HRH the Crown Princess Visits St. Petersburg St. Petersburg, October

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1 HRH the Crown Princess Visits St. Petersburg St. Petersburg, October Russian WTO Membership offers New Business Opportunities Join the business delegation Green Denmark Green Fairytale led by the Danish Ambassador to Russia, in connection with HRH the Crown Princess visit to St. Petersburg

2 NEW BUSINESS OPPORTUNITIES - RUSSIA ENTERS THE WTO! As of August 22, 2012, the Russian Federation has entered the WTO. In the words of the Danish Minister for Trade and Investment, Pia Olsen Dyhr, this is a ground breaking development for the international community and for Russia. The WTO membership offers growth opportunities to increase exports. According to the minister, energy and environment, agriculture and food, healthcare, and shipping will be among the focus areas in the Danish Government s export strategy. The membership will increase the demand for Danish quality products in several industries. Currently, Russia is Denmark s 13 th largest export market. Benefit from this development and participate in the event Fairytale. GREEN DENMARK GREEN FAIRYTALE The Royal Danish Embassy and The Royal Danish Consulate General in St. Petersburg are pleased to invite you to the event Fairytale. The event consist of several elements, all branding Denmark. Wild Swans-Decoupages by HM the Queen of Denmark Her Royal Highness the Crown Princess will open the exhibition of the Wild Swans -Decoupages by HM the Queen of Denmark and participate in a number of events throughout her visit. The exhibition is displayed at the State Hermitage Museum in St. Petersburg from October 8 to December 31. This is the very last stop on the world wide exhibition tour that included cities such as Beijing, Tokyo, and Rome. The Business Delegation As an extension of this visit, a business delegation will be led by the Danish Ambassador to Russia, Tom Risdahl Jensen, from October A number of promotional activities are scheduled for the visit, and offer unique opportunities for Danish companies to strengthen their profile with respect to both existing and potential partners in Russia. The business delegation is open to all Danish companies. Specific activities will take place within Energy & Environment and Food & Agriculture. We are convinced that these events represent a unique opportunity to brand Denmark as well as individual companies in the sphere of Energy & Environment and Agriculture; Fairytale. PROGRAMME ELEMENTS The Royal Danish Embassy and the Royal Danish Consulate General in St. Petersburg are arranging several events to create as much value as possible for our clients. Energy and Environment Breakfast meetings and four roundtable meetings on the topics of energy efficiency in the heating sector; water & waste; energy efficiency in buildings; and the finance of energy efficiency projects will be arranged, along with Energy & Environment project presentations and further networking opportunities. New Nordic food During the first week of the exhibition (October 8-14), Grand Hotel Europe will present Nordic Food through a special Danish menu. Grand Hotel Europe has invited a chef from Denmark, who in collaboration with the hotel s own chef will compose a special Danish menu that will be available in the hotel s restaurants throughout the week. Press Coverage Extensive press coverage on the 3 focus areas - Denmark as a Cultural, Gastronomic and Green Country - is expected. In this connection, the events will be covered by magazines newspapers and TV reporters. Additionally, national press and sector specific magazines are invited to the two Green Denmark press conferences on Energy & Environment and Food & Agriculture. Opening of the Wild Swans - Decoupages Exhibition A ribbon cut ceremony and the opening of the exhibition, Wild Swans by HRH the Crown Princess will take place. This is celebrated with a reception at the Hermitage Green Denmark reception A reception is going to showcase Green Demark both in terms of the New-Nordic Food wave as well as Energy Efficiency. At this reception, HRH will hand over the Danish Export Associations Diploma and H.R.H. Prince Henrik s Medal of Honour.

