A New Hospitality Standard for the International Travel Market

Size: px

Start display at page:

Download "A New Hospitality Standard for the International Travel Market"

Mervyn Bryant
5 years ago
Views:

1 A New Hospitality Standard for the International Travel Market

2 Welcome Chinese Certification is the new hospitality quality standard specifically dedicated for Chinese outbound travelers. The sponsorship of China Tourism Academy guarantees uniformity and creates trust in the quality of service, supporting all certified companies and organisations to access the Chinese travel market. Welcome Chinese - 欢迎中国 1

Message from Chairman China has become the world's biggest principle of authority and justice by CTA, 2014 Has been the first year of activity Our aim continues to be, to allow a Chinese tourism

S dollars in travel system to provide "customized services presentation that took place in October room smoothly, to make him feel welcomed expenditures in 2014.

3 Message from Chairman China has become the world's biggest principle of authority and justice by CTA, 2014 Has been the first year of activity Our aim continues to be, to allow a Chinese tourism spender, with 1.17 million outbound we have developed and promote a standard for Welcome Chinese, after the official traveler to leave home and arrive in his hotel travelers and 140 billion U.S dollars in travel system to provide "customized services presentation that took place in October room smoothly, to make him feel welcomed expenditures in It is estimated that for Chinese tourists". I truly believe that 2013 in Beijing in the Bird s Nest stadium and understood wherever he is. To make this those numbers will continue to grow in with the implementation of the Welcome with the participation of China Tourism happen we will need the help of all of you With the significant growth, we still see the Chinese Project, there will be a significant Academy, China Central Television and China who will then be chosen by the travelers problems during the trip, mainly are caused improvement in the quality of Chinese Union Pay, we have been maintained all the as you are allowing them this freedom of by the language barrier, dietary customs and tourists' travel experiences and an increase in promises we had made. movement. inconvenient payment methods to name a few. their satisfaction wherever they travel. The Welcome Chinese Project has already arisen at the historic moment. Based on the Mr. Bin Dai China Tourism Academy President Mr. Jacopo Sertoli Welcome Chinese President Welcome Chinese - 欢迎中国 2 Welcome Chinese - 欢迎中国 3

Welcome Chinese Project Welcome Chinese Certification is the Chinese hospitality standard for the international travel market based on the services for the covering hotels, airports, cruises, trains

4 Welcome Chinese Project Welcome Chinese Certification is the Chinese hospitality standard for the international travel market based on the services for the covering hotels, airports, cruises, trains services, sightseeing buses, car rental firms, retailers, museums and parks. Chinese outbound travelers and exclusively issued by the China Tourism Academy(CTA). It aims at upgrading the services dedicated to Chinese travelers. The Certification program also includes the participation of state owned companies like China Central Television (CCTV), the country s state owned television network, and China Welcome Chinese is Serving Guests in the Union Pay (CUP), China's sole issuer of credit new Chinese Friendly Manner. We set the New Chinese Hospitality Standard for the cards. Promotional activities are being created in order to give visibility to the Certification Hotel & Apartments Transportation Shopping International Travel Market and its participants. Meanwhile, Welcome The scope of Welcome Chinese certification involves various tourism related categories, Chinese also support to promote and develop the oversea market for China's tourism cities and scenery spot. Museums Sightseeings Buses Cruise Parks Tours & Escursions Welcome Chinese - 欢迎中国 4 Welcome Chinese - 欢迎中国 5

China Tourism Academy Select Holding The China Tourism Academy (CTA) is a specialized institute that focuses on researching basic theories, policies and issues concerning the development of tourism.

5 China Tourism Academy Select Holding The China Tourism Academy (CTA) is a specialized institute that focuses on researching basic theories, policies and issues concerning the development of tourism. CTA aims to establish itself as a "think tank of the government, brainpower of the industry and an academic leader specialized in promoting the development and international exchange of the China's tourism industry". CTA supports and approves Welcome Chinese Certification. It will promote the program and its certified members to the China tourism industry and China tourist consumers through various types of government papers, market studies, industry analysis, conferences and seminars. In accordance with Document No. [2007] 98 of the State Commission Office for Public Sector Reform, the Party Committee of China National Tourism Administration(CNTA) decided to establish China Tourism Academy as a specialized institute directly under CNTA. On June 6th, 2008, Chairman of CNTA Shao Qiwei attended the inaugural ceremony and inaugurated officially CTA. Select Holding is an international holding group based in Shanghai and comprising Select Italy & Travel, Select Communications and Select Concierge. Founded in 1997 as a travel company, after 5 years in China, now we are the certifying entity that has been authorized by the Chinese Tourism Academy to issue the Welcome Chinese Certification. Welcome Chinese - 欢迎中国 6 Welcome Chinese - 欢迎中国 7

ARE YOU READY TO WELCOME CHINESE TRAVELERS? Welcome Chinese is a new and innovative standard of services specifically designed for Chinese travelers.

