CONNECTING WOP DUBAI 2014 WOP. Fresh Business Connecting Fresh Produce NOVEMBER INTERNATIONAL PERISHABLES EXPO MIDDLE EAST

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1 WOP DUBAI 2014 INTERNATIONAL PERISHABLES EXPO MIDDLE EAST WORLD OF PERISHABLES WOP DUBAI UAE 2014 CONNECTING Fresh Business Connecting Fresh Produce NOVEMBER DUBAI WORLD TRADE CENTRE An event organized by: Strategic partner In Cooperation with

2 Middle East s biggest fresh produce business networking happening in 2014 Held paralled to wop dubai. Visitors to both fairs complements one other ideally. UNLIMITED FRESH BUSINESS OPPORTUNITIES Unlike other trade shows and expos, WOP DUBAI provides a unique business-driven & practical environment by having a much focused industry profile related only to fresh produce. Get access to the region's fastest growing economy in the world. Meet new potentials and find new markets. Strengthen the relationship with existing customers. Evaluate your completion in the market. Get updated with innovations and market trends. INTERNATIONAL PERISHABLES EXPO MIDDLE EAST - DUBAI 2014 planetfair and Messe Essen are proud to announce the sixth International Perishables Expo Middle East taking place 9th - 11th November 2014 at the Dubai World Trade Centre, giving the fresh produce industry traders and professionals the chance to create new business opportunities within the Middle East region. WOP DUBAI 2014 is the only dedicated exhibition for fresh fruits & vegetables in the Middle East and turned to be important region's annual platform for fresh industry members to meet and make business. DUBAI THE GLOBAL HUB Estimated population 2,003,170 with nearly 200 nationalities. 395 Hotels by ,048 Rooms by ,722,684 hotel guests by 2012 JOIN US NOW TO THE WINNING CITY OF WORLD EXPO 2020 Welcome to the Middle East s top trading economy it recorded a trade surplus of US$94m in 2011 the UAE is a dynamic hub for global commerce, with unmatched infrastructure that provides seamless connectivity for businesses worldwide. Dubai has a long history of facilitating connections and pioneering new ideas and Dubai Expo 2020 would be no different, with a predicted 70 per cent of the expected 25 million visitors originating from outside the host nation, making it the most international event in the history of Expo. Over 371 Supermarket outlets Over 2000 groceries Over 1400 brand restaurants Over 5000 restaurant outlets first 3 quarters

3 WOP DUBAI - Your ideal platform to introduce your fresh products & services WOP DUBAI 2014 SHOW PROFILE WHO SHOULD ATTEND? WOP DUBAI 2014 will be targeting the major categories of fresh produce industry. A clearly structured exhibition profile covers the entire products chain on trade of fresh produce. FRESH PRODUCTS Fresh fruit Fresh vegetables Fresh herbs, spices Potatoes Berries Bio & organic products Convenience fresh produce Fresh juices TECHNICAL EQUIPMENT Packaging plants/systems Processing technology Storage technology Labeling, bar-coding Cold stores & system Picking and loading Grading sorting & packing machine Banana ripening equipment FRESH PRODUCE SAFETY Pesticide control Quality assurance Freshness programmes Hygiene programmes Laboratories Consumer services Public awareness TRANSPORT & LOGISTICS Transport companies Air freight Sea freight Special goods transport Fruit terminals and ports handling Customs clearance agencies FRESH PRODUCE TRADING Producer markets Wholesale trade Auctions Marketers Brand development Marketing and advertising Sales promotion/pr Fruit arrangements FRESH PRODUCE SERVICES Associations & authorities Fresh produce marketing Presentations QC & certification Chain analysis & consultancy Research, statistical services Insurance and finance services Media & fresh publications

4 Register for WOP DUBAI today & help your fresh produce business grow! EXHIBITOR ZONE REGISTER BEFORE MAY 30, 2014 TO RECEIVE 10% EARLY BOOKING DISCOUNT ON YOUR SPACE RENTAL! WHO IS VISITING? Wholesalers and retailers Hyper markets and major super markets Purchasers from hotels and restaurants Importers / exporters / re-exporters Medium size large scale retail distribution Trading groups Canteen, catering services and suppliers Retailers Juice producers Government authorities & Municipalities Foodservice operators and distributors Promotional organizations Consultants Media Grower-shippers Processors of value-added products Brokers WHY EXHIBIT? Exhibiting at WOP DUBAI 2014 will bring you face-to-face with buyers, specifies and decision-makers from across the Middle East, one of the fastest growing markets in the world within the fresh products, fruits and vegetables industry. The WOP marketing campaigns will target industry professionals from across the region and deliver these visitors to you in Dubai, offering you unrivalled opportunities to grow your existing business and generate new business for your organization. Fast growth and stiff competition challenge exporters, importers and retailers great chance for your products and solutions! "EUROFRUIT CONGRESS MIDDLE EAST After the successful partnership in the last years, Eurofruit Congress Middle East, the fresh produce industry's leading conference for the Gulf region, is once again being organised in co-operation with WOP DUBAI. Together with Eurofruit Congress Middle East WOP DUBAI brings you an unbeatable exhibition and conference experience for the Middle East fresh fruit and vegetable business." The visitor s country profile was limited to the GGC countries when the show started in 2009 and turned to be more international as per 2013 visitor s records RE-FRESH YOUR CONTACTS OPEN NEW MARKETS GROW YOUR BUSINESS 52% of the visitors attended from outside the UAE in 2013

