy, Paste or Print 33

34 Over 150 Marketing Tools Ready for you to Click-Copy-Paste plus you can ask me Marketing questions! 34

35 For Workshop Attendees Non-attendee price: $47/month, $564/year Go to If you re not a member, get your first month for $19.95 (then $47/month thereafter) a 58% discount for Month 1! Promo Code: 7firstmonth OR get 12 months upfront for 10 months, at $444, with promo code: 12for10 Monthly membership can cancel any time. 35

36 THANK YOU! Pam Ostrowski, CEO SOS Inc. Marketing Join us EVERY THURSDAY at 8amPT/11amET on the SOS Inc., Marketing Facebook Business page Property of SOS, Inc

37 Thank you! John Cunningham, exp Realty, Valerie Young, JetClosing Title and Escrow Taum Hemmingsen, Marketline Mortgage Property of SOS, Inc