Monterey Bay MEDIA KIT THE PENINSULA S PRESTIGE HOTEL ROOM MAGAZINE & THE PREMIER VISITORS GUIDE DAVID GUBERNICK

Transcription

1 Monterey Bay THE PENINSULA S PRESTIGE HOTEL ROOM MAGAZINE & THE PREMIER VISITORS GUIDE DAVID GUBERNICK 2017 MEDIA KIT

2 TABLE OF CONTENTS GUESTLIFE monterey bay EDITORIAL MISSION WHAT'S NEW FOR 2017 DISTRIBUTION & READERSHIP HOTELS ADVERTORIAL OPPORTUNITIES ADVERTISING RATES AD SPECIFICATIONS AD SPECIFICATIONS/POLICIES GUESTLIFE.COM WEB BANNER ADVERTISING WEB BANNERS & PREMIUM LISTINGS GUESTLIFE APP THINKSTOCKPHOTOS.COM 2

3 EDITORIAL MISSION FRANK BALTHIS To give indispensable insider information so that travelers to the Monterey Bay Peninsula have unforgettable experiences. Through outstanding photography, insider knowledge, obsessive curation, and excellent editorial, GuestLife Monterey Bay is the definitive and trusted source on where to go and what to do. This highly readable guide is a visitor s first on-the-ground source of information after the bellman. Visitors do not have to pick it up at a kiosk or front desk or purchase the magazine. It is bedside reading already on the nighstand (unless a guest takes it home in which case, it gets replaced). 3

4 WHAT'S NEW FOR 2017 DAVID GUBERNICK A Greatest Hits Guide for weekend visitors who need at-a-glance facts on shops, galleries, spas, wine-tasting rooms, golf courses, and hotels. Cheat Sheets for easy reference on where to go to explore wine, art, golf, and outdoor adventures in the region. The MB 25 for 2017, a compendium of must-trys while visiting the Monterey Bay Peninsula. Treasured Maps, lay-of-the-land and lay-of-the-sea guides highlighting points of interest, kayak launches, and marinas, with an opportunity to sponsor the gateway fold. It Takes Two, a romance roundup with a resource list of who to call for varying needs, like surprise engagements, anniversaries, flowers, and private dining. The Ultimate Comeback gives guests (eager to return on business) ideas for corporate retreats. Well-being Road Trips in Paradise highlights where to go and what to do for your well-being, featuring EV stations, mind/body workshops, yoga sites, cleanest air sites, best places to meditate, spa treatments, and shops that promote wellness. Alongside this indispensable information will be opportunities for local and national brands to grow their business by showcasing what they do. When possible, ads are positioned next to corresponding editorial, for best results. GuestLife Monterey Bay is published by one of the nation's most acclaimed media companies, Desert Publications Inc., publisher of award-winning titles such as Palm Springs Life magazine, Pebble Beach: The Magazine, and Newport Beach Visitors Guide. 4

5 DISTRIBUTION & READERSHIP DISTRIBUTION & READERSHIP Published for 40 years Annual readership of 2.15 million visitors Annual distribution of nearly 61,000 15,500 hotels and vacation rentals 500 professional offices throughout the region 5,000 targeted to regional homes with HHI of $175,000 40,000 to private aircraft passengers and at key visitor points FORMATS In-room print magazine Available in hardbound and soft cover Online at GuestLife.com as a digital issue DAVID GUBERNICK CRAIG LOVELL 5

