Distribution & Readership

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The Beaches Conjure Gidget riding the waves off Malibu, Baywatch lifeguards on patrol, or the dramatic final scene of Planet of the Apes and you notice that some of pop culture s most indelible

1 The Soul of the City los angeles firstlook FROM ICONIC BEACHES TO WORLD-CLASS ARTS VENUES TO CUTTING-EDGE BOUTIQUES, LOS ANGELES HAS IT ALL. WE CHERRY-PICK THE TOP ATTRACTIONS FROM THE COUNTY S DIVERSE BOUNTY. The Beaches Conjure Gidget riding the waves off Malibu, Baywatch lifeguards on patrol, or the dramatic final scene of Planet of the Apes and you notice that some of pop culture s most indelible images are set against a backdrop of L.A. s sandy shores. That celebrated coastline stretches 72 miles from the rugged Malibu/Ventura border down to Long Beach, with more than 25 miles of beaches in between offering volleyball, swimming, windsurfing, bike paths and more. Among the most famous are Malibu Surfrider Beach, Venice Beach and Santa Monica State Beach, home to the Annenberg Community Beach House and a historic attraction-packed pier. Written with affluent travelers in mind, is an annual, in-room, museum-quality coffee table book that readers are compelled to pick up and linger over timely yet timeless, elegant, poetic and reflective of the soul and spirit of the city they are visiting. Through stunning photography, insightful essays, exclusive celebrity interviews and neighborhood profiles, Where GuestBook introduces visitors to the essence of the city. Distribution & Readership Available in 34 cities throughout the U.S., and in Asia, Where GuestBook is distributed exclusively in-room at high-end 3-, 4- and 5-star hotels. Where GuestBook Los Angeles is distributed in 17,115 premier hotel guest rooms with annual readership of more than 2 million.* *Source: 2008 Readership Study, MMR (Monroe Mendelsohn Research), Custom Media Research unique to Exclusively in-room hotel book Serving hotel guests for 77 years Published in 34 cities Read by the guests of 17,115 Los Angeles hotel rooms Annual readership of more than 2 million

The essence of los angeles los angeles In Every Edition The traveler. The hotel guest. In their hotel room. Out on the town. Where GuestBook guides them throughout their stay and along the way.

2 The essence of los angeles los angeles In Every Edition The traveler. The hotel guest. In their hotel room. Out on the town. Where GuestBook guides them throughout their stay and along the way. We bring the sights. The sounds. The tastes. The culture. The shops. The neighborhoods. The art. The fun. The city. Where GuestBook. WELCOME TO LOS ANGELES First Look A brief, visual overview of the city and its top attractions. From must-see landmarks to hidden local treasures, this eclectic lineup showcases the area s unique character.. Written with affluent travelers in mind, Where GuestBook is an annual, museum-quality coffee-table book that delights readers with a savvy, insider s view and a modern, eye-catching look, and is distributed exclusively in-room at 17,115 premier hotel rooms. Featuring stunning photography, insightful essays, exclusive celebrity interviews and neighborhood profiles, Where GuestBook introduces visitors to the essence of the city. While the look is timeless, it s also timely: Advertisers can update their message on WhereLA.com. Serving hotel guests for 77 years, Where GuestBook is distributed exclusively in-room at a select collection of upscale hotels. Available in 34 cities throughout the U.S., and in Hong Kong. Features Gorgeous photography, thoughtful articles, insightful essays and celebrity interviews encapsulate the essence of the city, engaging readers who know it well and those who are experiencing it for the first time. Neighborhoods Covering the quintessential and the colorful, these pages provide an overview of the city s principal neighborhoods. Listings A well-edited roundup of the city s best shopping, dining, entertainment, tours, museums, attractions and more. Timely sidebars and a comprehensive collection of listings give readers the practical information they need to make the most of their time in the city.

this page: michael voltaggio of ink. and ink. sack, both on l.a. s melrose avenue, is covered in body art. opposite, from top: from ink.

5% *single, partnered, separated, widowed, divorced Affluence MMR Index Average Household Income $238,000 151 Average Household Net Worth $1,441,000 N/A

7% 221 Professional/Managerial Employment 67.1% 123 Reader Engagement 98.

3 this page: michael voltaggio of ink. and ink. sack, both on l.a. s melrose avenue, is covered in body art. opposite, from top: from ink., cuttlefish with green papaya, peanut-coconut cream and black lime; carrots with coconut milk ice and cardamom soil. Demographic Profile food Ink the tattoos of l.a. chefs express their commitment to their craft. By RogeR grody Reader Demographics Gender Male 49.9% Female 50.1% Average Age 49.6 Marital Status Married 77.5% Unmarried* 22.5% *single, partnered, separated, widowed, divorced Affluence MMR Index Average Household Income $238, Average Household Net Worth $1,441,000 N/A Average Savings & Investment Portfolio $956,000 N/A Education and Employment MMR Index Graduated College+ 75.5% 135 Post-Graduate Study/Degree 46.7% 221 Professional/Managerial Employment 67.1% 123 Reader Engagement 98.7% of readers obtain the book in-room Readers spend an average of 42 minutes, in total, enjoying Where GuestBook. More than half of Where GuestBook readers are repeat readers. Readers refer to the book 3.1 times during their trip. Readers take action as a direct result of reading Where GuestBook. *Source: 2008 Where GuestBook Readership Study, MMR (Monroe Mendelsohn Research), Custom Media Research

Visitors vs. Residents los angeles 40 mil los angeles visitors Population of 41.4 million Compare... vs. los angeles residents Population of 9.8 million Spend $16.

, every day Have a set budget May dine out once a week May shop twice a month May attend a show, attraction, etc., once a month 1 mil Total Annual Visitor Expenditures 41.

4 million travelers spend more than $16 billion in los angeles. Accommodations 27% 36.

4 Visitors vs. Residents los angeles 40 mil los angeles visitors Population of 41.4 million Compare... vs. los angeles residents Population of 9.8 million Spend $16.5 billion a year Dine out for every meal Shop 365 days a year Attend a show, attraction, etc., every day Have a set budget May dine out once a week May shop twice a month May attend a show, attraction, etc., once a month 1 mil Total Annual Visitor Expenditures 41.4 million visitors 9.8 million Residents los angeles is one of the leading visitor destinations in the U.S. Every year, 41.4 million travelers spend more than $16 billion in los angeles. Accommodations 27% 36.5% Dining Out 26% Entertainment Food & Shopping Beverage: 10% 25% 11% Shopping 12% Transportation: Entertainment 19% 17% Accommodations: $4.4 billion Dining Out: $4.3 billion Shopping: $1.8 billion Entertainment: $1.7 billion Transportation: $3.2 billion Source: Los Angeles Tourism and Convention Board, 2012 TNS TravelsAmerica Survey, 2012 OTTI Survey of International Air Travelers.

A., your real estate agent will undoubtedly take you to a neighborhood known as the bird streets.

5 Distribution los angeles Reaching over 2 million readers annually and distributed in 17,115 hotel rooms. nesting IN THE HILLS A SLEEK HOME ON BLUE JAY WAY REFLECTS THE HIP MODERN VIBE OF A HIGH-FLYING L.A. NEIGHBORHOOD BY ROGER GRODY PHOTOGRAPHY BY NICK SPRINGETT If you re an NBA center, tech entrepreneur or petro-billionaire from Russia or Brazil shopping for a party house in L.A., your real estate agent will undoubtedly take you to a neighborhood known as the bird streets. Perched in the Hollywood Hills just off Doheny Drive, this is one of the city s hottest residential markets. Names such as Oriole Drive, Skylark Lane and Mockingbird Place are responsible for the moniker, and a particular house on the 1400 block of Blue Jay Way captures the essence of this neighborhood. The bird streets, winding through the Hollywood Hills above Sunset Boulevard, have always been coveted, not just for their proximity to the nightlife on the Strip, but also for some of the most spectacular views in SoCal. The best addresses offer incredible vistas of downtown and the Pacific Ocean. Over the years, much of Hollywood stars from Lenny Bruce to Leonardo DiCaprio has inhabited the neighborhood, along with plenty of studio execs. And when George Harrison was renting a home at 1567 Blue Jay Way in 1967, he penned a wistful song honoring the street, which would become one of the tracks on the Beatles album Magical Mystery Tour. Soon will be the break of day/sitting here in Blue Jay Way/please don t be long/please don t be long, Harrison croons. In recent years, buyers have been tearing down the original residences in the bird streets and constructing some of the most spectacular homes in L.A., many designed by noted architects such as Richard Landry and Zoltan Pali. This featured home on Blue Jay Way, a block from the house Harrison rented, is a perfect example of bird street modernism, clearly rooted in the spirit of midcentury masters such as Richard Neutra, John Lautner and Rudolph Schindler. L.A. may be famous for cookie-cutter subdivisions, but its modernist pioneers created one of the richest traditions of residential architecture in the world. That heritage appears very much alive on this steep-sloped lot on Blue Jay Way, purchased in 2005 by developer Brad Kuish, who brought in architectural designer Paul McClean to maximize its potential. He also retained interior designer Ryan Brown (featured in Bravo s Flipping Out) and brother Joshua to provide distinctive finishing. McClean has designed eight homes in the bird streets, and Brown Design Group has extensive experience throughout the Hollywood Hills, some on behalf of celebrity clients. At time of publication, this Blue Jay Way property was on the market, offered at $15.75 million. The bird streets [are] the hottest area in L.A. right now, reports Sotheby s International Realty s Ryan Davis, who is a veteran of celebrity deals in the Hollywood Hills. In addition to the views and cachet value of the star-studded neighborhood, WHERE GUESTBOOK 1 Proudly distributed at these locations: Andaz West Hollywood Avalon Beverly Hills Beach House Hotel Hermosa Beach Beverly Wilshire, A Four Seasons Hotel Doubletree Guest Suites Santa Monica Elan Hotel Fairmont Miramar Hotel & Bungalows Hilton Checkers Hilton Pasadena Hilton Woodland Hills Hotel Angeleno Hotel Bel-Air Hotel Oceana Hotel Shangri-La Huntley Santa Monica Beach Hotel Hyatt Regency Century Plaza InterContinental Los Angeles Century City J.W. Marriott at LA LIVE J.W. Marriott Santa Monica Le Merigot Jonathan Club Le Montrose Suite Hotel Le Parc Suite Hotel Loews Hollywood Hotel Loews Santa Monica Beach Hotel Luxe City Center Hotel Luxe Hotel Rodeo Drive Luxe Sunset Boulevard Hotel Maison 140 Beverly Hills Malibu Beach Inn Marriott Marina del Rey Millennium Biltmore Hotel Los Angeles Montage Beverly Hills Mr. C Beverly Hills Omni Los Angeles Palos Verdes Inn Portofino Hotel & Yacht Club Ramada West Hollywood Shade Manhattan Beach Sheraton Gateway Los Angeles Sheraton Los Angeles Downtown Sheraton Pasadena Sheraton Universal SLS Hotel at Beverly Hills Sofitel LA Sunset Tower Hotel The Beverly Hills Hotel and Bungalows The Beverly Hilton The Georgian Hotel The Grafton on Sunset The Langham Huntington Hotel and Spa The London West Hollywood The Orlando The Peninsula Beverly Hills The Redbury The Westin Bonaventure Hotel and Suites The Westin Long Beach The Westin Los Angeles Airport The Westin Pasadena Viceroy Santa Monica W Hollywood W Los Angeles Westwood

6 Ad Sizes and Specs: Display & Formatted Ads southern california editions UNIT trim BLEED* NON-BLEED 2 Pg. Spread** 20" x 10" 20 1/4" x 10 1/4" 19" x 9" Full Page 10" x 10" 10 1/4" x 10 1/4" 9" x 9" Back Cover 9 3/4" x 10 1/4" 11 1/2" x 11 3/4" 9 1/4" x 9 3/4" 1/4 Square 1/4 Square 1/8" 1/4" 4 1/8" x 4 1/4" 1/2 Vertical 4 1/8" x 8 5/8" 1/4 Vertical 2" x 8 5/8" 1/4 Square 4 1/8" x 4 1/4" Useful Measurements: 1/8 =.125 1/4 =.25 1/2 =.5 5/8 =.625 3/4 =.75 7/8 =.875 1/2 Vertical 4 1/8" x 8 5/8" 1/4 Vertical 2" x 8 5/8" **Bleed safety: Keep all live matter 1/4 from the trim size on all four sides. **Add 1/2 on each side of center line of spine for safety margin. All ads must conform to the above dimensions. If they do not, the ad will be modified to fit the appropriate space at the advertiser s expense. Barebones Specifications Colors: CMYK process only Fonts: Use ONLY PostScript Type1 or OpenType (or create outlines of all text) Files: We prefer PDF/x1a when properly created from files that conform to our specifications. You must include crop marks to ensure proper placement. We can accept native files InDesign, with Photoshop (bitmap) and Illustrator (vector) images. Delivery: DVD, CDR or FTP ( available if 10MB or less. See back for addresses.) FTP Address: ftpwhere.dyndns.org User ID: advertiser Password: audience Live Area: All critical matter must be kept within the nonbleed live area dimension. Add 1/2" on each side of center line of spine for safety margin. Ads not conforming to the above dimensions will be modified to fit the appropriate space at the advertiser s expense Southern California Production Schedule space Reservation Material Due publication Date San Diego... May 23...May August 1 Orange County... August 1...August 8... October 3 Los Angeles... November 1...November 8... January 10, 2014 Note: See Technical Information on back for further instructions. For production questions call Dawn Kiko Cheng at whereoc.com wheresd.com

