Foreign overnights in the Nordic countries 2014
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2 Foreign overnights in the Nordic countries 2014 Sources: Statistics Statistics Statistics Statistics Visit March 2015 All figures are preliminary. 2
3 Contents Foreign overnights in the Nordic countries.4 Overnights in the Nordic countries by country of residence: China...8 France...11 Germany 14 Italy...17 Japan..20 Netherlands...23 Russia 26 Spain..29 UK...32 USA 35 3
4 With 5,9 million overnights, Germany is the most important market for the Nordic countries is number one Nordic desfnafon in Russian and Japanese markets Top 10 markets in the Nordic countries by the number of foreign overnights 2014 (Nordic foreign overnights included), million overnights s share in selected markets s share 75 % s share 42 %
5 Summer is the peak season in the Nordic countries Development of foreign overnights in the Nordic countries 2014 by month and each country s share (%) Number of overnights 45% 40% Change of foreign overnights 2014, total and Russia excluded 7% 7% Excl. Russia 3% 7% 7% 8% 8% % 30% 25% 20% Total -3% Change of foreign overnights in each Nordic country by season, % Summer (Jun-Aug) Winter (Dec-Apr) % 5% 13% 6% -1% 0% 8% 1% 8% 9% Jan14 Feb14 Mar14 Apr14 May14 Jun14 Jul14 Aug14 Sep14 Oct14 Nov14 Dec14 0% 5
6 Foreign overnights in the Nordic countries, summer season (JunAug) but stands out as winter desfnafon Foreign overnights in the Nordic countries, winter season (DecApr)
7 Number of overnights by area of desfnafon in 2014 and change to previous year Finnish Lapland performs bever than its compeftor desfnafons in and % Nordic capital city areas Northern areas (Lapland)* % % % % % % * : County of Lapland, municipality of Kuusamo : CounTes of VästerboWen and NorrboWen : Nordland, Troms, Finmark and Svalbard (since 2012) 7
8 China Development of Chinese overnights in the Nordic countries JanDec 2014 has 1/5 share in Chinese markets % 40% Chinese overnights in the Nordic countries Nordic countries' share of Chinese overnights JanDec % 30% 's 204,729, 31% 160,584, 24% % 20% 's 163,174, 25% 127,983, 20% % 's % 5% 's 0% Jan14 Feb14 Mar14 Apr14 May14 Jun14 Jul14 Aug14 Sep14 Oct14 Nov14 Dec14 8
9 China 2 Development of Chinese overnights Development is positve in neigboring countries are performing well too Chinese overnights, change % Change 2014/ % Average annual change % 13% 6% 1% 8% 7% 8% 9
10 China Chinese overnights in the Nordic countries, summer season (JunAug) Summer is developing somewhat more rapidly than winter has gowen ahead of in the winter, lags behind Chinese overnights in the Nordic countries, winter season (DecApr)
11 France has over 1/5 slice of French markets and is the best performer in the winter months. Development of French overnights in the Nordic countries JanDec % 50% 40% French overnights in the Nordic countries 's Nordic countries' share of French overnights JanDec % 's ,366, 29% 280,819, 28% 217,861, 22% 215,162, 21% % 10% 's % 's share % Jan14 Feb14 Mar14 Apr14 May14 Jun14 Jul14 Aug14 Sep14 Oct14 Nov14 Dec14 11
12 France Development of French overnights Number of overnights in has stayed in a liwle over for the last six years all Nordic countries saw growth last year. 1 French overnights, change % 9% Change 2014/2013 Annual average change % 0% 5% 0% 3% 1% 1% 12
13 France 2 French overnights in the Nordic countries, summer season (JunAug) outstands its compettors in the winter season, in the summer French overnights in the Nordic countries, winter season (DecApr)
14 Germany Summer months popular travel months for the Germans. Development of German overnights in the Nordic countries JanDec % 60% 50% German overnights in the Nordic countries 's Nordic countries' share of German overnights JanDec % 30% 's 1,948,802, 33% 2,388,211, 40% % 's ,085,371, 18% 498,429, 9% 10% 0% 's share % Jan14 Feb14 Mar14 Apr14 May14 Jun14 Jul14 Aug14 Sep14 Oct14 Nov14 Dec14 14
15 Germany Development of German overnights No change in the development of German overnights in recent years in slight positve development in neighboring countries last year German overnights, change 2013/2014 Change 2014/2013 9% Average annual change % 7% 2% 1% 1% 2% 5% 15
16 Germany German overnights in the Nordic countries, summer season (JunAug) beats in the competton for German overnights in the winter. German overnights in the Nordic countries, winter season (DecApr)
17 Italy August is the month for Italians to travel to the Nordic countries. Development of Italian overnights in the Nordic countries JanDec % 40% 35% 30% Italian overnights in the Nordic countries 's Nordic countries' share of Italian overnights JanDec % 's 235,137, 29% 280,096, 34% 20% 178,728, 22% 122,919, 15% 15% 10% 's 5% 0% 's share % Jan14 Feb14 Mar14 Apr14 May14 Jun14 Jul14 Aug14 Sep14 Oct14 Nov14 Dec14 17
18 Italy Development of Italian overnights The number of Italian overnights in grew by 6 % in 2014 compared to previous year Italian overnights, change % Change 2014/2013 Average annual change % 16% 7% 6% 2% 0% 5% 1% 18
19 Italy Italian overnights in the Nordic countries, summer season (JunAug) Summer season growing in all Nordic countries aaer downhill. Italian overnights in the Nordic countries, winter season (DecApr) Winter slightly dropping in developing bewer than others