3 PARTICIPANTS ARE OFFERED Targeted invitations to potential Russian partners. Participation in the opening of the Wild Swans -Decoupages exhibition with 3 guests. Participation with 3 guests in the Green Denmark reception. Breakfast meeting and press conference The possibility of participating in four different roundtable meetings. Two roll-ups for the company exhibition. Networking events with relevant Russian stakeholders. Presentations on the finance of Energy & Environment projects by Nefco and NDEP, and financing possibilities within the EFK setup in Russia Guaranteed Company Exposure To expose participating Danish companies as much as possible to the Russian business community, the Royal Danish Embassy and the Royal Danish Consulate will send out invitations to potential Russian participants and promote the event to other relevant stakeholders. The invited Russian guests will receive a package containing relevant sector information and profiles on all participating companies and organisations. The Russian guests will consist of your company contacts; relevant local authorities, agents, and companies; media; prominent figures from knowledge-based and cultural institutions. Pre-arranged B2B Contact Meetings B2B contact meetings between your company and potential Russian partners can be arranged as an additional and customized part of your program. If you wish to include B2B meetings as part of your programme, please contact the Royal Danish Consulate General to discuss the content and extent of the meetings. PRICE The price, exclusive travel costs and accommodation, for 3 guests will be 13,500 DKK. If you are participating in this event as well as the trip to Khanty-Mansiysk, the price for both is 23,000 DKK SIGN UP To sign up for the event, please send the registration to Marina Piotrovskaya at marpio@um.dk form no later than September 7 Continue to Khanty- Mansiysk with Minister of Trade and Investment, Mrs. Pia Olsen Dyhr, for an Energy Efficiency and Oil & Gas event on October 10-13

4 TENTATIVE PROGRAMME Monday , St. Petersburg Opening of the Wild Swans exhibition at the Hermitage Her Royal Highness the Crown Princess will open the exhibition Wild Swans, decoupages by Her Majesty the Queen of Denmark Ribbon cut ceremony Opening reception at the Hermitage Reception Green Denmark, Grand Hotel Europa HRH the Crown Princess will greet Danish companies and their Russian clients Handover of the Danish Export Association diploma and HRH Prince Henrik s medal of honour Thank you speech Entertainment and presentation of Nordic Food The reception ends Tuesday , St. Petersburg Breakfast meeting and press conference on Green Denmark Green Fairytale. Press conference on energy and environment, Danish companies participate Press conference Green Denmark Green Fairytale Roundtable meeting on energy efficiency in the heating Sector Moderator Senior Advisor Anders Hasselager DEA, General Director of TGK I, representatives from TGK I and local heating companies, Roundtable meeting on water and waste Moderator General Director Vodokanal St. Petersburg Mr Felix Karamanzinow and Head of Section Michael Rasmussen Ministry of Environment of Denmark HRH Crown Princess participates in the opening of the Roll up Exhibition and walk through Roundtable meetings continue Roundtable meeting on energy efficiency in buildings Head of Department Vice-governor of St. Petersburg on housing, energy and environment, and roads Mr. Kozyrev and Michael Rasmussen Ministry of Environment of Denmark Roundtable meeting on using tariffs and budget subsidies as a financial instrument to finance energy efficiency projects. Moderator Anders Hasselager Danish Energy Agency and Vice-governor of St. Petersburg on economic development and finance Mr. Vyazalov S.Y Participant s relevant committees from city administration, TGK and representatives from housing sectors Lunch at the water company Networking event and exhibition The Financing of Energy & Environment projects Presentation from Nefco on Energy & Environment Projects Presentation of NDEP on on-going projects in Energy & Environment EKF possibilities in Russia presentation of the EKF setup with financial advisor Jørgen Bollesen posted at the Royal Danish Embassy in Moscow Round up Networking and exhibition

5 REGISTRATION Green Denmark Green Fairytale, St. Petersburg, October Yes, our company would like to participate in this exclusive event at the price of 13,500 DKK for 3 guests at the reception at the Hermitage, 3 guests at the Green Denmark reception, 2 roll ups for the company exhibition and participation in round table meetings, networking events, and presentations * Yes, our company would like attend the Green Denmark-Green Fairytale branding event in Saint Petersburg and to join the Danish business delegation to Khanty-Mansiysk and Surgut at the price of 23,000 DKK for three participants * Company: Contact Person: Please send out the filled out form to Marina Piotrovskaya at marpio@um.dk not later than September 7. * Hotel and flight not included PARTNERS Green Capacity The Royal Danish Consulate General in St. Petersburg Nab. Reki Moiki, 42, office 39 RU St. Petersburg Tel: klasor@um.dk DBDH Stæhr Johansens Vej 38 DK-2000 Frederiksberg Tel.: info@dbdh.dk Danish Water Technology Group (Danish Export Association) Glarmestervej 20A DK-8600 Silkeborg Tel: export@dk-export.dk Danish Water Services Sanderumvej 16B DK-5250 Odense SV Tel: mail@danishwater.dk