CHELSEA PIERS ADVERTISING, SPONSORSHIP AND PROMOTIONAL OPPORTUNITIES

Transcription

1 CHELSEA PIERS ADVERTISING, SPONSORSHIP AND PROMOTIONAL 1

2 TABLE OF CONTENTS Visitation... 1 Testimonials... 2 CHELSEA PIERS Current and Past Sponsors Chelsea Piers and Venue Overview Customer Demographics...11 Advertising & Branding Benefits Promotions...25 Event Sponsorship...26 Business Entertaining Sampling, Product Display, Experiential Marketing Customer Acquisition...34 Pop Up Retail...35 Other Special Events...36 Contact Information...37 i

3 MAJOR NEW YORK CITY DESTINATIONS CHELSEA PIERS SITE 2015 VISITS FOUNDED Metropolitan Museum of Art 6.7 million 1872 Museum of Natural History (including The Rose Center for Earth & Space) National September 11 Memorial & Museum 5.0 million million 2011 CHELSEA PIERS 4.0 MILLION 1995 Madison Square Garden Arena 4.0 million 1879 Statue of Liberty/Ellis Island 4.0 million 1886 Yankee Stadium 3.7 million 2009 Empire State Building 3.5 million 1931 Jacob Javits Convention Center 2.5 million 1986 Citi Field 2.5 million

4 WHAT THEY RE SAYING If Central Park is the city s collective backyard, Chelsea Piers is becoming a collective rec room a mega-mall of health and fitness. The whole enormous shebang may be the most nearly complete sports and fitness center in the known universe. CHELSEA PIERS The New York Times Gourmet The 30-acre waterfront sports complex, Chelsea Piers, is an inexhaustible haven for the athletically inclined. Vogue Chelsea Piers has turned 30 acres of Hudson riverfront into a first-class athletic center that offers sporting opportunities available nowhere else. The Wall Street Journal One of the city s biggest and most successful private urban development projects of the last few years, it s a terrific multifunctional recreational facility. Frommer s New York City Spending a day is incredible at this enormous supergym, a city itself with unmitigated diversions. USA Today 2

5 OFFICIAL SPONSORS OF CHELSEA PIERS CHELSEA PIERS BEVERAGES WATER BANK & CREDIT CARD ORGANIC FOOD HEALTH & WELLNESS AIRLINE 3

6 PAST SPONSORS CHELSEA PIERS ATHLETIC ENERGY FOOD 4

7 CHELSEA PIERS OVERVIEW Chelsea Piers delivers one of the largest concentrations of active-lifestyle sports enthusiasts in the New York Metropolitan area, multiple sports venues, and high-traffic public spaces. With five dedicated sports venues and three event centers spanning six city blocks, Chelsea Piers offers golf, ice hockey, a health club, indoor soccer, basketball, bowling, rock climbing, summer sports camps and much more. CHELSEA PIERS Chelsea Cove Park (Pier 62) 24th Street The Field House (Headhouse) Silver Screen Studios (Film & TV) (Headhouse) The Lighthouse Event Center (Pier 61) West Side Highway 23rd Street Vehicular Entrance 11th Ave. 23rd Street Sky Rink (Pier 61) Chelsea Cove/Hudson River Pier Sixty Event Center (Pier 60) Pier 62 The Field House The Sports Center (Pier 60) The Lighthouse Event Center The Spa at Chelsea Piers Pier 61 Sky Rink Bowlmor (Headhouse, Bowling) Pier Sixty Event Center Pier 59 Studios (Fashion Photography) Pier 60 The Sports Center & Spa The Golf Club (Pier 59) Current Event Center (Pier 59) Maritime Center Restaurants/Retail Pier 59 Maritime Center Bowlmor The Golf Club Current 17th Street 5

8 THE FIELD HOUSE Gymnastics - New York City s largest and best-equipped gymnastics training center CHELSEA PIERS Rock Climbing - Specially designed for children, teens and adult beginners Soccer - two artificial-turf playing fields for adult and youth leagues and clinics Basketball - two hardwood basketball courts for adult and youth leagues and clinics Batting Cages - Four batting cages Dance - Adult and youth programs Pre-school Programming Daycare - Five-room childcare center Corporate Team Building - Over 3,500 participants per year Birthday Parties - Over 1,000 birthday parties per year 6

9 THE SPORTS CENTER #1 Health Club in New York 1/4-mile indoor track, 200-meter banked competition track CHELSEA PIERS 6-lane, 25-yard swimming pool & whirlpool 3 hardwood basketball/volleyball courts Indoor sand volleyball court 6,000-sq.-ft. cardiovascular training area 14,000-sq.-ft. strength training area 2 fitness studios & private Spinning room 10,000-sq.-ft. rock climbing wall Two outdoor sundecks overlooking the Hudson River Boxing ring and training circuit Triathlon Training Programs Locker facilities with sauna & steam rooms The Spa at Chelsea Piers Corporate Team Building 7

