2012 Membership Drive A.T. Ambassador Program

Transcription

1 2012 Membership Drive A.T. Ambassador Program About the Event: In celebration of the 75 th Anniversary of the completion of the Appalachian Trail (A.T.), the Appalachian Trail Conservancy (ATC) will be on tour helping spread the word about the Appalachian Trail (A.T.). During this membership drive, we will be visiting local theaters to showcase the National Geographic film - America s Wild Spaces: the Appalachian Trail, as well as provide information about the Conservancy and how they can give back to the Trail. That s where we need your help! How You Can Help: The success of this membership drive relies on you! Our goal is simple, to raise awareness of the Appalachian Trail and to gain the support of 750 new members to the ATC (in honor of 75 years of the Trail s existence). Every dollar raised will help preserve and manage the A.T. That is why we are looking for volunteers, like you, to participate in our A.T. Ambassador Program. The more we get the word out, the more people can learn and become apart of the Appalachian Trail experience! Anyone can help and there is no set time commitment required. Efforts can be completed right at home. All tools will be provided to you, including your own unique PROMO CODE so all your friends and family members can receive an additional $5.00 off this event. To receive your own unique PROMO CODE please nulbert@appalachiantrail.org with either your last name or Trail name as the discount code. An confirmation will be sent to your address once the code has been programmed. To show our appreciation, the ATC will provide free gifts for the amount of attendees you bring in (using your PROMO CODE). The more people you invite to this event, the better the gift.

2 Thank-You Gift Levels: Number of Attendees Thank-You Gift 2 LIMITED EDITION 75th Anniversary Poster, showcasing McAfee s Knob, one of the most photographed locations on the Trail 5 A. T. Bandanna 8 Free Admission to a show of your choice! 10 A.T. Glow in the Dark Water Bottle Top Referrer The A.T. Ambassador that refers the largest number of people to this membership drive will receive an ATC themed hammock, generously donated by ENO. *In order to qualify for a thank-you gift, your attendee must use your unique PROMO CODE

3 Ideas to Help Spread the Word: There are many ways that you can help spread the word about this drive. Here are a few examples: Make an announcement on your social media page: o Facebook o Twitter o MySpace o Google+ o LinkedIn o Pintrest o Yahoo groups o Blogs o Forums o etc. Send an blast to your friends and family members. You can even use free services, like eventbrite.com, to invite a group of your friends. Post an announcement on online community event calendars such as: o Evite.com o Eventful.com o Upcoming.yahoo.com o Facebook.com o Craigslist.com o Meetup.com o ebayclassifieds.com o Your local township website Post the event on your own personal website. Submit a press release or public service announcement to your local newspaper, magazine, school, radio, local cable companies, favorite blog editor, etc. Post flyers in and around your neighborhood o Coffee shops o School cafeterias o Libraries o Bus stops o Supermarkets o Work Office Bring it up in conversation. Let people know you are coming to the event, and invite them to tag along. Tell your friends at your local club or your next meeting. Individually invite your friends. Everyone loves a personal invitation, makes them feel extra special. Be creative. There are millions of ways to help spread the word. Find your own creative way to get the message out.

4 Templates and Sample Language: Below are some templates and sample languages that you can use to help promote this membership drive. You will find information on: Social Media Posts Community Event Post Press Release Template Public Service Announcement Template Flyer Feel free to adjust as necessary, and don t forget to include your PROMO CODE so your friends and family can receive an additional $5 off to this event.

5 Social Media Post: Facebook/Google+: The Appalachian Trail is coming to theaters! Join me for the Appalachian Trail Conservancy s 2012 membership drive. Be sure to use Promo Code: <<ENTER YOUR PROMO CODE HERE>> to receive $5 off. Visit to register. The National Geographic film - the Appalachian Trail, is coming to theaters for a limited time. All proceeds raised will help support the Appalachian Trail Conservancy and the A.T. Be sure to use Promo Code: <<ENTER YOUR PROMO CODE HERE>> to receive $5 off. Visit to for more info. Twitter: Join me for the ATC s 2012 membership drive. Enter Promo Code: <<ENTER YOUR PROMO CODE HERE>> & receive $5 off. The A.T. is coming to theaters! Enter Promo Code: <<ENTER YOUR PROMO CODE HERE>> & receive $5 off.

