#CAMPTSHIRTDAY ON NOVEMBER 13TH

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1 INTERNATIONAL SUMMER CAMP T-SHIRT DAY PREP KIT PREP KIT EVERYTHING YOU NEED TO CRUSH #CAMPTSHIRTDAY ON NOVEMBER 13TH

2 WHY #CAMPTSHIRTDAY? With the crisp fall weather setting in and Thanksgiving around the corner, we are all in need of a little summer loving! Camp T-Shirt Day is a special day for the international camp community to celebrate camp and show some serious camp spirit. #CampTshirtDay provides a dynamic way to engage your camp community of the past, present, and future by encouraging your staff, campers, alumni, and parents to show off their camp pride. Use this day to re-energize the camp family, raise excitement about the camp season ahead, and bring the magical camp spirit back! ABOUT OUR Event organizers: Summer 365 is a leading consulting service specializing in sleepaway camps and overnight summer programs, trips, and travel for children and teens. They are a year-round resource to parents and families and are dedicated to finding the best summer experience for each child. It s a Camp Thing aims to be a beacon of camp-centric original content that will be broadcasted to the loyal and expansive audience of campers and camp alumni. Summer 365 is founded upon the belief that camp is one of the most valuable gifts you can give to a child. GIVE SUM is their passion in action, a scholarship fund for families that would not be able to send their children to camp. For every child that they help place in a camp or program, in turn they make a donation to this fund to help give the gift of summer to children everywhere. summer365.com itsacampthing.com

3 to Parents Dear Camp <Fill In Your Camp s Name Here>, International Wear Your Summer Camp T-Shirt Day is BACK and <Camp Name> will be taking part in a big way! All around the world, campers, staff, parents and alumni will take part in this big event to share their camp pride and spirit. Taking part is really easy: (1) On Tuesday November 13th wear your favorite <Camp Name> gear. (2) Take a Photo, make sure we can see what shirt or sweatshirt you re wearing! (3) Facebook, Instagram, Snapchat, and Tweet Your Photo <@Camp Handle>. (4) Be Sure To Use #CampTShirtDay in ALL Posts. (5) Share Your Camp Pride and Spirit with all of YOUR friends on Facebook, Instagram, Twitter and Snapchat! CampTShirtDay is on a mission to reach 50,000 photos this year. We re confident that <Camp Name> families can contribute to the goal. Last year, #CampTShirtDay was even trending nationwide on Twitter and worldwide on Instagram! It really is a special day and we re excited to take part in the 2018 Event. In addition to submitting the photos on social media be sure to send them to us by ing <insert of choice> so we can share in this great day of camp spirit and community! Remember to smile : ) You can follow all of the #CampTShirtDay action with <Camp Name> by following us on Twitter and We re looking forward to next Tuesday and sharing this exciting event with all of you! Warmly, The <Camp Name> Team

4 Social posts: TUESDAY NOVEMBER 6TH, 2018 AFTERNOON This time next week, #CampTShirtDay photos will be pouring in! Remember to in all your posts! <Insert CTSD Graphic> Thursday November 8th, 2018 Guess What? #CampTShirtDay is right around the corner and we need YOUR help to show off spirit! Details <Add How To Photo from This Prep Kit> Wow! #CampTShirtDay is really building some buzz in community. Do you already have your camp gear picked out? Friday November 9th, 2018: It's Friday, which can only mean ONE THING! #CampTShirtDay is FOUR DAYS AWAY! Are You Ready? After 3:30 PM: School Is Out! Time to pick out your favorite camp gear for the big event next Tuesday. #OnAMission #CampT- ShirtDay Sunday November 11th, 2018: Eating breakfast on this beautiful (look outside to update this post for weather!) Sunday morning and debating which <Camp Name> shirt to wear for #CampTShirtDay Keep in mind that tweets are 140 characters or less. Copy and paste the messages below. Be sure to fill in your camp/company twitter handle to customize for your followers! When posting, be sure to add a photo from a past event (or one that we are providing in this kit) and be sure to post after 3 PM for the best engagement results. Instagram Updates: #CampTShirtDay is BACK and we can t wait to see spirit around the world! Be sure to double-tap so we know you re ready for the big day! <Insert Photo from Prep Kit> Do you have your gear picked out for Tuesday? <Insert Photo from Prep Kit or snap a picture of some of your camp shirts> It s Finally Here Let s Get This Party Started! <Insert Day Of Graphic> Facebook Updates: Friday November 9th, 2018 Copy and Paste the you have sent out to your camp families about #CampTShirtDay. Schedule To Post After 3 PM for Best Visibility. Monday November 12th, 2018 Add a photo from last year s #CampTShirtDay Event to remind families to participate Monday November 12th, 2018 The BIG event is tomorrow! <Camp Name> ARE WE READY? Lets show the world how much we LOVE camp <insert twitter handle>. #CampTShirtDay 9 PM: 'Twas the night before #CampTShirtDay and all around the world, campers, parents, staff, and alumni are ready to show spirit.

5 #camptshirtday