Statistics Our Bury St Edmunds January 2016
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1 Statistics Our Bury St Edmunds January 2016 CUBIQDESIGN a. Goodwin Business Park, Willie Snaith Road, Newmarket CB8 SQ w. cubiqdesign.co.uk t
2 Social media statistics, January 2016 Despite January typically being a quieter month for BID activity, our presence on social media has remained high. New fans and followers have increased as well as the number of impressions. The Ice Rink was a strong engagement tool for Instagram at the start of January. This incerased your following on this channel by a further 19 people. The top performing post featured the Moyse s Hall Museum Brick City exhibition. Following this promotion on social media, their website listing has seen an increase in traffic. 9 New Followers Likes 1, New Followers 32, Total Impressions Total Engagements New Fans Impressions 2 4,231 #BuryIceRink 3 Most Engaged Hashtag Total Engagements 53% 4% 151 Link Clicks Impressions by Unique Users 1,13 80 Retweets 59% Conversational Top Performing Post 12/01/16 Two of Bury St Edmunds most famous landmarks are to receive a New Year makeover - in Lego! Check out the brick landmarks at Moyse's Hall Museum from 16th January 22% 8% 41% Updates Reach: 632
3 Website statistics, January 2016 Traffic to the website has slightly reduced in January due to the decrease in activity following the Christmas period. The top viewed pages and business listings reflects the time of year with many people viewing the vacancies page for a new role for the new year or the events page for things to do during the quieter periods of the year. Facebook remains the dominant social media channel in January despite no paid Facebook campaign running during the month. Visits: 14,02 Unique Visitors: 11,891 Page Views: 24,35 Average Visit Duration: 0:59mins Bounce Rate 4.31% New Visitors: 0% The graph shows the top 10 most popular pages on the website and how many times it has been viewed o p 1 0 visited pages, inc. no of views. T Vacancies - 2,510 Shops - 2,03 Home Page - 1,463 Food & Drink - 40 Mobile - 44 The Fox Inn - 44 Flex Bar Flex Events Bar Full House Oriental Buffet Search Results Device usage The graphic below shows the website usage on desktop and mobile 42% 58% The graph below shows the top 5 cities that visitors search from London Ipswich Cambridge 2,435 1,36 4 T op 5 City views 2, Bury St Edmunds Norwich
4 Website statistics, January 2016 The Fox Inn - 44 Flex Bar Full House Oriental Market Celebrity Nails - 26 Dance and Party Crazy Arc Shopping Centre Ecig Wizard Moyses Hall Museum Corn Exchange Wetherspoons Quest Gifts The One Bull - 11 Benson Blakes Fast Stitch - 99 Costa - 95 The Gym Sports Bar - 8 Edmundo Lounge - 84 Marks & Spencer - 9 Goodfellas - 6 Art Of Nails - 6 Oakes Barn - 5 So Bar - 3 Buy The Light - 2 Croasdales - 2 The Mason Arms - 69 Top site referrals 1. visit-burystedmunds.co.uk 2. ourburystedmunds.co.uk 3. arc-burystedmunds.com 4. burystedmundsfestivals.com 5. visitsuffolk.com Top social network 64% 36% 0% Source channels Organic Referral Direct Social 0% 10,219 2,614 1,
5 Search statistics, January 2016 There s been a good improvement in the ranking of the below terms in organic search results. 10 out of 12 terms are now listed on the first page of Google. Term Position Position Change What s on in bury st edmunds Bury st edmunds market Visit bury st edmunds Events in bury st edmunds Bury st edmunds shopping Bury st edmunds tourist infomation Bury st edmunds parking Things to do in bury st edmunds Things to do in bury st edmunds this weekend Jobs in bury st edmunds Places to eat in bury st edmunds How to get to bury st edmunds / /-
6 Improvements, January 2016 Improvements Continue incorporating internal links within the site to reduce the bounce rate Continue to grow database through promotions such as Taste Bury Implement activities from agreed plan for 2016
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Statistics Our Bury St Edmunds March 28 C UB IQ DESI G N Goodwin Business Park, Willie Snaith Road, Newmarket CB8 7SQ cubiqdesign.co.uk 638 666432 Social media statistics, March 28 The Social Media statistics
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Total Website Visitors: (ourburystedmunds.co.uk & burystedmundsfestivals.com) 144,716. Total Social Impressions: 6,479,600. Total Page Views: 292,718
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