6 Blast: Hey, The Appalachian Trail is coming to theaters! In celebration of the 75 th Anniversary of the completion of the Appalachian Trail (A.T.), the Appalachian Trail Conservancy (ATC) will be on tour to help spread the word about the A.T. during their 2012 Membership drive. For a limited time only, they will be showcasing the National Geographic film - America s Wild Spaces: Appalachian Trail in theaters. Here's how it works. Reserve your seat today by visiting Offer cannot be combined with membership renewal. Be sure to enter PROMO CODE: <<ENTER YOUR PROMO CODE HERE>> to receive $5 off your reservation. Every dollar raised will help preserve and manage the A.T. ensuring that its vast natural beauty and priceless cultural heritage can be shared and enjoyed today, tomorrow, and for centuries to come. To watch a preview of the film visit: EVENT HIGHLIGHTS: Admission to view the National Geographic film - America s Wild Spaces: Appalachian Trail Meet the hikers that were highlighted in the documentary (*at select locations only) Interact with a 2,000 miler (someone that has hiked the entire estimated 2,180 miles of the A.T.) View the winning submission in the ATC s Why Do You Love the Appalachian Trail? video contest Hear stories from the men and women who volunteer on the Trail Win cool prizes Free admission for children 12 and younger Free membership or gift membership to the ATC 1 year subscription to A.T. Journeys, the official magazine of the Appalachian Trail ATC decal and patch The satisfaction in knowing your donation will help preserve and protect the A.T. EVENT SCHEDULE: Location: Cincinnati, OH - Esquire Theater Date & Time: October 25, 2012 from 7:30pm - 9:30pm Location: Knoxville, TN - Halls Cinema 7 Date & Time: October 27, 2012 from 11:30am - 1:30pm Location: Hartford, CT - Palace 17 & Odyssey Theater Date & Time: November 1, 2012 from 7:00pm - 9:00pm Location: Cambridge, MA - The Brattle Theatre Date & Time: November 3, 2012 from 10:30am - 12:30pm Location: Charlotte, NC - The Charlotte Crownpoint Theater Date & Time: November 7, 2012 from 7:30pm - 9:30pm Location: Raleigh, NC - The Raleigh Grande Theater Date & Time: November 8, 2012 from 7:30pm - 9:30pm

7 Location: Blairsville, GA - Union County Historical Society Date & Time: November 9, 2012 from 7:00pm - 9:00pm Location: Roanoke, VA - The Grandin Theatre Date & Time: November 10, 2012 from 12:00pm - 2:00pm Location: Tampa, FL - Muvico Starlight 20 Date & Time: November 14, 2012 from 7:30pm - 9:30pm Location: Washington D.C. - Avalon Theatre Date & Time: November 15, 2012 from 8:00pm - 10:00pm Hope to see you there!

8 Community Event Post: Event Title: The Appalachian Trail is coming to Theaters 2012 ATC Membership Drive Description: In celebration of the 75th Anniversary of the completion of the Appalachian Trail (A.T.), the Appalachian Trail Conservancy (ATC) is hosting a membership drive called DISCOVER THE APPALACHIAN TRAIL across the USA. The event will feature the National Geographic film - America s Wild Spaces, the Appalachian Trail. Several special guest speakers will also share their story of the Trail and free prizes will be awarded to the public. Here's how it works. Reserve your seat today by visiting Kids 12 and under can get in for free. Every dollar raised will help preserve and manage the A.T. ensuring that its vast natural beauty and priceless cultural heritage can be shared and enjoyed today, tomorrow, and for centuries to come. Event Highlights: Admission to view the National Geographic film - America s Wild Spaces: Appalachian Trail Meet the hikers that were highlighted in the documentary (*at select locations only) Interact with a 2,000 miler (someone that has walked the entire estimated 2,180 miles of the A.T.) Hear stories from the men and women who volunteer on the Trail View the winning submission in the ATC s Why Do You Love the Appalachian Trail? video contest Win cool prizes such as water bottles, hats, and an ENO Hammock Free admission for children 12 and younger (*limit 3 children s tickets per household) Free membership or gift membership to the ATC 1 year subscription to A.T. Journeys, the official magazine of the Appalachian Trail ATC decal and patch The satisfaction in knowing your donation will help preserve and protect the A.T. About the Film: For more than half of the U.S. population, the A.T. is less than a day's drive away. Yet despite its proximity to many major cities like Atlanta and Boston, few truly know the splendor of this national treasure. National Geographic takes viewers off the beaten track to discover the remote and often unknown corners of the 5-million-step journey. To watch a preview of the film visit: Reserve your seat today by visiting Be sure to enter PROMO CODE: <<ENTER YOUR PROMO CODE HERE>> to receive $5 off your reservation. Dates, Times, and Locations: Location: Cincinnati, OH - Esquire Theater Date & Time: October 25, 2012 from 7:30pm - 9:30pm Location: Knoxville, TN - Halls Cinema 7 Date & Time: October 27, 2012 from 11:30am - 1:30pm Location: Hartford, CT - Palace 17 & Odyssey Theater Date & Time: November 1, 2012 from 7:00pm - 9:00pm

9 Location: Cambridge, MA - The Brattle Theatre Date & Time: November 3, 2012 from 10:30am - 12:30pm Location: Charlotte, NC - The Charlotte Crownpoint Theater Date & Time: November 7, 2012 from 7:30pm - 9:30pm Location: Raleigh, NC - The Raleigh Grande Theater Date & Time: November 8, 2012 from 7:30pm - 9:30pm Location: Blairsville, GA - Union County Historical Society Date & Time: November 9, 2012 from 7:00pm - 9:00pm Location: Roanoke, VA - The Grandin Theatre Date & Time: November 10, 2012 from 12:00pm - 2:00pm Location: Tampa, FL - Muvico Starlight 20 Date & Time: November 14, 2012 from 7:30pm - 9:30pm Location: Washington D.C. - Avalon Theatre Date & Time: November 15, 2012 from 8:00pm - 10:00pm

