Key figures Leisure and tourism economy

Transcription

1 Key figures 2012 Leisure and tourism economy

2 Economic value tourism and recreation Expenditure and employment* in tourism and recreation in the Netherlands in 2011** Inbound Domestic Outbound Total travel tourism tourism Leisure (x billion euro) Business (x billion euro) Expenditure outbound tourism that remains in the Netherlands (x billion euro) Total (x billion euro) Acquisition of recreational consumer durables (x billion euro) Government grants (x billion euro) Total economic value tourism & recreation (x billion euro) Share of Gross National Product Total number of touristic jobs Percentage of total number of jobs in the Netherlands Leisure workforce (FTEs) Percentage of total Dutch workforce (FTEs) in the Netherlands % 412, % 255, % Source: CBS (Tourism Satellite Account) * Provisional figures ** The Tourism Satellite Account (TSA) uses a rigid definition of the leisure economy. The following are not included in the TSA figures: - expenditure on leisure activities of less than two hours duration - some relevant categories, e.g. fun shopping - indirect expenditure, such as payments to suppliers Development total expenditure tourism and recreation in the Netherlands (x billion euros) * Source: CBS (Tourism Satellite Account) * Provisional figures Inbound travel Development inbound travel to the Netherlands (arrivals, both leisure and business, x 1,000) 11,500 Rembrandt ,000 10,500 10,000 Floriade 9,500 9,000 9/11 Flight tax, economic crisis 8,500 8,000 SARS, Iraq war Source: CBS

3 Inbound travel (arrivals, both leisure and business) in the Netherlands by source country (x 1,000) cf. 11/ 10 Germany 2,833 2,669 2,744 2,848 2,978 5% Great Britain 1,902 1,639 1,409 1,555 1,508-3% Belgium 1,101 1,109 1,172 1,257 1,345 7% France % Italy % Spain % Switzerland % Denmark % Russia % Sweden % Norway % Finland % Rest of Europe % USA % Canada % Brazil % Rest of America % Japan % China (incl. Hongkong) % India % Rest of Asia % Australia % Africa % Total 11,008 10,104 9,921 10,883 11,299 4% Source: CBS, analysis NBTC Inbound travel (arrivals, both leisure and business) in the Netherlands by destination (x 1,000) cf. 11/ 10 Four large cities 4,789 4,330 4,391 4,922 5,107 4% North Sea coast 1,426 1,343 1,374 1,492 1,491 0% West/Central Brabant % East Brabant, North/Central % Limburg, Rijk v. Nijmegen IJsselmeer coast % South Limburg % Delta area % Wadden Islands % Veluwe % Sandy areas Friesland, % Groningen, Drenthe Twente, Salland, % Vechtstreek Utrechtse heuvelrug, % Het Gooi Lakes Friesland, Groningen, % NW-Overijssel Lakes in western % provinces Achterhoek % River area Gelderland % Rest of the Netherlands 1,495 1,351 1,228 1,399 1,485 6% Total 11,008 10,104 9,921 10,883 11,299 4% Source: CBS Inbound travel (arrivals in hotels, both leisure and business) in the Netherlands by city (x 1,000) Amsterdam 4,330 The Hague Rotterdam Utrecht ,000 2,000 3,000 4,000 5,000 Source: CBS

4 Inbound travel (arrivals, both leisure and business) in the Netherlands by type of accommodation (x 1,000) cf. 11/ 10 Hotel 8,713 8,035 7,754 8,727 9,027 3% Holiday villages 1,346 1,282 1,290 1,323 1,437 9% Campsites % Group accommodations % Source: CBS Reason inbound guests to visit the Netherlands in 2011 (arrivals x 1,000) 5% 26% 70% Holiday; 7,848 guests Business; 2,910 guests Other; 542 guests Source: NBTC, inbound tourism survey 2009, analysis NBTC 2011 Top 5 international visitors to the Netherlands for business reasons in 2011 (x 1,000) 1 Brits (485) 2 Americans (310) 3 Belgians (274) 4 Germans (251) 5 French (204) Source: NBTC, inbound tourism survey 2009, analysis NBTC 2011 Number of international conventions per country ICCA* UIA** Ranking Country Country USA Singapore 835 1,011 2 Germany USA Spain France UK Japan France P.R. of Korea Italy Belgium Brazil Austria P.R. of China Germany Netherlands Spain Austria Australia Canada Netherlands Switzerland UK Japan Italy Portugal Hungary P.R. of Korea Switzerland Total 9,120 10,070 Total 12,054 10,743 Source: ICCA * Criteria international convention (associations): minimum of 50 participants, held regularly, must be held in at least three countries Source: UIA ** Criteria international convention: minimum of 250 participants of which at least 40% from abroad, with a minimum of five nationalities. Minimum duration two days, non-corporate market (associations and governmental conventions) Spend by inbound guests in the Netherlands in 2011 by reason for visit (in euros) , , holiday business Total spend (x million) Source: NBTC, inbound tourism survey 2009, analysis NBTC 2011 Spend per person per stay Spend per person per day

