Restaurant Strategy House

Transcription

1 Restaurant Strategy House

2 Company Profile TRIBE was created as a limited company in the UK in 2003 when Stefan Breg joined forces with Andrew Shipley. Stefan was previously a board director of Hilton Group and Andrew had operated the successful design company ADI since The intention was to create a unique F&B consulting company that combined strategy with design. TRIBE nurtured the creative force of its team to launch concepts which won awards in London as well as Michelin stars. In turn, TRIBE have developed unique decision making tools for developers to apply in complex mixed unit developments. TRIBE has focused on growth markets which included Russia and the Middle East. TRIBE s activities in the UAE began in Since then, our International work includes Oman, Bahrain, Saudi Arabia, Syria, Lebanon, India, Russia, Kazakhstan and recently tendering for work in Libya. TRIBE has played a major part in re shaping Abu Dhabi from the masterplanning of major developments to a significant role in the Grand Prix. In recent months, TRIBE have been enlisted by the leading developer, MAF to design a new foodcourt and by Cavalli Club to develop their international franchise. Both Stefan Breg and Andrew Shipley were recently made professors of the region s no1 hospitality management school: Emirates Academy. 2

3 offices in Abu Dhabi, UK and India Stefan Breg Andrew Shipley Purvez Gazder UAE UK INDIA Consultants Analysts Food specialists Ops support Designers & Project Managers Kitchen consultants Admin. Team Design team Associates & Administration Design team

4 Working with the F&B Strategy F&B Masterplanning Creating hot concepts Brokering hot brands Talented Designers Best in class interior design Kitchen planners Project Managers

5 Key Clients Sowwah Island Abu Dhabi F&B strategy, master planning & design for 45 restaurants and bars Two of the largest urban developments in the world

6 Concept Creation & Design Brokering 250 restaurants 15 countries Awards Pierre Gagnaire in world s top 50 restaurants (San Pellegrino awards) and Worlds Top 10 Hotel Restaurants by Hotels Magazine

7 Make an Impact with Unique Design ROCKWELL BAR OF THE YEAR BAR OF THE YEAR

8 Impact with Unique Design I

9 Impact with Unique Design II

10 PRESS Embassy at Emirates Palace Nov 07

11 The only Middle East restaurant in in world s top 50 restaurants (San Pellegrino) World s Top 10 Hotel Restaurants by Hotels Magazine

12 Hakkasan, London Europe's no1 high end oriental restaurant, TRIBE were enlisted to develop an international development schedule and identify investors. Hakkasan was subsequently acquired by an agency of the Abu Dhabi government. Hakkasan launched at Emirates Palace in June 2010 to add to the London and Miami sites.

13 Strategic Development Projects

14 Strategy projects: Developers Delivered F&B Masterplanning for Sowwah Square. Concept development work with MGM Grand Masterplanning and designing Deira City Centre's second foodcourt Concept development work for 2 new hotels and a leading Dubai nightclub Concept development work for $20 billion project at Lavasa, India PRIVATE PORTFOLIO MANAGEMENT Owned by the Crown Prince, we are retained to do concept development for Conrad Hilton Dubai Masterplanned the F&B for Dubai Festival City s 125+ restaurants

15 Strategy projects: Brands Development strategy for London s no1 high end New York restaurant Middle East development strategy for Havana's no1 restaurant International development strategy for Spain s no1 high end beach club International development strategy for Jamie Oliver Facilitated Dubai franchise agreement International development strategy for no1 fashion brand club

16 Kitchen & Laundry Planning Division FCSI accredited, UAE based firm Services include: Facility planning Design management Laundry planning FF&E ratification Client representation tender administration emphasis on HACCP & LEED criteria, sustainability and energy conservation

17 Stefan Breg Credentials Strategist, marketer, serial concept creator Visiting professor, Emirates Academy ex Ernst & Young, Pepsi, Burger King Evening Standard & Bar of the Year Andrew Shipley Heads DESIGN team over 250 restaurants Rare designer; owned, operated own restaurants Hands on approach and practical design Sheena Rose Heads OPERATIONS team Recognised food entrepreneur Food retail expert Background in menu development

18 competitive difference We use unique analytical tools not guesswork! Operators: have owned their own restaurants & bars We offer turn key services: from concept to opening

19 THANK YOU Offices in Abu Dhabi, Dubai & London Contact: