Malta Tourism Authority Research Unit Market Support & Development

Transcription

1 Evaluating Tourist Expenditure Year 2013 Malta Tourism Authority Research Unit Market Support & Development

2 Introduction The MTA carries out a survey on tourists expenditure patterns on a continuous basis. This study was first launched in It adopts a novel approach towards measuring the distribution of tourists expenditure across the different sectors of the economy.

3 Objectives The objectives of the Traveller Expenditure Survey are to: Provide a detailed breakdown of tourists expenditure complementing the data produced by the National Statistics Office(NSO). Classify tourists expenditure into the different categories required for the development of a Malta Tourism Satellite Account (TSA) - the framework to measure tourism s economic contribution on an annual basis. Provide policymakers and stakeholders with a wider and richer set of tools at both macro and micro levels to assist them in making their decisions. Outline opportunities for investments which yield more. Generate insight on new marketing opportunities and growth prospects.

4 Methodology The survey targets 80% of tourists visiting Malta. Questionnaires are distributed to tourists from the following countries of origin: UK Ireland Italy Germany Spain France Netherlands Belgium Austria Switzerland Scandinavia Samplesizesallowfordetailed analysistobecarried outfortheuk,germany, Italy and France. A total of 1,091 questionnaires were collected in 2013.

5 Methodology Respondents are asked to state expenditure: priortodepartureand during stay Prior to departure expenditure is broken down: package and non-package During stay expenditure is categorised as follows: accommodation foodanddrink transport recreation shopping other Each of the above mentioned categories is further subdivided into a number of specific items.

6 Expenditure Patterns of Tourists Main Origin Markets By Market Sample Sizes UK 462 Italy 162 Germany 177 France 85

7 Type of Booking Arrangement Year 2013 UK Germany France Italy Total % share of package trips % share of nonpackage trips 52.8% 67.0% 40.0% 18.5% 47.0% 47.2% 33.0% 60.0% 81.5% 53.0% Type of Booking % share of package trips % share of non-package trips 33.0% 47.2% 60.0% 53.0% 81.5% 67.0% 52.8% 40.0% 47.0% 18.5% The majority of trips(53%) were booked independently. Package-type trips accounted for nearly 47% of total sample. The German market featured the highest share of package-type of trips whilst the Italian market represented the largest share of non-package type of bookings. UK Germany France Italy Total

8 Expenditure Prior to Departure Average Expenditure per person (in Euro) UK Germany France Italy Total Total Package Total Non-Package Total Expenditure Prior to departure Survey results indicate that average expenditure prior to departure was 562. During 2013, average package price amounted to 698. Non-package price was estimated at 388. The French traveller spends the highest per capita expenditure on both package and non-package type of trips.

9 Booking Arrangement - Package trips Package type of trips Year 2013 Year 2012 Internet Booking 51.5% 46.0% During the year 2013, 51.5% of package type trips were booked on the internet. This represents an increase of 5.5 percentage points when compared to the same period last year. The package price mainly includes the flight, accommodation and transfers. Flight (98.0%) Accommodation (98.6%) Transfers (78.9%) Site/attraction visits (4.5%) Vehicle Hire (3.7%) Event Tickets (1.2%)

10 Booking Arrangement - Non-Package trips Booking Arrangement - Non -Package Type of Trips 97.8% 61.4% 24.6% 6.9% 1.6% 13.0% Flight Accommodation Transfers Site/attraction visits Event tickets Vehicle Hire Tourists opting for non-package type of trips mainly booked the flight and accommodation prior to departure. Flight (97.8%) Accommodation (61.4%) Transfers (24.6%) Vehicle Hire (13.0%) Site/attraction visits (6.9%) Event Tickets (1.6%) Other Expenditure (travel insurance, English language course) (6.7%)

11 Expenditure During Stay Weighted Average Expenditure per person (in Euro) UK Germany France Italy Total Per Capita Expenditure Accommodation * Food and Drink Transport Recreation Shopping Other Expenditure * Accommodation expenditure not included in expenditure prior to departure.

