THE IMPACT OF SOCIAL MEDIA ON EDUCATION IN THE MIDDLE EAST SUAD ALHALWACHI EDUCATION ZONE ICEF DUBAI

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1 THE IMPACT OF SOCIAL MEDIA ON EDUCATION IN THE MIDDLE EAST SUAD ALHALWACHI EDUCATION ZONE ICEF DUBAI

2 BACKGROUND: GEOPOLITICAL, SIZE OF MARKET, EDUCATION SYSTEM-1 THE MIDDLE EAST IS A HUGE MARKET WITH ALMOST 270 MILLION PEOPLE AND CONSIDERABLEY FEW UNIVERSITIES IF COMPARED TO THE REST OF THE WORLD MOST STUDENTS NEED ANOTHER LANGUAGE AND ALSO SOME SORT OF A FOUNDATION PROGRAMME PRIOR TO ENTERING AN OVERSEAS UNIVERSITY MOST STUDENTS HAVE LIMITED FUNDS AND DEPEND ON EITHER A SCHOLARSHIP (EITHER GOVERNMENT, AN OVERSEAS UNIVERSITY OR OVERSEAS GOVERNMENT) OR SOME HELP FROM CHARITY ORGANIZATIONS THE ERASMUS PROGRAMME/FREE EDUCATION OF EUROPE HAD BEEN A BIG HELP FOR THOSE WITH LIMITED FUNDS

3 BACKGROUND: GEOPOLITICAL, SIZE OF MARKET, EDUCATION SYSTEM-2 THE MIDDLE EAST HAS BEEN IN TURMOIL SINCE 1948 A LOT OF WARS, EMBARGOS, PROBLEMS OF POVERTY, ETC. I AM SURE YOU HEAR THE NEWS AND KNOW WHAT IS HAPPENING. TO COMPOUND THIS PROBLEM THE LOW OIL PRICE AND THE WAR IN YEMEN HAD SIPHONED MOST OF THE FUNDS THAT WAS AVAILABLE FOR THE STUDENTS MANY COMPANIES ARE GOING BANKRUPT AND THE SITUATION IS NOT CONDUCIVE TO RECRUITING STUDENTS FROM THE AREA ARABPHOBIA AND ISLAMOPHOBIA IS ON THE INCREASE AND IT COMPOUNDS THE PROBLEM OF SENDING STUDENTS ABROAD

4 KSA UNIQUE PROBLEM AS PER THE NEWS- 1 MANY BUSINESS MEN FROM KSA LEFT THE COUNTRY THE KINGDOM IS CONTEMPLATING A FREEZE ON THE FUNDS OF THESE BUSINESSES BIN LADEN (THE BIGGEST PRIVATE CONSTRUCTION COMPANY IN SAUDI) BORROWED 3 BN DOLLARS FROM 5 BANKS AND CANNOT REFUND IT AND THE INTEREST IS COMPOUNDED, SOME NEWS SAY ITS 450 BILLION SR ONE OF THE BIGGEST HOSPITALS IS FILING FOR BANKRUPTCY CHEVRON IS FIRING ALL ITS STAFF ATHIB UNION COMPANY LOSES 74.6% OF ITS CAPITAL, AND MAY LEAVE THE STOCK EXCHANGE IF IT REACHES 75%

5 KSA UNIQUE PROBLEM AS PER THE NEWS- 2 THE LOANS OF SAUDI OGER IS 60 BILLION SR, AND THE HOSPITALS ARE NOT TREATING ITS EMPLOYEES ALSANEA AND QUSAIBI COMPANY HAS 30 BILLION IN DEBT THE BANKING SECTOR IS ALSO NOT GOOD NEWS, AS THE BANKS ARE BORROWING FROM THE GOVERNMENT 7 BILLION SR AT A RATE OF 5% THE SAUDI STOCK VALUE IS DROPPING FROM TO 5970 WHICH IS ALMOST HALVED

6 SO, CAN WE STILL RECRUIT STUDENTS WELL, ITS NOT ALL DOOM AND GLOOM, IRAN IS OPENING UP GROWTH IN PRIVATE FUNDING FOR STUDENTS FRANCHISES OF OFF CAMPUS UNIVERSITIES (DUBAI IS AN EXAMPLE OF OVER 115 UNIVERSITIES) PROVIDING FOUNDATION PROGRAMMES TO LOCAL INVESTORS JUST SO THIS GLOOMY PERIOD PASSES. DO MORE ADVERTISING IN THIS AREA- SEE THE FOLLOWING SLIDES ABOUT AN EXAMPLE OF AN ADVERT THAT WE PLACED TO TEST THE MARKET.

7 EXAMPLE OF AN ADVERT WE HAVE PLACED FOR ONE MONTH COUNTRIES ADVERTISED: AUSTRALIA, NEW ZEALAND, UK, CANADA AND GERMANY THE COUNTRIES WE TARGET ARE UAE, OMAN, QATAR, BAHRAIN WE DIDN'T TOUCH KSA AS THE SCHOLARSHIP HAD STOPPED AND VERY FEW WILL STUDY ON THEIR OWN FUNDING THE ADVERTS REACHED ON AVERAGE PEOPLE AND THE LIKES ARE BETWEEN NEW ZEALAND AND AUSTRALIA HAVE MORE LIKES AND COMMENTS THAN THE OTHERS WE RECEIVED AT LEAST 6 STUDENTS FROM THIS ADVERT.

8 AUSTRALIA

9 Reporting Starts Reporting Ends Markets targeted link to website Reach UAE, Bahrain, Oman, Qatar

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14 DEMOGRAPHICS

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16 NEW ZEALAND

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24 UNITED KINGDOM

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32 CANADA

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40 GERMANY

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48 RESULTS NEW ZEALAND RECEIVED MOST LIKES FOLLOWED BY AUSTRALIA. UK AND GERMANY WERE ON PAR. CANADA DIDN'T T RECEIVE THAT MUCH LIKES IF COMPARED TO THE OTHER COUNTRIES WE LEFT OUR USA ON PURPOSE AS WE KNEW THE RESULTS ALREADY, WE RECEIVE MORE REQUESTS FOR USA THAN ANY OTHER COUNTRY. MOST OF THE LIKES ARE FROM MALE CLIENTS, WHILE MOST OF THE COMMENTS WERE FROM FEMALE CLIENTS THE COST FOR THE MONTH WAS VERY LOW IF COMPARED TO GOOGLE AD OR PAPERBASED ADVERTS.