10 THE GOLF CLUB CHELSEA PIERS 4 tiers - 52 heated and weather-protected hitting stalls 200-yard fairway Automatic ball tee-up system Golf Academy with 13 teaching professionals - 2,000 square foot indoor training center 2 putting greens - Indoor and Outdoor 2 Full Swing Simulators - 51 Championship courses from all over the world 2 meeting/event spaces 8

11 SKY RINK CHELSEA PIERS 2 Indoor Ice Rinks Ice Hockey Figure Skating General Skating Skating School Private Event Space (Sunset Terrace) 9

12 TENANTS AND OTHERS CHELSEA PIERS Pier Sixty, The Lighthouse & Current Event Centers Accommodates gala dinners, corporate meetings, weddings, bar/bat mitzvahs, trade shows and product launches Bowlmor 40 state-of-the-art lanes, computerized scoring, music, league play, café and grill, and an amusement arcade The Maritime Center Luxury Yachts and dinner cruises 10

13 THE CHELSEA PIERS CUSTOMER 1. DEMOGRAPHIC PROFILE: User Groups 3. DEMOGRAPHIC PROFILE: Market Segments Frequent Users Parents and their Children (30-55) League Participants Single Adults (25-44) Adults & Children Enrolled in Classes & Camps Corporate New York (22-65) Avid Golfers Affluent Sports Center Health Club Members 4. PSYCHOGRAPHIC PROFILE Destination Users Active-Lifestyle Recreational Customers: Early Adopters Golf Influencers Batting Competitive Bowling Demanding Day Pass Users at the Sports Center Internet-savvy Pick-up Basketball & Soccer Birthday Party Attendees 5. WHERE DO THEY LIVE Corporate Event Attendees 74% Manhattan 14% Brooklyn 2. DEMOGRAPHIC PROFILE: Gender 12% Other Male = 55% Female = 45% CHELSEA PIERS 11

14 ADVERTISING & BRANDING BENEFITS (ENGAGEMENT + TRUST) X TARGETED CONTACT = BRAND IMPACT Advertisers and Sponsors can align with the most prestigious amateur sports facility in the world to create a powerful branding and advertising presence. As one of New York City s top destinations for active-lifestyle adults, families and children, Chelsea Piers represents an ideal opportunity for advertisers and sponsors to showcase their brands to a highly targeted demographic, build brand equity, and drive sales. Minimize wasted impressions by localizing your message to a highly targeted demographic. Focus on the prospects most likely to buy your products and services. Deliver your message in an uncluttered environment so that it will be seen by the consumer and stand out from the competition. Secure category exclusivity. Generate buzz and excitement around a brand and new product lines through a variety of promotional programs, including sampling and experiential marketing events. Align your brand with one of your target consumer s passion points Chelsea Piers. 12

15 ADVERTISING & BRANDING - EAST FACADE PIER 59 PIER 60 PIER 61 Location West Side Highway from 22nd to 18th Streets (Pier 59, 60, 61) Direction Parallel to the West Side Highway Visibility Pier 59: Northbound and Southbound West Side Highway vehicle traffic and High Line pedestrian traffic. Pier 60: Northbound and Southbound West Side Highway vehicle traffic Pier 61: Northbound and Southbound West Side Highway vehicle traffic and vehicle traffic entering the West Side Highway heading south from 11th Avenue. Size Three (3) Billboards 40 high x 80 wide PIER 60 ENTRANCE VIEW: West from West 20th Street DEC 100,000+ Also visible to southbound traffic. Pricing $30,000 per month (net) per billboard. Discounts available for multi-month commitments. Note: The Chelsea Piers billboards are business signs. Specific criteria must be met in order for Chelsea Piers to accept advertising. 13

16 ADVERTISING & BRANDING - SOUTH FACADE Location West Side Highway at 17th Street Direction Faces south, towards northbound traffic on the West Side Highway Visibility Northbound West Side Highway vehicle traffic, vehicles entering the highway at 17th Street, runners and bikers on the Hudson River bikeway/walkway and limited High Line visibility. Size 37 high x 45 wide DEC 100,000 (Northbound) Pricing $30,000 per month (net) Discounts available for multi-month commitments. Note: The Chelsea Piers billboards are business signs. Specific criteria must be met in order for Chelsea Piers to accept advertising. 14