12 Share of Expenditure During Stay Share of Expenditure During Stay (in %) UK Germany France Italy Total Per Capita Expenditure 100.0% 100.0% 100.0% 100.0% 100.0% Accommodation 8.4% 4.6% 15.7% 19.2% 10.4% Food and Drink 51.9% 46.3% 40.9% 44.1% 48.5% Transport 7.8% 8.2% 9.9% 9.8% 8.1% Recreation 11.3% 19.6% 16.5% 10.3% 14.0% Shopping 14.7% 18.0% 13.5% 12.7% 14.5% Other Expenditure 5.9% 3.3% 3.5% 3.8% 4.5%

13 Expenditure During Stay Average per capita expenditure of tourists visiting Malta in 2013 was with an average length of stay of 8.7 nights. Differences across source markets: Indications show that France generated the highest expenditure per capita. TheUKhasthehighestexpenditureperpersononfoodanddrink. Expenditure on recreation is the highest for the German and the French. Compared to the other main markets, Italians spend less on shopping.

14 Expenditure During Stay Share of Tourism Expenditure by Category Year % 14.5% 10.4% 14.0% 48.5% 8.1% Accommodation Food and Drink Transport Recreation Shopping Other Expenditure Tourists spend their money mainly on: - Food and Drink(restaurants, groceries, bars/pubs/places of entertainment) - Shopping(souvenirs, clothing, basic necessities) - Recreation(attraction/site visits, organised tours/excursions ) Expenditure during stay is mostly allocated on food and drink followed by shopping and recreation. Most of this expenditure during stay is spent food and drink in restaurants, followed by food and drink from groceries, food and drink bars/pubs/places of entertainment, souvenirs, food and drink in accommodation establishments, attraction/site visits and organised tours/excursions and clothing.

15 Expenditure During Stay on Accommodation This category refers to expenditure on accommodation once at the destination i.e. not included in expenditure prior to departure. This expenditure may include direct payment for accommodation services and any extras requested(e.g. room upgrades). The Italian tourists feature as the highest spenders within this category, with 19% of total expenditure during stay is allocated on accommodation.

16 Share of tourists spending money on Food and Drink UK Germany France Italy Total Food and Drink 99.3% 98.2% 100.0% 97.1% 98.4% Accommodation Establishments 34.5% 48.6% 5.6% 14.8% 30.3% Restaurants 87.9% 80.4% 91.6% 89.7% 87.6% Takeaways 47.2% 63.8% 62.4% 57.6% 51.4% Bars/Pubs/Places of Entertainment 71.4% 56.5% 66.3% 60.8% 64.8% Groceries 79.1% 90.3% 77.0% 73.3% 79.0%

17 Per Capita Expenditure During Stay on Food and Drink Weighted Average Expenditure per person (in Euro) UK Germany France Italy Total Per Capita Expenditure on Food and Drink Accommodation Establishments Restaurants Takeaways Bars/Pubs/Places of Entertainment Groceries

18 Share of expenditure by type of food & drink within the Food & Drink Category UK Germany France Italy Total Food and Drink 100.0% 100.0% 100.0% 100.0% 100.0% Accommodation Establishments 10.6% 15.0% 2.9% 3.5% 9.4% Restaurants 52.9% 49.2% 68.6% 62.9% 57.2% Takeaways 4.4% 7.3% 6.0% 10.6% 5.7% Bars/Pubs/Places of Entertainment 17.1% 11.9% 7.3% 10.5% 13.8% Groceries 14.9% 16.6% 15.1% 12.6% 14.0%

19 Share of expenditure on Food & Drink of total expenditure during stay UK Germany France Italy Total Food and Drink 51.9% 46.3% 40.9% 44.1% 48.5% Accommodation Establishments 5.5% 6.9% 1.2% 1.5% 4.6% Restaurants 27.5% 22.8% 28.1% 27.8% 27.7% Takeaways 2.3% 3.4% 2.5% 4.7% 2.7% Bars/Pubs/Places of Entertainment 8.9% 5.5% 3.0% 4.6% 6.7% Groceries 7.8% 7.7% 6.2% 5.6% 6.8%

20 Expenditure During Stay on Food and Drink The largest share of total expenditure during stay is spent on food and drink. Restaurants are the main receivers of this expenditure. The British traveller spends the highest per capita expenditure on food and drink followed by the Italians and the French. The highest per capita spenders on restaurants are the French and the British. The British spend higher than average on bars and pubs and groceries whilst the French spend slightly more than average on restaurants. A comparison across the surveyed markets shows that out of total expenditure during stay, it is the British followed by the Germans who allocate the highest sharetofoodanddrink.

