the most complete guide to the city s top restaurants, shops, shows, attractions, exhibits and tours.

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THE COMPLETE GUIDE TO GO. Reaching over 1.8 million hotel guests annually. Wake-Up Call Whether for breakfast or brunch, San Diego is home to new, secret and unexpected spots to start your day.

1 THE COMPLETE GUIDE TO GO. Reaching over 1.8 million hotel guests annually. Wake-Up Call Whether for breakfast or brunch, San Diego is home to new, secret and unexpected spots to start your day. BBy SARAH DAOUST REAKFAST (AND IN SOME CASES, BRUNCH) IS ARGUABLY THE most important meal of the day, and San Diegans take that very seriously. No matter your mood, the city is home to new restaurants and ones that offer new reasons to visit, that will both energize and ease you into your day. As for where to start, leave that to us. In North Park, the new Breakfast Republic is everything the first meal of the day is cracked up to be, literally. The living wall emblazoned with a rooster on the run sets the stage for the egg-centric eye candy to follow, from its airy urban farmhouse décor to the house-made crab cake benedict to the breakfast hot dog made with smashed potatoes, two eggs any style and topped with bacon. It s an eatery with a sense of humor (a sign out front shows a photo of actor Christopher Walken and reads: No reservations, Walkens only ); yet is serious about its ingredients. All eggs come from a family farm in Ramona and arrive in such dishes as the breakfast jambalaya, the breakfast Details bacon mac n cheese, and the chicken-mango sausage scramble. Those with a sweet tooth will feel like kids in Bankers Hill Bar a candy store with dishes such as Oreo cookie pancakes & Restaurant and s mores French toast. To drink, try some kombucha 2202 Fourth Ave., on tap, a salted caramel latte or one of 20 rotating Bankers Hill, beers. With such decadent and filling selections, breakfast here might just be your only meal of the day. Open Bleu Boheme daily from 7 a.m. to 3 p.m Adams Ave., In the heart of downtown, Tender Greens popular Kensington, with the corporate crowd seeking salads and healthy plates for lunch has been quietly churning out breakfast fare exclusive to this location since early Created specifically with downtown residents in mind, the Breakfast Republic 2730 University Ave., menu embraces Tender Greens mantra of slow food to visit, when fresh-made pastries and fragrant coffee North Park, done fast; think artisanal sandwiches, organic granola fill the air. Wake up with a strong cappuccino and meltin-your-mouth croissant, or fuel up with the classic Pan with fruit, and breakfast pastries. Favorites include the JRDN house-made ham and aged white cheddar sandwich Bon Breakfast a trio of eggs (scrambled, poached and 723 Felspar St., with a scrambled egg, aioli and apricot mustard; the sunny side up), served with sausage, bacon, a potato Pacific Beach, house-cured bacon quiche with Scarborough Farms cake and toast. Breakfast is served Tuesday through Saturday from 6 a.m. to 4 p.m., and Sunday from 7 a.m. to 4 p.m spinach and goat cheese; and the cinnamon rolls. Open for breakfast on weekdays beginning at 7:30 a.m. Beachfront darling JRDN at Tower23 hotel recently Pan Bon The best part of waking up is a Pan Bon cappuccino appointed Danilo DJ Tangalin former chef de cuisine 1450 Kettner Blvd., in your cup. Little Italy s new all-day food hub of sorts at Prepkitchen as its new executive chef, giving guests Little Italy, encompasses a cafe, bakery and deli showcasing Italian a new reason to visit the popular restaurant, especially confections, paninis and salads up front; along with for weekend brunch. You can t go wrong with a buildyour-own mimosa (try the blackberry mint and cava Tender Greens a more formal dining area in back serving breakfast, 110 W. Broadway, lunch and dinner. While all three meals are authentically delizioso (its owners and recipes hail straight from from the sunlit dining patio. The wild mushroom and combo) while taking in boardwalk and ocean views downtown, Verona, Italy), morning is a particularly enjoyable time potato skillet with poached eggs is divine. Or opt for the huevos rancheros: two eggs cooked to your preference, of a little hair of the dog will find comfort in its creative Wild mushroom nestled atop smoked potatoes, black beans, lime cream, breakfast cocktails; try the Banker s Bloody Mary with a and potato skillet with poached queso fresco and corn tortillas. For a sweet treat, indulge deviled egg, The Stalker with jalapeño-infused tequila, or eggs at JRDN at in a tower of baked French toast topped with bananas the Milk Tyson Punch with bourbon and Blackstrap rum. Tower23 hotel foster, candied pecans and whipped mascarpone. Brunch is served every Sunday from 10 a.m. to 2:30 p.m. Breakfast is served Monday through Friday from 9 to 11 a.m.; For brunch off the beaten path, head to Bleu Boheme with brunch Saturday and Sunday from 9 a.m. to 4 p.m. in Kensington a rustic-chic French bistro where it s Uptown outpost Bankers Hill Bar & Restaurant perfectly acceptable to enjoy mussels and frites before has long been known as the place for leisurely low-lit ordering your morning coffee. In addition to a selection dinners of refined comfort food. Since it launched its of omelets, eggs benedict and crêpes, Blue Boheme is Sunday brunch service in spring 2015, it s also known known for its savory Belgian-style waffles that come as the spot that will be kind to you after a late Saturday loaded with proteins such as house-smoked bacon, night out. Early risers will have to wait until 10 a.m. to ham and salmon. Or try the traditional Croque Madame try popular dishes such as smoked beef brisket hash, with toasted ham and cheese on brioche toast, Mornay chicken Wiener schnitzel and the Black Angus bistro sauce and a fried egg. Brunch is served Saturday and tender steak with chive scrambled eggs. Those in need Sunday from 10 a.m. to 3 p.m. 20 WHERESD.COM FALL 2015 FALL 2015 WHERE SAN DIEGO 21 WHERE. HERE AND NOW. Where magazine is a monthly, portable, guidebook-style magazine that readers take with them when they explore the city. With information-rich content detailing where to go and what to see, Where is the must-have visitor guide for both travelers and hotel concierges. Edited and published locally for each market, Where magazine s useful articles, timely sidebars and comprehensive listings provide the most complete guide to the city s top restaurants, shops, shows, attractions, exhibits and tours. Published since 1936, Where magazine is distributed at leading 3-, 4- and 5-star hotels, available in-room, at the concierge and front desk, plus select visitor centers throughout the city. Where magazine is available in 50 cities in the U.S. and 21 in Canada, Europe and Asia. Where San Diego magazine s circulation of 28,000 is distributed monthly to the guests of 112 luxury hotels and 7 high-traffic visitor locations, reaching more than 156,000 readers per month and is AAM (formerly ABC) audited.

2 WHERE. HERE AND NOW. Where San Diego is a portable, guidebookstyle magazine, published quarterly and distributed monthly, with upbeat covers, extensive maps and information-rich content about where to go and what to see. Where magazine is the must-have visitor guide for both travelers and hotel concierges. Edited and published locally for the San Diego market, Where magazine s useful articles, timely sidebars and comprehensive listings provide the most complete guide to the county s top restaurants, shops, shows, attractions, exhibits and tours. The Where network of publications is available at leading hotels and visitor venues around the world, Where reaches an audience of more than 80 million every year. WHERE. HERE AND NOW. The visitor experience: They shop. They dine. They play. They spend. And they do it over and over again. Where magazine reaches them every day. In their hotel rooms. On the street. In the city. Let us show you Where. Published since 1936, Where magazine is distributed at leading hotels, available in-room, at the concierge and front desk, and at visitor venues throughout the city. Available in 50 cities throughout the world. IN EVERY ISSUE WHERE NOW Top local breweries, shops, culture and interviews with rising star chefs. This colorful section gives you the latest and greatest info on what s hot around the city. NEIGHBORHOODS Explore the county s prominent pockets like a local, from charming shops to avant garde galleries to culturally rich landmarks. HOT DATES From Broadway shows to buzzing local festivals, our expert editors deliver the scoop on the month s most exciting events. THE WHERE GUIDE Informative listings of restaurants, boutiques, museums and tours, a must-read for visitors looking for ideas on where to eat, drink, shop and play. MAPS Accurate, up-to-date and visually appealing, our maps provide the most direct, user-friendly route to top sights, shops, restaurants and entertainment options all over the city. 30 THINGS WE LOVE Every issue of Where magazine closes with this crowd-pleasing list of our editors absolute favorite things about the city, from hidden dining gems to must-see city sights.