17 ADVERTISING & BRANDING - LIGHTBOXES Location Interior Garages Pier 60, Pier 61 Chelsea Piers Quantity Eight (8) double-sided lightboxes Sixteen (16) faces Size 7 high x 11 wide DEC 10,000 Pricing Pier 60: $10,000 per month (net) Pier 61: $10,000 per month (net) Discounts available for multi-month commitments. 15

18 ADVERTISING & BRANDING - PEDESTRIAN WALKWAY Locations Pier 60: Pedestrian Walkway (facing north) Pier 61: Pedestrian Walkway (facing north) Quantity Two (2) Faces Size 36 6 wide x 20 6 high Illumination Dusk to midnight daily DEC 10,000 Face North & South Pricing $15,000/unit per month (net) Discounted rates available for multiple units. Production & Installation $8,000 net 16

19 ADVERTISING & BRANDING - VIDEO SCREEN The 30 x 40 Chelsea Piers Video Screen is in clear view of all Chelsea Piers visitors, as well as southbound traffic on the West Side Highway (36.5 million individuals travel south past Chelsea Piers on the West Side Highway each year). The color screen, which faces southbound traffic, can run either animated or video commercials, text messages or static images. Messages run in 15 second to 1 minute increments over a minute cycle from 6am - midnight daily. Messages can be changed periodically, providing Advertisers and Sponsors with valuable flexibility in their communications strategy. Video Screen time is determined based on the level of advertising or sponsorship commitment. 17

20 ADVERTISING & BRANDING - VIDEO WALL This Full HD seamless plasma display provides high impact advertising with sound to Chelsea Piers pedestrian traffic. The state-ofthe-art display can run commercials and movies using Blu-ray or DVD video discs, or live HD cable televison. Location Main Level, Pedestrian Walkway Chelsea Piers, NYC Direction Faces north, visible to pedestrians who enter Chelsea Piers at the Pier 62 main entrance. Size 13 w x 7.5 h Illumination 10:30am - 11:00pm daily Display 30 second commercial spot with sound to play 4 times per hour. DEC 10,000 18

21 ADVERTISING & BRANDING NEWSLETTERS Each month, Chelsea Piers sends out 5-6 newsletters to approximately 18,000 customers. This includes venue specific newsletters and CP efriends, a complex-wide . These newsletters update our customers on the latest programming, upcoming events and exclusive offers at Chelsea Piers. Sponsors of Chelsea Piers receive brand integration in these newsletters, and can use them to support promotions for Chelsea Piers customers or other initiatives. In addition, Sponsors have an opportunity to target specific customers with dedicated s. Specific newsletters are sent to members and customers of each of the following venues: CP efriends (complex-wide) Golf Club Field House Sports Center Sky Rink Summer Camp In addition, sponsors can also be included in Chelsea Piers Facebook, Twitter and Instagram posts. Chelsea Piers has an engaged and growing network of over 44,000 fans and followers. 19

22 ADVERTISING & BRANDING ONLINE The Chelsea Piers website receives over 1.2 million unique visits per year. The site is an important resource for our customers, providing them with league schedules, special events, monthly specials, and program registration information. Chelsea Piers can integrate a sponsor on its website in a variety of ways. Some examples include web links for monthly promotions at the Field House, featured member benefits at the Sports Center and Golf Getaways at the Golf Club. 20