5 International tourism Number and share of international arrivals by region in 2011* Europe 504 million arrivals America 156 million arrivals Middle East 55 million arrivals 16% 51% 6% 22% 5% Africa 50 million arrivals Asia/Pacific 217 million arrivals Source: UNWTO Total world: 983 million arrivals * Provisional figures Domestic tourism Domestic holidays by the Dutch by length of stay (x million) cf. 11/ days % 5-8 days % 9 days and more % Total domestic % Source: NBTC-NIPO Research, ContinuVakantieOnderzoek (CVO) Domestic holidays by the Dutch by destination (x 1,000) North Sea coast 2,137 Sandy areas Friesland, Groningen, Drenthe Veluwe 2,075 1,916 East Brabant, North/Central Limburg, Rijk v. Nijmegen West/Central Brabant 1,775 1,684 Twente, Salland, Vechtstreek 1,342 South Limburg 1,123 IJsselmeer coast 989 Wadden Islands 938 Delta area 615 Achterhoek 569 Lakes Friesland, Groningen, NW-Overijssel Amsterdam, Rotterdam, The Hague, Utrecht Utrechtse Heuvelrug, Het Gooi River area Gelderland Lakes in western provinces Rest of the Netherlands , ,000 1,250 1,500 1,750 2,000 2,250

6 Domestic holidays by the Dutch by type of accommodation (x million) cf. 11/ 10 Holiday cottage % Hotel, guest house % Campsite % Other % Total, excl. holidays % in own accommodation Holidays in own % accommodation* * Holidays in own accommodation: holidays spent in second homes, on own boats, in own on-site caravans Spend by the Dutch on domestic holidays (x billion euros) Domestic business trips (with at least 1 overnight) by the Dutch in 2011 Participation 520,000 travelers per quarter Frequency 2.2 times per quarter Volume Trips 4.55 million trips per year Nights 7.6 million nights per year Economic value 1.45 billion euro Source: NBTC-NIPO Research, ContinuZakenreisOnderzoek (CZO) Outbound tourism Outbound holidays by the Dutch (x million) cf. 11/ days % 5-8 days % 9 days and more % Total outbound % Outbound holidays by the Dutch by destination (x 1,000) Germany France 2,951 3, Belgium 1,972 Spain 1,773 Austria 1,176 Rest of Europe 4,645 2,717 Intercontinental 0 1,000 2,000 3,000 4,000 5,000 6,000

7 Outbound holidays by the Dutch by type of accommodation (x million) cf. 11/ 10 Hotel, B&B % Campsite % Holiday cottage % Apartment % Other % Organised outbound holidays by the Dutch in % 23% 14% 28% 10% Package tours Tailor-made Transport organised only Accommodation organised only Fully self-organised Total number of outbound trips by the Dutch, organised by ANVR-affiliates Summer winter 2011/2012 Share 2011 Compared with 2010 By air 60% 8% By own transport 31% -3% By coach 4% -9% By train 1% -14% Cruise 1% 12% Other 3% -13% Total 100% 3% Source: ANVR-Gfk travelscan Dutch expenditure on outbound holidays (x billion euros) Outbound business trips (duration: 1 day or longer) in 2011 Participation 540,000 travelers per quarter Frequency 2.4 times per quarter Volume Trips 5.11 million trips per year Nights 16.3 million nights per year Economic value 3.8 billion euro Source: NBTC-NIPO Research, CZO

8 1 Inspiration/ orientation 2 Book 3 Transport 4 Accommodation 5 Activities 6 Rating Use of information sources by the Dutch for a domestic day trip/short break Websites 80% Family, friends, relatives 43% ANWB (Royal Dutch Touring Club) 39% VVV (Tourist Information Centre) 37% Travel guides 27% Magazines 17% Newspapers 15% Television 7% Social media 6% Radio 2% Other 3% None of the above 3% Source: Blauw Research, for VVV Nederland, 2011 Information sources used by foreigners for a holiday in the Netherlands in 2009 Internet (including reviews) Family, friends, relatives Travel books Brochures Travel agencies/touroperators Travel suppl./art. mag./paper Travel programmes television Adv. magazines/newspapers Other radio/television Travel fair Other No sources used 31% 26% 18% 15% 11% 6% 4% 2% 1% 7% 15% 85% Source: NBTC, Inbound Tourism Survey 0% 20% 40% 60% 80% 100% Top 5 most often used applications during domestic holidays in 2010 Weather/shower forecasts 51% News 39% GPS/navigation/map 27% Route/travelplanner Social network (Facebook, Twitter etc.) 22% 21% 0% 10% 20% 30% 40% 50% 60% Source: NBTC-NIPO Research, Mobile internet, social media and holidays study Base: Dutch who own a smart phone and/or a tablet Inspiration/ orientation Book Transport Accommodation Activities Rating Organised domestic holidays in the Netherlands in % 1% 1% Package tours Tailor-made 43% 54% Transport booked only Accommodation booked only Fully self-organised

