Melbourne. Special Edition FEBRUARY expo report. Melbourne Exhibition Centre 1 Convention Centre Place, South Wharf

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1 Melbourne Special Edition FEBRUARY 2015 expo report Melbourne Exhibition Centre 1 Convention Centre Place, South Wharf

2 Visitor insights Approx. Visitor Spend $ 4.4 million Post-Expo spend expected to be much higher Key Statistics: 37% were high income earners with salaries over $100k 44% were expecting at the time of their visit 54% of those expecting visitors were expecting their first child 15% were a Grandparent, other family member or friend Typical Melbourne Special Edition visitor profile: Female in her early-thirties Working full time Expecting their first child You should be congratulated on a great show. It was a very successful event for Oricom as we were talking directly with our target audience. We had a fantastic response from the coupons. Great sales results too! It s been really busy for us, just like the main Expo, which has just been great! Kate Piritidis the nappyshop.com.au Marelene Silva, Marketing Manager Oricom International The traffic was great and overall a really good outcome for us. We were also able to take away some valuable learning s from a stock perspective. Aleisha Simms Woolworths

3 Visitor insights Attendance Figures Saturday Sunday Total 5,302 4,741 10,043 14% 9% 44% 6% 14% 13% Visitor Demographics Family, Friend or Other Parent with Newborn Parent with Newborn Planning Parent with Newborn Planning Expecting Expecting Parent Expecting with Child over 1 Parent with Child over 1 Grandparent Parent with Child over 1 Grandparent

4 Continuing to improve Exhibitor results & Visitor experiences Insights Magazine Our redesigned in-house magazine proved to be a popular resource for Expo visitors eguide We know our visitors are looking at content on their moble devices and tailored our Expo information to be mobile friendly Coupon offers drove at-expo results Parcel minding ExpoNews Lead Generation QR Scanners These unique scanners allowed Exhibitors to capture an increased number of leads 52,400 leads captured collectively Parcel Minding Service Visitors who used the service found it to be a very positive experience, helping to maximise their time. PBC Expo Website Leading up to the Expo: 132,020 page views Page views on Exhibitor content 38,309 PBC Expo website also drove click throughs to exhibitor sites PBC Expo Facebook 577, 107 engaged users who actively liked, clicked or shared a post Total likes at the end of the Expo were 59, 344 Over 5.5 million Post reach, content seen by association AND over 2.5 million impressions Integrated Social Media campaigns Instagram, Twitter & Pinterest complemented the mix, driving increased engagement with our raving fans and for proactive exhibitors. Direct Marketing 62,492 unique subscribers for our enewsletter campaign

5 Continuing your Expo journey In Summary Visitors and Exhibitors were delighted with the first Special Edition Pregnancy & Newborn Expo. It was clear that by focusing on this early stage of the parenting journey Exhibitors are given greater access to their target consumers, across the year, enabling them to build on those relationships, especially as those new to the market grow as parents and as their children grow. Our Special Edition Expo was testament to our understanding of the market and why we continue to be the only established Expo which continues to grow. SPECIAL EDITION PBC Expo Dates 2015 Melbourne Adelaide Sydney Brisbane Perth Melbourne SPECIAL EDITION Sydney February 7 8 April May June July 31 to 2 Aug October November 7 8 The Melbourne South Wharf Adelaide Showground, Wayville Sydney Showground Sydney Olympic Park Brisbane Convention & South Bank Claremont Showgrounds Claremont The Melbourne South Wharf Sydney Showground Sydney Olympic Park