CRE DENT IALS TEAM LEISURE

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1 CRE DENT TEAM LEISURE IALS

2 SPECIALIST EXPERTISE Team Leisure is a specialist leisure consulting practice that provides consulting, project development and operational services to developers and owners of leisure businesses and visitor attractions. Founded in 2007 in Dubai, Team Leisure is headed by Phil Taylor, who was responsible for setting up and operating such notable and commercially successful leisure businesses as The London Eye and Ski Dubai. Our unique team of experts and leisure professionals has the track record and vision to consult on, conceive, project manage, set up and operate leisure businesses worldwide. Our Clients are developers and operators of leisure attractions, both private and Government. Over 70 assignments have been undertaken to date with 14 attractions now operating in the GCC. In the Middle East we count the Majid Al Futtaim Group, with its strong vision of creating destination shopping malls anchored with significant leisure offers, as our patron client. What unites everyone at Team Leisure is a passion for the leisure industry and an understanding that everything starts and ends with the guest experience. Our ability to innovate, create and maintain compelling guest experiences that are commercially viable is a key part of our unparalleled track record of success.

3 ATTRACTIONS The diverse backgrounds and disciplines of our staff and Associates allows Team Leisure to advise on all types of sports and leisure facilities, large or small, indoor or outdoor. The list includes: > Visitor attractions > Theme parks > Resorts and themed hotels > Waterparks > Family entertainment centres > Child play centres & playgrounds > Edutainment & science centres > Museums and exhibitions > Adventure play centres > Indoor ski & snow play centres > Sports venues & experiences > Animal experiences, aquariums and zoos > Historic properties > Gardens & parks

4 SERVICES The list of leisure consulting services we can offer includes: FEASIBILITY & CONCEPT STUDIES: > Feasibility Studies > Idea Searches & Concept Studies > Land Use Studies > Strategic Development Planning > Market Studies DEVELOPMENT SERVICES: > Masterplanning > Concept Development > Attraction Design > Design Management > Project Reviews > Client Representation > Project Direction & Management OPERATIONAL CONSULTING: > Operational Planning > Operational Start-up Management > Operational Management > Operational Consulting > Marketing Reviews > Marketing Strategy Development > Branding and Identity Management

5 WAHOOO! WATERPARK BAHRAIN See example project listings for details of the services provided The best designed indoor waterpark I have ever seen Damien Latham, General Manager Wahooo! Waterpark, Majid Al Futtaim Leisure

6 LITTLE EXPLORERS MIRDIF CITY CENTRE, DUBAI WINNER 2014 TIME OUT BEST KIDS EDUTAINMENT AWARD See example project listings for details of the services provided

7 AQUA PLAY MIRDIF CITY CENTRE, DUBAI See example project listings for details of the services provided

attraction to operate Silvio Liedtke, Regional General Manager, Majid

8 MAGIC PLANET THE AVENUES, KUWAIT WINNER TOP INTERNATIONAL FEC IN THE WORLD Well done and thank you for giving me such a wonderful attraction to operate Silvio Liedtke, Regional General Manager, Majid Al Futtaim Leisure See example project listings for details of the services provided

9 PLAYNATION SOFT PLAY MIRDIF CITY CENTRE, DUBAI See example project listings for details of the services provided

10 SOCCER CIRCUS MIRDIF CITY CENTRE, DUBAI See example project listings for details of the services provided

11 ifly DUBAI SKYDIVING MIRDIF CITY CENTRE, DUBAI See example project listings for details of the services provided

12 KIDS CONNECTION WAFI, DUBAI See example project listings for details of the services provided

CASE STUDY DESTINATION RESORT, DOHA, QATAR Appointed through ASGHAL, the Qatar Public Works Authority on behalf of His Excellency The Prime Minister 90 hectare brown field site

2 billion Components included a 35 ha theme park, indoor entertainment and F&B hub with 5 anchor attractions, 4* and 5* hotels, public park areas, marina, promenade walk,

13 CASE STUDY DESTINATION RESORT, DOHA, QATAR Appointed through ASGHAL, the Qatar Public Works Authority on behalf of His Excellency The Prime Minister 90 hectare brown field site on Doha Bay Scope was for concept, feasibility study and masterplanning Estimated project cost US$ 1.2 billion Components included a 35 ha theme park, indoor entertainment and F&B hub with 5 anchor attractions, 4* and 5* hotels, public park areas, marina, promenade walk, marine reserve and event space (e.g. Cirque du Soleil) Key achievements outside of the scope of the study was to create a strong brand and identity for the project, an iconic, landmark building for the hub and an exciting 5 minute animated film of the project