21 Share of tourists spending money on Transport UK Germany France Italy Total Transport 95.4% 95.2% 95.5% 90.7% 94.5% Ferry crossings 45.9% 55.0% 51.7% 50.8% 49.0% Vehicle Hire 8.6% 7.3% 19.1% 20.6% 12.4% Taxis 29.4% 17.5% 37.6% 40.2% 30.3% Public transport 80.0% 80.7% 71.4% 71.4% 77.7%

22 Per Capita Expenditure During Stay on Transport Weighted Average Expenditure per person (in Euro) UK Germany France Italy Total Per Capita Expenditure on Transport Ferry crossings Vehicle Hire Taxis Public transport

23 Share of expenditure by type of transport within the Transport category UK Germany France Italy Total Transport 100.0% 100.0% 100.0% 100.0% 100.0% Ferry crossings 14.5% 16.1% 11.4% 15.6% 15.2% Vehicle Hire 23.6% 21.8% 38.7% 34.2% 27.7% Taxis 21.1% 15.0% 22.7% 21.8% 20.4% Public transport 40.8% 47.0% 27.2% 28.4% 36.7%

24 Share of expenditure on Transport of total expenditure during stay UK Germany France Italy Total Transport 7.8% 8.3% 9.9% 9.8% 8.1% Ferry crossings 1.1% 1.3% 1.1% 1.5% 1.2% Vehicle Hire 1.8% 1.8% 3.9% 3.4% 2.3% Taxis 1.6% 1.2% 2.3% 2.2% 1.7% Public transport 3.2% 3.9% 2.7% 2.8% 3.0%

25 Expenditure During Stay on Transport Slightly more than 8% of total expenditure during stay is spent on transportation. Survey results indicate that nearly eight out of ten respondents made use of public transport. With a per capita expenditure of 33, the French tourist feature as the highest spender within this category. The French and the Italian tourist tend to spend more than average on vehicle hire and taxis during stay.

26 Share of tourists spending money on Recreation UK Germany France Italy Total Recreation Expenditure 76.1% 86.7% 83.7% 82.0% 82.2% Organised tours and excursions 33.8% 42.3% 31.5% 22.8% 34.7% Boat trips 30.8% 40.5% 26.4% 21.5% 32.2% Attraction/site visits 54.6% 71.3% 68.5% 50.8% 60.6% Event tickets 9.5% 10.6% 9.0% 13.8% 11.3% Popular Entertainment 7.1% 5.7% 13.5% 14.5% 9.1% Sports 6.5% 14.5% 10.7% 4.5% 8.9%

27 Per Capita Expenditure During Stay on Recreation UK Germany France Italy Total Weighted Average Expenditure per person on Recreation (in Euro) Organised tours and excursions Boat trips Attraction/site visits Event tickets Popular Entertainment Sports

28 Share of expenditure by type of recreation within the Recreation category UK Germany France Italy Total Share of Expenditure on Recreation 100.0% 100.0% 100.0% 100.0% 100.0% Organised tours and excursions 35.2% 36.6% 29.7% 21.1% 31.5% Boat trips 14.6% 12.2% 9.2% 13.4% 14.0% Attraction/site visits 34.4% 31.8% 44.4% 34.1% 32.4% Event tickets 4.7% 3.5% 2.3% 8.2% 4.6% Popular Entertainment 2.1% 3.4% 5.3% 16.9% 5.2% Sports 9.0% 12.5% 9.0% 6.4% 12.3%

29 Share of expenditure on Recreation of total expenditure during stay UK Germany France Italy Total Share of Expenditure on Recreation 11.3% 19.6% 16.5% 10.3% 14.0% Organised tours and excursions 4.0% 7.2% 4.9% 2.2% 4.4% Boat trips 1.7% 2.4% 1.5% 1.4% 1.9% Attraction/site visits 3.9% 6.2% 7.3% 3.5% 4.5% Event tickets 0.5% 0.7% 0.4% 0.8% 0.6% Popular Entertainment 0.2% 0.7% 0.9% 1.7% 0.7% Sports 1.0% 2.5% 1.5% 0.7% 1.7%