23 Proud partner of the and the Contour Bottle are registered trademarks of The Coca-Cola Company Chelsea Piers Management, Inc. M23 M12 M14 M23 M12 M14 survivors of a once grand row of nine ocean liner piers ADVERTISING & BRANDING PRINT Complex-Wide Publications Sponsors of Chelsea Piers may be included in all major complex-wide Chelsea Piers collateral. This includes advertising in Tee Times (published once a year, with a distribution of 5,000 per issue). In addition, sponsors may receive logo placement in the Chelsea Piers complexwide brochure (50,000 copies per year). The Golf Club Chelsea Piers Pier 59 New York, New York chelseapiers.com/gc 2014 SEASON FOR LOVE OF THE GAME Golf Club Members Share Their Passion For The Sport PRIVATE AND CORPORATE EVENTS With multiple riverside meeting and reception spaces, Chelsea Piers is one of New York City s most popular destinations for private and corporate events. Chelsea Piers event spaces can accommodate 10 to 2,000 guests. Event formats include fun-filled activity outings and team building days, cocktail receptions, GETTING TO gala fundraisers, corporate picnics, scavenger hunts, holiday parties, weddings, bar and bat mitzvahs, CHELSEA PIERS sweet sixteens, high school proms and more. CHELSEA PIERS ASSETS Chelsea Piers is out of this world, but just across town. Stunning river views, refreshing THE WAY WE WERE breezes, open spaces and scores of opportunities for fun and relaxation make the Piers seem First opened in 1910, the Chelsea Piers are the last miles away from the bustle of Manhattan. a frequent port of call for the great ships that sailed Located within Hudson River Park between 17th during the heyday of transatlantic voyages. Street and 22nd Street, the Piers are easily Walk along Sunset Strip and view the historic accessible by public transportation, car, taxi, photomurals that depict some of the high points of bike, blades, boat and foot. Chelsea Piers early history. Witness the anxious crowds awaiting the arrival of the Titanic survivors after the great ship sank on April 15, 1912, during her maiden voyage while en route to Chelsea Piers. MARITIME CENTER Catch a glimpse of the 1936 U.S. Olympic team that The Chelsea Piers Maritime Center offers numerous sailed to the Berlin Games from Chelsea Piers, and ways for visitors to enjoy the Hudson River. Take a see Jesse Owens triumphant return with his four gold harbor dining cruise aboard Spirit Cruises or Bateaux medals. New York. Enjoy a relaxing tour of New York harbor After serving as a base for warships during both aboard the Schooner Adirondack. Host a one-of-a-kind World Wars, changing transportation trends in the group outing aboard the Atlantica or Manhattan Elite 1960s brought Chelsea Piers shipping days to an private charter yachts. Or, simply stroll along our onemile riverside esplanade and take in the scenic views. end. In 1994, Chelsea Piers was reborn when construction began on the restoration and revitalization of the Piers and surrounding waterfront. Today, as a state-of-the-art sports and entertainment complex, the Piers provide a vibrant environment, showcasing both WELCOME historic TO architecture CHELSEA and the waterfront s PIERS adaptability to New York City s PRIVATE changing AND needs. CORPORATE EVENTS With multiple riverside meeting and reception spaces, Chelsea Piers is one of New York City s most popular destinations for private and corporate events. Chelsea Piers event spaces can accommodate 10 to 2,000 guests. Event formats include fun-filled activity outings and team building days, cocktail receptions, GETTING TO gala fundraisers, corporate picnics, scavenger hunts, holiday parties, weddings, bar and bat mitzvahs, CHELSEA RETAIL SHOPS PIERS sweet sixteens, high school proms and more. Looking for Chelsea a new Piers set is of out golf of clubs? this world, Hockey but or just figure NEED A PLACE TO PLAY? skates? A across bowling town. ball? Stunning A new river boat? views, refreshing You can find THE WAY WE WERE them all breezes, right here. open spaces On-site and specialty scores of sport opportunities for fun and relaxation make the Piers seem retailers CARS AND TAXIS First opened in 1910, the Chelsea Piers are the last make it easy for Chelsea Piers patrons to test out and Cars and taxis enter Chelsea Piers through the survivors of a once grand row of nine ocean liner piers miles away from the bustle of Manhattan. a frequent port of call for the great ships that sailed purchase Located top-rated within equipment Hudson River and Park sports between apparel. 