3 DEMOGRAPHIC PROFILE READER DEMOGRAPHICS Gender Male 35% Female 64% Average Age 47 Marital Status Married 42% Unmarried* 58% *single, partnered, separated, widowed, divorced Affluence Age Average Household Income: $97,100 < 45 Average Household Net Worth: $127,100 > 45 Education and Employment Graduated College+ 67% Post-Graduate Study/Degree 30% Professional/Managerial Employment 70% READER ENGAGEMENT x 66% of readers pick up their issue of Where magazine in the hotel. x 65% are repeat readers of Where magazine. x Readers spend an average of 41 minutes, in total, reading Where magazine. x Visitors refer to the magazine 4 times during their trip. x Readers share the information with others: each issue has 4.5 readers per copy. x Where magazine is the primary source of visitor information for 100% of readers. Source: 2015 Where Magazine Reader Profile Study, GfK MRI

4 VISITORS OUTNUMBER RESIDENTS 10:1 30MIL SAN DIEGO VISITORS Population of 33.8 million Spend $9.2 billion a year vs. SAN DIEGO RESIDENTS Population of 3.2 million Have a set budget 20MIL 10MIL Dine out for every meal Shop 365 days a year Attend an entertainment event every day May dine out once a week May shop twice a month May attend an entertainment event once a month Accommodations 28% Total Annual Visitor Expenditures MILLION VISITORS 3.2 MILLION RESIDENTS SAN DIEGO IS ONE OF THE LEADING VISITOR DESTINATIONS IN THE U.S. Transportation 5% Entertainment 10% Dining Out 22% Accommodations: $2.5 billion Dining Out: $2 billion Shopping: $1.2 billion Entertainment: $921 million Transportation: $460 million 33.8 MILLION TRAVELERS SPEND MORE THAN $9.2 BILLION IN SAN DIEGO EACH YEAR. Shopping 14% Other 21% Source: 2014 San Diego County Visitor Profile Study, CIC Research, Inc.; 2010 U.S. Census.