30 Expenditure During Stay on Recreation 14% of total expenditure during stay is spent on recreation. Organised tours and site visits account for the highest share of this expenditure(64%). The French and the German traveller spend the highest per capita expenditure on recreation. Whilst the Germans allocate most of this expenditure on organised tours and excursions, the French travellers spend the highest share of this expenditure on attractions and site visits. Compared with the other source markets, the German tourist spends more on sports mainly on diving whilst the Italian visitor spends more on popular entertainment.

31 Share of tourists spending money on Shopping UK Germany France Italy Total Shopping Expenditure 95.0% 91.5% 94.4% 90.4% 93.2% Basic Necessities 48.6% 30.2% 21.4% 33.8% 39.1% Souvenirs 75.7% 71.6% 76.4% 71.7% 74.0% Clothing 40.6% 42.3% 46.6% 40.5% 43.5% Maps, postcards, guidebooks 51.6% 68.3% 66.9% 47.3% 54.6% Other 24.6% 24.5% 18.0% 12.2% 20.5%

32 Per Capita Expenditure during Stay on Shopping UK Germany France Italy Total Weighted Average Expenditure per person on Shopping (in Euro) Basic Necessities Souvenirs Clothing Maps, postcards, guidebooks Other * *Other expenditure mainly includes expenditure paid on stamps, newspapers, jewellery/earrings, ice-creams and accessories (bags and purses).

33 Share of expenditure by type of shopping within the Shopping Category UK Germany France Italy Total Shopping Expenditure 100.0% 100.0% 100.0% 100.0% 100.0% Basic Necessities 12.8% 5.0% 6.3% 9.8% 9.7% Souvenirs 48.0% 39.7% 58.0% 41.4% 44.3% Clothing 20.3% 39.6% 23.2% 37.1% 29.2% Maps, postcards, guidebooks 5.9% 6.1% 7.3% 6.3% 6.1% Other 13.0% 9.7% 5.2% 5.3% 10.7%

34 Share of expenditure on Shopping of total expenditure during stay UK Germany France Italy Total Shopping Expenditure 14.7% 18.0% 13.5% 12.7% 14.5% Basic Necessities 1.9% 0.9% 0.9% 1.3% 1.4% Souvenirs 7.1% 7.2% 7.8% 5.3% 6.4% Clothing 3.0% 7.1% 3.1% 4.7% 4.2% Maps, postcards, guidebooks 0.9% 1.1% 1.0% 0.8% 0.9% Other 1.9% 1.7% 0.7% 0.7% 1.6%

35 Expenditure During Stay on Shopping 14.5% of total expenditure during stay is spent on shopping. This is mainly spent on souvenirs(6.4%) and clothing(4.2%). The French and the British tourists have the highest per capita expenditure on souvenirs. Per capita expenditure on clothing is highest for the Germans and the Italians. All markets allocate the highest share of this expenditure on souvenirs and clothing.

36 Share of tourists spending money on Other expenditure UK Germany France Italy Total Other Expenditure 45.5% 47.4% 48.3% 52.1% 48.1% Vehicle Fuel 12.6% 12.1% 18.0% 30.9% 17.4% Parking fees 7.5% 9.4% 11.2% 14.5% 10.6% Tobacco Products 17.0% 11.2% 13.5% 16.4% 14.9% Internet Access 11.7% 10.6% 12.4% 6.4% 12.3% Other Expenditure 18.3% 21.2% 11.8% 6.8% 16.3%

37 Per Capita Expenditure on Other UK Germany France Italy Total Weighted Average Expenditure per person on Other Expenditure Vehicle Fuel Parking fees Tobacco Products Internet Access Other Expenditure * *Other expenditure mainly includes tips, beauty treatments, safe, telephone/mobile and wine.

