General Manager s Meeting. November 18, 2014
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1 General Manager s Meeting November 18, 2014
2 Marketing & Communications Leisure
3 Fall Promotion San Francisco Chronicle LA Times Sacramento Magazine San Francisco Magazine 49er s Game Day Program TripAdvisor LATimes.com SF Magazine s Website SanFrancisco.travel.com Weekend Sherpa SAVOR Central Coast Results to date: Over 65,000 visits to Fall page
4
5 Holiday Campaign The Holidays Monterey Style Amplifying local events Print advertising Social blitz Holiday recipe e-book Holiday Press Release Satellite Media Tour (SMT) Sweepstakes
6 Spring Campaign Brand Promotion Promote late spring and pre-sell summer March 1 April 30, 2015 Amplifying/Promoting local events Print & Digital advertising Hispanic targeting component Social blitz Sweepstake Experiential pop-ups in NorCal
7 Driving Bookings Booking.com FY FY % Increase YOY Total Reservations % Total Booked Room Nights 1, % Total Revenue $155,210 $50, % Average Length of Stay (Nights) %
8 MCCVB Research Event Impact Lodging / VPS
9 Car Week
10 Other Events Jazz Festival Big Sur Food & Wine AT&T ProAm Sea Otter Classic Big Sur Marathon Mazda Raceway events Plus others to be confirmed
11 Lodging Survey How to Participate Hand out a printed, postage-paid survey to your guests during four, two-week periods throughout the year. Survey may also be completed online hotels would send to guests post-stay Simple sign up
12 Lodging Survey Summary of Info Place of Origin (targeting info) Areas/Cities visited Attractions & Activities (spending info) Overall Spending (broken out) First time vs Returning Visitor Primary reason for visit Transportation Size/composition of travel party Travel planning resources used Most liked aspects of Monterey County Likelihood to Return / Recommend And More
13 Branding the Experience
14 Marketing & Communications Group
15 New Group Ads Previous ads
16 Dallas Meets Monterey Chefs from Jeninni Kitchen + Wine Bar and Big Sur Roadhouse, sommelier from Aubergine created amazing evening of Monterey inspiration for top meeting planners
17 New 10 x 20 versatile tradeshow booth
18 New Group Collateral
19 New Group Quarterly E-Newsletter
20 Monterey Conference Center
21 Monterey Stories of Inspirational Meetings The annual TED conference began in 1990, in Monterey and stayed for 19 years. TED's early emphasis was technology and design, consistent with its origins in the Silicon Valley. Today, TED events happen internationally and TED Talks have been watched over one billion times worldwide.
22 Inspired Moments in Meetings
23 Inspired Moments in Meetings
24 Group Sales
25
26 Room Night Index
27 Sales Leads New Group Business Leads Conversion Rate July Aug Sept July Aug Sept Oct 27% of Annual Goal 47% YOY Increase Oct 29% 21% 26% 27% YTD: 26% Goal: 35% 19% YOY Increase
28 Tab 7 - Segmentation Multi-Segment Monterey Co. CVB For the Month of September 2014 Currency: USD - US Dollar September 2014 Percent Change Occupancy (%) ADR RevPAR Occupancy (%) ADR RevPAR Segment Trans. Grp. Cont. Total Trans. Grp. Cont. Total Trans. Grp. Cont. Total Trans. Grp. Cont. Total Trans. Grp. Cont. Total Trans. Grp. Cont. Total Monterey County, CA Napa County, CA San Diego, CA Santa Barbara/Santa Maria, CA San Francisco/San Mateo, CA Sonoma County, CA South Lake Tahoe, CA Laguna Beach, CA Newport Beach/Dana Point, CA Palm Springs, CA San Jose-Santa Cruz, CA Fiscal Year To Date - July 2014 thru September 2014 Percent Change Occupancy (%) ADR RevPAR Occupancy (%) ADR RevPAR Segment Trans. Grp. Cont. Total Trans. Grp. Cont. Total Trans. Grp. Cont. Total Trans. Grp. Cont. Total Trans. Grp. Cont. Total Trans. Grp. Cont. Total Monterey County, CA Napa County, CA San Diego, CA Santa Barbara/Santa Maria, CA San Francisco/San Mateo, CA Sonoma County, CA South Lake Tahoe, CA Laguna Beach, CA Newport Beach/Dana Point, CA Palm Springs, CA San Jose-Santa Cruz, CA * This Year equates to: July 2014 thru September 2014 * Last Year equates to: July 2013 thru September 2013
29 Group RevPar % Change Fiscal YTD September 2014 Rev Par % Change Ranking 1 San Jose/Santa Cruz, CA Laguna Beach, CA Newport Beach/Dana Point, CA San Francisco/San Mateo, CA Palm Springs, CA Sonoma County, CA San Diego, CA Santa Barbara/Santa Maria, CA South Lake Tahoe, CA Napa Valley, CA -6.3 Competitive Set Average RevPar % Change 12.1 Mounterey County RevPar % Change -2.4 Variance (14.5)
30 Upcoming
31 Visitor Services
32 Discussion & Takeaway Analyze/Strategize Lead Reports with Sales Participation in Lodging Survey Ideas/Opportunities for Inspiration Testimonials VIC availability
33 Thank You
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