SOCIAL MEDIA TOOL KIT DLA LAND & MARITIME SUPPLIER CONFERENCE & EXPOSITION
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1 SOCIAL MEDIA TOOL KIT DLA LAND & MARITIME SUPPLIER CONFERENCE & EXPOSITION 1
2 FOLLOW NDIA FACEBOOK.COM/ NATIONAL DEFENSE 2
3 FACEBOOK POSTS Mark your calendars: DLA Land & Maritime Supplier Conference & Exposition is Jun at Greater Columbus Convention Center. Go to NDIA.org/DLA18 for more info and visit us at Booth #XXXX. #DLA18 #LOGISTICS EXAMPLE Come hear top speakers like RDML Michelle C. Skubic, CDR, Defense Logistics Agency Land and Maritime, LTG Darrel K. Williams, Director of DLA Headquarters & VADM Thomas J. Moore, CDR at NAVSEA on Jun at Greater Columbus Convention Center. Be sure to visit us at Booth #XXXX! See NDIA.org/DLA18 for more info! #DLA18 #LOGISTICS DLA Land & Maritime Supplier Conference & Exposition is Jun at Greater Columbus Convention Center providing a forum for current and potential vendors to discuss future logistics support strategies, see what current challenges exist and find ways to streamline efforts for better support of our warfighters. See link for more info NDIA.org/DLA18 and don t forget to visit us at Booth #XXXX! #DLA18 #LOGISTICS (Post on 6/12/18) Only a week left until DLA Land & Maritime Supplier Conference & Exposition will take place at Greater Columbus Convention Center. Come visit us at Booth #XXXX! Visit NDIA.org/DLA18 for more info. #DLA18 #LOGISTICS 3
4 LINKEDIN POSTS Mark your calendars: DLA Land & Maritime Supplier Conference & Exposition is Jun at Greater Columbus Convention Center. Go to NDIA.org/DLA18 for more info and visit us at Booth #XXXX. #DLA18 #LOGISTICS EXAMPLE Come hear top speakers like RDML Michelle C. Skubic, CDR, Defense Logistics Agency Land and Maritime, LTG Darrel K. Williams, Director of DLA Headquarters & VADM Thomas J. Moore, CDR at NAVSEA on Jun at Greater Columbus Convention Center. Be sure to visit us at Booth #XXXX! See NDIA.org/DLA18 for more info! #DLA18 #LOGISTICS DLA Land & Maritime Supplier Conference & Exposition is Jun at Greater Columbus Convention Center providing a forum for current and potential vendors to discuss future logistics support strategies, see what current challenges exist and find ways to streamline efforts for better support of our warfighters. See link for more info NDIA.org/DLA18 and don t forget to visit us at Booth #XXXX! #DLA18 #LOGISTICS (Post on 6/12/18) Only a week left until DLA Land & Maritime Supplier Conference & Exposition will take place at Greater Columbus Convention Center. Come visit us at Booth #XXXX! Visit NDIA.org/DLA18 for more info. #DLA18 #LOGISTICS 4
5 TWITTER POSTS Mark your calendars: DLA Land & Maritime Supplier Conference & Exposition is Jun at Greater Columbus Convention Center. Go to NDIA.org/DLA18 for more info and visit us at Booth #XXXX. #DLA18 #LOGISTICS EXAMPLE Come hear top speakers like RDML Michelle C. Skubic, CDR, DLA Land & Maritime, LTG Darrel K. Williams, Dir. of DLA Headquarters & VADM Thomas J. Moore, CDR on 6/19-6/20 in Columbus, OH. Stop by our Booth at #XXXX! See NDIA.org/DLA18 for more info! #DLA18 #LOGISTICS DLA Land & Maritime Supplier Conference & Exposition is Jun at Greater Columbus Convention Center providing a forum for current & potential vendors to discuss future logistics support strategies & more. More info at NDIA.org/DLA18 & stop by our Booth #XXXX! #DLA18 #LOGISTICS (Post on 6/12/18) Only a week left until DLA Land & Maritime Supplier Conference & Exposition will take place at Greater Columbus Convention Center. Come visit us at Booth #XXXX! Visit NDIA.org/ DLA18 for more info. #DLA18 #LOGISTICS 5
6 INSTAGRAM Post one image each day for three days. After the third day, the three images posted will make up one horizontal image shown in example. EXAMPLE DOWNLOAD IMAGES FROM DROPBOX UPDATE LINK IN PROFILE NDIA.org/DLA18 POST DLA-1 ON 6/16/18 Copy caption to post: Are you ready for #DLA18 on 6/19 6/20 at Greater Columbus Convention Center? See #linkinbio for more information and come visit us at Booth #XXXX. #LOGISTICS POST DLA-2 ON 6/17/18 Copy caption to post: #DLA18 is a week away! at Greater Columbus Convention Center to hear top speakers at the DLA Land & Maritime Supplier Conference & Exposition, June See #linkinbio for more info and stop by our Booth #XXXX. #LOGISTICS POST DLA-3 ON 6/18/18 Copy caption to post: #DLA18 is 6/19-6/20 at Greater Columbus Convention Center. See #linkinbio for more information and come visit us at Booth #XXXX. #LOGISTICS 6
7 DAY OF EVENT BE PART OF THE CONVERSATION Post and sharing updates throughout the day! Like posts on NDIA s Facebook, retweet on NDIA s twitter feed, and use hashtag #DLA18 & #LOGISTICS where appropriate. IF ATTENDING EVENTS Take photos to share on social media. BE SURE TO TAG NDIA AND USE HASHTAG Tag NDIA s social media accounts Use hashtags #DLA18 & #LOGISTICS consistently 7
8 SHAREABLE GRAPHICS DROPBOX LINK First image will be used for Facebook, Twitter and LinkedIn Second set of three images will be used for Instagram only FOR LOGOS, GRAPHICS, AND MORE TOOLS 8
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