2014 MEDIA KIT MEDIA GUIDE 2014 WINGWORLDMAG.COM 1

Transcription

1 MEDIA GUIDE

2 EDITORIAL CALENDAR JANUARY / Adventure Pack your bags and get ready to hit the road, because in January we re looking for adventure. With exotic locales and trip ideas on the agenda, this is one month you won t want to miss. FEBRUARY / Communications Whether it s CBs, Bluetooth headsets or a simple comm system, February is about communication. With a focus on innovation, expect some great things this issue. MARCH / Performance Motorcycles are about more than just touring, and in March we bring performance to the forefront. From simple drop-in filter installs to increased horsepower, all the best go-fast goodies are here. APRIL / Luxury As the premier publication for luxury motorcycle touring, Wing World magazine has a responsibility for showcasing the finer things in life. April shows extravagant places to stay, high-end products and trips designed for the upper class. MAY / How-To Ever wonder how to change a spark plug? Fix that creaky kickstand? May has all the how-to tech a person could dream of, from the simple to the complex and everything in between. JUNE / Show N Shine Break out the duster and put another coat of wax on the Wing, because it s time to show and shine. June gives detailing tips, chrome accessories and ways to make that motorcycle stand out from the crowd. JULY / Three and Four Wheels In July we talk about those other rides cars, trucks, trikes and everything in between that mean something special to our Members. AUGUST / Tech Break out the Owner s Manual, because August is about tech. Featuring a super-sized Workbench, and in-depth articles on mechanical and electrical components, August has the tech world covered. SEPTEMBER / Old School Let s take it back to the days when the Gold Wing s biggest engine was a 1200 and fairings were optional. In September it s all about the original Gold Wings and those who are making them cool again. Also, we give a sneak peek of Wing Ding OCTOBER / Wing Ding It s the biggest Gold Wing event of the year, Wing Ding In October we have 20+ pages of coverage from the big show, plus a special look at what s to come for the next Wing Ding in NOVEMBER / International We find some of the best riding destinations across the world and bring them to the forefront, showcasing all of the interesting spots along the way. Also included is our Holiday Gift Guide, all wrapped up and ready to go. DECEMBER / Holiday Gift Guide Need to find a present for that special Gold Wing rider? Whether it s clothing or accessories (for the rider or the bike) it s in these pages. Plus, more of the best tech, features and trips in any touring magazine. SALES@ 001

3 LETTER FROM THE EDITOR T his June, Wing World will celebrate its 37th year, and in that time we ve seen a lot of changes. Initially, the book was a small publication designed just to get information out to Members of GWRRA. But as the Association grew, so did the magazine. The results speak for themselves. Today we re embarking on a new chapter in Wing World history. We ve redesigned the magazine from top to bottom, making it both easier to read and better looking, which gives your advertisements a better platform to shine. Our new direction is geared towards making sure that we get the best content, pictures, stories and information out to our Members in a clean presentation. This magazine is growing even further in 2014, and we would like you onboard. Whether you re a new advertiser just looking to see what we re all about, or a current one who wants the skinny on our new look, this is the place you ll find it. Welcome to the 2014 edition of Wing World magazine. We know you ll love it. KEVIN WHIPPS Editor in Chief 002

4 2014 MEDIA KIT INSIDE THE MAGAZINE WHAT WILL YOU FIND IN THE PAGES OF WING WORLD MAGAZINE? HERE S A SAMPLING OF WHAT S ONBOARD. Members Only: Each month we profile a GWRRA Member and tell their story. From the people who are new to the Association to lifers and everyone in between, these articles are about the Members. IN GPS: Looking for a special destination? Look no further than GPS, where the focus is on the spots that you need to see on your next trip. If it s quirky, classy, fun or some combination of the three, it s in here. S ID E9 the lifer D L R O W G N I W LD GO EW 014 N: N R 2 UR RS FO B LOR LO CO G CO WIN mike s story told by his daughtas er G YINER A T S OW P IR THE P AND IVE U LPS O G PHESAL T E U H T REF +ALSO INSIDE: 27 November Workbench: Got a technical question? Workbench is the place to send it, as our guru mechanics have all the answers a reader could want. SALES@ Monthly U.S. $3.95 Canad wingwor a $4.95 ldmag.co m MR. SERIOUS PAGE 046 AMALFI DRIVE 2014M RY UA G.CO JANLDMA OR GW WIN PAGE 060 WORK BENCH PAGE 030

5 AD SPECS & GUIDELINES A B C D AD RESERVATION DEADLINES* January February March April May June July August September October November December *Dates are subject to change E F G H I AD SIZES/DIMENSIONS (in inches) A Spread (w) (h) B Full Page (w) (h) C 2/3 Vertical (w) (h) D 1/3 Vertical (w) (h) E 1/2 Vertical (w) (h) F 1/3 Horizontal (w) (h) G 1/2 Horizontal (w) (h) H 1/6 Horizontal (w) 3.00 (h) I 1/4 Vertical (w) (h) Magazine Trim Size: x (w x h) Full Bleed Size Ads: x total size. Full Bleed Spreads: Crop marks at x total size. Hi-resolution PDF files accepted and preferred. If we are designing your ad, copy must be written in Microsoft Word or included in the body of an . Bitmap or scanned graphics should be in hi-resolution TIFF format, or, if necessary, hi-res JPGs. EPS graphics are also acceptable. Required image resolution of photos is 300 dpi at the size to be used in the advertisement. Bitmap art should be 800 to 1200 dpi. Vector graphics, such as llustrator, should be saved in EPS format. InDesign files accepted. Please furnish all graphics and fonts used in your files. Files may be compressed, if necessary, using Stuffit for the Mac, or ZIP for the PC. You may send smaller ad files by to ksmith@gwrra.org; or, for larger files, post them to our FTP site located at ftp://jmt.inb.net/uploads. Ad artwork is due approximately 1 week after the ad reservation dates. Please call our production personnel for current passwords or alternate FTP routes. For further technical questions, call or ext. 246 or

6 TESTIMONIALS Wing World magazine has been a great resource to us in becoming familiar with the Gold Wing community and in helping us reach out to their readers. Our sales representative has been most professional in helping us prepare and place our advertising in Wing World magazine. They have maintained close coordination with us without being pushy. We look forward to continuing to reach out to the Gold Wing community through Wing World. GENE WRIGHT Crossroads Trikes and Trailers... Wing World magazine is our best Bang for the Buck, when it comes to advertising. We can never say enough positive things about the magazine. Baker Built Air Wings manufactures Air Wings for over 40 different makes and models of motorcycles, over 90% of our total sales are for the Honda Gold Wings. We contribute a large portion of our success to Wing World magazine, GWRRA, and to the Wing Ding, Gold Wing motorcycle rallies. Wing Ding has been our best motorcycle rally for several years. Baker Built Air Wings would not be as successful without the staff s assistance. We love working with the Wing World staff; they are great people to work with. BRUCE BAKER... Working with Wing World has always been great. We always get a heads up on topics, themes or stories in upcoming issues with more than ample time to coincide with our marketing efforts. More than simply just placing ads, we have a fantastic working relationship with Wing World. They are always professional and organized, yet take the time to check in just to see what s new and happening at our company. Wing World s print quality is top notch, editorials are very well written and their subscribers are very dedicated, highly involved Members of the motorcycling community. BRYAN DESIMONE Kuryakyn Marketing Coordinator... Our advertisement in this publication has given us a lot of valuable inquiries and profitable calls about our product. The sales staff is right on top of things. Our sales representative knows we are on a tight advertising budget, and gives helpful advice and guidance as to what issues would give us the most bang for my buck. She also cares for her customers; she s not there just to sell, but to help her customer. Her phone conversations are always friendly and personalized and I always enjoy speaking with her unlike most sales people that have only one mission and that s commission. Our sheepskin motorcycle seat covers appeal to a huge variety of bikers with various years, makes and models of bikes, but we actually sell more to Gold Wing owners than anyone else. Certain factors contribute to these odds, but we believe the majority of Gold Wing seat cover orders come as a result of the exposure to our ad in Wing World. Wing World readers being very practical minded, [they] are interested in real value and this publication is full of real valuable information. That is why we choose to spend our real valuable advertising money with this magazine. BET-C BlackSheep Trading Company... Business from our involvement with Wing World has exceeded the combined results of ALL the other motorcycle publications in the past decade combined. FRANK TOMEY StrongArmBrand.com 006

7 21423 NORTH 11 TH AVENUE PHOENIX, AZ OR EXT. 219, 231 OR 250 FAX: