A New Hospitality Standard for the International Travel Market

Transcription

1 A New Hospitality Standard for the International Travel Market

2 Welcome Chinese Certification is the new hospitality quality standard specifically dedicated for Chinese outbound travelers. The sponsorship of China Tourism Academy guarantees uniformity and creates trust in the quality of service, supporting all certified companies and organisations to access the Chinese travel market. Welcome Chinese - 欢迎中国 1

3 Message from Chairman China has become the world's biggest principle of authority and justice by CTA, 2014 Has been the first year of activity Our aim continues to be, to allow a Chinese tourism spender, with 1.17 million outbound we have developed and promote a standard for Welcome Chinese, after the official traveler to leave home and arrive in his hotel travelers and 140 billion U.S dollars in travel system to provide "customized services presentation that took place in October room smoothly, to make him feel welcomed expenditures in It is estimated that for Chinese tourists". I truly believe that 2013 in Beijing in the Bird s Nest stadium and understood wherever he is. To make this those numbers will continue to grow in with the implementation of the Welcome with the participation of China Tourism happen we will need the help of all of you With the significant growth, we still see the Chinese Project, there will be a significant Academy, China Central Television and China who will then be chosen by the travelers problems during the trip, mainly are caused improvement in the quality of Chinese Union Pay, we have been maintained all the as you are allowing them this freedom of by the language barrier, dietary customs and tourists' travel experiences and an increase in promises we had made. movement. inconvenient payment methods to name a few. their satisfaction wherever they travel. The Welcome Chinese Project has already arisen at the historic moment. Based on the Mr. Bin Dai China Tourism Academy President Mr. Jacopo Sertoli Welcome Chinese President Welcome Chinese - 欢迎中国 Welcome Chinese - 欢迎中国 3

4 Welcome Chinese Welcome Chinese Certification is the Chinese hospitality standard for the international travel market based on the services for the covering hotels, airports, cruises, trains services, sightseeing buses, car rental firms, retailers, museums and parks. Chinese outbound travelers and exclusively issued by the China Tourism Academy(CTA). It aims at upgrading the services dedicated to Chinese travelers. The Certification program also includes the participation of state owned companies like China Central Television (CCTV), the country s state owned television network, and Welcome Chinese is Serving Guests in the new Chinese Friendly Manner. We set the New Chinese Hospitality Standard for the International Travel Market The scope of Welcome Chinese certification involves various tourism related categories, China Union Pay (CUP), China's sole issuer of credit cards. Promotional activities are being created in order to give visibility to the Certification and its participants. Meanwhile, Welcome Chinese also promote and develop the oversea market for China's tourism cities and scenery spot. Hotel & Apartments Transportations Shopping Museums Sightseeings Buses Cruises Parks Tours & Escursions Welcome Chinese - 欢迎中国 Welcome Chinese - 欢迎中国 5

5 China Tourism Academy Select Holding The China Tourism Academy (CTA) is a specialized institute that focuses on researching basic theories, policies and issues concerning the development of tourism. CTA aims to establish itself as a "think tank of the government, brainpower of the industry and an academic leader specialized in promoting the development and international exchange of the China's tourism industry". CTA supports and approves Welcome Chinese Certification. It will promote the program and its certified members to the China tourism industry and China tourist consumers through various types of government papers, market studies, industry analysis, conferences and seminars. In accordance with Document No. [2007] 98 of the State Commission Office for Public Sector Reform, the Party Committee of China National Tourism Administration(CNTA) decided to establish China Tourism Academy as a specialized institute directly under CNTA. On June 6th, 2008, Chairman of CNTA Shao Qiwei attended the inaugural ceremony and inaugurated officially CTA. Select Holding is an international holding group based in Shanghai and comprising Select Italy & Travel, Select Communications and Select Concierge. Founded in 1997 as a travel company, after 5 years in China, now we are the certifying entity that has been authorized by the Chinese Tourism Academy to issue the Welcome Chinese Certification. Welcome Chinese - 欢迎中国 Welcome Chinese - 欢迎中国 7

6 Are You Ready to Welcome Chinese Travelers? Welcome Chinese is a new and innovative standard of services specifically designed for Chinese travelers. We will help you to learn more about Chinese market and we will tell the Chinese market what you are doing to better serve him. What we offer is a constant presence in the Chinese outbound travel market. Welcome Chinese - 欢迎中国 Welcome Chinese - 欢迎中国 9

7 Services Welcome Chinese helps you to seize the opportunity of the booming Chinese outbound tourism market China's Outbound Tourism Market Analysis In cooperation with CTA's experts in analyzing the trends of Chinese outbound tourism market, we offer the strategic consultation to the oversea businesses in understanding and developing the business in China. Welcome Chinese Certification Welcome Chinese Certification has developed a clear, multi-level service standard framework covering al l the services necessary to improve the experience of Chinese travelers. We provide assistance and support to international travel industries to upgrade their dedicated offerings to Chinese travelers. Please visit for all the standards and demands of each category, and apply the Welcome Chinese certification online. Promotion of Your Business in China Welcome Chinese team is formed by local and international staff with forwardlooking perspective, strong insight, a deep understanding of China s tourism market. They will seize for you the media, branding, PR and marketing activities. By joining the certification program, you will also receive additional support and promotion through both CCTV television and CUP clients network. Welcome Chinese - 欢迎中国 Welcome Chinese - 欢迎中国

8 Benefits B2B B2B & B2C B2C How many times you travel to China in one year? After being certified your company will trade market, thanks to our participation Welcome Chinese, in order to bring experts be present at all the major Chinese Travel in the main roadshows, international fairs insights and Best Practice examples about Shows and monthly Welcome Chinese trade events thanks to marketing materials the China Outbound Tourism Market"; roadshows in tier 1 or tier 2 cities in China. distributed to all our partners and local tour Special price for COTRI Market Report Once rewarded with "Welcome Chinese Certificate" your company will benefit from: High visibility on the online China market, thanks to website, one of the main choice for Chinese independent booking travelers; operators; travel agencies and media; Free participation for CTA Certification holders in "COTRI-Welcome Chinese Biannual Workshop: Latest Developments and New Trends in the China Outbound Tourism Market. The workshop is organized by COTRI China Outbound Tourism providing expert insights into the China s outbound tourism market, offering the latest available data, statistics, and information on Chinese travelers profiles and future trends. COTRI Market Report highlights best practice examples for product adaptation, marketing, and communication with the News Letter High visibility on the offline China Research Institute and sponsored by Chinese outbound tourism market. Welcome Chinese - 欢迎中国 Welcome Chinese - 欢迎中国

9 Marketing Activities What we offer is a constant presence in China Welcome Chinese was launched on 18th October in Sales missions in China 4 Domestic China travel Fairs Social Media Followers > 20,000 Beijing Tianjin Shenyang Starting from February 2014, Welcome Chinese continues to emphasize its mission 'dedicated to improve Chinese travelers experience' on each sales mission and travel fair. 2 Oversea Road Shows in London & Roma 1 Oversea Travel Fair in London Certified Businesses > 500 Cooperate Media >200 Media Value> 935,120 EURO Chengdu Kunming Xi an Chongqing Wuhan Changsha Guangzhou Jinan Nanjing Hefei Suzhou Shanghai Hangzhou Wenzhou Xiamen Qingdao 2016 Marketing Calendar Shenzhen Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Travel Fairs GITF Guangzhou COTTM Beijing WTF Shanghai CITM Middle of Nov Shanghai Sales Missions Shanghai Guangzhou Xi'an Beijing Hangzhou Nanjing Suzhou Qingdao Jinan Hefei Changsha Chengdu Welcome Chinese - 欢迎中国 Welcome Chinese - 欢迎中国

10 Serving Guests in the new Chinese Friendly Manner Hychinese is the first guide dedicated to the Chinese outbound travel market. On our online platform Chinese travellers will be able to find details of all the certified companies, the benefits they are offering exclusively for them and a clear list of dedicated services to ensure a better stay when abroad. Hychinese.com is positioned on Chinese search engines and has its servers in China. We will bring the travellers to your doorstep. The more services you offer and the more benefits you give, the more visibility you will receive. Welcome Chinese - 欢迎中国 Welcome Chinese - 欢迎中国

11 Certified Companies Selected Certified Hotels Gold Standard Certification More and more oversea businesses are participating in Welcome Chinese program over 250 cities and 32 countries and regions throughout the world. ROME BALI SINGAPORE ABU DHABI ABU DHABI BALI ABU DHABI ABU DHABI ABU DHABI ABU DHABI Hotels Groups & Chains BAUER GROUP [4 Hotels] CAPELLA GROUP [4 Hotels] BAGLIONI HOTEL [5 Hotels] ROTANA HOTEL [6 Hotels] STARHOTELS GROUP [12 Hotels] Silver Standard Certification SBM GROUP [4 Hotels] PANTONE 877C Moscow Moscow Düsseldorf Mestre-Venice Moscow Bad Ragaz Cortina D Ampezzo Page 1 of 1 MAXIMA HOTELS [4 Hotels] IHG HOTEL GROUP [86 Hotels] NH HOTEL GROUP [15 Hotels] ROSCIOLI HOTEL GROUP [5 Hotels] BRERA HOTELS [3Hotels] JANNAH HOTELS & RESORTS [2 Hotels] Logo Pantone 7540U file://c:\users\dnepc534\desktop\logo Mabapa.gif Moscow Florence 4/6/2014 Venice Savona St. Petersburg St. Petersburg Athens San Marino Florence Como Stresa Certified Companies Fondo Pantone Metallic 8460U [High Speed Train] ITALO [Archaeological Park] VILLA ROMANA DEL CASALE [High Speed Train] Ferrovie Dello Stato [Archaeological Park] VALLE DEI TEMPLI [Airport] Aeroporti Di Roma [Airport] ADP-Charles de Gaulle Airport cn.airport.paris [Shopping Mall] The Galleria Welcome Chinese - 欢 迎 中 国 [Outlet] THE MALL 18 [Museum] Maxxi Museum [Amusement Park] Ferrari World [Museum] Ferrari Museum Maranello museomaranello.ferrari.com [Amusement Park] Yas Waterworld Bronze Standard Certification [Museum] Ferrari Museum Modena museomodena.ferrari.com [Amusement Park] CINECITTA WORLD Como Kiev Al Ain Nicosia Washington DC Silvaplana Bologna Cannes Florence Sofia Kiev Kiev Welcome Chinese - 欢 迎 中 国

12 You are Welcome to Participate! Welcome Chinese - 欢迎中国

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