5 WHAT EXHIBITORS SAY ABOUT US I would like to thank you all WOP team who helped to organize this excellent event, it was indeed an advantageous exhibition for us where we met numerous new and old suppliers/customers from all around the world which was a key to new businesses. We hope to see you next year & best wishes for 2014! WOP 2013 was a true success for Marhaba as we got to showcase our company, brand and products to a wider audience. I would like to thank Dubai Municipality, planetfair and Messe Essen for their exceptional work on delivering a bigger and better exhibition. I am sure 2014 will also be a success and you can count on Marhaba to be an avid supporter of this prestigious event. Our Company AlBakrawe Group has participated for the first time at the WOP DUBAI 2013 & was surprised at the openness & positive response of this group of customers & cultural environment, which has been new to us. All in all, we were able to make lots of interesting contacts. The trade fair presence has surpassed our expectations, which is why we have a positive outlook on further participations. WOP Dubai is a good forum to launch new business in the Middle East for fresh foods. At North Bay Produce we have found that a quite forum with a good buying community is more important than large and less focused giant tradeshows. WOP provide us with quality contacts and a nice environment to meet them in. Ali Reza Arjomandi Director Panfresh International General Trading Ali Arjomandi Purchasing Manager Marhaba MTA General Trading LLC Ammar Bakri Managing Director Al Bakrawe General Trading LLC Eric Olshove Export Sales Manager North Bay Produce USA From visitors becoming a participant in WOP 2013, We have perceived a remarkable growth and big opportunities and would surely repeat this experience with WOP and I d like the opportunity to extend our appreciation to the organizing team for the remarkable service and professionalism during the fair. Gladess Mattar Business Development Director KAF Group I would like to thank all WOP DUBAI team for the service that been provided during the show. It was an excellent organizing and environments. Visitors wise the show was well attended and we had various kinds of interests from different clients from different countries. We wish you all the best and looking forward next show in Ramzi Mkadmini General Manager Allfreshco General Trading As a Dubai based company we consider attending WOP DUBAI every year as the only platform that represent fresh produce in the Middle East region. It is a great opportunity for us to show our products, meet potential customers and open new markets. Mohamad Nassar Al Refaee Vice President Nassar Al Refaee Fruits & Vegetables Trading 99 % Generated new clients & contacts 91 % Received orders at the show

6 WOP DUBAI 2013 SHOW REVIEW WOP DUBAI 2013 was a tremendous success and proved to be the only Middle East dedicated shows specialized in fresh fruits and vegetables. For the fifth consecutive year, WOP DUBAI was organized under the patronage of His Highness Sheikh Hamdan Bin Rashid Al Maktoum, Deputy Ruler of Dubai, UAE Minister of Finance and Chairman of Dubai Municipality. The show was inaugurated by H.E. Hussain Nasser Lootah, Director-General of the Dubai Municipality. In general, the constant growth of past editions continued this year with 7.1% increase in the total booked space traders and industry professional from 77 different countries visited the WOP Dubai exhibition with a growth of 13.7% from the 2012 WOP attendance figures. WOP Dubai ran in parallel with IPM Dubai - International Plants Expo Middle East - at the Dubai World Trade Centre % 7.1% sqm hall space occupied. trade visitors from 77 nations. visitors increase from growth on the rented space. DUBAI MUNICIPALITY - STRONG PARTNERSHIP For five consecutive years, the co-operation with Dubai Municipality Central Fruit & Vegetable Department was the success pillar of WOP DUBAI. WOP DUBAI 2013 was organized under the patronage of Dubai Municipality. Both Dubai Municipality & WOP follow the same goal to turn the Emirate into a worldwide trading center for fruits & vegetables. Dubai Central Fruit & Vegetable Market, the region s largest market for fruits & vegetables developed a partnership with WOP DUBAI. This partnership with the largest center for trade and distribution of fresh produce in the Middle East will ensure that WOP continues to be the most important meeting point of the industry in the Middle East. WOP exhibitors will be able to take full advantage of the huge purchasing potential of wholesalers and retailers from the entire Middle East.