6 HOTELS As a benefit, the hardbound publication is placed and maintained in distinguished hotels, resorts, and inns.* CARMEL Adobe Inn Briarwood Inn Candle Light Inn Carmel Bay View Inn Carmel Country Inn Carmel Garden Court Inn Carmel Fireplace Inn Carmel Forest Lodge Carmel Mission Inn Carmel Oaks Inn Carmel Resort Inn Carmel River Inn Carmel Lodge Carmel Town House Lodge Carmel Village Inn Carmel Wayfarer Inn Carriage House Inn Casa de Carmel Chateau de Carmel Coachman s Inn Cobblestone Inn Colonial Terrace Inn Crystal Terrace Inn Cypress Inn Dolphin Inn Edgemere Cottages Green Lantern Inn Happy Landing Inn Hofsas House Horizon Inn Lamplighters Inn L Auberge Carmel La Playa Hotel Lincoln Green Inn Lobos Lodge Mission Ranch Monte Verde Inn Normandy Inn The Pine Inn Sandpiper Inn By The Sea Seaview Inn Sunset House Svengaard s Inn Tally Ho Tradewinds Carmel Vagabond s House Inn Wayside Inn CARMEL HIGHLANDS Hyatt Carmel Highlands Tickle Pink Inn PACIFIC GROVE Andril Fireplace Cottages Anton Inn Asilomar Conference Center Beachcomber Inn Best Western Monarch Bide-A-Wee Inn & Cottages Borg s Motel Butterfly Grove Inn Centrella Inn Deer Haven Inn & Suites Gatehouse Inn Gosby House Grand View Inn Green Gables Inn Best Western The Inn and Suites Lighthouse Lodge Resort & Suites Lover s Point Inn Martine Bed & Breakfast Inn Old Saint Angela Inn Olympia Lodge Pacific Gardens Inn Pine Acres Lodge Rosedale Inn Executive Suites Sea Breeze Inns & Cottages Seven Gables Inn Sunset Inn The Wilke s Inn CARMEL VALLEY Bernardus Lodge Blue Sky Lodge Carmel Valley Lodge Carmel Valley Ranch Country Garden Inn Hidden Valley Inn - Acacia Lodge Los Laureles Lodge Quail Lodge Resort & Golf Club PEBBLE BEACH Available at concierge desks: Casa Palmero The Inn at Spanish Bay The Lodge at Pebble Beach MONTEREY America s Best Value President s Inn Bay Park Hotel Bayside Inn Best Value Stage Coach Lodge Monterey Best Western Park Crest Inn Best Western de Anza Inn Best Western Monterey Inn Cannery Row Inn Carmel Hill Lodge Casa Munras Hotel Casa Verde Inn Clarion Hotel Colton Inn Comfort Inn Carmel Hill Comfort Inn Monterey Bay Comfort Inn Monterey Peninsula Airport Comfort Inn Monterey by the Sea Comfort Inn Munras Days Inn Del Monte Pines EconoLodge Fireplace Inn Hilton Garden Inn Hotel 1110 Howard Johnson Express Inn Hyatt Regency Monterey Hotel & Spa InterContinental The Clement Monterey Inn by the Bay Jabberwock B & B La Quinta Inn Lone Oak Lodge Mariposa Inn Marriott Hotel Monterey Merritt House Monterey Bay Lodge Monterey Bay Travel Lodge Monterey Beach Resort Monterey Express Inn / Rode Way Inn Monterey Fireside Lodge Monterey Hotel, The Monterey Plaza Hotel & Spa Monterey Surf Inn Munras Inn Old Monterey Inn Naval Postgraduate School Otter Inn Padre Oaks Motel Pacific Inn Park Lane, Classic Residence by Hyatt Portola Hotel & Spa President s Inn on Munras Quality Inn Munras Quality Inn Fremont Ramada Limited Monterey Ramada Limited Carmel Hill Red Roof Inn San Carlos Days Inn Stage Coach Lodge The Stevenson Super 8 Super 8 Motel - Monterey Vagabond Inn Villa Franca Inn BIG SUR Big Sur Glen Oaks Motel Deetjen s Big Sur Inn Pfeiffer Big Sur Lodge Post Ranch Inn Ventana Inn & Spa MARINA Best Western Beach Dunes Inn Comfort Inn & Suites Holiday Inn Express Laguna Lodge Old Marina Inn Quality Inn Monterey Beach Dunes Ramada Marina World Mark Marina Dunes SALINAS Best Western John Jay Inn Laurel Inn Marriott Residence Inn Quality Inn of Salinas SEASIDE Discovery Inn Embassy Suites Monterey Bay Holiday Inn Express Howard Johnson Express Inn Gateway Lodge Motel Magic Carpet Lodge Sandcastle Inn Thunderbird Motel SANTA CRUZ, APTOS, CAPITOLA, MOSS LANDING Babbling Brook Inn Best Western Seacliff Inn Captain s Inn at Moss Landing Capitola Venetian Hotel Inn at Depot Hill Mission Inn Seascape Resort *Sufficient copies of GuestLife are printed to replace original distribution. This guarantees full coverage of all rooms for the one-year period if books are damaged or missing. 6