38 Share of expenditure within the Other Category UK Germany France Italy Total Other Expenditure 100.0% 100.0% 100.0% 100.0% 100.0% Vehicle Fuel 14.9% 26.4% 27.8% 62.2% 25.2% Parking fees 1.8% 3.6% 2.5% 6.7% 3.5% Tobacco Products 53.9% 27.4% 26.7% 17.1% 39.9% Internet Access 4.1% 6.3% 15.1% 4.1% 5.6% Other Expenditure 25.4% 36.3% 28.0% 9.9% 25.9%

39 Share of expenditure on Other of total expenditure during stay UK Germany France Italy Total Other Expenditure 5.9% 3.3% 3.5% 3.8% 4.5% Vehicle Fuel 0.9% 0.9% 1.0% 2.4% 1.1% Parking fees 0.1% 0.1% 0.1% 0.3% 0.2% Tobacco Products 3.2% 0.9% 0.9% 0.7% 1.8% Internet Access 0.2% 0.2% 0.5% 0.2% 0.3% Other Expenditure 1.5% 1.2% 1.0% 0.4% 1.2%

40 Expenditure During Stay on Other Expenditure Nearly 5% of total expenditure during stay is spent on other expenditure. Tobacco products accounts for the largest share of this expenditure. Whilst the British travellers spend considerably higher than average on tobacco products, the Italians tend to spend more than average on vehicle fuel. Compared with the other markets, the French tourist allocate a highest share of this expenditure on internet access. The large majority of other expenditure was spent mainly on tips, beauty treatments, safe, telephone/mobile and wine.

41 Total Average Expenditure Prior and During stay UK Germany France Italy Total Total Average Expenditure prior to departure (in Euro) Total Average Expenditure during stay (in Euro) Total Average Expenditure (in Euro) Average Length of Stay (in nights) Results indicate that total average expenditure per capita was 882. This includes expenditure spent on booking arrangements prior visiting Malta and the amount of money spent during stay. The French traveller was the highest per capita spender with an average of 972.

42 Total Expenditure by Quarter Evaluating Tourism Expenditure Total Main Markets Average Exp Prior to Departure per person Winter 2013 Spring 2013 Summer 2013 Autumn Total Package Total Non-Package Average Exp During Stay per person Average Expenditure per person per day prior to departure Length of Stay (nights) Average Expenditure per person per day during stay Average Expenditure per person per day prior and during stay

43 Evaluating Tourism Expenditure Breakdown of Local Expenditure Weighted Average Expenditure per person (in Euro) Winter 2013 Spring 2013 Summer 2013 Autumn 2013 Accommodation Food and Drink Transport Recreation Shopping Other Expenditure During stay, the summer visitor tends to spend more on accommodation, food and drink, recreation and transport.

44 UK Expenditure by Quarter Evaluating Tourism Expenditure Spring 2013 N=71 Summer 2013 N=137 Autumn 2013 N=202 Average Exp Prior to Departure per person Total Package Total Non-Package Average Exp During Stay per person Average Expenditure per person per day prior to departure Length of Stay (nights) Average Expenditure per person per day during stay Average Expenditure per person per day prior and during stay * DataforWinterisnotavailableduetoinsufficientsamplesize

45 Evaluating Tourism Expenditure Breakdown of Local Expenditure Weighted Average Expenditure per person (in Euro) Spring 2013 Summer 2013 Autumn 2013 Accommodation Food and Drink Transport Recreation Shopping Other Expenditure * DataforWinterisnotavailableduetoinsufficientsamplesize

46 Evaluating Tourists Expenditure by Type of Accommodation Used

47 Average Expenditure Prior and During Stay (in Euro) Accommodation Profile Total Main Markets Hotel type of Accommodation Non-hotel type accommodation 5 Star 4 Star 3 Star Self Catering Average Expenditure Prior to Departure Package Expenditure 1, Non-package Expenditure Average Expenditure During Stay Total Average Expenditure 1, Average Length of Stay (in nights) Tourists staying in a 5 star hotel accommodation have the highest expenditure per capitaand the lowest average length of stay.

48 Per Capita Expenditure During Stay by Hotel Type of Accommodation Weighted Average Expenditure per person During Stay (in Euro) Hotel Type of Accommodation 5 Star 4 Star 3 Star Per Capita Expenditure Accommodation Food and Drink Transport Recreation Shopping Other Expenditure Average Length of Stay (in nights) Accommodation expenditure not included in expenditure prior to departure.