14 CASE STUDY DESTINATION RESORT, DOHA, QATAR AQUARIUM & MARINE RESERVE

CASE STUDY DESTINATION RESORT, KSA Appointed through CapitalStone Holdings 186 hectare site as part of a much larger mixed-use development Scope is to act as the leisure advisor for the concept,

15 CASE STUDY DESTINATION RESORT, KSA Appointed through CapitalStone Holdings 186 hectare site as part of a much larger mixed-use development Scope is to act as the leisure advisor for the concept, feasibility study and masterplanning review Components include resort hotels, a full range of professional and amateur sports facilities, and a wide range of cultural, educational and recreational attractions Estimated project cost US$ 1.5 billion Key achievements include refining the concept to connect to the unique DNA of the location, and revising the focus and phasing to improve the commercial viability of the development

CASE STUDY DOHA ZOO, DOHA, QATAR Appointed through ASHGHAL, the Qatar Public Works Authority on behalf of His Excellency The Minister for Municipality and Planning 75 hectare site that includes the

16 CASE STUDY DOHA ZOO, DOHA, QATAR Appointed through ASHGHAL, the Qatar Public Works Authority on behalf of His Excellency The Minister for Municipality and Planning 75 hectare site that includes the existing Doha Zoo operations Scope was for concept, feasibility study and masterplanning A range of development options were modeled around a redeveloped zoo, a safari experience, a dinosaur attraction, a children s farm, an indoor play centre, a themed hotel, commercial uses and other attractions Estimated project cost US$ million Key achievements were the creation of an all year round concept and a zoo in the park approach rather than trying to develop a large, international zoo

17 EXAMPLE PROJECTS STUDIES Client Development Value Services Provided Roll-out for 4 Waterparks, UAE Confidential USD 35 Mio Feasibility studies and concept reviews for 4 mid-sized outdoor waterparks for sites in Dubai and Abu Dhabi Waterpark, Diera, Dubai Confidential USD 7 Mio Concept & feasibility study for a waterpark in Dubai Theme Park, Tripoli, Libya Confidential USD 50 Mio Feasibility study for a mixed leisure destination including a theme park, bowling centre, ice skating centre and restaurant complex Great Wheel Dubai Confidential USD 190 Mio Land use & feasibility study Snow Play Centre, Syria Confidential USD 40 Mio Concept development & feasibility study for a 12,000 sqm snow centre in a shopping mall Office & Residential Portfolio, Dubai Omniyat USD 30,000 (study cost) Market study for the development of shared health club, spa, and executive club facilities Scitainment Centre, Reem Mall, Abu Dhabi NREC (Kuwait) USD 70 Mio Study 1: Market analysis & ideas study Study 2: Feasibility study and concept development Parc 1 Shopping Centre, Seoul, Korea Skylan Properties USD 400 Mio Leisure component strategy and concept study Mixed Use Concept Study, Seoul, Korea Shinyoung USD 750 Mio Leisure component strategy, concept study, masterplanning. Development bid Doha Zoo, Qatar Government of Qatar USD 250 Mio Feasibility and concept study for redevelopment of the existing zoo Mall of Egypt Snow Park, Cairo Majid al Futtaim USD 40 Mio Peer review Wafi City, Dubai Wafi Properties USD 1 Mio Attraction concept development & feasibility study Theme Park Resort, Qatar Government of Qatar USD 1.2 Billion Concept & feasibility study for a major theme park and enclosed leisure & entertainment offers for a 90- hectare site Snow Centre, Guangzhou, China Chimelong Group USD 30 Mio Preliminary market review and concept workshop Country Review, Jordan Confidential USD 3.5 Mio FEC Concept Study, Dubai Majid Al Futtaim USD 16.5 Mio Butterfly House, Dubai Confidential USD 3.5 Mio Shopping Mall Attractions, Riyadh, Saudi Arabia Confidential USD 1+ Billion Market entry review for Jordan - leading Middle East leisure operator Concept study for the redevelopment of an existing FEC in Dubai Attraction concept & feasibility study for a shopping mall in Dubai Market review and leisure ideas study as part of a site acquisition due diligence for a regional shopping mall development Children's Play Centre, Dubai Confidential USD 7 Mio Concept review and feasibility study for a standalone attraction

18 EXAMPLE PROJECTS STUDIES Client Development Value Services Provided Snow Play Centre, India Confidential USD 8 Mio Shopping Mall Attractions, Baku, Azerbaijan Confidential USD 0.8 Billion Adventure Golf Centre, Dubai Confidential USD 1.5 Mio Adventure Play Centre, India Confidential USD 2.5 Mio Transport Centre, Abu Dhabi AD Department of Transport USD 75 Mio Children s Play Centre, Dubai Confidential USD 1 Mio Mixed-use Leisure Study, Qatar Confidential USD 75 Mio Destination Adventure Attraction, UAE Confidential US$ 15 million Light & Laser Show, UAE Confidential US$ 25 million Theme Park development, Abu Dhabi Confidential US$ 1 billion Doha Festival City, Qatar Al Futtaim Group USD 75 Mio Theme Park, Kingdom of Saudi Arabia Children s Restaurant & Play Centre, Abu Dhabi Confidential Confidential USD 25 Mio USD 1 Mio Giant Wheel, Theme Park, UAE Confidential USD 90 Mio Gold Class Cinema, Dubai Confidential - Snow Play Centre, Abu Dhabi Confidential USD 40 Mio Dubai Market Study H.M. Treasury, UK - Play Centre Roll-out Confidential - Concept review and feasibility study as part of a shopping mall Market review & leisure ideas study as part of a site acquisition due diligence for a regional shopping mall development Feasibility study for the development of an adventure golf centre in a shopping mall in Dubai Concept & feasibility study for an outdoor adventure play centre in a shopping mall Concept & feasibility study for a transport themed edutainment centre in a shopping mall Concept review and feasibility study for an ecotainment centre in Dubai Concept & feasibility review to select attractions for 30,000 sqm of mixed indoor and outdoor leisure for a shopping mall Concept & feasibility study for the development of a mountain top adventure attraction in the UAE Economic impact & location study for a major light, laser & fountain show in the UAE Concept & feasibility study for a 100 hectares European Premier League football branded leisure, sports and residential development Ideas search, concept & feasibility study for 30,000 sqm of mixed, indoor and outdoor leisure attractions, including an indoor snow play area Concept & business modeling advice for ta feasibility study for the development of a theme park as part of a new Red Sea Resort Feasibility study for the development of a children s restaurant & play centre in Abu Dhabi Concept & feasibility study for the additional of a giant wheel to an existing theme park in the UAE Feasibility review for the development of a Gold Class Cinema concept to an existing shopping mall in Dubai Concept & feasibility study for the development of an indoor snow play centre as part of a proposed regional shopping centre Dubai leisure market review & update as part of an all sector review for the UK Export Finance Department Development of a 200 sqm mini play centre concept & business model for roll-out throughout the Middle East in hypermarkets and shopping malls

19 EXAMPLE PROJECTS DEVELOPMENT SERVICES Client Development Value Services Provided Wahooo! Waterpark, Bahrain Majid Al Futtaim USD 55 Mio Peer review, concept development, Client Representation, operational start-up Natural History Museum, UAE NHM London USD 520 Mio Operational planning Family Entertainment Centers - Magic Planet Sharjah City Centre - Magic Planet Bahrain City Centre - Magic Planet Kuwait The Avenues Majid Al Futtaim USD 7 Mio USD 20 Mio USD 20 Mio Design development, Client Representation, project management Ski Centre Moscow (600m slope) MTTC USD 250 Mio Concept review & operational design consultancy Playnation, Mirdif City Centre, Dubai - Skydiving centre - Interactive football experience - Five-a-side football arena - Children's edutainment centre - Skytrail high level rope course - Magic Planet FEC - Bowling centre - Restaurant - Cafe Majid Al Futtaim USD 75 Mio Mixed leisure concept development, Client Representation, operational consulting Opened May 2010 Theme Park Resort, Qatar Government of Qatar USD 1.2 Billion Aqua Play, Mirdif City Centre, Dubai Majid Al Futtaim USD 7 million Dubai Marina Waterpark, Dubai Confidential USD 7 Mio Major theme park and enclosed leisure & entertainment offers for a 90-hectare site, including production of a 5-minute animated film A new concept family entertainment attraction conceived by Team Leisure. Concept development, client representation, operational consulting Concept development and client representation for negotiations in connection with a beachfront waterpark in Dubai Marina Ski Dubai Enhancements, Dubai Majid Al Futtaim USD 2 Mio Concept development & design management Doha Zoo Redevelopment, Qatar Government of Qatar USD 250 Mio Masterplanning of 72 hectares to include redevelopment of the existing zoo and the addition of multiple new attractions and resort elements Doha Zoo Redevelopment, Qatar Government of Qatar USD 100 Mio Development of detailed species list and habitat book for the redevelopment of Doha Zoo Emirates Palace Hotel, Abu Dhabi Emirates Palace Company USD 100 Mio Concept proposal for an innovative, combined waterpark and marine animal centre Leisure Attraction Cost Advice, Saudi Arabia E C Harris US$ 1 billion+ Benchmark cost data for leisure attractions for a substantial mega-mall in KSA

