Welcome Boutique & Lifestyle Hotels Meeting. January 17, 2018

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1 Welcome Boutique & Lifestyle Hotels Meeting January 17, 2018

2 Partnership Development Ali Bibeau Director, Partnership Development

3 Partnership Upcoming Partnership Events and Opportunities: 2018 Vacation Planner Launch Reception - FREE Rusty Pelican - Tuesday, January 23, 6 p.m. 8 p.m. Partnership Networking Luncheon Pullman Miami Hotel - Thursday, February 8, 11:30 a.m.-1:30 p.m. Partnership Networking Breakfast FREE Historic Virginia Key Beach Park Wednesday, February 14, 9 a.m. 10:30 a.m. Miami Romance Month Wedding Showcase FREE Promo Table Hotel Colonnade Coral Gables Sunday, February 25, 1 p.m. 4 p.m. Miami Begins with Me Online Training is coming! Partner Newsletter Submissions: Due 25 th of each Month/published 1 st of each month

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5 Cultural Tourism/LGBTQ Marketing George Neary Associate VP, Cultural Tourism/LGBTQ Marketing

6 Cultural Tourism/LGBTQ Marketing Efforts Special Preview of the Bass Museum Opening, Oct 29 GMCVB accepted the Tourism Professional of the Year Award for George Neary, Nov 17

7 Cultural Tourism/LGBTQ Marketing Efforts LGBT EXPOsure Business Luncheon Diversity and Inclusion, Oct 26 18th International Conference on Gay & Lesbian Tourism, San Francisco, CA Nov 1-14

8 Cultural Tourism/LGBTQ Marketing Efforts Presentation about Art Basel to the South Florida Concierge Association Art Basel Lunch with New Miami Beach Mayor

9 Industry Performance Overview Gisela Marti VP, Marketing & Tourism

10 Key Industry Indicators Jan-Nov 2017 % Change Nov 2017 % Change Overnight Visitors 14,318, % 1,249, % MIA Arrivals 20,283, % 1,846, % Employment 145, % 146, % Jan-Nov 2017 % Change Nov 2017 % Change Occupancy 76.6 % +0.9% 78.9%6 +8.1% Room Rate $ % $ % Rev Par $ % $ % Rooms Available 55, % 54, % Rooms Sold 14,103, % 1,288, % Ranking: # 5 ADR, #6 RevPAR and #9 in Occupancy for January November 2017 Source: Smith Travel Research

11 Key Industry Indicators MIAMI BEACH Jan-Nov 2017 % Change Nov 2017 % Change Occupancy 74.1% +2.0% 75.3% +9.9% Room Rate $ % $ % Rev Par $ % $ % Rooms Available 20, % 19, % Rooms Sold 5,045, % 436, % DOWNTOWN Jan-Nov 2017 % Change Nov 2017 % Change Occupancy 74.5% -1.0% 77.9 % +11.8% Room Rate $ % $ % Rev Par $ % $ % Rooms Available 7, % 7, % Rooms Sold 1,950, % 183, % Source: Smith Travel Research

12 Hotel Weekly Tracker Miami Beach Supply (Rooms) Demand (Rooms sold) Occupancy Room Rate RevPAR Revenue Miami Beach Hotels # % Change # % Change % % Change $ % Change $ % Change % Change Nov 5 - Nov 11, , % 111, % 82.60% 13.50% $ % $ % 16.20% Nov 12 - Nov 18, , % 105, % 78.30% 17.60% $ % $ % 20.50% Nov 19 - Nov 25, , % 97, % 72.20% 13.80% $ % $ % 16.30% Nov 26 - Dec 2, , % 93, % 69.20% % $ % $ % % Dec 3 - Dec 9, , % 113, % 83.40% 26.00% $ % $ % % Dec 10 - Dec 16, , % 91, % 67.00% 22.60% $ % $ % 32.80% Dec 17 - Dec 23, , % 86, % 63.70% 6.40% $ % $ % 4.90% Dec 24 - Dec 30, , % 117, % 86.70% 1.20% $ % $ % 5.10% Average 19, % 102, % 75.39% 11.23% $ % $ % 21.14% 1 Art Basel was Nov Dec. 4, 2016 Source: Smith Travel Research

13 Convention Sales Marti Tejada Associate VP, Convention Sales

14 MBCC Update

15 October 2017 MBCC Booking College Football Playoff (Hard Rock Stadium) January 11, 2021 January 8-12, 2021 Miami Beach Convention Center Fam Fest Attendance: 65,000 Economic Impact: $14,941,351

16 October 2017 Activities Florida Society of Association Executives (FSAE) - Tallahassee, FL October 4, 2017 American Health Information Management (AHIMA) - Los Angeles, CA October 8-11, 2017 IMEX America - Las Vegas, NV October 9-11, 2017 Found in Miami Venue Review - Miami, FL - October 12-15, 2017 Life Insurance Marketing Research Association (LIMRA) - National Harbor, MD October 22-24, 2017

17 October 2017 Activities IMEX Americas

18 October 2017 Activities Life Insurance Marketing Research Association

19 November 2017 Activities Financial and Insurance Conference Planner (FICP) - San Diego, CA November 12-15, 2017 Nursing Organization Alliance (NOA) - Birmingham, AL November 16-18, 2017 International Association of Exhibitions and Events - San Antonio, TX November 28-30, 2017 National Coalition of Black Meeting Planners (NCBMP) - Oakland, CA November 29 December 2, 2017

20 November 2017Activities Financial and Insurance Conference Planner (FICP)

21 November 2017 Activities Nursing Organization Alliance (NOA)

22 November 2017 Activities International Association of Exhibitions and Events

23 Advertising & Digital Marketing Josie Llado Associate VP, Advertising & Digital Marketing

24 Advertising Advertising programs produced 4.5 million impressions in October-December Winter Weather Campaign Targeting cold-weather markets with triggered display and native ads General, LGBTQ and Multicultural Downtown Miami Co-ops Leisure campaign delivered 17 million impressions, 209K native ad clicks, and 5,000 hours of content engagement TravelZoo Co-op Our TravelZoo co-op kicked off in December and has already resulted in 24,500 impressions so far Search Engine Marketing 1.5 million impressions for October December Impressions have increased by 19% this fiscal year for consumer media and show a 15% increase in clicks

25 Meetings Advertising The meetings advertising program generated 582,000 impressions October through December CVENT Program wrapped in October and gained 260K impressions Increase of 21% RFPs over non-participating area hotels, resulting in $12.4M in booked business MBCC Photo Shoot + Print Ads Photo shoot to capture new images of the Miami Beach Convention Center Print ads being developed to meet a variety of needs and will highlight the facility, destination, and key demographics such as Legal, Pharma, and Tech

26 Social Media 4M+ impressions from Oct. 1 Dec. 31, 2017 Top Stats YoY approximately +115,542 fans acquired on Facebook, Instagram, and Twitter. Top Posts Across Platforms First Day of Winter Heritage Month Hotel Partners

27 Social Media Highest performing platform: Instagram with % increase in followers YoY (+16,768 fans) Followers Dec Facebook: 690,229 (+14.86% YoY) Twitter: 136,857 (+7.43% YoY) Instagram: 51,150 (+48.77% YoY)

28 Partner Participation Upcoming - Wellness Twitter Chat - Miami Makers - Surprise and Delight Ongoing - #FoundinMiami - foundinmiami@gmcvb.com - Tagging GMCVB s social media profiles in posts - Facebook: Visit Miami - -

29 MiamiandBeaches.com Visitor Engagement Increases 21% increase in people looking for December Hot Events over % increase in interest of Things to do Attractions over % increase in Where to Party During Art Basel visits Global Visitors 5% increase in global visitors from previous month Webcams and is up 4% from previous month Canadian Visitors up over 7% with Quebec over 19% Miami Meetings Dec increases 127% MBCC Visits 73% Visitors 39% Pageviews

