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3 ABOUT SPAITALIA

4 04 ABOUT SPA RALLY When the former organizer decided to leave Spa for Bastogne, DG Sport was asked if the idea of a new rally event would match its skills and expertise. And this is how the company decided to (re) launch the Spa Rally. In less than 16 weeks, DG Sport managed to build up a brand new event, from scratch. It was a great opportunity and a very challenging experience for the whole team. For 2015, the goal was to create the Spa Rally. In 2016 and for the next years, it is to make it one of the most beautiful and exciting rally in Belgium and Europe.

5 SPA RALLY 2015

6 06 OFFICIAL PR 13 & 14 MAR OGRAM 5 E CH 2015 SPA RALLY 2015 Programm e SR_15 Out of all the Belgian towns, Spa can pride itself on retaining the strongest and oldest automotive tradition. However over the last ten years the Belgian Rally Championship had not held a stage in this region boasting such a rich past..indd 1 INFO: DS.com ALLY.C OM This is how the Spa Rally was some sort of a re-awakening an Authentic Race. DG Sport created a brand new identity for the Spa Rally, combining all the strength of this great heritage with the dynamism of a brand new story. This is how this cool vintage logo was designed. 06/03/ :14

7 COMMUNICATION

8 08 COMMUNICATION Communication global budget for Spa Rally 2015 : Spa Rally benefited from a global and integrated media plan, on both ATL & BTL segments. We took a very particular care to every little piece that came out before and after the event, and we ensured a continuous life cycle around the D-Days of March 13 th & 14 th.

9 09 PRESS CONFERENCE A 1 st press conference was held at the Radisson Balmoral on December 4 th to announce that a new rally event would be organized in Spa. And then a 2 nd one on March 5 th, at the Radisson Palace, to introduce the race, teams, and itinerary.

10 TV COMMERCIAL

11 RADIO COMMERCIAL 11

12 12 bo boomerang media Campaign report Spa Rally BOOMERANG FREE CARDS 13 & 14 MARCH 2015 What: the cards > cards Where: National When: > The Spa Rally takes place on the 13 th and 14 th of March It is the second round of the Belgian championship rallies. Specialised in organising events, DG Sport company organises this event with the support of Spa s authorities. More info and registration on INFO & REGISTRATION:

13 13 13 & 14 MARCH 2015 PRINT

14 18 & 19 March 2016 SPA RALLY 2016

15 15 FACTS & FIGURES Edition 2015 Over spectators (8.000 tickets sold) 16 weeks from A to Z Build up of a 700m 2 tent 115 cars : 60 modern / 20 VHC / 35 VHRS 350 people in the VIP area on Saturday 28 journalists Edition 2016 Over spectators ( tickets sold) 200 cars: 100 modern / 50 VHC / 50 VHRS 500 people for the special show on Friday 400 people in the VIP area on Saturday

16 16 MAJOR SPONSOR MEDIA PARTNER MAIN SPONSOR OFFICIAL PARTENER

17 SOCIAL MEDIA 17

18 18 / / TeleVesdre EVENT MEDIA COVERAGE

19 19 PROPOSAL Exhibition area in the city centres of Saive and Spa Realisation of advertising posters in the colours of Citroën (cfr Edition 2015) Presence of a Citroën DS in the Médiacité shopping gallery of Liège (stand for 1 week) One page of advertising in the program 20 VIP pass for Friday 18 and 20 VIP pass for Saturday 19 Great visibility thanks to our presence in November at the Condroz Rally 2015 Interactive and creative contests

20 20 COMMUNICATION Presence of 1 week in the Médiacité shopping gallery of Liège. Médiacité it is almost visitors/day

21 21 SPECIAL SHOW & VIP DAY GREAT SUCCESS LAST YEAR WITH THE PRESENCE OF 350 VIP FOR THIS NEW EDITION 2016, ONE SPECIAL SHOW IN SAIVE AND ONE VIP DAY IN SPA WILL BE PROPOSED: Friday 18 March: Special show and Happy hour in Saive, at 10 minutes only from Liège and its numerous industrial zones (Hauts-Sart, Herve ). A great moment of conviviality. Saturday 19 March: An exceptional VIP Day in the beautiful city of Spa with shuttles, high-standing catering and Spa Rally Party with pilots and VIP people.

22 22 SPONSORING Availability of 15 vehicles Availability of a racing Citroën DS3 car for the exhibition in the Médiacité shopping gallery during one week Budget of

23 23 LONG-TERM PARTNERSHIPS Our will with the Spa Rally is to establish long term and privileged partnerships with our sponsors.

24 Thanks for your trust. And ready for the next challenge! Christian Jupsin \ cj@dgsport.eu \ Mobile +32 (0) \ Direct Tel +32 (0) Tel. +32 (0) \ Av. du Stade, 27 - Z.I. Filaville B-4910 Theux