7 ADVERTORIAL OPPORTUNITIES ADVERTISING CLOSE DATE: OCTOBER 28, 2016 MATERIALS DUE : NOVEMBER 11, 2016 The Sardine Factory THE BEST IN MONTEREY FOR MORE THAN 47 YEARS E very city has that one restaurant you can t miss, where celebrities feel at home and every other guest feels like a celebrity. Since Oct. 2, 1968, The Sardine Factory has enjoyed that cachet. World leaders, sports heroes, and entertainment icons have made a tradition of dining in our historic Cannery Row setting. Award-winning chefs prepare delectable creations of the freshest, sustainable seafood and USDA Prime Dry Aged Beef. The signature Abalone Bisque was served by request at President Ronald Reagan s inaugural dinners, and the Calamari Puffs are one of Rachael Ray s favorites. The Sardine Factory has been recognized with virtually every culinary award imaginable, including the Distinguished Restaurants of North America (DiRoNA) Award, AAA Four Diamond Award for Best Seafood, and American Culinary Foundation Achievement of Excellence Award, among many others. A choice from our 40,000-bottle wine collection complements any dish after all, we won the Best Wine List in America award from Restaurant Hospitality magazine. Our service is so warm and friendly you ll feel like a regular, and after just one visit you will be. The Sardine Factory hosts distinctive and unforgettable private events for the most discriminating guests. The Wine Cellar offers a once-in-a-lifetime symphony of food, wine, music, and service all orchestrated for the ultimate experience in private dining. The Lounge s live entertainment and affordable, flexible menu are a casual alternative to our other dining rooms. Whether you re planning a special occasion or a more casual night out with family and friends, The Sardine Factory is a must in Monterey. Details Dinner: Sunday-Thursday 5 to 9:30 p.m., Friday and Saturday 5 to 10 p.m. Lounge: Sunday-Thursday 5 to 10:30 p.m., Friday and Saturday 5 to 11 p.m. Live entertainment Tuesday-Saturday starting at 5 p.m. Complimentary valet parking. Join us on Facebook: facebook.com/ sardinefactory. Twitter: twitter.com/ sardine_factory. Blog: Blogsardinefactory.com. 701 Wave Street, Monterey, CA The renowned Wine Cellar plays host to unforgettable private events RESTAURANTS AND BARS Buy 2 or 4 pages to promote your place of business Listing in Greatest Hits Guide Listing in online Greatest Hits Guide at GuestLife.com Listing in Advertisers Table of Contents Listing in Restaurants Directory PLUS: Laminated easel display copy EVENT SERVICES Buy 2 pages to promote your event space Let readers know why a wedding or corporate event would be top notch using your facilities. Participate in our Scouting for Sites section Listing on GuestLife.com Listing in Advertisers Table of Contents GALLERIES, ARTISTS, CREATORS Buy 2 or 4 pages to promote your works Listing in Greatest Hits Guide Listing in online Greatest Hits Guide at GuestLife.com Listing in Advertisers Table of Contents PLUS: Embossed hard copy of GuestLife Monterey Bay RETAILERS Buy at least a 1/3 page, 4-color ad Participate in our Fashion section: An editorial arrangement of chic merchandise from your store Listing in Greatest Hits Guide Listing in online Greatest Hits Guide at GuestLife.com Listing in Advertisers Table of Contents SPAS, WELLNESS SHOPS, TREATMENTS Buy 2 pages to promote your services Let readers know about what you offer. Participate in our Road to Wellness advertorial section Listing in Greatest Hits Guide Listing on GuestLife.com Listing in Advertisers Table of Contents 7

8 8 JEFF BURGHARDT

9 ADVERTISING RATES ADVERTISING CLOSE DATE: NOVEMBER 11, 2016 MATERIALS DUE : NOVEMBER 28, 2016 AD SIZE ANNUAL MONTHLY PAYMENT Full Page $8,340 $695 2/3 Page $6,985 $582 1/2 Page $5,210 $434 1/3 Page $4,170 $348 1/4 Page $3,650 $304 1/6 Page $2,845 $237 Cover 2 inside front $12,505 $1,042 Cover 3 inside back $10,420 $868 Cover 4 back $14,070 $1,173 ADVERTORIALS 2-Page, 4-color $11,785 $982 4-Page, 4-color $21,215 $1,768 8-Page, 4-color $38,190 $3,183 BONUS All advertisers also receive a complimentary 85-word editorial listing in GuestLife Monterey Bay, which is also included on GuestLife.com. Advertorial advertisers also have the affordable option of reprinting their advertorial as a magnificent 4-page stand-alone brochure. PUBLISHER S POLICIES GuestLife Monterey Bay determines editorial style, photography size, and cropping as well as overall design of formatted ads, bonus sections, and advertorials in a consistent editorial format. Logo types and other nonpictorial art may not be included. For more information, please contact your local sales representatives. 9