30 Media Relations & Promotions

31 Media Relations & Promotions Media Visits Media Visits from around the world: Essence Ebony ELLE Decor Business Travel News (UK) Sunday Independent (Ireland) Luxury Life Magazine Gazzetta.it (Italy) Le Figaro (France) Meetings Today El Pais (Spain) La Nacion (Argentina) Clarin (Argentina) Forbes Food Network Magazine Mitte bitte! (Germany) NPR Smart Meetings

32 Clipping Highlights: Zeit Germany - November 9, Circulation: 518,886 - Ad Value: $234,420

33 Clipping Highlights: EL CRONISTA Argentina - November 6, 2017 Circulation: 2,500,000 Ad Value: $3,241

34 Clipping Highlights: Business Insider US - November 11, 2017 Circulation: 36,784,440 Ad Value: $504,000

35 Media Relations & Promotions Press Trips El Al Airlines Inaugural Press Trip November 1-6, 2017

36 New Carrier and Service at MIA

37 Media Relations & Promotions Press Trips Art of Black Miami Press Trip December 7-11, 2017 Participating Media: EBONY, Essense, ELLE Décor, MONTECRISTO, OMG Digital

38 Media Relations & Promotions Coming soon: (January, February & March) Media Relations: PCMA Press Conference and Media Appointments Jan 7-10, 2018 NATPE Jan 16-18, 2018 New York and Toronto Media Reception and Mission Jan 30th and Feb 1, 2018 SOBEWFF Feb 21-25

39 Global Sales Activities

40 Travel Industry Sales U.S. / Canada Cruise Planner Cancun Oct Peninsula Trade Show Dallas October Travel Fair Quebec with Carnival Cruise Line November 1 & 2 Cruise World Fort Lauderdale November 16 NY Trade Show October 3-5

41 New Ship at PortMiami MSC Seaside December 23, 2017

42 New Service at MIA SAS Inaugural Flight Stockholm, Sweden October 29, 2017

43 Travel Industry Sales EMEA (Europe, Middle East & Africa) World Travel Market London, England November 6-8, 2017 Travel News Market - Stockholm, Sweden November 14, 2017

44 Travel Industry Sales EMEA (Europe, Middle East & Africa) Directours Staff Training, Paris, France - Dec 2017 Maison des Etats Unis Staff Training Paris, France - Dec 2017 PremiHolidays Training London, UK Dec 2017 Dertour Academy FAM December 5-8, 2017 Tour America Ireland Fam December 1-4, 2017 TUI Austria Fam Nov , 2017

45 International Group Sales Efforts IBTM World Barcelona, Spain November 28 30, 2017

46 Travel Industry Sales Latin America & the Caribbean Sales Blitz with Trend Tour Operator in Santo Andre & Sao Paulo, Brazil December 5-6, 2017

47 Travel Industry Sales Latin America & the Caribbean Sales Calls in Gema Tour, L Alianxa Cartagena, Colombia December 14, 2017 Sales Calls in THG, Viajes AZ Bogota, Colombia December 12, 2017

48 New Service at MIA Daily service between Cartagena, Colombia and Miami December 15, 2017

49 Marketing & Creative Services Madeleine Paredes Associate VP, Marketing & Creative Services

50 Miami Now (post-irma recovery) 2 months September and October More than 270 participants 6,500 promotional pieces printed for the program $322,548 total advertising invested in print, online, radio and outdoor media $8, social media investment 61,194,543 total print, online, social media, radio and outdoor impressions 48,563 page views on the Miami Now landing page from September to October 2017 Miami Now shows that it was picked up by 267 outlets, garnering more than 85,260,382 impressions to date

51 Miami Live Arts Month November 2017

52 Miami Heritage Month December 2017

53 Miami Cruise Month January 2018

54 Miami Romance Month February 2018

55 New Publications 2018 Vacation Planner 2018 Travel Planner Calendar of Events Jan-April 2018

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