49 Share of Per Capita Expenditure During Stay by Hotel Type of Accommodation Share of Tourism Expenditure by Category Hotel Type of Accommodation 5 Star 4 Star 3 Star Per Capita Expenditure 100.0% 100.0% 100.0% Accommodation 13.6% 5.0% 7.1% Food and Drink 51.7% 47.2% 47.7% Transport 6.7% 8.4% 8.2% Recreation 11.8% 16.7% 16.7% Shopping 13.7% 17.5% 16.2% Other Expenditure 2.6% 5.2% 4.0%

50 Per Capita Expenditure on Food and Drink by Hotel Type of Accommodation Per Capita Expenditure on Food and Drink (in Euro) Hotel Type of Accommodation 5 Star 4 Star 3 Star Per Capita Expenditure Food and Drink Accommodation Establishments Restaurants Takeaways Bars/Pubs/Places of Entertainment Groceries Share of Expenditure on Food and Drink 100.0% 100.0% 100.0% Accommodation Establishments 17.7% 11.6% 5.7% Restaurants 61.0% 51.9% 60.7% Takeaways 3.7% 5.9% 7.5% Bars/Pubs/Places of Entertainment 10.5% 18.3% 16.6% Groceries 7.1% 12.3% 9.5%

51 Per Capita Expenditure on Transport by Hotel Type of Accommodation Per Capita Expenditure on Transport(in Euro) Hotel Type of Accommodation 5 Star 4 Star 3 Star Per Capita Expenditure Transport Ferry crossings Vehicle Hire Taxis Public transport Share of Expenditure on Transport 100.0% 100.0% 100.0% Ferry crossings 14.6% 16.2% 17.3% Vehicle Hire 20.8% 25.8% 22.6% Taxis 33.8% 13.1% 17.7% Public transport 31.2% 44.5% 42.7%

52 Per Capita Expenditure on Recreation by Hotel Type of Accommodation Per Capita Expenditure on Recreation (in euro) Hotel Type of Accommodation 5 Star 4 Star 3 Star Per Capita Expenditure Recreation Organised tours and excursions Boat trips Attraction/site visits Event tickets Popular Entertainment Sports Share of Expenditure on Recreation Organised tours and excursions Boat trips Attraction/site visits Event tickets Popular Entertainment Sports 100.0% 100.0% 100.0% 35.7% 43.4% 30.9% 15.5% 10.8% 13.1% 33.8% 28.3% 29.9% 4.1% 3.8% 4.2% 3.9% 2.7% 7.9% 7.4% 10.8% 13.7%

53 Per Capita Expenditure on Shopping by Hotel Type of Accommodation Per Capita Expenditure on Shopping (in Euro) Hotel Type of Accommodation 5 Star 4 Star 3 Star Per Capita Expenditure Shopping Basic Necessities Souvenirs Clothing Maps, postcards, guidebooks Other Share of Expenditure on 100.0% 100.0% 100.0% Shopping Basic Necessities 12.4% 8.2% 9.8% Souvenirs 40.3% 47.2% 45.4% Clothing 34.3% 24.3% 31.5% Maps, postcards, guidebooks 6.7% 6.5% 4.7% Other 6.6% 13.8% 8.8%

54 Per Capita Expenditure on Other Expenditure by Hotel Type of Accommodation Per Capita Expenditure on Other Expenditure (in Euro) Hotel Type of Accommodation 5 Star 4 Star 3 Star Per Capita Expenditure Other Expenditure Vehicle Fuel Parking fees Tobacco Products Internet Access Other Expenditure Share of Expenditure on 100.0% 100.0% 100.0% Other Expenditure Vehicle Fuel 22.3% 19.9% 19.0% Parking fees 2.9% 3.5% 2.5% Tobacco Products 42.7% 51.1% 44.6% Internet Access 6.8% 4.3% 10.7% Other Expenditure 25.2% 21.3% 23.1%

55 Evaluating Tourists Expenditure by Type of Booking Arrangement

56 Type of Booking Arrangement Profile Total Main Markets Average Expenditure Prior and During Stay (in Euro) Package Trips Non-Package Trips Average Expenditure Prior to Departure Package Expenditure Non-package Expenditure Average Expenditure During Stay Average Length of Stay 9.2 nights 8.3 nights Average Expenditure per person per day during stay Average Expenditure per person per day prior and during stay Non-package trips encompassed the largest share at 53%. The remaining 47% were package type of trips. Survey results indicate that average expenditure per person per day for a package type of trip is slightly higher than the average expenditure per person per day for a non-package type of trip.

