2013 Research Agenda: Australian Universities International Directors Forum

Transcription

1 2013 Research Agenda: Australian Universities International Directors Forum Alan Olsen 9 October 2013 AUIDF Benchmarking Australian Universities International Directors Forum: 38 members Benchmarking international operations of Australian universities since to 2012, eleven years of data 1

2 AUIDF Benchmarking 29 participants in 2002, 37 in 2009, 38 in 2010, 37 in 2011, 37 in 2012 conducted in 2013 Population has grown: 57,000 commencements in 2002 to 85,500 commencements in 2012 Benchmarking Comparing one s performance with one s peers Collection of information about a range of aspects of operations in order to enable comparisons to be made Identifies where improvements are needed, lessons to be learned and problems to be investigated 2

3 Benchmarking International students on campus in Australia Scope does not include international students in off campus or distance or flexible mode, and does not include international students at offshore campuses Benchmarking Each participating university receives an individual report In each individual report, individual responses are highlighted Each individual report is different No participant s individual responses are reported to any other participant 3

4 Benchmarking 2012 International Office costs Staffing of marketing, enquiries, admissions and compliance Admissions policies, procedures and quotas International student services International student mobility Costs of recruiting for source countries Recruitment channels and conversion rates: applications/offers/commencements Structure of International Offices Scholarships for international students Accommodation available to international students Costs of International Operations 37 universities, revenue 2012 $3.857 billion International costs, excluding commissions, $226.2 million or 5.9% Commissions $142.3 million or 3.7% Devolved $25.3 million or 0.7% Total costs of international operations $393.8 million or 10.2% of revenue 4

5 Commission $142 million 3.7%, from 3.6% in 2011, 4.0% in 2010, 4.1% 2009, 4.0% in 2008 Scholarships 8.5% Costs of International Operations 12.5% 14.1% 0% 10% 20% 30% 40% 5

6 Size of International Student Program and Costs % 50% 45% Cost % incl Commissions and Devolved 40% 35% 30% 25% 20% 15% 10% 5% 0% $0 $50 $100 $150 $200 $250 $300 $350 Revenue $ million Costs % including Commissions and Devolved Costs 20% 18% 16% 14% 12% 10% 8% 6% 4% 2% 0% Median Average Aggregate 6

7 Pipeline and Duration But this result was all about pipeline and duration Costs of getting and keeping students, in dollars per starter, increased 2012 Costs $ per Starter Starts 85,538 (97,058 in 2011) Costs excl commissions $2,645 in 2012 ($2,455 in 2011) Commissions $1,664 in 2012 ($1,444 in 2011) Costs incl commissions $4,308 in 2012 ($3,899 in 2011) Costs incl commissions and devolved $4,604 in 2012 ($4,149 in 2011) 7

8 Number of Starters and $ Cost per Starter $8,000 $7,000 $ Cost per Starter incl Commissions and Devolved $6,000 $5,000 $4,000 $3,000 $2,000 $1,000 $0 0 1,000 2,000 3,000 4,000 5,000 6,000 Number of Commencements Costs $ including Commissions and Devolved Costs $6,000 $5,000 $4,000 $3,000 $2,000 $1,000 Median Average Aggregate $

9 Efficiencies Without pipeline and duration, economies less obvious Pressure to keep costs down Pressure to keep investment up Starts through Agents 63.3% of starts in 2012 were through agents The larger international student programs use agents for about the same proportions of students as the smaller international student programs 9

10 Starts through Agents 100% 80% % Starts with Commission 60% 40% 20% 0% 0 1,000 2,000 3,000 4,000 5,000 6,000 Commencements Staffing 2012 Marketing staff per 1,000 commencements 6.5 in 2012, from 5.4 in 2011, 4.4 in 2010 Enquiries staff per 1,000 commencements 2.8 in 2012, from 2.7 in 2011, 1.8 in 2010 Admissions staff per commencements 6.2 in 2012, from 5.6 in 2011, 4.9 in