7 Technical Information southern california editions Mechanical requirements Where is produced in accordance with accepted standards for web offset printing (SWOP), using 4/C process inks (CMYK). Please refer to these standards for more information. No film will be accepted. Final digital ads must be created using one or more of the following software programs only: Adobe InDesign, PhotoShop or Illustrator CS6 or lower and QuarkXpress 8 or lower. Pagemaker, Freehand or Publisher will NOT be accepted. PDFs will not be accepted unless supplied by an accredited agency or in PDF/x1-a format and you must include crop marks to ensure proper placement. Ads must be submitted on CD, DVD or via FTP and must be accompanied by the following: Screen and printer fonts used (fonts will be deleted after use). Use only PostScript Type 1 or Open Type fonts or convert all text to outlines. High-resolution (300dpi/133lpi) image files in CMYK, TIFF or EPS formats. If running a color ad, color-corrected proof with color composition indicated; an Iris, Kodak Approval, Matchprint, Spectrum or 3M Rainbow proof must accompany the disk. Inkjet and bubble jet color printouts are for color placement only as the representations are not true colors (i.e. they cannot be achieved in process printing). Where takes no responsibility for color accuracy when only inkjet/bubble jet printouts are provided. If running a black and white ad, an accurate b/w laser copy must be provided. Check that all colors used are 4/C process colors (CMYK). No Pantone, RGB, or Lab Color. Check line screen is set to 150 lines per inch, use 300ppi for continuous tone at final size. Check that the maximum total ink coverage does not exceed 280%. Check plate resolution is 2400ppi, use 1000ppi min. linework. Minimize the number of steps used to create a gradation or blend. Check bleed safety. Keep all live matter 1/4 from the trim size on all four sides. Add 1/2 on each side of center line of spine for safety margin. All ads must conform to the spec sheet dimensions. If they do not, the ad will be modified to fit the appropriate space at the advertiser s expense. Files must be self-extracting archives (Stuffit or Zip) if compression software is used. general information SCMG is not responsible for nor guarantees the accuracy or reproduction quality of materials which do not meet these specifications. Changes to supplied material will be made by the publisher only on written instructions from agency or client, and such changes must be received at least 30 days prior to cover date. SCMG assumes no responsibility for errors and omissions resulting from changes. SCMG endeavors to comply with all advertiser s changes. However, the publication cannot be responsible for additional copy/design changes to clientapproved final proofs at the blueline stage. shipping information All materials must be received on or before issue closing date. ads to: ads@ FTP delivery for ads over 10MB: Address: ftpwhere.dyndns.org User ID: advertiser Password: audience Or mail to: Southern California Media Group Production Department 3679 Motor Avenue, Suite 300 Los Angeles, CA cancellations Cancellations not received in writing prior to the space reservation date will not be accepted. Advertisers not completing contract schedule are subject to short rate. web address Be sure to include your Web address in your ad creative. Online editions will include your ad exactly as it appears in print, but for us to legally link the ad to your Web site, your Web address must be included in the ad. whereoc.com wheresd.com

THE SOUL OF THE CITY. 17,609 Distribution in premier

THE SOUL OF THE CITY. 17,609 Distribution in premier THE SOUL OF THE CITY REACHING 2.4 MILLION HOTEL GUESTS ANNUALLY. WHERE GUESTBOOK LOS ANGELES Written with affluent travelers in mind, Where GuestBook is an annual, in-room, museum- Where GuestBook is distributed