57 Evaluating Tourists Expenditure Time series

58 Time Series Expenditure Patterns (Prior and During Stay) Total Expenditure per capita (in Euro) Year 2009 Year 2010 Year 2011 Year 2012 Year 2013 Package Non-Package Expenditure Prior to Departure Expenditure During Stay Total Expenditure % Market Share of Expenditure Year 2009 Year 2010 Year 2011 Year 2012 Year 2013 Expenditure Prior to Departure 60.8% 60.0% 59.9% 60.2% 63.6% Expenditure During Stay 39.2% 40.0% 40.1% 39.8% 36.3% Total Expenditure 100.0% 100.0% 100.0% 100.0% 100.0%

59 Time series Expenditure Patterns (During Stay) Expenditure Paid During stay per capita (in euros) Year 2009 Year 2010 Year 2011 Year 2012 Year 2013 Accommodation Food and Drink Transport Recreation Shopping Other Expenditure Total % share of Expenditure Paid during stay Year 2009 Year 2010 Year 2011 Year 2012 Year 2013 Accommodation 13.7% 13.2% 11.7% 12.0% 10.4% Food and Drink 43.9% 45.3% 44.9% 44.2% 48.5% Transport 9.3% 8.7% 8.5% 9.3% 8.1% Recreation 13.8% 13.8% 13.7% 13.6% 14.0% Shopping 14.5% 14.2% 15.1% 15.5% 14.5% Other Expenditure 4.9% 4.8% 6.0% 5.5% 4.5% Total 100.0% 100.0% 100.0% 100.0% 100.0%

60 Evaluating Tourism Expenditure Investment Opportunities Given the opportunity tourists would spend more money on: Excursions including trips to Gozo Food and beverage Better accommodation Glass, souvenir, Malta products Entertainment/concert/shows Gift/shopping Diving Car Hire Jewellery Sports (horse riding, water sports) Clothes Property (purchase of) Longer stay Taxi Trip to Sicily Maltese wine

61 Evaluating Tourism Expenditure Investment Opportunities Attractions/Facilities Tourists would like Malta to offer: Better provision of information on bus services/routes Better infrastructure More information on the history of Malta Theme park/children activities Sandy beaches/ accessibility to all beaches Brochures on walking Cleaner environment/ streets Public conveniences Bicycle lanes and roller lanes Activities/sports (bird watching, deep sea fishing, sailing, biking) Supermarkets and parking shopping centres Improve quality of food in bars/restaurants/healthier food Swimming pools with sea water/ indoor pools/public pools Classical concerts/theatre Free parking for the disabled

62 Total Average Expenditure per capita per night By Market Average Length of Stay (in nights) Average Expenditure per capita per night (in Euro) UK Germany France Italy Total By Type of Trip Average Length of Stay (in nights) Average Expenditure per capita per night (in Euro) Package Non-package By Season Average Length of Stay (in nights) Average Expenditure per capita per night (in Euro) Winter Spring Summer Autumn By Type of Accommodation Average Length of Stay (in nights) Average Expenditure per capita per night (in Euro) 5 star star star Self-catering

63 Survey results indicate the following: Conclusions -Average expenditure per capita per night amounted to 101 for an average length of stay of 8.7 nights. The French tourist was the highest spender spending on average 128 per person per night. -Average per capita per night expenditure for a package type of trip is slightly higher than non-package type of trip. -Average per person per night is the highest in the summer months. - Tourists staying in a 5 star hotel accommodation have the highest expenditure per capita per night with an average length of stay of 7.1 nights. In comparison, tourists staying in selfcatering accommodation have a lower per capita expenditure per night but a higher average length of stay.