17th vehicular entrance at 23rd Street and the West during the heyday of transatlantic voyages. YEAR-ROUND SPORTS VILLAGE Street and 22nd Street, the Piers are easily Side Highway. Taxi stands are located at the Walk along Sunset Strip and view the Chelsea historic Piers is a place where anyone with a accessible by public transportation, car, taxi, entrances to Pier 61 and Pier 60. Moderately photomurals that depict some of the high few points hours of to spare can enjoy healthy, fun-filled recreation. Five different athletic facilities the Field drop-off locations are shown on the map above. bike, blades, boat and foot. priced on-site parking is available. Pick-up and Chelsea Piers early history. Witness the anxious crowds awaiting the arrival of the Titanic survivors after the great ship sank on April 15, 1912, House, during Sky Rink, the Sports Center health club, the her maiden voyage while en route to Chelsea Golf Club Piers. and Bowlmor Chelsea MARITIME Piers CENTER offer an PUBLIC TRANSPORTATION Catch a glimpse of the 1936 U.S. Olympic unrivaled team that combination The Chelsea of sports Piers Maritime and entertainment. Center offers numerous The M23 bus crosses Manhattan on 23rd sailed to the Berlin Games from Chelsea Piers, and ways for visitors to enjoy the Hudson River. Take a Join one of the many youth or adult league teams Street and stops directly in front of Chelsea see Jesse Owens triumphant return with his four gold harbor dining cruise aboard Spirit Cruises or Bateaux that compete regularly in basketball, soccer, golf and Piers. The M23 connects with all of Manhattan s medals. New York. Enjoy a relaxing tour of New York harbor After serving as a base for warships ice during hockey, both or aboard take classes the Schooner in a Adirondack. wide variety Host of a one-of-a-kind north-south bus routes and subway lines: World Wars, changing transportation trends sports. in Chelsea the group Piers outing also boasts aboard New the Atlantica York City s or Manhattan Elite #6 - Park Avenue 1960s brought Chelsea Piers shipping ultimate days to an health private club charter the yachts. Sports Or, Center simply stroll along our onemile riverside esplanade and take in the scenic views. N, R - Broadway/Fifth Avenue end. In 1994, Chelsea Piers was reborn when construction began on the restoration and revitalization which is located at Pier 60. Here, you ll find RIVERSIDE DINING M, F, PATH - Sixth Avenue of the Piers and surrounding waterfront. more Today, equipment, as group fitness classes, Specialty restaurants provide convenient and #1 - Seventh Avenue a state-of-the-art sports and entertainment personal complex, the trainers and training programs delicious dining at Chelsea Piers. Located C, E - Eighth Avenue Piers provide a vibrant environment, showcasing both 23rd Street & Hudson River Park than any other club in Manhattan. on Pier 62, wichcraft offers delicious handcrafted sandwiches, salads, soups and The M14-D bus crosses Manhattan on 14th #7-34th Street Hudson Yards historic architecture and the waterfront s adaptability If you re a kid, Chelsea Piers is a New York, New York to New York City s changing needs. dream come true. Take classes in more sweets, plus a seasonal grill menu, kids menu Street and terminates at 18th Street & the West chelseapiers.com than 21 different sports, or reserve and frozen yogurt bar. If pizza is your pleasure, Side Highway, directly across from Pier 59. your place in one of our popular summer or school break sports camps. From Company serves up family-friendly quick-service and the West Village and stops on 11th Avenue, head to Sky Rink at Pier 61, where Piers Pizza The M12 bus travels between Columbus Circle MANHATTAN S ULTIMATE preschool programs and child care to birthday meals. Located between Piers 59 and 60, Bowlmor directly adjacent to Pier 62. YEAR-ROUND PLAYGROUND! parties, school field trips and RETAIL high SHOPS school Chelsea Piers features a full-service kitchen and bar Barre Baseball Basketball Bowling proms, Chelsea Looking Piers has for a something new set of golf for clubs? kids Hockey or figure serving innovative American cuisine and cocktails. PEDESTRIAN ACCESS Golf Gymnastics Health Club Ice Hockey of all ages. skates? A bowling ball? A new boat? You can find Traffic lights and crosswalks guide pedestrians, skaters and cyclists across the highway to them all right here. On-site specialty sport retailers CARS AND TAXIS Ice Skating Rock Climbing Soccer make it easy for Chelsea Piers patrons to test out and Cars and taxis enter Chelsea Piers through the entrances at 22nd Street, 20th Street and 18th purchase top-rated equipment and sports apparel. vehicular entrance at 23rd 2016 Street Chelsea and the Piers West Management, Inc. Spa Swimming Triathlon Training Yoga YEAR-ROUND SPORTS VILLAGE PROUD SPONSORS OF CHELSEA Side Highway. PIERS Taxi stands are located at the Street at the West Side Highway. A 1-mile public esplanade extends around the perimeter of Chelsea Piers is a place where anyone with a entrances to Pier 61 and Pier 60. Moderately Summer & School Break Sports Camps few hours to spare can enjoy healthy, fun-filled recreation. Five different athletic facilities the Field drop-off locations are shown on the map above. the facilities. The Hudson River Park bikeway/ priced on-site parking is available. Pick-up and Chelsea Piers and an interior walkway connects Child Care and Preschool House, Sky Rink, the Sports Center health club, the Riverside Restaurants Private Event Spaces walkway runs parallel and through Chelsea Golf Club and Bowlmor Chelsea Piers offer an PUBLIC TRANSPORTATION unrivaled combination of sports and entertainment. The M23 bus crosses