1) Preparing for export: 2) I m in the market now, what other support is available:

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1 1) Preparing for export: 1) Mark Rowley Wine Australia: identifying a new market opportunity 2) Nicola Kelly Tradestart: helping you to prepare for export 3) Rebecca Fox Wine Australia: make sure you know you are legally export compliant 2) I m in the market now, what other support is available: 1) Ali Lockwood Wine Australia: Marketing activity, international offices 2) Linda Marchesan Austrade: International offices, EMDG

2 Market Insights Mark Rowley Senior Analyst, Wine Australia

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9 TradeStart Presentation 4 th October 2016 Nicola Kelly Export Adviser, TradeStart

10 TradeStart Network Why Export? International business initiative of the Australian Government, delivered in partnership with Department of State Development in SA Supports South Australian business as part of both the Federal and State Governments trade agenda Helps small and medium-sized businesses in their exporting Represents Austrade and provides access to Global Austrade services and resources

11 TradeStart - What we do Why Export? Getting you Export Ready Working with you on your Export Strategy Help you in your market selection Provide knowledge on international markets

12 TradeStart What we do Why Export? Tips on doing business overseas Provide access to Austrade s Global Network Advice on market entry requirements Refer you to specialist firms in strategy, marketing, tax, IP and more

13 TradeStart What we do Why Export? Provide information on overseas Tradeshows, Trade Missions and Government led overseas promotions. Provide information on financial assistance and government grants available for South Australian exporters.

14 Export Partnership Program (South Australia) Why Export? Assists small to medium sized businesses to access new global markets Up to 50% reimbursement Maximum grant of $50,000 per company

15 Export Partnership Program - Eligibility Why Export? Be an Australian-registered business based in South Australia and be registered for GST Have turnover between AUD$100,000 and AUD$15 million per year Have been in business for minimum of 2 years Own the product or service being promoted Have tradeable goods or services and be export-capable for the intended market Apply at

16 Business Missions South Australian Government The State Government has initiated a yearly calendar of events, incorporating inbound and outbound business missions. Agribusiness, Food and Wine streams. Upcoming: October 2016 mission to France and the United Kingdom. November 2016 mission to Japan, Republic of Korea and Taiwan. Feb/March 2017 mission to Middle East. Calendar to soon be released for 2017

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23 Wine Australia supporting Australian Wine exporters

24 Export licences Documentation Labels O/S teams Data Export Market guides Research Trade barriers Marketing Activity Wine Australia supporting Australian Wine exporters

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27 Wine Australia supporting Australian Wine exporters

28 Wine Australia supporting Australian Wine exporters

29 Wine Australia supporting Australian Wine exporters

30 Wine Australia supporting Australian Wine exporters

31 Wine Australia supporting Australian Wine exporters

32 Wine Australia supporting Australian Wine exporters

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35 Wine Australia supporting Australian Wine exporters

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37 Wine Australia supporting Australian Wine exporters

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39 Wine Australia supporting Australian Wine exporters

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41 Wine Australia supporting Australian Wine exporters

42 An introduction to Austrade for Australian firms Updated September 2016

43 OUR ROLE Austrade contributes to Australia s economic prosperity by helping Australian businesses, education institutions, tourism operators, governments and citizens as they: develop international markets win productive foreign direct investment promote international education strengthen Australia s tourism industry seek consular and passport services in certain locations overseas. An introduction to Austrade 43

44 HOW WE CAN HELP YOU With more than 80 offices internationally and 37 offices in Australia, our network of advisers provides practical advice that helps you reduce the time, cost and risk of exporting. An introduction to Austrade 44

45 AUSTRADE S INTERNATIONAL NETWORK An introduction to Austrade 45

46 AUSTRADE S NATIONAL NETWORK An introduction to Austrade 46

47 ADVICE ON EXPORTING AND DOING BUSINESS OVERSEAS We can provide you with advice on doing business overseas, including: international market selection and market entry/expansion strategies business culture and etiquette upcoming international promotions such as trade shows and missions information on financial assistance and other government programs. An introduction to Austrade 47

48 ADVICE ON EXPORTING AND DOING BUSINESS OVERSEAS We can introduce you to networks of key decision makers, customers and contacts, including: connecting you with international buyers alerting you to upcoming international promotions and incoming buyer delegations referring you to specialist service providers in Australia and overseas. An introduction to Austrade 48

49 ADVICE ON EXPORTING AND DOING BUSINESS OVERSEAS We can provide you with information and insights on emerging international trends and new business opportunities. Austrade focuses its services in growing and emerging economies across Asia, the Middle East, Latin America and Central Europe. We offer general information and advice free of charge. More specific services (tailored services) attract a fee. An introduction to Austrade 49

50 TAILORED SERVICES Through our international network of advisers, we offer five key services that are customised for your business and specific needs. We can: provide you with market research and information on barriers and regulations; market trends and potential; and specific market insights identify potential partners, service providers and customers for your product or service. In consultation with you, we then approach those who best meet your criteria and arrange introductions set up meetings with potential partners and customers when you visit the market. In some markets, we can join your meetings to provide language and cultural support follow up initial meetings with potential partners and customers on your behalf to obtain their feedback. An introduction to Austrade 50

51 FINANCIAL ASSISTANCE FOR AUSTRALIAN BUSINESSES Austrade administers the Export Market Development Grants (EMDG) scheme the Australian Government s financial assistance program for aspiring and current exporters. The scheme reimburses up to 50 per cent of eligible export promotion expenses above a certain threshold. In , grants worth A$140.8 million were distributed to 3,137 exporters under the scheme. or call An introduction to Austrade 51

52 ONLINE RESOURCES AUSTRADE.GOV.AU Assess your export readiness using Austrade s International Readiness Indicator. Read market profiles select from more than 80 country/export markets. Find out about events in Australia and overseas. Join the Australian Suppliers Database join over 10,000 Australian companies in this directory accessed by potential customers throughout the world; listing is free of charge. Subscribe to Export Update subscribe to a free monthly newsletter to receive the latest in export news and events. An introduction to Austrade 52

53 OUR COMMITMENT TO AUSTRALIAN BUSINESSES Austrade s goal is to deliver responsive, practical, cost-effective advice focused on your particular business needs. Our Service Charter clearly explains the standards of service you can expect from us and what we need from you so we can serve you better. Our Service Charter can be found at: Please note that Australia s anti-bribery laws apply overseas and Austrade will not provide business-related services to any party who breaches the law and will report credible evidence of any breach. An introduction to Austrade 53

54 CONTACT US to speak to one of our advisers

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