6 ARE YOU READY TO WELCOME CHINESE TRAVELERS? Welcome Chinese is a new and innovative standard of services specifically designed for Chinese travelers. We will help you to learn more about Chinese market and we will tell the Chinese market what you are doing to better serve him. What we offer is a constant presence in the Chinese outbound travel market. Welcome Chinese - 欢迎中国 8 Welcome Chinese - 欢迎中国 9

WELCOME CHINESE HELPS YOU TO SEIZE THE OPPORTUNITY OF THE BOOMING

Tourism Market Analysis With the cooperation with CTA's experts in

strategic consultation to the oversea businesses on understanding

Welcome Chinese Certification Welcome Chinese Certification has

all of the services necessary to improve the experience of Chinese

We provide assistance and support to international travel

cn for all the standards and demands of each category, and apply

Promotion Your Business in China Welcome Chinese's team are local

insight, a deep understanding of China s tourism market, and

7 WELCOME CHINESE HELPS YOU TO SEIZE THE OPPORTUNITY OF THE BOOMING CHINESE OUTBOUND TOURISM MARKET Our service China's Outbound Tourism Market Analysis With the cooperation with CTA's experts in analyze the trends of Chinese outbound tourism market, we offer the strategic consultation to the oversea businesses on understanding and developing the business in China. Welcome Chinese Certification Welcome Chinese Certification has developed a clear, multi-level service standard framework covering all of the services necessary to improve the experience of Chinese travelers. We provide assistance and support to international travel industries to upgrade their dedicated offerings to Chinese travelers. Please visit for all the standards and demands of each category, and apply the Welcome Chinese certification online. Promotion Your Business in China Welcome Chinese's team are local and international staffs with forwardlooking perspective, strong insight, a deep understanding of China s tourism market, and tailored for you the media, branding, PR, marketing program. By Join the certification program, you will also receive additional support and promotion through both CCTV s television and CUP s client networks. Welcome Chinese - 欢迎中国 10 Welcome Chinese - 欢迎中国 11

HOW MANY TIMES CAN YOU TRAVEL TO CHINA IN ONE YEAR?

Digital Visibility on China Travel Industry Community Digital Promotion PR

certified your company will be present at all the major Chinese Travel Shows

Once rewarded with a "Welcome Chinese Certificate" your company will benefit

travelers; High visibility on the offline China trade market, thanks to our

and marketing materials distributed to all of our partners and local

8 HOW MANY TIMES CAN YOU TRAVEL TO CHINA IN ONE YEAR? B2B B2B&B2C& B2C B2C Workshops & Roadshow for Travel Agents CTA Activities Digital Visibility on China Travel Industry Community Digital Promotion PR Activities & Events Promotion Opportunity Your benefits After being certified your company will be present at all the major Chinese Travel Shows and monthly Welcome Chinese Roadshows in tier 1 or tier 2 city in China. Once rewarded with a "Welcome Chinese Certificate" your company will benefit from: High visibility on the China online B2C markets, thanks to cn portals, one of the main destination for Chinese independent booking travelers; High visibility on the offline China trade market, thanks to our participation in the main roadshows, international fairs and trade events and marketing materials distributed to all of our partners and local Representation Services Training Newsletter & information News Letter HyChinese.com tour operators. Welcome Chinese - 欢迎中国 12 Welcome Chinese - 欢迎中国 13

Marketing Activities What we offer is a constant presence in China Shenyang Welcome Chinese was launched on 18th October in 2013 9 Domestic China Road Shows 7 Domestic China travel Fairs Social Media

fair. 2 Oversea Road Shows in London & Roma 1 Oversea Travel Fair in London Cooperate Media >150 Xi an Chengdu Chongqing Wuhan Changsha Nanjing Shanghai Wenzhou Certified Businesses > 300 Media