Manhattan on 23rd Piers. On-site bike racks are available. Dining Cruises Spectacular Sunsets Join one of the many youth or adult league teams Street and stops directly in front of Chelsea that compete regularly in basketball, soccer, golf and Piers. The M23 connects with all of Manhattan s ice hockey, or take classes in a wide variety of north-south bus routes and subway lines: CP Brochure 16.indd 1 5/9/16 5:25 sports. Chelsea Piers also boasts New York City s #6 - Park Avenue ultimate health club the Sports Center N, R - Broadway/Fifth Avenue which is located at Pier 60. Here, you ll find RIVERSIDE DINING M, F, PATH - Sixth Avenue more equipment, group fitness classes, Specialty restaurants provide convenient and #1 - Seventh Avenue personal trainers and training programs delicious dining at Chelsea Piers. Located C, E - Eighth Avenue than any other club in Manhattan. on Pier 62, wichcraft offers delicious handcrafted sandwiches, salads, soups and The M14-D bus crosses Manhattan on 14th #7-34th Street Hudson Yards If you re a kid, Chelsea Piers is a dream come true. Take classes in more sweets, plus a seasonal grill menu, kids menu Street and terminates at 18th Street & the West than 21 different sports, or reserve and frozen yogurt bar. If pizza is your pleasure, Side Highway, directly across from Pier 59. your place in one of our popular summer or school break sports camps. From Company serves up family-friendly quick-service and the West Village and stops on 11th Avenue, head to Sky Rink at Pier 61, where Piers Pizza The M12 bus travels between Columbus Circle preschool programs and child care to birthday meals. Located between Piers 59 and 60, Bowlmor directly adjacent to Pier 62. parties, school field trips and high school Chelsea Piers features a full-service kitchen and bar proms, Chelsea Piers has something for kids serving innovative American cuisine and cocktails. PEDESTRIAN ACCESS of all ages. Traffic lights and crosswalks guide pedestrians, skaters and cyclists across the highway to entrances at 22nd Street, 20th Street and 18th PROUD SPONSORS OF CHELSEA PIERS Street at the West Side Highway. A 1-mile public esplanade extends around the perimeter of Chelsea Piers and an interior walkway connects the facilities. The Hudson River Park bikeway/ walkway runs parallel and through Chelsea Piers. On-site bike racks are available. athletic paradise. The New York Times Chelsea Piers, the once-crumbling Hudson River docks that in 1995 opened as a self-proclaimed With each stop, the final destination of the M23 bus became clearer. Some passengers got on with golf clubs, others with hockey sticks, a few with bowling balls. We were trundling to athletes and those learning a sport for the first time. Membership is not required and all the equipment you need is right here. chelseapiers.com NEED A PLACE TO PLAY? Photo: Scott McDermott Chelsea Piers is for everyone of the country s most challenging rock climbing walls, a 25-yard indoor pool, indoor sand volleyball court, boxing ring, triathlon training programs, 180+ weekly group fitness classes and much more. If you enjoy the water, take a cruise or enjoy a schooner tour of New York s harbor. Relax on a bench or walk to the end of a pier and watch the sun set over the Hudson River. the Sports Center at Chelsea Piers features one And there s more! New York s premier health club this 28-acre sports and entertainment complex has you covered. So, go ahead. Think big. We sure do! If you can imagine it, chances are you ll find it at Chelsea Piers. Whether it s an automated ball tee-up system across a four-tier, 52-stall golf driving range, year-round ice skating, 40 state-of-the-art bowling lanes, a Hudson River view for your next celebration, gymnastics galore or simply a day of bliss at the spa, 62 CHELSEA PIERS NEW YORK, NY Printed on paper containing post-consumer fiber. Photo: Scott McDermott Chelsea Piers opened to rave reviews in 1995, and the excitement hasn t stopped since. One of New York City s top destinations, this amazing riverside sports and entertainment complex sits in the heart of Hudson River Park, New York City s expanse of public green space. With the Hudson River to the west and the Hudson River Park bikeway/ walkway and the High Line to the east, Chelsea Piers attracts NYC residents and visitors alike, day and night, year-round. Like Google, Chelsea Piers established itself as a basic necessity almost as soon as it appeared on the scene. It s hard to remember NYC without it. Time Out New York Kids Photo: The New-York Historical Society Photo: Scott McDermott Photo: The New-York Historical Society Photo: Scott McDermott Photo: Scott McDermott Photo: Dana Thayer Photo: wichcraft Photo: Scott McDermott Photo: Dana Thayer Photo: wichcraft NEW FACES AT THE ACADEMY Meet Our New Teaching Pros Official soft drink TEE UP REFRESHMENT BANK capitalonebank.com A Publication of the Golf Club at Chelsea Piers chelseapiers.com/gc Products and services offered by Capital One, N.A. GC Newsletter 4-14.indd Capital One. All rights reserved. 5/19/14 9:43 AM 2014 The Coca-Cola Company. Coca-Cola, open happiness 21