10 AD SPECIFICATIONS THINKSTOCKPHOTOS.COM MATERIAL SPECIFICATIONS Advertising must be submitted in digital format. All images and elements must be placed at 100% in CMYK to SWOP standards with a minimum resolution of 300 dpi (PSD, TIF, or JPEG). MEDIA DVD or CD-ROM (ISO 9660 format). Media will be returned two weeks following the publishing date. FILE FORMAT PDFx1a files only. FTP UPLOADS Please go to our website atpalmspringslife.com, click on Advertise (located on the top navigator bar) and scroll down to Advertiser FTP service (just below Upload Files ). This takes you to the login page. Ask your sales representative for a username and password. PROOFS Supplied ads are accepted with the understanding that the advertiser has provided a properly calibrated approved proof and will be forwarded to the press as a guide. If no proof is supplied, a color printout will be provided to the press. Please note that due to variations in monitors and printers, final printed color may not be an identical match. Halftone proofs are available to all advertisers, designers, or agencies up to 5 days after close date at $50 per page, plus shipping. Charges will be added to advertiser's first invoice. One complimentary change to proof is permitted. Thereafter, a $50 charge per change will be added. PRINTING Web offset on 60-lb. coated free-sheet to SWOP standards. Dot variation of 4% per color (cyan, magenta, yellow, and black) are within SWOP standards. Publisher is not liable for any color variations within SWOP standards. DESIGN CONSIDERATIONS Hairline rules and reverse type (under 8 pt., particularly serif fonts) tend to fill in on press and are not recommended. Black backgrounds in 4-color advertisements should have undercolor added: 40% cyan, 30% magenta, 30% yellow, 100% black. OTHER SERVICES Full graphic design services are offered through Desert Grafics. Call PUBLISHER S POLICIES GuestLife Monterey Bay determines editorial style, photography size, and cropping as well as overall design of advertorials in a consistent editorial format. Logo types and other nonpictorial art may not be included. 10

11 AD SIZE SPECIFICATIONS/POLICIES ADVERTISING CLOSE DATE: NOVEMBER 11, 2016 MATERIALS DUE : NOVEMBER 28, 2016 AD SIZE WIDTH DEPTH 2-Page Spread w/bleed 17" 11" Trim Size 16-3/4" 10-3/4" 1/3 Sq 1/6V Live Matter - per page 7-3/8" 9-3/4" Full Page w/bleed 8-5/8" 11" Trim Size 8-3/8" 10-3/4" Trim Size - Hardbound Cover 8-7/8" 11" Live Matter 7-3/8" 9-3/4" Full Width 1/2 H 2/3 Page Vertical 4-7/8" 9-7/8" 1/2 Page Vertical 4-7/8" 7-3/8" 1/2 Page Horizontal 7-3/8" 4-7/8" 1/3 Page Vertical 2-3/8" 9-7/8" 1/3 Page Square 4-7/8" 4-7/8" 1/4 Page Horizontal 4-7/8" 3-1/4" 1/4 Page Vertical 3-5/8" 4-7/8" 1/6 Page Vertical 2-3/8" 4-7/8" 1/6 Page Horizontal 4-7/8" 2-3/8" 1/6H 1/2V Full Length 2/3 1/3V Preferred Position and Inserts Add 20% for preferred position. Insert and gatefold rates available upon request. Discounts Available Cash discount of 5% off net price if paid in full with contract or insertion order. No cash discount when paid on a monthly basis. Various discounts offered for multiple space buy commitments to Desert Publications many outstanding editions such as Pebble Beach: The Magazine, GuestLife editions, and Palm Springs Life. Your sales representative will provide details at your request. Copy Publisher reserves the right to refuse any advertisement and assumes no liability if, for any reason, it becomes necessary to omit any advertising. Closing and Cancellation Dates Published annually in January. Contract and insertion orders may not be cancelled after acceptance by publisher. GuestLife Monterey Bay is not responsible for accuracy of advertisements if changes are made after deadline. Advertisers may incur LATE/RUSH CHARGES of $200 for materials received after November 28, Guaranteed In-Room Distribution Sufficient copies of GuestLife Monterey Bay are printed to replace original hotel room distribution, guaranteeing full coverage of all rooms for a one-year period, when books are damaged or removed. 11

