MEDIA KIT 2017//2018 AIRWAYSMAG.COM / MEDIA KIT 2017 / REV

Transcription

1 MEDIA KIT 2017//2018

2 MEET THE TEAM ENRIQUE PERRELLA EDITOR-IN-CHIEF CHRIS SLOAN MANAGING EDITOR & SR. PARTNER ROBERTO LEIRO ASSISTANT EDITOR VINAY BHASKARA SR. BUSINESS ANALYST Commercial Pilot and Embry-Riddle Aeronautical University Graduate. Aviation MBA, Av-Gas Addict, Spotter, Globetrotter, Airplane Collector, Cook, AS Roma fan, and on my free time, I fly the Airways Ship. Favorite airline, airport and aircraft: Viasa, Tokyo-Haneda, and MD-11. Love to Fly, Fly to Love. Aviation Journalist, TV Producer, Pursuer of First & Last Flights, Proud Miamian, Intrepid Traveler, and Did I Mention Av-Geek? I ve Been Sniffing Jet Fuel Since I was 5, and running the predecessor to airwaysmag.com, Airchive, Since Now, I Sit in the Right Seat as Co-Pilot of Airways Magazine and airwaysmag.com. My favorite Airlines are National and Braniff, and My favorite Airport is Miami, L-1011 Tristar Lover. My Mantra is Lifted From Delta s Ad Campaign from the 1980s I Love To Fly And It Shows. Airline and Aviation Writer, with a Fascination for Languages and History, Translator, Incurable Planespotter and Aviation Enthusiast. Senior Business Analyst, Big Airline Enthusiast, Avid Airport Connoisseur, Frequent Flyer, Globetrotter. I Miss Northwest Airlines Every Day.

3 MEET THE TEAM ROHAN ANAND COLUMNIST DAVID H. STRINGER HISTORY EDITOR ERIC AUXIER COLUMNIST ALAN CARTER COLUMNIST AvGeek, Yoga instructor, Fitness Junkie, Skiier, and Scuba Diver. Give me a beach, commercial wide-body planes overhead, and some good jams, and I m a happy camper. Favorite airline, airport and aircraft is KLM, Amsterdam Schiphol and the McDonnell-Douglas MD-11. In charge of the magazine s Airchive section and the occasional Airways Special feature. I work with a great team of contributors. After a 32-year career in in-flight service, I m fulfilling my passion for researching, writing, and preserving airline history. I love this job! Airbus A321 Captain with over 21,000 hours flying in 35 years for a major US airline. Plenty of experience in Alaskan and Caribbean skies, and popular aviation blogger and author of eight books. Scored Amazon s Top 100 Breakthrough Novels for The Last Bush Pilots. I have been an importer/exporter of flying aluminium for more than 30 years: a Boeing man to the core. 727, 737, 747 and in the sim the 757, 767, 777, and 787. I ve also tried the Concorde, and DC-10 well sort of an adopted Boeing! My proudest moment: being called Daddy. Mantra: Keep the Blue Sky Up.

4 AIRWAYS CIRCULATION PAID SUBSCRIPTIONS TOTAL FOR 2016 USA 83% 7,975 (Up 5.3% Over Year Prior) CANADA 6% 625 FOREIGN 11% 859 TOTAL 9,459* CIRCULATION TOTAL FOR 2016 NEWSTANDS 88% 55,925 SUBSCRIPTIONS 12% 8,370 TOTAL 64,295 Average monthly subscription sale. *Verified subscription sales reporting by Publisher and Circulation Director should also be reflected Total Sales (Single Copy and Subscriptions) = 60,859 WORLDWIDE DISTRIBUTION SALES 2016 USA 45% 26,220 CANADA 10% 7,625 FOREIGN 45% 26,348 TOTAL 60,193* Average monthly single copy sales at 4,481. *Verified numbers from Curtis Distribution, 2016 DEMOGRAPHICS GENDER MALE 85% FEMALE 15% SUBSCRIBER STUDY, 2016 MEDIAN AGE 38 HOUSEHOLD MEDIAN HOUSEHOLD INCOME $175,000

5 GLOBAL DISTRIBUTION USA CANADA Barnes & Noble Books-a-Million Book World Ingram ACB Newsstands Independent Bookstores National Bookstores The Airplane Shop Other local bookstores Indigo Chapters Presse Commerce Overwaitea Foods Mega Presse Independent Newsstands AUSTRALIA & NEW ZEALAND Independent Newsstands & Bookstores EUROPE Independent Newsstands and Bookstores Austria: Vienna Airport Belgium: Brussels, Liege, Charleroi and Deurne Airport. Denmark: WH Smith & Copenhagen Airport France: Strasbourg, Toulouse-Blagnac, Orly, Lyon, Maignane, Charles de Gaulle, Nice, Nantes, Montpellier and Bordeaux Airport. Norway: Oslo, Stavanger and Bobo Airport. Germany: Frankfurt, Munich, Hamburg Dusseldorf and Berlin-Tegel Airport Portugal: Lisbon and Madeira Airport. Swiss: Zurich, Basel and Lugano Airport. UK: London-Heathrow, Gatwick, Luton, WH Smith Stores. AMERICAS & CARIBBEAN Argentina, Aruba, Bonaire, Brazil, Chile, Ecuador, Guatemala, Mexico, Panama, St. Maarten, and Trinidad. Independent Newsstands & Bookstores SOUTH AFRICA Independent Newsstands & Bookstores ASIA Independent Newsstands & Bookstores