7 WOP DUBAI 2013 FIGURES & STATISTICS EXHIBITORS STATISTICS Overall, Participating companies at WOP DUBAI 2013 came from 26 nations and presented wide range of products and services. They came from Australia, Belgium, China, Egypt, France, Germany, Ghana, Greece, India, Italy, Jordan, Kenya, Libya, Morocco, Netherlands, Peru, Poland, Portugal, Rwanda, Spain, Tunisia, Uganda, United Arab Emirates, United Kingdom, United States and Uruguay. Exhibitors by destination Europe Middle East/ Iran Asia Africa GCC The Americas 40.5% 0.9 % 9.0 % 20.7% 25.3 % 3.6 % 25.3% 20.7% 3.6% 9% 0.9% 40.5% VISITORS STATISTICS For the fourth time, the high quality of international trade visitors has ensured that the exhibitors were highly pleased with the contacts that they have made. Highest profile visitors attended this year WOP Dubai 2013 from wholesalers and retailers, hyper markets and major supermarkets, purchasers from hotels and restaurants as well as juice producers including but not limited to: Carrefour, Hyperpanda, Rotana Hotels, Spinneys, Co-operation Society and Choithram. Visitors by region UAE EU 25 / Turkey GCC, Middle East, Iran Africa Indian subcontinent Far East/ SE Asia The Americas Rest of the world 48.0% 17.0% 25.0% 2.0 % 1.0 % 1.0 % 4.0 % 2.0 % 25% 4% 2% 2% 1%1% 17% 48% Visitors structure by purchasing decisions Decisive Advisory Co-decisive Not involved 88.0% 7.0 % 3.0 % 2.0 % 7% 3% 2% 88% Exhibitors objectives reached Generate new clients and contacts Meet existing clients Satisfaction of the visitor s quality Gather market infor mation Launch new products/services Promote corporate image R eceive orders at show R ecruit agents/distributors 99.0% 80.1% 93.5% 99.2% 35.5% 85.5% 91.4% 74.0% (Multiple replies possible) Visitors by interests Fresh Produce Frozen Products / Juice Convinience Food Bio Products (Organics) Technical Equipments Goods Safety Trade Transport Services 85.0% 14.4% 5.1 % 15.5% 10.0% 7.0 % 25.0% 15.0% 5.0 % (Multiple replies possible) Placing orders by visitors Already placed orders Intending to place orders Did not place any order 58.0% 30.0% 12.0% 30% 12% 58%

8 Exhibitor Space Booking SET YOUR AGENDA FOR THE SHOW DATE : 9th 11th November, 2014 ( Sun - Tue ) VENUE : Dubai World Trade Centre TIMING : Daily 10:00 am 06:00 pm STAND OPTIONS EXHIBITION FEES Space rental (min. 9 sqm) Registration fee Turnkey stand package Co-exhibitor charge : 270 /sqm : 350 per company : 89 /sqm : 350 per co-exhibitor REGISTER BEFORE MAY 30, 2014 TO RECEIVE A 10% EARLY BOOKING DISCOUNT ON YOUR SPACE RENTAL! 1. SPACE ONLY: Exhibitors with the option of space only will be responsible to arrange their own flooring/carpeting on the stand. Also electricity and power supply should be ordered separately as it will not be included within this package. Details, rules and regulation will be mentioned within the exhibitors manual that will be sent to all exhibitors prior to the show. 2. TURNKEY STAND PACKAGE: Exhibitors with turnkey package will be provided an inclusive standard shell scheme stand includes: Carpet, loop pile Walling and ceiling support as required Pylons, paint finished with the show name Free standing lockable counter 1 no Round table 1 no Chairs, leather 4 nos Waste basket Spotlight, 3 nos with track base Power point (socket) 1 no Fascia exhibitor name Podiums or shelves- 4 nos Electricity is included MIDDLE EAST AFRICA & INDIAN SUBCONTINENT TAREK SIBAI Phone: tarek.sibai@planetfair.com EUROPE & THE AMERICAS XIANG ZHI Phone: xiang.zhi@messe-essen.de FAX REPLY Middle East & Africa: Europe & Americas: INTERESTED IN WOP DUBAI 2014 EXHIBITOR VISITOR Company Name Position Address Post Code/City Country planetfair LLC Dubai P.O. Box Dubai United Arab Emirates Phone: Fax: Messe Essen GmbH Messehaus Ost Norbertstraße Essen - Germany Phone: /-232 Fax: ANNA GRANNASS Phone: anna.grannass@messe-essen.de Phone Fax

9 WORLD OF PERISHABLES WOP DUBAI UAE 2014 OUR PROJECT MANAGERS AT YOUR SERVICE! MIDDLE EAST AFRICA & INDIAN SUBCONTINENT TAREK SIBAI Phone: tarek.sibai@planetfair.com EUROPE & THE AMERICAS XIANG ZHI Phone: xiang.zhi@messe-essen.de ANNA GRANNASS Phone: anna.grannass@messe-essen.de For information about the sister event IPM DUBAI - International Plants Expo Middle East Please visit planetfair LLC Dubai P.O. Box Dubai-United Arab Emirates Phone: Fax: tarek.sibai@planetfair.com Messe Essen GmbH Messehaus Ost Norbertstraße Essen - Germany Phone: /-232 Fax: xiang.zhi@messe-essen.de anna.grannass@messe-essen.de