Quarterly Forum. Review of First Quarter FY October 29, 2014
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1 Quarterly Forum Review of First Quarter FY October 29, 2014
2 New Faces Julie Shupe Marketing & Communications Assistant Jody Harmon Graphic Artist Paul Martin Controller (starts Nov.10) Edward Isabella Bookkeeper
3 Awards & Accolades Travel Weekly: 2014 Gold Magellan Award Meetings & Conventions: 2014 Gold Service Award Smart Meetings: 2014 Platinum Choice Award Monterey Peninsula Chamber of Commerce: 2014 Business Excellence Award
4 Visitor Services
5 Keeping Score Room Nights Influenced: 33,418 37% of goal Visitor Referrals/Inquiries: 54,635 44% of goal
6 Remote Services More than 20 events and conferences including NPS CSUMB New Student Fair Superbikes Sand City West End Celebration Upcoming Brilliance by the Monterey Bay group at the Portola Hotel & Spa Two staff FAMs
7 Group Sales
8 Keeping Score New Group Business Leads Group Room Night Index 19% of Annual Goal July Aug Sept Conversion Rate 110% 105% 100% 95% 90% 85% 80% 75% 70% 65% 60% 92% of Goal July August September Quarter 1 July Aug Sept 29% 21% 26% Q1: 25% Goal: 35%
9 New 10 x 20 versatile tradeshow booth
10 Monterey Meets Dallas Chefs from Jeninni Kitchen + Wine Bar and Big Sur Roadhouse, Sommelier from Aubergine created amazing evening of Monterey inspiration for top meeting planners
11 HelmsBriscoe Valued Plus Partners
12 New Group Ads Current ads
13 New Group Collateral
14 Group Tour & Travel UK & Australian FAMs
15
16 Upcoming Meetings + Conventions Magazine s Interact Portland Visit California Mexico Tour & Travel FAM Seattle Meets Monterey Curated Experience Smart Mart SoCal Smart Mart Southwest IAEE Annual Meeting & Exhibition CalSAE Seasonal Spectacular
17 New Group Quarterly E-Newsletter
18 Marketing & Communications
19 Keeping Score Web Visits: 399,741 YTD Total 33% FY Goal Earned Media: $12,517,012 YTD Total 31% FY Goal Facebook Fans: 55,253 Total 39% increase from previous year
20 Fall Promotion San Francisco Chronicle LA Times Sacramento Magazine San Francisco Magazine 49er s Game Day Program TripAdvisor LATimes.com SF Magazine s Website SanFrancisco.travel.com Weekend Sherpa SAVOR Central Coast Results to date: Over 50,000 visits to Fall page
21
22 Media Relations $12.5 Million in Earned Media 237 Journalists Assisted 20 Journalist Hosted 192 Articles Generated
23 Research Event/Economic Impact Survey Objectives Event economic impacts Perceptions, experience, spending behaviors, demo/geographics Trip motivations
24 Car Week
25 Jazz Festival Big Sur Food & Wine AT&T ProAm Sea Otter Classic Big Sur Marathon Mazda Raceway events Plus others to be confirmed
26 In other news. Booking.com FY FY % Increase YOY Total Reservations % Total Booked Room Nights 1, % Total Revenue $143,576 $46, % Average Length of Stay (Nights) % Conversion Rate 4% NA NA
27 International Toyota Rav 4 Road Trip participants meet Carmel Mayor Travel Channel China $2.7 million ad equivalency
28 SCCA Partnership
29 New Stakeholder & Visitor Newsletters
30 Upcoming The Holidays Monterey Style Amplifying local events Print advertising Social blitz Holiday recipe e-book Holiday Press Release Satellite Media Tour (SMT) Sweepstakes Monterey Restaurant Month January 2015 partnership with VisitCA
31 trekker Hiking Trails Parks Beaches Points of Interest & more!
32 Customer Segmentation Trendsetters Demographics» Upscale Young to middle aged Family mix» College grad or advanced degree *Travel Attitudes (Index against Population)» Prefer to visit places they have never been (105)» Like to be the first among their family and friends to try new places to visit (104)» Feel that last minute travel specials are a great way to get a bargain (104) Print Media» New York Times» Condé Nast» The New Yorker» Budget Travel
33 Content Marketing Amy Perritt, A&R Ventures, Strategic Content Marketing
34 Upcoming Participation Opportunities Member Orientation (learn what we do for you) Tuesday, December 9 3:30 pm MCCVB Office Meet a Member (come tell staff about your business) Mondays, November 3 and 17, December 1 and 15 9:30 10 am MCCVB Office
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