12 GUESTLIFE.COM ONLINE ADVERTISER BENEFITS Increased exposure Hundreds of thousands of visitors each month year-round, searching for information, products, and services. Extended reach regional, national, global Vacationers from across the United States, Europe, Asia, Mexico, and Central and South America. Extended branding Adding online customer touch points with consistent messaging reinforces the print advertising and increases customer awareness. Direct response from customers Direct link to website, , and telephone contact allows customers to contact you 24 hours a day, 7 days a week. Advanced targeting by category For a premium rate, ads can be targeted by editorial category. Detailed daily reporting of campaign performance Advertiser-provided daily reports on how many people saw their ads and how many responded. Update and edit premium listing content as often as you like Update your company info, description, and photos as often as you like. For example, restaurants can post their daily dinner specials. A Premium Listing is a full-page online interactive ad. TRAVELERS STAY WIRED ON VACATION 51% are likely to bring a laptop computer on vacation 34% report they already have brought a laptop computer on vacation 45% of travelers gather trip information online while traveling Source: Intel-sponsored survey conducted by Harris Interactive polled 2,547 Americans 12

13 WEB BANNER ADVERTISING WEB BANNER ADVERTISING RATES IMPRESSIONS ONLINE CREATIVE 1X 6X 12X 50,000 All Ad Positions $1,050 $1,002 $948 40,000 Small Leaderboard, $840 $798 $756 Tower, Island (top and bottom of page) 25,000 Small Leaderboard, $540 $516 $486 Tower, Island (top and bottom of page) 10,000 Small Leaderboard, $300 $288 $270 Tower, Island (top and bottom of page) WEB BANNER SPECIFICATIONS DESCRIPTION SIZE PLACEMENT FILE SIZE LIMIT Leaderboard 728px wide x 90px tall Top and Bottom 40K Small Leaderboard 468px wide x 60px tall Top and Bottom 40K Tower 120px wide x 600px tall Mid right of Editorial Pages 40K Island 300px wide x 250px tall Middle of Editorial Pages 40K Rich Media Contact us for details 13

14 WEB BANNERS & PREMIUM LISTINGS PREMIUM LISTINGS Basic Listing Free Promote your business to thousands of visitors Name, address, contact info, and map Indexed by city, category, and feature Premium Listing $25 Per Month Includes a link directly to your website Listing is highlighted to stand out in search results Add photos, editorial, and business details Update as often as you like All features are available online 24/7. Credit card payments available. WEB BANNER SIZES ISLAND 300PX BY 250PX APPEARS IN MIDDLE OF EDITORIAL PAGES TOWER 120PX BY 600PX APPEARS IN MIDDLE OF RIGHT COLUMN OF PAGES SMALL LEADERBOARD 468PX BY 60PX APPEARS TOP AND BOTTOM OF PAGES LEADERBOARD 728PX BY 90PX APPEARS AT TOP AND BOTTOM OF PAGES 14

15 GUESTLIFE APP USERS CAN: Locate your business with easy-to-use GPS one-touch mapping Direct dial your business with one touch Save and share your listing via social media YOUR BUSINESS Optimize your listing with photos, video, audio, and special offers Drive visitors to your website Deliver fresh and timely offers to users THE GUESTLIFE APP 900 VALUE Available on all platforms is cross-promoted in print and online Advertisers who purchase a 1/3 page, 4-color ad or larger will be featured for FREE on GuestLife App. Ask about all of our digital and mobile app advertising options. 15

16 Monterey Bay CONTACT INFORMATION MIA JARICK (cell) SHERRY ST. CLAIR (cell) PUBLISHING / PRODUCTION: GuestLife Monterey Bay is a publication of Desert Publications Inc /1/