10 Press Release Template: THE APPALACHIAN TRAIL IS COMING TO THEATERS THIS FALL Harpers Ferry, WV (<<ENTER TODAY S DATE>>) This fall the National Geographic film America s Wild Spaces: the Appalachian Trail (A.T.) will be hitting theaters as part of the Appalachian Trail Conservancy (ATC) s 2012 membership drive. This event is part of the ATC s celebration of the 75 th anniversary of the completion of the A.T. The film highlights the beauty and splendor of the Appalachian Trail. National Geographic gives viewers the opportunity to discover the remote and often unknown corners of this 5-million-step journey. During this event, attendees will have the opportunity to hear true stories from the people that have hiked the 2,180-mile Trail as well as those who volunteer to protect and maintain it. Prizes will also be awarded throughout the event such as water bottles, hats, and an ENO Hammock. The Appalachian Trail Conservancy is excited to present this film on the big screen, stated Mark Wenger, executive director/ceo of the Appalachian Trail Conservancy. This event provides the public an excellent opportunity to learn more about the Appalachian Trail and how to get involved with the Conservancy through our membership and volunteer programs. With a suggested donation of $30.00, attendees can reserve their seats by visiting - which includes a new membership or gift membership to the ATC. Every dollar raised will help preserve and manage the A.T. ensuring that its vast natural beauty and priceless cultural heritage can be shared and enjoyed today, tomorrow, and for centuries to come. Event Highlights: Admission to view the National Geographic film - America s Wild Spaces: Appalachian Trail Meet the hikers that were highlighted in the documentary (*at select locations only) Interact with a 2,000 miler (someone that has walked the entire estimated 2,180 miles of the A.T.) Hear stories from the men and women who volunteer on the Trail View the winning submission in the ATC s Why Do You Love the Appalachian Trail? video contest Win cool prizes such as water bottles, hats, and an ENO Hammock Free admission for children 12 and younger (*Limit 3 children s tickets per household) Free membership or gift membership to the ATC 1 year subscription to A.T. Journeys, the official magazine of the Appalachian Trail ATC decal and patch The satisfaction in knowing your donation will help preserve and protect the A.T. Dates, Show Times, and Locations: Esquire Theatre 320 Ludlow Ave. Cincinnati, OH October 25, 2012 from 7:30pm - 9:30pm Halls Cinema Neal Drive Knoxville, TN

11 October 27, 2012 from 11:30am - 1:30pm Palace 17 & Odyssey Theater 330 New Park Ave. Hartford, CT November 1, 2012 from 7:00pm - 9:00pm The Brattle Theatre 40 Brattle St. Cambridge, MA November 3, 2012 from 10:30am - 12:30pm The Charlotte Crownpoint Theater 9630 Monroe Rd. Charlotte, NC November 7, 2012 from 7:30pm - 9:30pm The Raleigh Grande Theater 4840 Grove Barton Rd. Raleigh, NC November 8, 2012 from 7:30pm - 9:30pm Union County Historical Society 3 Main St. Blairsville, GA November 9, 2012 from 7:00pm - 9:00pm The Grandin Theatre 1310 Grandin Rd. Roanoke, VA November 10, 2012 from 12:00pm - 2:00pm Muvico Starlight Theater Highwood Preserve Pkwy. Tampa, FL November 14, 2012 from 7:30pm - 9:30pm Avalon Theatre 5612 Connecticut Ave. Washington D.C. November 15, 2012 from 8:00pm - 10:00pm To reserve your seat or for more information visit Enter PROMO CODE: <<ENTER YOUR PROMO CODE HERE>> to receive $5 off your reservation. About the Appalachian Trail Conservancy The Appalachian Trail Conservancy mission is to preserve and manage the Appalachian Trail ensuring that its vast natural beauty and priceless cultural heritage can be shared and enjoyed today, tomorrow, and for centuries to come. For more information please visit Contact: Javier Folgar Appalachian Trail Conservancy Tel: x117 Fax:

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13 Public Service Announcement Template: LENGTH: 30 seconds SUBJECT: The Appalachian Trail is Coming to Theaters this Fall FOR USE: October November 2012 VOICE: The Appalachian Trail is coming to theaters! In celebration of 75 th anniversary of the completion of the Appalachian Trail, the Appalachian Trail Conservancy will be on tour showcasing the National Geographic film America s Wild Spaces: the Appalachian Trail. This limited engagement is part of the ATC s 2012 membership drive. Come enjoy the beauty and splendor of this national treasure while supporting a great cause. For more information or to reserve your seat visit That s Be sure to enter PROMO CODE: <<ENTER YOUR PROMO CODE HERE>> to receive $5 off your reservation.