20 Japan is number one Nordic destnaton in Japanese markets Development of Japanese overnights in the Nordic countries JanDec % 60% 50% Japanese overnights in the Nordic countries 's Nordic countries' share of Japanese overnights JanDec ,576, 20% 83,385, 18% % 30% 's ,514, 20% 191,462, 42% % 's % 0% 's share % Jan14 Feb14 Mar14 Apr14 May14 Jun14 Jul14 Aug14 Sep14 Oct14 Nov14 Dec14 20
21 Japan 2 Development of Japanese overnights Japanese overnights grown the most in compared to other Nordic countries in recent years Japanese overnights, change % Change 2014/2013 Average annual change % 4% 2% 2% 2% 5% 7% 12% 21
22 Japan Japanese overnights in the Nordic countries, summer season (JunAug) outweighs its Nordic compettors in the winter and has beaten as the most popular destnaton in the summer as well Japanese overnights in the Nordic countries, winter season (DecApr)
23 Netherlands Summer is the main season for the Dutch to travel to the Nordic countries most popular destnaton in the first months of the year. Nordic countries' share of Dutch overnights JanDec 2014 Development of Dutch overnights in the Nordic countries JanDec % 50% 40% 30% Dutch overnights in the Nordic countries 's 's 543,053, 31% 610,354, 34% 20% 's 455,518, 26% 158,508, 9% 10% 0% 's share % Jan14 Feb14 Mar14 Apr14 May14 Jun14 Jul14 Aug14 Sep14 Oct14 Nov14 Dec14 23
24 Netherlands Development of Dutch overnights The number of Dutch overnights decreased in every Nordic country in recent years turn for the bewer in 2013 in neighboring destnatons Dutch overnights, change % Change 2014/2013 Average annual change % 10% 4% 2% 0% 2% 2% 8% 24
25 Netherlands Dutch overnights in the Nordic countries, summer season (JunAug) performing second best aaer in the winter Dutch overnights in the Nordic countries, winter season (DecApr)
26 Russia in its own league in the Russian markets as a Nordic destnaton. Development of Russian overnights in the Nordic countries JanDec % 80% 70% 60% Russian overnights in the Nordic countries 's Nordic countries' share of Russian overnights JanDec ,694, 187,101, 6% 10% 155,305, 9% 1,339,228, 75% 1 50% 40% 30% 20% 's 's 10% 0% 's share % Jan14 Feb14 Mar14 Apr14 May14 Jun14 Jul14 Aug14 Sep14 Oct14 Nov14 Dec14 26
27 Russia Development of Russian overnights Russia s economic and situaton turned positve development into decline in Russian overnights, change % Change 2014/ % Average annual change % 2% 1% 5% 17% 15% 13% 27
28 Russia Russian overnights in the Nordic countries, summer season (JunAug) Both the summer and the winter are awractve season for the Russians to visit over other Nordic destnatons. Russian overnights in the Nordic countries, winter season (DecApr)
29 Spain awracts Spanish visitors in the peak summer season, especially in December. Nordic countries' share of Spanish overnights JanDec 2014 Development of Spanish overnights in the Nordic countries JanDec % 40% 35% 30% 25% 20% Spanish overnights in the Nordic countries 's 's ,151, 25% 160,306, 27% % 10% 's 185,592, 31% 103,607, 17% % 0% 's share % Jan14 Feb14 Mar14 Apr14 May14 Jun14 Jul14 Aug14 Sep14 Oct14 Nov14 Dec14 29
30 Spain Development of Spanish overnights Aaer decline in the number of overnights from Spain, all Nordic countries show nice growth rates in Spanish overnights, change % Change 2014/ % 4% Average annual change % 13% 14% 2% 4% 2% 30
31 Spain 2 Spanish overnights in the Nordic countries, summer season (JunAug) is one of the top Nordic destnatons in the winter Spanish overnights in the Nordic countries, winter season (DecApr)
32 UK BriTsh travel to the Nordic countries year round 50 % of all Nordic overnights in in December. Development of BriFsh overnights in the Nordic countries JanDec % 50% 40% BriTsh overnights in the Nordic countries 's Nordic countries' share of BriFsh overnights JanDec % 's 655,813, 27% 711,753, 30% 20% 's 578,904, 24% 446,416, 19% 10% 0% 's share % Jan14 Feb14 Mar14 Apr14 May14 Jun14 Jul14 Aug14 Sep14 Oct14 Nov14 Dec14 32
33 UK Development of BriFsh overnights PosiTve trend in all Nordic countries in the last couple of years BriFsh overnights, change % Change 2014/2013 Average annual change % 7% 5% 5% 0% 2% 3% 1% 33
34 UK BriFsh overnights in the Nordic countries, summer season (JunAug) is the most popular Nordic destnaton in the winter season BriFsh overnights in the Nordic countries, winter season (DecApr)
35 USA s share of U.S. overnights stays in about 15 % year round. Development of U.S. overnights in the Nordic countries JanDec % 35% 30% U.S. overnights in the Nordic countries 's 25% Nordic countries' share of U.S. overnights JanDec % 's 501,418, 32% 386,270, 24% 481,039, 31% 203,317, 13% 15% 10% 's 5% 0% 's share % Jan14 Feb14 Mar14 Apr14 May14 Jun14 Jul14 Aug14 Sep14 Oct14 Nov14 Dec14 35
36 USA Development of U.S. overnights The number of U.S. overnights developing well in the Nordic countries 9 % growth in in U.S. overnights, change % Change 2014/2013 Average annual change % 7% 6% 9% 0% 11% 5% 4% 36
37 USA 2 U.S. overnights in the Nordic countries, summer season (JunAug) Overnights grown slightly in both seasons U.S. overnights in the Nordic countries, winter season (DecApr)
38
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