24 ADVERTISING & BRANDING ONSITE SIGNAGE Sponsors of Chelsea Piers receive a comprehensive signage package that includes: 9 x 6 Banners at the Field House 5 x 3 Banners at the Golf Club 8 x 3 Dasherboards at Sky Rink 22

25 ADVERTISING & BRANDING ONSITE SIGNAGE Sponsor Display Logo at the Entrance to Chelsea Piers 3 x 1.5 Logo Tags on double-sided Banners at the Sports Center 23

26 ADVERTISING & BRANDING CUSTOM ONSITE SIGNAGE Elevator Door Wrap 364 sq.- ft. Mural at Sky Rink at the Golf Academy 9 x 8 Parking Garage Entry Banners at the Golf Club 5.5 x 40 Fairway Tower Banners at the Golf Club Logo Plaque above the Field House Front Desk 24

27 PROMOTIONS Sponsors can target key prospects through a variety of promotional programs. All programs can be supported via on-site POPs, the Chelsea Piers website, newsletters, the Chelsea Piers video screen, video wall and Facebook/Twitter/Instagram. What follows is a sample promotion with Norwegian Cruise Line: Enter-to-Win Sweepstakes: Norwegian Cruise Line Promotion Chelsea Piers customers entered to win an all-expense paid Norwegian Cruise Line vacation. The sweepstakes was promoted through the Chelsea Piers newsletters online at chelseapiers.com, on the Chelsea Piers Video Screen and in social media. West Side Highway Video Screen Viewed by 100,000 people per day Social Media Engaged and growing network of over 44,000 Facebook, Twitter and Instagram fans and followers. Newsletters 5-6 newsletters to apx. 18,000 customers monthly Chelsea Piers Homepage Over 1.2 million unique website visits per year 25

28 One (1) winner will be selected from entries submitted at Holiday on the Hudson on 12/19/14. Winner will receive round-trip air for 4 provided by Hawaiian Airlines. No purchase necessary. Must be 21 years of age or older to enter. CHELSEA PIERS ASSETS EVENT SPONSORSHIP Chelsea Piers sponsors have an opportunity to be recognized as a sponsor of high-profile events at Chelsea Piers. These events provide sponsors with an opportunity to promote their brand and sample their product to a highly targeted audience. Events take place throughout the year at all of the Chelsea Piers venues. In addition, Chelsea Piers works with partners to develop and execute customized events to meet their marketing objectives. What follows is a representative sample of the wide range of events and programs that take place at Chelsea Piers. Girls Night Out at the Golf Club Youth Sports Festival Field House Parents Week Youth Sports Festival Customer Appreciation Weeks Sky Rink Holiday on the Hudson Skating Show ISI Figure Skating Competition Chelsea Challenge International Hockey Tournament Golf Club Golf Fest Girls Night Out Friday Night Swings Member Appreciation Events Customer Appreciation Weeks Sports Center Sunset Socials Rock Wall Events Open House Events Member Guest Events GOLF FEST Join us for the 11th Annual Golf Fest and enter to win a trip to Hawaii. KICK OFF A NEW GOLF SEASON AT CHELSEA PIERS! Demo Clubs from Top Manufacturers Technology Demos Complimentary Schools & Swing Tips Lessons with Golf Pros Kids Corner, Raffles & Prizes and more! Saturday, May 3 12:00pm 6:00pm chelseapiers.com/golffest 1/4 Page Ad, New York Post SE VENTEE E NTH Friday, December 19, :00pm We encourage you to bring a new, unwrapped toy with you to the show! PRESENTED BY STARRING Top Regional and Divisional Competitive Figure Skating Champions CHELSEA PIERS FREE EVENT Sky Rink at Chelsea Piers Pier 61 23rd Street & Hudson River Park NYC For more information, call ext. 6168/6152. ENTER FOR A CHANCE TO WIN A TRIP FOR FOUR TO HAWAII One Winner will enjoy a trip for four to Hawaii courtesy of Hawaiian Airlines with non-stop service from JFK to Honolulu. 11x17 Poster on Sunset Strip Free but ticketed. Limit 2 tickets/person. Tickets are available at the Sky Rink Front Desk beginning December 3, GROUP PERFORMANCES By Sky Rink Skaters including: Elite Prep and Junior Prep Future Stars Skating School students 26

29 BUSINESS ENTERTAINING Chelsea Piers is the premier location in New York City for client entertaining, retailer and consumer events, corporate functions, employee parties, media events, travel professional expos, etc. With state-of-the-art athletic facilities and first-class catering and event spaces, Sponsors receive a package of hospitality benefits that can be used to connect with and entertain their most important clients. Below is a summary of the many ways sponsors can use Chelsea Piers for business entertaining: Client Entertaining Popular activities include hitting golf balls or taking a lesson at the Golf Club, rock climbing on the largest, most impressive indoor climbing wall in the Northeast or a workout and massage at the Sports Center. THE PLAYERS ROOM AT THE GOLF CLUB Business-to-Business Initiatives The Chelsea Piers sports venues can be used as a platform for a wide range of business-to-business initiatives. For example, sponsors can host seminars at the Golf Club, followed by open hitting contests and swing tips from Chelsea Piers pros. DRIVING RANGE AT THE GOLF CLUB 27