6 MAGAZINE RATE CARD PREMIUM POSITIONS >12 INSIDE FRONT $4,000 $3,500 $3,000 $2,800 COVER BACK COVER $5,000 $4,500 $4,000 $3,800 BUY ANY THREE UNITS (need not be the same size) and receive a 22% discount off the total buy in the same contract period at the conclusion of the third insertion. Bonus Advertorial Matched programs for full page advertisers based upon 3X frequencies. INSIDE BACK $3,000 $2,900 $2,800 $2,700 COVER TWO-PAGE $4,000 $4,800 $4,700 $4,500 SPREAD INSIDE POSITIONS >12 FULL PAGE $2,500 $2,300 $1,900 $1,700 HALF PAGE $800 $780 $700 $680 THIRD PAGE $550 $520 $505 $495 FOURTH PAGE $450 $430 $415 $400

7 CLOSING DATES - SCHEDULE 2018 JANUARY, 2018 AW 263 NOVEMBER 20, 2017 DECEMBER 19, 2017 JULY, 2018 AW 269 JUNE 15, 2018 JULY 17, 2018 FEBRUARY, 2018 AW 264 DECEMBER 26, 2017 JANUARY 23, 2018 AUGUST, 2018 AW 270 JULY 23, 2018 AUGUST 21, 2018 MARCH, 2018 AW 265 JANUARY 29, 2018 FEBRURY 27, 2018 SEPTEMBER, 2018 AW 271 AUGUST 24, 2018 SEPTEMBER 25, 2018 APRIL, 2018 AW 266 MARCH 5, 2018 APRIL 3, 2018 OCTOBER, 2018 AW 272 SEPTEMBER 28, 2018 OCTOBER 30, 2018 MAY, 2018 AW 267 APRIL 9, 2018 MAY 8, 2018 NOVEMBER, 2018 AW 273 NOVEMBER 2, 2018 DECEMBER 4, 2018 JUNE, 2018 AW 268 MAY 11, 2018 JUNE 12, 2018 DECEMBER, 2018 AW 274 DECEMBER 7, 2018 JANUARY 8, 2019

8 ART SPECIFICATIONS PREMIUM POSITIONS ORIENTATION BLEED SIZE TRIM SIZE FULL VERTICAL x x PAGE HALF PAGE HORIZONTAL 7.58 x x 4.83 (with no bleed) THIRD VERTICAL 2.96 x x PAGE FOURTH VERTICAL 3.59 x x 4.83 PAGE (with no bleed) MECHANICAL REQUIREMENTS: DIGITAL FILES ONLY 1. InDesign (with all supporting images and fonts) 2. All images should be 300 dpi and color as CMYK. 3. Magazine Trim inches x inches 4. (Bleed is extra.125 inch all around) 5. Double spread inches x inches 6. (Bleed is extra.125 inch all around) 7. Illustrator EPS, TIF, or PDF files are accepted. 8. Ads created in Microsoft Word, Microsoft Publisher, Power Point, or any PCbased word processing program cannot be accepted. 9. GIF and JPEG files will NOT be accepted due to poor resolution quality. 10. Ad recreation is available through our Art Department at an additional production rate.

9 TOTAL AUDIENCE DIGITAL REACH TOTAL 2015 AUDIENCE ANALYTICS PAGE VIEWS 7,943,299 USERS 2,241, AUDIENCE ANALYTICS (JAN-APR) TOTAL USERS AVERAGE PAGE VIEWS 3,489, ,486 USERS 1,144, ,000 GENDER (25-55 AGE RANGE) MALE 78% FEMALE Airways TOTAL AUDIENCE US 75% FOREIGN 25% SOCIAL MEDIA TWITTER FOLLOWERS 49,500+ FACEBOOK FANS 151,000+ INSTAGRAM FOLLOWERS 44,700+ APP ANALYTICS We have 3X more users (unique visitors) than our closest European competitor. We are flying 3X higher than our closest European competitor in total page views. SOCIAL MEDIA APP STORE VIEWS 6,750+ SESSIONS 22,253+ IN-APP PURCHASES 3,951+

10 DIGITAL RATES AD RATES AD TYPE SIZE(PX) RATE MAIN 970X90 $1,040/month BANNER $7,500/12 months SIDE 336X280 $1,090/month BANNER $8,570/12months BOTTOM 970X90 $900/month BANNER $6,480/12months *Rates are per 30-day period. MECHANICAL REQUIREMENTS DIGITAL FILES ONLY: File Formats Accepted:.jpg,.gif,.png Minimum 72 DPI; can accept up to 300 dpi Ad recreation is available through our Art Department at our normal ad production rate.

11 TERMS & CONDITIONS THE FOLLOWING ARE CERTAIN TERMS AND CONDITIONS GOVERNING ADVERTISING PUBLISHED IN AIRWAYS. SUBMISSION OF INSERTION ORDER FOR PLACEMENT OF ADVERTISING IN THE MAGAZINE CONSTITUTES ACCEPTANCE OF THE FOLLOWING TERMS AND CONDITIONS. Multiple rates are for one insertion. Standard 15% commission for all recognized advertising agencies. Commission applies only to space, color and general advertising position. Rates are based on net 10 days from invoice dates. Cancellation of advertising space will not be accepted after closing date. The publisher reserves the right to reject any advertisement for any reason at any time even though a space reservation has been made and acknowledged by the publisher. Web Directory advertising rates are noncommissionable to agencies. Rates are based on net 10 days from invoice date. Credit card payment or check/money order in advance required from first-time advertisers for the first three (3) insertions. Accounts are subject to a late payment finance charge (1.5%)

12 CONTACT INFORMATION Contact PO Box Miami, Florida Join Us! Airways Magazine Telephone: +1 (305) facebook.com/airwaysmagazine