11 Marketing Staff per 1,000 Starts Median Average Aggregate Turnaround Times Simple cases: median target 5 days, median actual 5 days Faculty cases: median target 10 days, median actual 12 days Research cases: median target 30 days, median actual 30 days 11

12 Country Costs Includes: commissions, exhibitions, advertising and marketing, freight, costs of overseas office(r)s For 28 universities, country costs $136.7 million, including $99.9 million in commissions 64,575 international students in 2012 Country cost $2,118, including commission $1,547 Country Costs Country costs $2,118 in 2012 from $1,807 in 2011, $1,822 in 2010 Commission $1,547 in 2012, from $1,371 in 2011, $1,377 in

13 Country Costs $5,000 $4,500 $4,000 $3,500 $3,000 $2,500 $2,000 $1,500 $1,000 $500 $0 Cost and Yield 2012 $4,000 India $3,600 Thailand $3,200 Sri Lanka Indonesia $2,800 Bangladesh China Pakistan HK Malaysia $2,400 Germany Sth Korea Singapore Vietnam $2,000 Canada Norway 0 5,000 10,000 15,000 20,000 $1,600 Australia $1,200 US $800 $400 $0 13

14 32 universities Conversion 311,701 applications, 223,034 offers, 73,128 commencements 71.6% of applicants offered, 32.8% of those commenced, 23.5% of applicants commenced 23.5% in 2012 from 26.0% 2011, 25.0% 2010, 24.5% 2009, 24.3% 2008, 26.2% 2007, 25.2% 2006 Conversion 30% 25% 20% 15% 10% 5% Median Average Aggregate 0%

15 31 universities Scholarships $291.8 million on scholarships and stipends for commencing international students in 2012, including $267.5 million on scholarships and stipends for commencing international postgraduate research students $3.45 billion in revenue 31 universities Scholarships 8.5% of revenue for scholarships for commencing international students 7.8% of revenue for scholarships for commencing international postgraduate research students. 8.5% and 7.8% are big numbers, higher than the 3.7% spent by universities on commissions 15

16 Proportion of Revenue on Research Scholarships 6.5% 12.3% 0% 20% 40% 60% 80% 100% 120% 140% AUIDF Benchmarking of 2012 in

17 Public Domain 2012 Public Domain Students 2012 released July 2013 Including attrition and progress But not yet Finance

18 % International 25.2% of all students (onshore and offshore) 19.1% of students onshore in Australia, from 20.6% in 2011, 21.3% in 2010, 21.1% in 2009, 20.3% in 2008, 19.4% in 2007, 19.1% in 2006 and 18.6% in 2005 % International 19.1% of students onshore in Australia Range 3.7% to 44.o% Median 17.3% 18

19 % International 17.3% 0% 10% 20% 30% 40% 50% OECD Undergraduates 2011 Australia United Kingdom Switzerland Austria New Zealand Belgium Germany Sweden Canada OECD average Denmark Ireland Iceland Hungary Netherlands Finland Slovak Republic United States Japan Portugal Estonia Spain Slovenia Norway Poland Chile 0% 5% 10% 15% 20% 25% 7% 21% 19

20 Research Students 30.1% of HDR students are international, from 28.6% in 2011, 26.9% in 2010, 24.5% in 2009, 21.8% in 2008, 19.7% in 2007, 18.1% in 2006 and 17.1% in Range 4.7% to 46.0% Median 29.8% Research Students 29.8% 0% 10% 20% 30% 40% 50% 20

21 OECD Advanced Research Switzerland United Kingdom New Zealand Netherlands Australia Belgium United States Sweden Ireland Denmark Canada Austria Iceland OECD average Japan Spain Finland Portugal Slovenia Slovak Republic Germany Estonia Hungary Norway Chile Poland 0% 10% 20% 30% 40% 50% 60% 20% 31% 35% 30% 25% 20% 15% History 10% 5% International % of Onshore Students - Australia International % of Research Students - Australia 0%