9 Organised holidays by foreigners in the Netherlands in % 2% 5% 41% 44% Transport booked only Accommodation booked only Transport and accommodation booked No transport/accommodation booked Do not know Source: NBTC, Inbound Tourism Survey Way of booking domestic holidays by the Dutch in % 3% 3% Way of booking inbound holidays in the Netherlands in % 3% 4% 20% 17% 70% 68% Internet Telephone Personal Other Do not know Source: NBTC, Inbound Tourism Survey Inspiration/ orientation Book Transport Accommodation Activities Rating Type of transport to travel the longest distance of the trip in 2011 (x 1,000) Domestic holidays Inbound travel to the Netherlands Car 16,238 3,920 Plane 0 2,527 Train Coach Boat: own or rented/ferry Bicycle On foot 27 0 Other Source: domestic holidays: NBTC-NIPO Research, CVO Source: inbound holidays: NBTC, Inbound Tourism Survey 2009, analysis NBTC 2011 Leisure activities* by the Dutch by type of transport in 2010 (x million) Car 642 1,439 Train Bicycle Coach On foot 11 Undertaken directly from home Other 806 Source: NBTC-NIPO Research, ContinuVrijeTijdsOnderzoek (CVTO) 64 * Leisure activity: day-activity (recreational) that is undertaken outside the home, with a minimum duration of one hour

10 Inspiration/ orientation Book Transport Accommodation Activities Rating Development number of accommodations in the Netherlands by type of accommodation 3,500 3,000 2,500 2,000 1,500 1, ,102 Sources: CBS and Bedrijfschap Horeca en Catering 2, Hotels Campsites Holiday villages Development number of hotels by stars 1, Source: Bedrijfschap Horeca en Catering star 2 stars 3 stars 4 stars 5 stars Number of guests by source country and type of accommodation in 2011 Total domestic (the Netherlands) Total inbound Hotels 10,849 9,027 Campsites 2, Holiday villages 4,696 1,437 Top 5 source countries Germany GB America Belgium France Hotels 1,562 1,433 1, Campsites Holiday villages Source: CBS Spend by inbound leisure guests in the Netherlands by type of accommodation in 2011 (in euros) Hotel Holiday villages Campsites Totale spend 2,502 million 207 million 85 million Source: NBTC, inbound tourism survey 2009, analysis NBTC 2011 Spend per person per stay Spend per person per day Spend by Dutch tourists in the Netherlands by type of accommodation in 2011 (in euros) Hotels Holiday villages Campsites Totale spend 667 million 1,061 million 430 million Spend per person per stay Spend per person per day

11 Holidays by the Dutch with cabin boats in 2009 Own cabin boat Cabin boat not owned Number of holidays 576,000 94,000 Number of days 4,600, ,000 Total spend (excl. fixed costs) 76 miljoen euro 20.5 miljoen euro Source: NBTC-NIPO Research, boat panel 2009 Destination province/provinces for holidays with: Cabin boat FRL 35% 200,000 Cabin boat not owned FRL 44% 37,000 GR 7% 42,000 GR 8% 7,000 NH 31% 177,000 DRE 3% 16,000 NH 24% 21,000 DRE 5% 4,000 FLE 13% 72,000 ZH 27% 157,000 OVR 10% 59,000 GLD 11% 60,000 FLE 10% 8,000 ZH 14% 12,000 OVR 9% 8,000 GLD 5% 4,000 UTR 11% 64,000 UTR 7% 6,000 ZLD 13% 73,000 BRA 13% 72,000 LIM 2% 13,000 ZLD 11% 10,000 BRA 8% 7,000 LIM 4% 3, % 5-9% 10-15% 25-30% >30% 0-5% 6-9% 10-15% 20-25% >30% Source: NBTC-NIPO Research, boat panel 2009 Base: boat holidays in the Netherlands through the province concerned Inspiration/ orientation Book Transport Accommodation Activities Rating Activities undertaken by inbound leisure travellers in the Netherlands in 2009 Hiking 61% Visit historic sites, places of interest 59% Visit bar/café 59% Shopping 55% Fine dining 49% Visit museum 47% Visit beach for walking 39% Canal cruise 35% Visit area of scenic beauty, forest 31% Red light district Amsterdam 29% Biking 29% Visit beach for sunbathing 19% Clubbing 17% Visit coffee shop/smart shop 16% Visit family/friends 13% Visit Zaansche Schans/Volendam/Marken 13% Source: NBTC, Inbound Tourism Survey Activities undertaken by the Dutch during domestic holidays in 2011 Dining out 63% Car trips 54% Hiking 54% Shopping 38% Swimming 36% Visit national park/nature reserve 28% Bike trips 27% Visit places of interest 23% Visit beach 19% Visit museum 12% Visit amusement park 10% Clubbing 10% Visit zoos, safari park, dolfinarium 8% Sunbathing 7% Trips by bus or train 6%

