Statistics November 2015 Our Bury St Edmunds

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Brianne Newton
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1 Statistics November 215 Our Bury St Edmunds CUBIQDESIGN a. Goodwin Business Park, Willie Snaith Road, Newmarket CB8 7SQ w. cubiqdesign.co.uk t

2 Social media statistics, November 215 In November, social media has performed very well due to the promotion of the Christmas events in town; Christmas Switch On, Ice Rink and the Christmas Fayre, which is organised by the Council. Impressions, engagements and interactions across all social media channels have nearly doubled, reflecting the potential reach of these campaigns online. The number of followers / fans has also increased in November. The highest performing, organic post on Facebook featured the Switch On and reached just under 4, users a week before the event. We ve also been running a paid Facebook advertising campaign, which in the last 26 days has reached 25,38 people with 76 clicks to the ice rink website. 112 New Followers Likes 1, New Followers 5,286 1,78 Total Impressions Total Engagements New Fans Interactions 176 #burystedmunds 19,44 45 Most Engaged Hashtag Total Engagements 53% 47% 285 Link Clicks Impressions by Unique Users TBC 152 Retweets 55% Conversational Top performing post 1/1/15 Only a week to go until the Bury St Edmunds Switch On! Take a look at what to expect during the evening (link) 28% 72% 45% Updates Reach: 3,9

3 Website statistics, November 215 Website results have improved significantly in November. Traffic has increased by over 3, users with traffic coming from a variety of locations across the region. Organic traffic and traffic from the most recent has contributed to this growth. In November, we ve noticed a high number of different businesses reaching the top 25 listings including Nanook, Toymaster, Debenhams and Neptune. We ve also been promoting a number of food and drink outlets over the last month including The Queen s Head and Café Rouge and both these businesses have received an increase in visitors. Visits: 2,94 Unique Visitors: 16,255 Page Views: 34,125 Average Visit Duration: 1:3mins Bounce Rate 73.6% New Visitors: 71% The graph shows the top 1 most popular pages on the website and how many times it has been viewed o p 1 visited pages, inc. no of views. T Shops - 3,91 Home page - 2,312 Vacancies - 2,124 Wolf Trail - 1,134 Food & Drink - 1,5 Mobile - 1,2 The Fox Inn Flex Latest Bar news Events Search results - 52 Device usage The graphic below shows the website usage on desktop and mobile 43% 57% The graph below shows the top 5 locations that visitors search from London Ipswich Cambridge 3,796 2,189 1,47 T op 5 City views 2, Bury St Edmunds Norwich

4 Website statistics, November 215 The Fox Inn Market Full House Oriental Arc Shopping Centre Flex Bar Quest Gifts Celebrities Nails Ecig Wizard - 28 Dance and Party Crazy The One Bull icandy The Fox Inn Benson Blakes Corn Exchange Wetherspoons Toymaster Buy The Light Carluccios Costa The Queens Head - 18 Neptune - 12 Debenhams - 99 Crack On Foundation - 97 acg Mobile Repair - 96 Nanook - 96 Cafe Rouge - 96 Top site referrals 1. visit-burystedmunds.co.uk 2. ourburystedmunds.co.uk 3. burystedmundschristmasfayre.com 4. burystedmundsfestivals.com 5. visitsuffolk.com Top social network 62% 38% % Source channels Organic Referral Direct Social % 12,477 4,562 2,

5 Search statistics, November 215 In November, five terms have improved with these terms now appearing on the first page of Google SERPs. In November we focussed on optimising your website for terms such as visit bury st edmunds and this term has improved in November. Term Position Position Change What s on in bury st edmunds Bury st edmunds market Visit bury st edmunds Events in bury st edmunds Bury st edmunds shopping Bury st edmunds tourist information Bury st edmunds parking Things to do in bury st edmunds Things to do in bury st edmunds this weekend Jobs in bury st edmunds Places to eat in bury st edmunds How to get to bury st edmunds

6 statistics, November 215 has been performing well over the last couple of months with a very high CTR. In November, the monthly received the highest CTR it has ever received at 19.5%, which is very good (industry average 3-5%). The most clicked links were the ice rink, Nanook and Guat s Up. Unique Opens 641 Soft Bounces 95 Open rate: Clicks People Unsubscribe 17.19% 19.5% 5 Improvements Continue incorporating internal links within the site to reduce the bounce rate Research and plan promotional activity ahead for quieter periods of the year such as January, as site traffic could reduce Monitor level of traffic and traffic soucres in line with search marketing activity Plan the end of campaign for the Wolf Trail

Statistics Our Bury St Edmunds January 2016

Statistics Our Bury St Edmunds January 2016 CUBIQDESIGN a. Goodwin Business Park, Willie Snaith Road, Newmarket CB8 SQ w. cubiqdesign.co.uk t. 01638 666432 Social media statistics, January 2016 Despite