tourism in figures 2010

Transcription

1 tourism in figures 2010 the Russian market in Flanders Sept toerisme vlaanderen

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3 TABLE OF CONTENT A. THE RUSSIAN MARKET IN FLANDERS 5 1. Key figures 5 2. Distribution within Flanders 5 3. Trends 8 4. Motive of stay Type of accommodation Seasonality Country benchmark 16 B. CONCEPTS AND DEFINITIONS 17 Figure 1: The Russian market in Flanders by region 2010 (arrivals (left) and overnights (right))... 5 Figure 2: Russian overnights in Flanders Figure 3: Russian overnights in the historic cities Figure 4: Trend of Russian overnights in Flanders Figure 5: Trend of Russian arrivals in Flanders Figure 6: Trend of the average length of stay of Russians in Flanders Figure 7: Trend of Russian overnights in Brussels and Antwerp Figure 8: Trend of Russian overnights in Bruges, Ghent, Leuven, Mechelen Figure 9: The Russian market in Flanders by motive of stay 2010 (overnights) Figure 10: The Russian market in Flanders by type of accommodation 2010 (overnights) Figure 11: Russian overnights in Brussels and Antwerp seasonality Figure 12: Russian overnights in Bruges, Ghent, Leuven, Mechelen seasonality Figure 13: Trend Russian overnights in Flanders seasonality Figure 14: Trend and forecast of the Russian market in Flanders, Western-Europe and competitive destinations ( , in arrivals) Figure 15: Trend and forecast of the Russian market in Flanders and competitive destinations ( , in arrivals) Table 1: Total foreign and Russian market in Flanders Table 2: The Russian market in Flanders by region Table 3: The Russian market in Flanders by destination Table 4: The Russian market in the historic cities Table 5: Trend of Russian overnights, arrivals and average length of stay in Flanders Table 6: Trend of Russian overnights in Flanders Table 7: The Russian market in Flanders by motive of stay 2010 (overnights) Table 8: The Russian market in Flanders by type of accommodation 2010 (overnights) Table 9: Trend and forecast of the Russian market in Flanders and competitive destinations ( , x1.000, in arrivals) Planning & Research 3 toerisme vlaanderen

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5 A. The Russian market in Flanders 1. Key figures Table 1: Total foreign and Russian market in Flanders 2010 Overall total Russian % Russian Ranking Russian foreign travellers travellers arrivals ,1% 14th overnight stays ,0% 12th length of stay (nights) 2,2 2, Distribution within Flanders Table 2: : The Russian market in Flanders by region 2010 arrivals % overnights % Flemish region % % Brussels region % % Flanders % % Figure 1: : The Russian market in Flanders by region 2010 (arrivals (left) and overnights (right)) % % % % Flemish region Brussels region Planning & Research 5

6 Figure 2: Russian overnights in Flanders % 87% 11% Flanders Kust coast Kunststeden historic cities Vlaamse Flemish countryside regio s Wallonië Walloon Region NRIT Trendsymposium Table 3: : The Russian market in Flanders by destination 2010 overnights % Coast % Historic cities % Flemish countryside % Flanders % Table 4: : The Russian market in the historic cities 2010 overnights % Antwerp % Bruges % Brussels % Ghent % Leuven % Mechelen 564 1% Historic cities % Planning & Research 6

7 Figure 3: Russian overnights in the historic cities Antwerp Bruges Brussels Ghent Leuven Mechelen Planning & Research 7

8 3. Trends Table 5: : Trend of Russian overnights, arrivals and average length of stay in Flanders F Overnights (x1.000) ,3% Arrivals (x1.000) ,0% Average length of stay* 2,29 2,30 2,03 2,04 2,05 1,83 1,98 1,98 2,05 1,99-13,2% *nights Figure 4: : Trend of Russian overnights in Flanders Planning & Research 8

9 Figure 5: : Trend of Russian arrivals in Flanders Figure 6: : Trend of the average length of stay of Russians in Flanders ,50 2,00 1,50 1,00 0,50 0, Planning & Research 9

10 Table 6: : Trend of Russian overnights in Flanders Coast ,0% Historic cities ,9% Antwerp ,8% Bruges ,2% Brussels ,4% Ghent ,5% Leuven ,7% Mechelen ,7% Flemish countryside ,5% Flanders ,3% Figure 7: : Trend of Russian overnights in Brussels and Antwerp Brussels Antwerp Planning & Research 10

