Total Website Visitors: (ourburystedmunds.co.uk & burystedmundsfestivals.com) 144,716. Total Social Impressions: 6,479,600. Total Page Views: 292,718

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1 End of Year Report 2013

2 Overall Statistics, 2013 The summative statistics below represent an excellent year for Our Bury St Edmunds. The impressive figures prove that Our Bury St Edmunds is a prominent force in promoting and providing information for the area. Total Website (ourburystedmunds.co.uk & burystedmundsfestivals.com) 144,716 Total Social Impressions: 6,479,600 Total Page Views: 292,718

3 Website statistics, 2013 These statistics are a unique opportunity for members to gain valuable exposure from around 10,500 unique visitors per month Visits: 127,212 Unique 94,197 Page Views: 260,663 Average Visit Duration: 1:42mins New 72.52% Returning 27.5% Top 10 Website Pages The graph shows the top 10 most popular pages on the website and how many times it has been viewed. Home - 26,500 Shops - 29,477 Job Vacancies - 20,526 Food and Drink - 7,838 The Fox Inn - 7,555 Events - 5,677 Search Results - 6,299 Map - 4,585 Tourism - 3,390 Sign Up- 2,887 The graph below shows the 5 main key words that visitors are searching for to find the site bury st edmunds our bury st edmuds jobs in bury st edmunds shops in bury st edmunds thing me bobs key words. London Norwich Cambridge 24,005 9,323 23,588 15,645 The graph below shows the top 5 cities that visitors search from. City views 4,643 Ipswich Bury St Edmunds

4 social media statistics, 2013 Below are the yearly statistics for the social media sites used by our Bury St Edmunds. The statistics are broken into Twitter and Facebook, which are the main social sites used by the Our Bury team. Each graph shows the breakdown of Followers on Twitter and the Likers on Facebook. All the statistics are then split into a ratio of male to female Followers Likes 236 Number of Twitter followers male and female New Followers New Fans % 54% 2180 Tweets Posts 1343 Number of Facebook followers male and female Link Clicks People Talking About This Mentions Impressions 179,600 29% 71% 1200 Retweets This graph shows the proportion of social media followers who have clicked. a link directly through to the website 6,300,000 Impressions Twitter 1,958 Facebook 820 LinkedIn 8 Visits From... YouTube 6

5 Top 25 Business Pages, inc. no of views. The Fox Inn (Food and Drink) - 7,555 Full House Oriental Buffet - 2,803 Thing Me Bobs -2,793 Celebrities Nails - 2,189 The One Bull - 1,976 Abbey Gardens - 1,759 Benson Blakes - 1,711 Suffolk Mental Health - 1,570 SoBar - 1,538 Graze Kitchen and Bar - 1,455 Suffolk Jewellery Antiques - 1,303 The Arc Shopping Centre- 1,232 The Corn Exchange - 1,228 Maison Bleue - 1,128 Flex Bar - 1,059 Kiln Cafe - 1,047 Carluccios - 1,039 Market - 1,011 Chimichanga Bushel Shoephoric Quest Gifts Prezzo Zen Noodle Bar Harriets Cafe Tea Rooms The graph above shows the top 25 most viewed business pages in Proving that Our Bury St Edmunds is a key driver when directing users to town centre businesses.

6 Our Bury St Edmunds Festivals Website Statistics, 2013 Visits: 17,504 Unique 13,984 Page views: 32,055 Average Visit Duration: 1:21mins New 79.85% Returning 20.1% visited pages The graph shows the top 5 most popular pages on the website and how many times it was viewed. Food & Drink Festival 13,396 Christmas Lights Switch On 5,365 Whitsun Fayre 5,049 Home Page 4,089 Independents Week 829 The graph below show the 5 main key words that visitors are searching for to find the site Bury Food and Drink Festival Bury St Edmunds Whitsun Fayre Whitsun Fayre Bury St Edmunds key words: Bury St Edmunds Food Festival Bury St Edmunds Food and Drink Festical London Norwich Cambridge 3,411 1,477 City views 3, ,354 Ipswich Bury St Edmunds

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