Statistics Our Bury St Edmunds March 2018

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1 Statistics Our Bury St Edmunds March 28 C UB IQ DESI G N Goodwin Business Park, Willie Snaith Road, Newmarket CB8 7SQ cubiqdesign.co.uk

2 Social media statistics, March 28 The Social Media statistics are strong for March, although slightly down from last month. I would suggest that this is as a result of a really engaged February due to the launch of the ale trail, and very popular posts about the bad weather spell. On all three channels, we gained either the same amount of followers as last month, or more - with a 33% increase of new followers on Instagram. The post that has achieved the highest reach was about COOK coming to Bury St Edmunds, which largely went down very well, but there was one complaint about expensive food and the fit of the shop not being suitable for a family with a pram. The gender balance has slightly changed on Twitter, with a % increase of female following. 52 New Followers Likes 3,68 35 New Followers 5,664 Total Impressions New Fans 58 #buryst edmunds Most Engaged Hashtags 5% 49% 682 Total Engagements Impressions 5, Total Engagements 53 Link Clicks Engagements Retweets Clicks 38 Top Performing Post 9% 8% 54 Page Links 2/3/28 We d like to welcome COOK to Bury St Edmunds! Why not take advantage of free parking after 3pm today to go and stock your freezer with delicious frozen meals! Reach: 8,56 35 Photo Links

3 Website statistics, March 28 The website visits for March are up by 4 visits, unique visitors has increased by 223 and the new visitors have increased by 2%. Unfortunately, bounce rate has also increased slightly since last month and the average time spent on page has decreased to 56 seconds, but this is still higher than January. Slight fluctuation of all of these statistics is to be predicted, and nothing to worry about. The Ale Trail site is going well, with 284 visits,,228 page views and an average session duration of min 2, which is very positive. This shows us that users are spending time browsing the site and finding content that piques their attention. Visits from the top cities have all increased apart from Ipswich, which shows that it is local residents viewing our website regularly. The top pages viewed continue to be vacancies, the town map and the shop listings. Visits: 5,78 Unique Visitors: 4,458 Page Views: 9,29 Average Visit Duration: :56 secs Bounce Rate 76% New Visitors: 83% Total visitors for all websites > Ale Trail 284 Taste Bury 99 Wellbeing 69 Whitsun Fayre 48 Independents Week 78 Food and Drink Festival 4 Festival of Sport 8 Trails 3 o p visited pages, inc. no of views. T The graph shows the top most popular pages on the website and how many times it has been viewed Vacancies -,626 Map Shops - 46 Events Food and Drink Home Search Results- 83 Flex BID Home Bar Blog- 4 Latest News - 33 Device usage The graphic below shows the website usage on desktop and mobile 39% 6% The graph below shows the top 5 cities that visitors search from London Ipswich Norwich T op 5 City views, Bury St Edmunds Cambridge

4 Website statistics, March 28 The business listings this month are largely the same, with Dance and Party Crazy still at the top spot. The referrals this month are slightly different, with the top two referral sites being from Facebook, showing that users are clicking through from content they see there. Dance & Party Crazy Flex Nightclub - 27 Celebrity Nails - 53 Pocket Watch & Petticoats - 99 May Alterations - 94 Fast Stitch - 92 Sew Creative - 88 Market - 82 Furniture Market - 76 Croasdales - 73 Ernest Webb - 63 Golden Scissors - 52 COOK - 5 Corn Exchange Wetherspoons - 38 Kitchen Kave - 36 Bodhi Tree - 36 Shoephoric - 33 Gastronome - 32 Chica Shoes - 3 So Bar - 3 Codfather Auntie Pam s Gym Sports Bar - 28 Buy The Light - 25 Suffolk Carver- 25 arc Shopping Centre - 2 Top site referrals. m.facebook.com uk.search.yahoo.com 4. burystedmundsfestivals.com 5. google.android.quicksearch Top social network 88% facebook.com % Source channels Organic Referral Direct Social 2% 3,

5 Search statistics, March 28 The ranking results for key terms in March are largely up from last month which is great to see. Keywords which have had a significant jump this month are Pubs in Bury St Edmunds and Real Ale Trail bury st edmunds, which will be as a result of the Ale Trail promotions which are ongoing. We have started to monitor keywords for the Whitsun Fayre, and in the next month, we will also begin to monitor for campaigns coming later in the year such as the Royal Wedding and the WW Trail. Term position 2 for market. Position Position Change What s on in bury st edmunds 5 Bury st edmunds market Visit bury st edmunds Events in bury st edmunds Bury st edmunds shopping Bury st edmunds tourist information Bury st edmunds parking Things to do in bury st edmunds Jobs in bury st edmunds Places to eat in bury st edmunds Shopping in bury st edmunds Pubs in bury st edmunds Real Ale Trail bury st edmunds Bury st edmunds Whitsun Fayre Real Ale Trail bury st edmunds 5 5

6 Improvements, March 28 Improvements Continue to look in to how to improve SEO for key terms such as What s on in Bury St Edmunds and Bury St Edmunds Tourist Information. Focus on engaging with users on social media as much as possible during the Wellness campaign throughout April Discuss the future of the Our Bury website in light of website report. Continue to promote the Ale Trail on Social Media where appropriate.

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