30 BUSINESS ENTERTAINING TEAM BUILDING ROCKWALL CLIMBING AT THE SPORTS CENTER SUNSET TERRACE Company Parties/Meetings Chelsea Piers is the perfect location for staff training or team building events, employee participatory events (i.e. a skating and pizza party at Sky Rink or a cocktail and golf event at the Golf Club), small departmental meetings or full-day seminars. Dedicated event spaces Pier Sixty, The Lighthouse, Current and Sunset Terrace can accommodate both social events and meetings for groups of 100 to 2,500. Media Events Sponsors can use Chelsea Piers to showcase their brand and services through press events. Discounts and Complimentary Memberships Sponsors can secure discounts and access to New York s premier sports complex for its employees, partners and other stakeholders. 28

31 SAMPLING PRODUCT DISPLAY EXPERIENTIAL MARKETING STONYFIELD POWERADE ION4 LAUNCH YU GI OH! 29

32 SAMPLING PRODUCT DISPLAY EXPERIENTIAL MARKETING GOT MILK? SHARE A COKE CUSTOM CANS PETFIT SAMPLING TENT 30

33 SAMPLING PRODUCT DISPLAY EXPERIENTIAL MARKETING AT&T MICROSOFT OLD NAVY CORE POWER 31

34 SAMPLING PRODUCT DISPLAY EXPERIENTIAL MARKETING UNDER ARMOUR TEAM UA NEXT CHALLENGE HAWAIIAN AIRLINES SAND VOLLEYBALL TOURNAMENT UNDER ARMOUR COMBINE

35 SAMPLING PRODUCT DISPLAY EXPERIENTIAL MARKETING UNDER ARMOUR STRENGTH IN THE SAND CLASS DELTA FLY LIKE A PRO COCA-COLA LIVE POSITIVELY EVENT DELTA NY IS GO RUN 33

36 CUSTOMER ACQUISITION ON-SITE MARKETING DEDICATED S 34

37 POP-UP RETAIL ADIDAS ADIDAS SHOEBOX ON THE BIKEWAY/WALKWAY DEDICATED S 35

38 PRODUCT LAUNCH General Mills - Box Tops For Education Kellogg s - Marshmallow Blasted Fruit Loops Launch & Pokemon Cereal Cannon - Mobile Unit Arm & Hammer - Blue Box Biotherm - Aqua Sport Polo Ralph Lauren - Fragrance Royal Caribbean - Explorer Of The Seas Mattel - Barbie Sport Initiative The North Face - Tekware Introduction Banana Boat Suntan Lotion Tag Heuer - Diving Event - Diving Watch Black Swan - Wine Launch Gravity Hills - Wine Launch Game Show Network - Dodgeball Promo Aqua Leisure/First Fitness - Children s Fitness Products Panasonic - Camcorder Launch Coca-Cola Brands, Fuze, Sprite, Coke Zero, Powerade Ion4 and Others Glidden Paints Verizon Fios PRODUCT DISPLAY Ford Daimler Chrysler BMW Dr. Scholl s Polar Heart Rate Monitors Audi Mini OTHER SPECIAL EVENTS SAMPLING Pfizer - Neosporin Dunkin Donuts Starbucks Coffee Morningstar Farms Mrs. Paul s Fish N Dips Unilever - All Detergent Quaker Oats Got Milk? Reebok New Balance Pirate s Booty Hill s Pet Food Susie s Super Club Fresh Wave Stonyfield Chobani Smucker s Zicam Hi-Chew Honest Tea Hubert s Lemonade MOBILE TOURS Seaworld Orlando - Shamu Across America Mattel - Matchbox Across America Club Med Air Jamaica Fuji Photofilm Usa Digital Experience Dell Total Business Truck Tour National Geographic Photo Tour Charmin Pottypolloza Yu-Gi-Oh! Time 2 Duel Tour Blackberry Bubblicious Blow In Tour Popcorn, Indiana Share A Coke Old Navy Tweet For Your Feet Microsoft 36

39 chelseapiers.com Chelsea Piers Management, Inc. Chelsea Piers, Pier 62, Suite 300 New York, NY For further information: Dana Thayer Senior Vice President Arie Sladowsky Senior Sponsorship Manager Updated November 2016