Tweed Run Spetses 2016 (15-17/04) Info Kit

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Millicent Payne
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1 Tweed Run Spetses 2016 (15-17/04) Info Kit

2 In November 2014, Poseidonion Grand Hotel, organised with the support of the Hellenic Bicycle Museum, the 1st Tweed Run Event in Greece In March 2015 the 2nd Tweed Run took place in Spetses.

3 1 The London Concept

4 The Concept The Tweed Run idea was born in 2009 in London as a simple bicycle ride combined with vintage outfits

5 The Concept A stylish bicycle event that represents and reflects the finesse of a bygone era

6 The Concept The event gained traction quickly and now, just a few years later it has doubled its original participants

7 2 Tweed Run in Spetses by Poseidonion

8 10:00 Wake up in Poseidonion Wake up in Poseidonion

9 11:00 Moustache Grooming Wake up in Poseidonion Moustache Grooming

10 11:00 Ladies Parlor Wake up in Poseidonion Moustache Grooming Ladies Parlor

11 12:00 Event Briefing Wake up in Poseidonion Moustache Grooming Ladies Parlor Event Briefing

12 Wake up in Poseidonion 13:00 Family Photo Moustache Grooming Ladies Parlor Event Briefing Family Photo

13 13:15 Lift off Wake up in Poseidonion Moustache Grooming Ladies Parlor Event Briefing Family Photo Lift off

14 13:30 Treasure Hunt Wake up in Poseidonion Moustache Grooming Ladies Parlor Event Briefing Family Photo Lift off Treasure Hunt

15 14:30 Tea Break Wake up in Poseidonion Moustache Grooming Ladies Parlor Event Briefing Family Photo Lift off Treasure Hunt Tea Break

16 14:30 and back to the Old Harbour Wake up in Poseidonion Moustache Grooming Ladies Parlor Event Briefing Family Photo Lift off Treasure Hunt Tea Break Back to the Old Harbour

17 Wake up in Poseidonion 15:15 Vanilla Spoon Sweet Break Moustache Grooming Ladies Parlor Event Briefing Family Photo Lift off Treasure Hunt Tea Break Back to the Old Harbour Vanilla Spoon Sweet Break

18 16:00 and Pic Nic at the Lighthouse Wake up in Poseidonion Moustache Grooming Ladies Parlor Event Briefing Family Photo Lift off Treasure Hunt Tea Break Back to the Old Harbour Vanilla Spoon Sweet Break Lighthouse Pic Nic

19 16:00 with live Rock Wake up in Poseidonion Moustache Grooming Ladies Parlor Event Briefing Family Photo Lift off Treasure Hunt Tea Break Back to the Old Harbour Vanilla Spoon Sweet Break Lighthouse Pic Nic Live Rock

20 17:00 back to Poseidonion Wake up in Poseidonion Moustache Grooming Ladies Parlor Event Briefing Family Photo Lift off Treasure Hunt Tea Break Back to the Old Harbour Vanilla Spoon Sweet Break Lighthouse Pic Nic Live Rock Back to Poseidonion

21 18:00 for the beauty pageant Wake up in Poseidonion Moustache Grooming Ladies Parlor Event Briefing Family Photo Lift off Treasure Hunt Tea Break Back to the Old Harbour Vanilla Spoon Sweet Break Lighthouse Pic Nic Live Rock Back to Poseidonion Beauty Pageant

22 18:00 for the beauty pageant Wake up in Poseidonion Moustache Grooming Ladies Parlor Event Briefing Family Photo Lift off Treasure Hunt Tea Break Back to the Old Harbour Vanilla Spoon Sweet Break Lighthouse Pic Nic Live Rock Back to Poseidonion Beauty Pageant

23 22:00 and the after party Wake up in Poseidonion Moustache Grooming Ladies Parlor Event Briefing Family Photo Lift off Treasure Hunt Tea Break Back to the Old Harbour Vanilla Spoon Sweet Break Lighthouse Pic Nic Live Rock Back to Poseidonion Beauty Pageant After Party

24 3 The Publicity

25 The Publicity Extensive coverage in print & online media MadameFigaro Καθημερινή Ναυτεμπορική Αθηνόραμα ΣΚΑΪ Ελεύθερος Τύπος LadyLike MissBloom The TOC Espresso Close Up Star Oneman Τα Νέα Sport FM Extensive coverage in print & online media