11 Figure 8: : Trend of Russian overnights in Bruges, Ghent, Leuven, Mechelen Bruges Ghent Leuven Mechelen Planning & Research 11

12 4. Motive of stay Table 7: : The Russian market in Flanders by motive of stay 2010 (overnights) Leisure Congress, conference and seminar Other business Total Coast % % % % Historic cities % % % % Antwerp % % % % Bruges % 854 6% 635 5% % Brussels % % % % Ghent % % % % Leuven % % % % Mechelen % 23 4% % % Flemish countryside % % % % Flanders % % % % Figure 9: : The Russian market in Flanders by motive of stay 2010 (overnights) 20% 26% 54% Leisure Congress, conference and seminar Other business Planning & Research 12

13 5. Type of accommodation Table 8: : The Russian market in Flanders by type of accommodation 2010 (overnights) Coast % Historic % Flemish % Flanders % cities countryside Hotel % % % % Camp site 107 4% 195 0% 318 2% 620 0% Holiday park 0 0% 0 0% 159 1% 159 0% Acc. for groups 68 3% % 469 3% % Total % % % % Figure 10: : The Russian market in Flanders by type of accommodation 2010 (overnights) 1% 0% 2% 97% Hotel Camp site Holiday park Acc. for groups Planning & Research 13

14 6. Seasonality Figure 11: Russian overnights in Brussels and Antwerp seasonality Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Antwerp Brussels Figure 12: : Russian overnights in Bruges, Ghent, Leuven, Mechelen seasonality Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Bruges Ghent Leuven Mechelen Planning & Research 14

15 Figure 13: : Trend Russian overnights in Flanders seasonality Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Planning & Research 15

16 7. Country benchmark Table 9: Trend and forecast of the Russian market in Flanders and competitive destinations ( , 2015, x1.000, in arrivals) destination Flanders ,1% Western Europe ,9% sum competitors ,5% Netherlands n.a. n.a. n.a. n.a. n.a. n.a. n.a. Luxembourg n.a. n.a. n.a. n.a. n.a. n.a. n.a. Austria ,4% UK ,6% France ,4% Germany ,9% Czech Republic ,6% Source: Tourism Flanders based on TDM and GDS Figure 14: Trend and forecast of the Russian market in Flanders, Western-Europe and competitive destinations ( , 2015, in arrivals) 40,0% 30,0% 20,0% 10,0% 0,0% ,0% -20,0% Western Europe sum competitors Flanders Source: Tourism Flanders based on TDM and GDS Figure 15: Trend and forecast of the Russian market in Flanders and competitive destinations ( , in arrivals) 60,0% 50,0% 40,0% 30,0% 20,0% 10,0% 0,0% -10,0% ,0% -30,0% -40,0% Flanders Austria UK France Germany Czech Republic Source: Tourism Flanders based on TDM and GDS Planning & Research 16

17 B.. CONCEPTS AND DEFINITIONS In Belgium, the FPS Economy, Directorate-general Statistics is authorised to demand from all commercial lodging facilities each month the number of persons who stayed in the facility for payment. Two basic indicators are obtained in this way: the number of arrivals and the number of overnight stays. Along with the division by accommodation form (hotels, camp sites, holiday parks and accommodations for target groups), the Directorate-general Statistics statistics give volume characteristics (the number of arrivals and overnight stays), trip characteristics (length of stay, motive of stay, period of stay, place of stay) and personal characteristics (country of origin of the residential tourist). Roughly speaking, the number of arrivals corresponds with the number of residential tourists, with the qualification that each tourist is counted as an arrival each time he or she uses a new accommodation. For this reason, the number of arrivals does not precisely correspond to the number of holidays or business trips in our country. An example: hikers can generate several arrivals during 1 holiday, by staying in different successive lodging facilities. The volume of overnight stays is the sum of all overnight stays which are coupled with the registered arrivals. The data in this report are excluding overnights in accommodations for rent. Flanders = Brussels + Flemish Region. For more detailed figures see Tourism in figures XL (in English), (in Dutch) or contact vincent.nijs@toerismevlaanderen.be. Planning & Reserach 17