22 Student Progress Commencing international bachelor students passed 84.68% of what they attempted in 2012, and did better than commencing domestic bachelor students, who passed 83.64% Student Progress 90% 89% 88% Domestic International Aggregate 87% 86% 85% 84% 83% 82% 81% 80%

23 International Student Progress Rates 15/10/2013 Student Progress Increasing numbers of Australian universities are setting entry standards for international undergraduates that lead to successful outcomes, are monitoring academic performance and are providing English language and study skills support 100% Student Progress 95% 90% 85% 80% 75% 70% 65% 65% 70% 75% 80% 85% 90% 95% 100% Domestic Student Progress Rates 23

24 Public Domain 2012 Mobility 2012 in

25 Mobility 2012 in 2013 AsiaBound baseline audit Support from Australian government Through Universities Australia Mobility 2012 All 38 universities in 2012, from 36 in 2011, 37 in 2010, 36 in ,763 students at all levels undertook international study experiences, from 20,906 in 36 universities in 2011, 18,340 in 37 in 2010, 15,058 in 36 in 2009, 10,718 in 37 in

26 Typology International Study Experiences 2012 by Type Type Number of Experiences Exchange 7,813 Other Semester or Year Programs 513 Short Term Programs 8,570 Placements or Practical Training 3,707 Research 3,868 Other 292 Total 24,763 Undergraduate Access 15,180 international study experiences by Australian undergraduates and 115,581 domestic undergraduate completions in % of Australian undergraduate completions in 2012, from 12.3% in 2011, 12.0% in 2010, 8.8% in % in US in 2010/

27 Undergraduate Access 12.0% 0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20% 22% 24% 26% 28% 30% Analysis: % were undergraduates 80.2% were Australian students 92.8% were for credit 63.7% were for less than a semester 59.0% were women: 44% more women than men are undertaking international study experiences 27

28 Fields of Education Health (18%) Society and Culture (15%) Management and Commerce (14%) Destinations 35.0% went to Europe, including 33.4% to EU 33.2% went to Asia, including 15.8% to North East Asia, 12.8% to South East Asia and 4.6% to South Asia 23.4% went to the Americas 28

29 Diversity in Mobility 83% of exchanges to Americas and Europe 50% of short term study to Asia plus 4% to Oceania 47% of internships to Asia plus 8% to Oceania Diversity in Mobility 86% of Australian international study experiences to Asia, including 90% of all experiences to China, are shorter than a semester Short term study programs and international placements important in diversifying Australian student mobility away from Americas and Europe 29

30 Funding 73% of all experiences receive funding, or access to OS HELP, covering 91% of exchanges 61% of other long term experiences 67% of short term study experiences 49% of international placements 72% of research experiences 84% of other experiences Funding: 2012 $19.7 million in university funds, from $18.6 million in 2011, $20.1 million in 2010 $m7.9 in Australian Government programs in 2012, from $7.5m in 2011, $m6.3 in 2010 $349,000 from private funds or foundations in Australia in 2012, from $m2.1 in 2011, $443,000 in

31 UG Access to International Study Experiences 15/10/2013 OS HELP Universities reported a further $m31.6m in loan funds from OS HELP in 2012 from $m25.3m in 2011, $m19.1 in 2010, $m11.3 in 2009 and $m8.6 in 2007 Effectiveness of Funding 30% 25% 20% 15% 10% 5% 0% $0 $50 $100 $150 $200 $250 $300 $350 $400 $450 $500 $550 $600 University Funding per UG Completion 31

32 Effectiveness of Funding As university funding per (domestic undergraduate) completion increases, access to international study experiences by Australian undergraduates increases So funding is sufficient to grow outward mobility opportunities. But funding is not necessary Counter-examples SPRE Website 2013 Research Agenda: Australian Universities International Directors Forum Directors page at

33 2013 Research Agenda: Australian Universities International Directors Forum Alan Olsen