26 Extensive coverage in print & online media MadameFigaro Kathimerini Hello OK iefimerida Ladylike Click at Life Queen Miss Bloom Protothema (en) FNL Guide Huffington Post Oneman GTP News The Publicity Extensive coverage in print & online media

27 Solid communication of the event through all social media channels of Poseidonion Grand Hotel The Publicity Extensive coverage in print & online media Solid communication of the event through PGH social media

media Solid communication of the event through PGH

28 As well as through 3rd party social media accounts The Publicity Extensive coverage in print & online media Solid communication of the event through PGH social media VIP generated content 3rd party generated content

29 4 The VITs* Very Important Tweeds

30 Very Important Tweeds Emmanuel & Antonis Vordonis Hosts & Organisers of the Spetses event

31 Very Important Tweeds Ted Young - Ing Markus Muendecke Founders of the Original Tweed Run London event

32 Very Important Tweeds The Sinanoglou Family Founders of the Hellenic Bicycle Museum

33 Very Important Tweeds Nicolette Rallis Blogger at queen.gr, Radio Personality at Music 89,2 and TV Presenter at MTV Greece Gavriel Nikolaidis Fashion editor at Madame figaro.gr Fashion blogger at Cool Artisan

34 Very Important Tweeds Nikki Hayia Editor in Chief at Ladylike.gr, Blogger at MadameGinger.gr

35 Very Important Tweeds Panagiotis Grigoriou Owner 1900 The Barber Shop

36 Very Important Tweeds Panos Rigas Creative Director at Travelworks Communications

37 Very Important Tweeds Johnny Vavouras & The Cadillacs The official Tweed Run Band

38 5 Tweed Run 2016 Specs

39 Event Dates Friday, April 15th 2016 Saturday, April 16th 2016 Tweed Run 2016 Sunday, April 17th 2016 Event Dates April Spetses

40 Day 1 Friday Noon Setup of Sponsors promotional material at the hotel (banners, etc.) [Location: Poseidonion] Registration day 1 (for the locals) [Location: Poseidonion s Main Lobby] Tweed Run 2016 Day 1 Brief presentation of the event s flow to local participants [Location: Poseidonion s Main Lobby] Beer & Darts for the Lads [Location: Spetsa Bar or Mosquito Bar]

41 Day 2 Saturday Morning & Afternoon Registration day 2 [Location: Poseidonion s Main Lobby] Bike check up [Location: Poseidonion s square] Optional purchase of bike accessories [Location: Poseidonion s square] Moustache Grooming [Location: Poseidonion s Entrance Lobby] Tweed Run 2016 Day 2 Gathering of all participants [Location: Poseidonion & Poseidonion s square] Brief presentation of the event s flow to participants [Location: Poseidonion s Main Lobby] Grooming and bike check up [Location: Poseidonion s Main Lobby & Poseidonion s Square] Start of the bike ride with direction to the Old Harbour of Spetses [Location: Poseidonion s Square] Tea and light snack break [Location: Old Harbour]

42 Day 2 Saturday Afternoon & Evening Return to Poseidonion Square for Bike Trials (Development of skills, accuracy, targeting, flexibility, slow race) [Location: Poseidonion Square] Bike ride with direction to the Anargyrios and Korgialenios School of Spetses Tweed Run 2016 Day 2 [Location: Poseidonion s Square] Picnic break [Location: Anargyrios and Korgialenios School of Spetses] Return to Poseidonion square [Location: Poseidonion Square] - Break - Beauty Pageant [Location: Poseidonion s Main Lobby] Award ceremony [Location: Poseidonion s Main Lobby] Cocktail & Swing Party [Location: Poseidonion s Main Lobby]

43 Day 3 Morning & Noon -British Style- Sunday Brunch (Optional) [Location: Poseidonion s verandah] Ride with direction to the Old Harbour [Location: Old Harbour] Treasure Hunt for teams [Location: Old Harbour] Tweed Run 2016 Day 3 Ride with direction to the Museum of Bouboulina Break to the Museum of Bouboulina Return to Poseidonion Square

44 Updated Entries The participants of the beauty pageant should register for the category they want to participate prior to the event. The categories are formed as follows: - Best Vintage Bicycle - Best Dressed Bicycle - Best Dressed Man Tweed Run 2016 Updated Entries - Best Dressed Woman - Best Moustache This year, teams are introduced to the Tweed Run. A team is considered as valid from 2 people and more. The teams should be registered prior to the event and they are responsible of having one thing in common that will make them stand out from the rest of the teams and participants. During the Treasure Hunt, the groups that will participate will find an actual treasure to win

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