Activations Overview

Transcription

1 Activations Overview

2 Mission Statement The Visit St. Pete Clearwater ( VSPC ) Activations Team s mission is to: Educate and Inform the community about VSPC s role vis-à-vis Pinellas County; Enhance and Reinforce the VSPC brand via unique Promotional Attractions; Promote the destination to both local and non-local event attendees; Engage consumers via interactive experiences, promotions & extensive signage; Improve the event experience by providing VSPC resources to event promoters; Encourage re-visitation by promoting upcoming events within the destination; Support other VSPC departments and their local efforts. John s Pass Seafood Fest Oldsmar BMX Gator Nationals Clearwater Jazz Holiday 2

3 Meet The Team Craig Campbell Senior Event Productions Manager Brandee Bolden Activations & Promotions Manager Robin Gwaltney- Harris Activations & Promotions Manager Justin Leiser Activations & Promotions Manager Project Lead: Elite Events Activations Planning Master Schedule Admin Budget Internal Interfaces: Tim, Sarah, Katie, Leroy, Teri External Interfaces: POC w/ all Event Organizers Project Lead: Brand Ambassador Program Booth Operations Register 2 Win Promo Items Shopper Internal Interfaces: Kiki, Marcus, Ray External Interfaces: 3 rd Party Tent & Promo Vendors Local Universities Project Lead: Inventory Control Warehouse Operations Welcome Truss Welcome Swag & Reception Project Manager Internal Interfaces: Katie, Marcus, Rick External Interfaces: Truss Contractor Project Lead: Powerboat Ops Transit Van Ops Signage Production & Placement Activation Logistics Internal Interfaces: Katie, Marcus External Interfaces: Pinellas County Fleet P1 Powerboat 3

4 By The Numbers NHL All-Star Beach Bash International Beach Games St. Pete Run Fest 4

5 Community Breakdown Clearwater Beach Belleair Beach Indian Rocks Beach Indian Shores Redington Shores North Redington Beach Redington Beach Madeira Beach Booth / Van Boat / Truss Tarpon Springs Dunedin Seminole Palm Harbor Largo Treasure Island Clearwater St Pete Beach Oldsmar Safety Harbor Pinellas Park St. Petersburg LOCAL Events Clearwater 28 St. Petersburg 21 Madeira Beach 5 Palm Harbor 5 Oldsmar 4 Dunedin 3 Treasure Island 2 Largo 2 St. Pete Beach 1 Seminole 1 Tarpon Springs 0 Pinellas Park 0 Gulfport 0 Safety Harbor 0 Multiple Cities 7 LOCAL TOTAL Total Events IN-STATE Events Orlando 5 Tampa 1 Cocoa Beach 1 Jacksonville 1 Kissimmee 1 IN-STATE TOTAL 9 Support: Beaches of Orlando, Outback Bowl, Gulp Coast, Powerboat P1 Events OUT-OF-STATE Events Denver, CO 2 Philadelphia, PA 1 Washington, D.C. 1 Harrison, NJ 1 Cincinnati, OH 1 OUT-OF-STATE TOTAL 6 Support: Gulp Coast, MLS Program, Tampa Bay Rowdies Signage / Promo Items 5

6 Promotional Attractions ACTIVATIONS TENT TRANSIT VAN Old UPGRADES: New Tent Topper Flooring Table Cloth (Spandex) New Old Tent Plants Backdrop Lighting Director s Chairs Overnight Wrap Vertical Swag Baskets Stanchions Side skirts Audio/Visual (???) Storage, transportation and mobile activation space. Billboard on road. UPGRADES: Shelving for boxes Partitions for game storage E-Track System for tall/bulky items Door Organizers for misc. tools Awning attachment 6

7 Promotional Attractions WELCOME TRUSS POWERBOAT DISPLAY Pier 60 Sugar Sand Festival Outback St. Pete Bowl Run Beach Fest Day Contracted with Next Level Sports 8 events scheduled for FY17/18 Primary purpose is to provide heavily branded grand entranceway Brand Variations: General VSPC (Blue w/yellow Bug) and Sports & Events (Orange w/blue Bug) Display Boat provided by Powerboat P1 via marketing deal w/ VSPC 18 events scheduled for FY17/18 #35 for 35 Miles of America s Best Beaches Signage to promote P1 Powerboat event & telecasts Signage to promote social media giveaway 7

8 Brand Ambassador Program OVERVIEW RECRUITMENT IN THE FIELD 178 VSPC Brand Ambassadors 15 VSPC Staff 35 Adults 128 College Students 6 College Campuses 9 Recruiting Events TRAINING 3 Training Sessions held at VSPC Offices 773 Total Hours (YTD) 8

9 Consumer Engagement EVENT SIGNAGE INTERACTIVE ELEMENTS MLS Spring Training Joe DiMaggio Field Complex Clearwater Firestone Grand Prix of St. Petersburg Streets of St. Pete Ring Toss Game Hops for Heroes Dixie Zone Valentine s Day Meet Long Center, Clearwater Chip PlinkoIt Game Festival Skyway of 10k Speed 9

10 Consumer Engagement PROMOTIONAL ITEMS REGISTER TO WIN Event Name # of Entries Entry/Hr. Clearwater Jazz Holiday John s Pass Seafood Festival St. Pete Run Fest Team Color Luggage Tags Outback Bowl Beach Day Clearwater Beach Uncorked Outback Bowl Beach Day NHL All-Star Beach Bash BMX Gator Nationals * Clearwater Sea-Blues Festival Hockey Puck Stress Balls NHL Beach Bash * Skyway 10K * Valspar Championship * Arnold Palmer Invitational * Festivals of Speed * Dunedin Highland Games Beaches of Orlando Giveaways Arnold Palmer Invitational 13 Total Contests Follow-Up 3,027 Sample(Total) 13.6 (Average) Prizes Include: Branded Retro Cooler, Tickets to Upcoming Event, Swag Bag or Getaway Package 10

11 EVENT SUPPORT VSPC SUPPORT EVENT SUPPORT GULP COAST MARKETING Passport Launch Beer Fest Activations Annual Meetings Besties COMMUNITY Parade Activations Dunedin Mardi Gras Parade Rapp Brewery Hops for Heroes Sandpearl Resort Helium Balloons LATAM La Cita Mastry s Foeder for Thought Hyatt Place Red Carpet w/ Huddle Display Renaissance Vinoy FILM COMMISSION Upcoming: Sunscreen Film Festival April MEETINGS Upcoming: Helmsbriscoe May 5 11

12 Mission Statement The Visit St. Pete Clearwater ( VSPC ) Activations Team s mission is to: Educate and Inform the community about VSPC s role vis-à-vis Pinellas County; Enhance and Reinforce the VSPC brand via unique Promotional Attractions; Promote the destination to both local and non-local event attendees; Engage consumers via interactive experiences, promotions & extensive signage; Improve the event experience by providing VSPC resources to event promoters; Encourage re-visitation by promoting upcoming events within the destination; Support other VSPC departments and their local efforts. John s Pass Seafood Fest Oldsmar BMX Gator Nationals Clearwater Jazz Holiday 12

13 THANK YOU!