12 Leisure activities* undertaken by the Dutch in 2010 (x million) Outdoor recreation Sports Fun shopping Other hobbies/ clubs/courses Clubbing Visit attractions Water recreation, watersports Culture Visit events Visit sport matches Wellness/beauty/relaxation Source: NBTC-NIPO Research, CVTO * Leisure activity: day-activity (recreational) that is undertaken outside the home, with a minimum duration of one hour Cultural activities undertaken by the Dutch in % 5% 5% 3% 2% 1% 40% Visit cinema Visit museum Visit monument/attraction Visit concert (pop/jazz/blues/rock) Visit theatrical performance 6% 7% 9% 16% Source: NBTC-NIPO Research, CVTO Visit cabaret performance Visit musical Visit classical concert/opera Visit gallery/studio Visit ballet/dance performance Visit archaeological objects Events visited by the Dutch in 2010 (x 1,000) Music event/festival Annual fair/parade 23,000 22,500 Cultural event/festival Fair/exhibition/show 19,500 18,500 Christmas market 9, ,000 10,000 15,000 20,000 25,000 Source: NBTC-NIPO Research, CVTO Top 10 most visited Dutch amusement parks, zoos and museums (x 1,000) De Efteling 4,000 3,900 4, Van Gogh Museum 1,451 1,430 1, Burgers Zoo 1,525 1,470 1, Diergaarde Blijdorp (Rotterdam Zoo) 1,562 1,552 1, Slagharen Theme Park & Resort 1,572 1,469 1, Amusement Park Duinrell (incl. Tikibad) 1,349 1,358 1, Natura Artis Magistra 1,208 1,135 1, Anne Frank House 986 1,050 1, Rijksmuseum Amsterdam , Ouwehands Zoo Rhenen Source: Respons NBTC, Top 50 attractions Top 10 most visited Dutch museums (x 1,000) Van Gogh Museum 1,430 1, Anne Frank House 1,050 1, Rijksmuseum Amsterdam 893 1, Sexmuseum Amsterdam Venustempel Science Centre NEMO Netherlands Open Air Museum The Railway Museum Hermitage Amsterdam Paleis Het Loo Kröller-Müller Museum Source: Respons NBTC, Top 50 attractions

13 Bars/restaurant-visitors 2011 by quarter (% of Dutch population) 60% 55% 51% 50% 47% 45% 45% 41% 40% 35% 36% 36% 35% 33% 30% 28% 28% 28% 25% 25% 20% Quarter 1 Quarter 2 Quarter 3 Quarter 4 Source: Bedrijfschap Horeca en Catering Fast service Restaurants Bars, cafés, pubs Average spend in bars/restaurants per visit (in euros) Bars, cafés, pubs Fast service Restaurants Source: Bedrijfschap Horeca en Catering Inspiration/ orientation Book Transport Accommodation Activities Rating General rating domestic holidays by the Dutch in 2011 General opinion 8.1 Quality accommodation 7.8 Quality service 7.7 Price level bars/pubs/ 7.1 restaurants Rating of inbound holidays by leisure visitors to the Netherlands by foreign guests in 2009 Excellent 35% Very good 48% Good 15% Poor Bad 0% 2% 0% 10% 20% 30% 40% 50% 60% 70% Source: NBTC, Inbound Tourism Survey Image of Holland as a leisure destination among visitors in 2008 Country for short breaks 100% Tulips, mills, wooden shoes Hospitable destination Much in short distance Architecture and design Art and culture 80% 60% 40% 20% Expensive Well accessible Surprising destination Improved culinary offer Easy going More than Amsterdam Traditional Diversity Good quality Good service Innovative Family-friendly Source: NBTC, Holland-image research France Belgium Germany Great Britain USA

14 Members of Gastvrij Nederland Gastvrij Nederland Nederlands Bureau voor Toerisme & Congressen (NBTC) RECRON Koninklijke Horeca Nederland (KHN) HISWA Vereniging Algemene Nederlandse Vereniging van Reisondernemingen (ANVR) VVV Nederland ANWB Nederlandse Museumvereniging Koninklijk Nederlands Vervoer Nederlandse Vereniging van Dierentuinen Vereniging Van EvenementenMakers Club van Elf Vereniging Nederlandse Poppodia en -Festivals Vereniging van Schouwburg- en Concertgebouwdirecties Amsterdam Airport Schiphol CLC-VECTA