20 EXAMPLE PROJECTS DEVELOPMENT SERVICES Cont. Client Development Value Services Provided Entertainment & Sports Complex, Kingdom of Saudi Arabia CapitalStone Holdings US$ 1.5 billion Leisure advisor for the feasibility, concept and masterplanning study for a 186 hectare leisure & sports anchored development in KSA Kids Connection, Wafi City, Dubai Wafi Properties USD 1 Mio Project direction & design management Magic Planet, Beirut Majid Al Futtaim USD 4.5 Mio Client Representation services during concept design Magic Planet Redevelopment, Mall of the Emirates, Dubai Majid Al Futtaim USD 25 Mio Doha Festival City, Qatar Al Futtaim Group USD 75 Mio Client Representative for concept & schematic design for the redevelopment of Magic Planet at Mall of the Emirates Concept design development for 30,000 sqm of mixed leisure, indoor & outdoor uses including an indoor snow play centre Magic Planet Redevelopment, Mall of the Emirates, Dubai Majid al Futtaim USD 75 Mio Client Representative for design development of a new concept attraction for Mall of the Emirates OPERATIONAL CONSULTING Client Development Value Services Provided Doha Zoo, Qatar Government of Qatar - Welfare & relocation study & report for animals at the existing zoo as part of the redevelopment of Doha Zoo Theme Park, GCC Confidential USD 5 Mio Singapore Flyer, Singapore Confidential - Pearl Diving Tours, Abu Dhabi Abu Dhabi Tourism & Culture Authority Strategic Planning, Dubai, UAE Confidential - - Operational review and strategic development planning for a distressed theme park in the GCC Operational planning in support of a bid to acquire the Singapore Flyer Operational planning & business modeling for the introduction of a range of traditional boat tours for Sir Bani Yas Island Assistance with the development of a 5-year strategy and plan for a leading leisure operator in the Middle East Drafting Operations Manual, Saudi Arabia Al Hokair Group - Drafting of a full suite of Operating Manuals for the Middle East s largest FEC & theme park operator

21 P TAYLOR FOUNDER & MANAGING DIRECTOR OF TEAM LEISURE Period Role 2007 to date Founder & Managing Director, Team Leisure, UAE CEO, Ski Dubai, UAE Partner, Economics Research Associates, UK (Now AECOM Economics) New Business Development Director, The Tussauds Group, UK (Now Merlin) Senior Project Manager, DisneyLand Paris Project & design management roles on residential, commercial & infrastructure projects in the UK, KSA & Asia Selected Roles Prior to Team Leisure Client / Employer Development Value (USD) Ski Dubai, UAE Majid Al Futtaim USD 95 Mio CEO, client representation, operational start-up and operation London Eye, UK Millennium Wheel Board Director. Development, USD 150 Mio Company operational start-up and operation Belle Mare Waterpark & Sugar Investment Waterpark review and resort concept - Resort Trust development & feasibility study Thorpe Park Theme Park, Board Director. Acquisition and Tussauds USD 50 Mio UK development strategy. Development and operational start-up. Port Aventura Theme Park, Tussauds USD 250 Mio Masterplanning resort & park expansion Spain Universal Studios prior to sale to Universal Studios Alton Towers Theme Park, Board Director. Addition of new rides Tussauds USD 6-10 Mio UK and attractions. Development planning & concept Alton Towers Resort & Tussauds USD 100 Mio development for 2 resort hotels and Waterpark, UK Caribe Creek waterpark. Warwick Castle & Park, UK Tussauds - Board Director Madame Tussauds Tussauds USD 75 Mio Board Director. Portfolio roll-out. Development of new venues Theme Park, Thailand Tussauds USD 90 Mio Feasibility study and concept development. Project cancelled due to Asian economic crash in 1997 Feasibility study & concept development TV Studio Theme Park, USD 150 Mio to planning consent. Project cancelled Tussauds / BBC UK due to Government s compulsory acquisition of site for Millennium Dome Disneyland Paris, France Eurodisney USD 1.6 Billion Project management of Disneyland Hotel fit-out and start-up Role

22 P TAYLOR FOUNDER & MANAGING DIRECTOR

23 P TAYLOR FOUNDER & MANAGING DIRECTOR

24 ASSOCIATES

25 TEAM LEISURE MAKING ATTRACTIONS WORK MAKING LEISURE FUN Team Leisure LLC PO Box , Dubai, UAE info@team-leisure.com Copyright Team Leisure 2015

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