9 Marketing Activities What we offer is a constant presence in China Shenyang Welcome Chinese was launched on 18th October in Domestic China Road Shows 7 Domestic China travel Fairs Social Media Followers > 20,000 Beijing Starting from February 2014, Welcome Chinese Tianjin continues to emphasize its mission 'dedicated to improve Chinese travelers experience' on each road show and travel fair. 2 Oversea Road Shows in London & Roma 1 Oversea Travel Fair in London Cooperate Media >150 Xi an Chengdu Chongqing Wuhan Changsha Nanjing Shanghai Wenzhou Certified Businesses > 300 Media Value> 645,395 EURO Kunming Xiamen Guangzhou Shenzhen Marketing Calendar Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Travel Fair GUANGZHOU March 6-8, GITF Guangzhou International Travel Fair BEIJING April 14-16, COTTM China Outbound Travel & Tourism Market SHANGHAI May 7-10, WTF World Travel Fair HONG KONG June 11-14, ITE International Travel Expo SHANGHAI or KUNMING November, CITM China International Travel Mart CHENGDU December 3-5, CITE Chengdu International Travel Expo Road Show Wenzhou Nanjing Guangzhou Beijing or Tianjin Shanghai Shenzhen Wuhan or Changsha Shenyang Xiamen Xi'an Kunming Chongqing or Chengdu Welcome Chinese - 欢迎中国 14 Welcome Chinese - 欢迎中国 15

WWW.HYCHINESE.COM Serving Guests in the new Chinese Friendly Manner Explore Hychinese is the first guide dedicated to the Chinese outbound travel market.

certified companies, the benefits they are offering especially for them and a clear list of dedicated services to ensure a better stay when abroad. Hychinese.

10 Serving Guests in the new Chinese Friendly Manner Explore Hychinese is the first guide dedicated to the Chinese outbound travel market. On our online platform the travellers will be able to Find Chinese friendly businesses in over 250 cities and 32 countries Destination(supports Engilsh,Chinese,Pinyin) find the detail of all the certified companies, the benefits they are offering especially for them and a clear list of dedicated services to ensure a better stay when abroad. Hychinese.com is positioned on Chinese search engines and has it's servers in China. We will bring the travellers to your doorstep the more services you offer and the more benefits you give, the more visibility you will receive. Welcome Chinese - 欢迎中国 16 Welcome Chinese - 欢迎中国 17

Certified Companies More and more oversea businesses have participated in Welcome Chinese program over 250 cities and 32 countries and regions throughout the world.

11 Certified Companies More and more oversea businesses have participated in Welcome Chinese program over 250 cities and 32 countries and regions throughout the world. HOTELS GROUPS & CHAINS ROTANA HOTEL [17 Hotels] Maxima Hotels [4 hotels] SELECTED CERTIFIED HOTELS [UNITED ARAB EMIRATES] [MAURITIUS] [SINGAPORE] [INDONESIA] [GERMANY] [SWITZERLAND] [POLAND] Rosewood Abu Dhabi Shanti Maurice A Nira Resort Capella Singapore Ayana Resort and Spa Bali Breidenbacher Hof, a Capella Hotel Grand Resort Bad Ragaz Sound Garden [SPAIN] [CYPRUS] [UNITED KINGDOM] [USA] [BULGARIA] [CROATIA] [UKRAINE] Hotel Auditorium [High Speed Train] ITALO Hilton Cyprus [High Speed Train] Ferrovie Dello Stato St Martins Lane [Airport] Aeroporti Di Roma Mondrian [Airport] ADP - Charles de Gaulle Airport cn.airports.paris Sofia Hotel Balkan CERTIFIED COMPANIES [Shopping Mall] The Galleria thegalleria.ae Hotel Melia Coral [Amusement Park] Ferrari World Holiday Inn Kiev [Amusement Park] Yas Waterworld yaswaterworld.com/en Chinese travelers are curious, therefore, we need to help them to discover the world. The more they feel welcome, the more they will travel. Welcome Chinese - 欢迎中国 18 Welcome Chinese - 欢迎中国 19

12 WE WELCOME YOU TO PARTICIPATE! Welcome Chinese - 欢迎中国 20

13 No.5, Lane 379, West Yan'an Road, Jingan District, Shanghai, China Contact:

A New Hospitality Standard for the International Travel Market

A New Hospitality Standard for the International Travel Market Welcome Chinese Certification is the new hospitality quality standard specifically dedicated for Chinese outbound travelers. The sponsorship