5 DISTRIBUTION 28,000 distributed monthly to the guests of 112 luxury hotels and 7 high-traffic visitor locations, reaching 156,800 readers per month. Proudly distributed at these locations: Downtown Andaz San Diego The Bristol Courtyard By Marriott Declan Suites San Diego Doubletree Hotel San Diego Downtown Embassy Suites San Diego Bay The Hard Rock Hotel Hilton San Diego Gaslamp Quarter Hilton San Diego Bayfront Hotel Indigo Gaslamp Quarter Hotel Palomar Hotel Solamar San Diego Hotel Z The Keating Hotel Manchester Grand Hyatt San Diego Omni San Diego Hotel Porto Vista Hotel Residence Inn San Diego Downtown Gaslamp Quarter San Diego Marriott Gaslamp Quarter San Diego Marriott Marquis & Marina The Sofia Hotel The US Grant The W Hotel The Westgate Hotel The Westin Gaslamp Quarter San Diego The Westin San Diego Wyndham Harbour Lights Wyndham San Diego Bayside San Diego Bay/Point Loma Bay Club Hotel & Marina Courtyard by Marriott San Diego Airport/ Liberty Station Hilton San Diego Airport Humphreys Half Moon Inn and Suites Kona Kai Resort & Spa The Pearl Hotel Sheraton San Diego Hotel & Marina La Jolla Embassy Suites Hotel La Jolla Empress Hotel of La Jolla Estancia Hotel The Grande Colonial Hilton La Jolla Torrey Pines Hotel La Jolla A Kimpton Hotel Hyatt Regency La Jolla La Jolla Beach & Tennis Club La Jolla Shores Hotel La Valencia Hotel Lodge at Torrey Pines Pantai Inn La Jolla San Diego Marriott La Jolla Scripps Inn La Jolla Sheraton La Jolla Hotel North County Coastal Best Western Plus Beach View Inn Cape Rey Carlsbad Carlsbad Inn Beach Resort Encinitas Inn and Suites Four Seasons Residence Club Grand Pacific Palisades Resort & Hotel Hyatt House San Diego Carlsbad Omni La Costa Resort and Spa Park Hyatt Aviara Resort Sheraton Carlsbad Resort & Spa Tamarack Beach Resort West Inn & Suites Mission Bay Bahia Resort Hotel Catamaran Resort The Dana on Mission Bay Hilton San Diego Resort and Spa Hyatt Regency Mission Bay Spa & Marina Residence Club Mission Bay Paradise Point Resort & Spa Del Mar/Rancho Santa Fe The Del Mar Inn Doubletree by Hilton San Diego Del Mar The Fairmont Grand Del Mar Hilton San Diego/Del Mar Hotel Indigo San Diego Del Mar L Auberge Del Mar Marriott Del Mar Rancho Valencia Resort & Spa Coronado Coronado Island Marriott Resort & Spa Glorietta Bay Inn Hotel Del Coronado Loews Coronado Bay Resort Mission Valley/Old Town/Hillcrest Courtyard by Marriott San Diego Mission Valley/Hotel Circle Doubletree Mission Valley Hacienda Hotel Old Town San Diego Inn at the Park The Lafayette Hotel Marriott Mission Valley Sheraton Mission Valley Town And Country Resort Pacific Beach Blue Sea Beach Hotel Crystal Pier Cottages Pacific Terrace Hotel Tower 23 Inland & South San Diego County Barona Resort & Casino Pier South Resort Rancho Bernardo Inn Viejas Resort Sycuan Golf Resort Welk Resort & Spa Other Distribution Points Balboa Park Visitors Center The Bridges at Rancho Santa Fe Horton Plaza Concierge International Visitors Info Center, La Jolla Premier Jet San Diego Visitor Center Westfield UTC Visitor Center Orange County Disney s Grand Californian Hotel and Spa Fairmont Newport Beach Hilton Costa Mesa Hilton Waterfront Hotel Island Hotel Newport Beach Marriott Newport Beach Marriott Newport Coast Villas Montage Resort and Spa The Ritz Carlton Laguna Niguel The Resort at Pelican Hill St. Regis Monarch Beach Resort Surf and Sand Resort The Disneyland Hotel

ADDED BENEFITS PROGRAM Providing you valuable marketing opportunities to the influential concierge community.

North Park s top restaurants, businesses and boutiques showcasing their products in one place. Please note, this event is for those 21+ North Park Observatory Theatre 2891 University Ave.

6 ADDED BENEFITS PROGRAM Providing you valuable marketing opportunities to the influential concierge community. Invites you and a guest to Tuesday, August PM Join WHERE Magazine as we taste, sip and browse the culinary and retail scene of San Diego s trendy neighborhood destination, with more than 20 of North Park s top restaurants, businesses and boutiques showcasing their products in one place. Please note, this event is for those 21+ North Park Observatory Theatre 2891 University Ave. Please RSVP to Lisa Kelley by Friday, August 7. Lisa.Kelley@WhereSD.com or x110 Concierge Newsletter Advertisers may be featured in the "Partner Profiles" section of Concierge Insider, our monthly newsletter. Concierge Insider is ed to more than 500 concierges, guest services representatives, directors of sales and marketing and general managers. It also includes updates regarding current promotions, entertainment and events. Concierge E-blasts Advertisers can participate in up to four weekly Tuesday C-blasts per year. This formatted e-blast informs the concierge community about up-to-the-minute advertiser offers and events. Concierge Direct Mail Advertisers have access to our up-to-date concierge database for direct mail purposes. We can provide you with a set of mailing labels for your own direct mail marketing campaign. Custom Concierge Events Where San Diego occasionally includes advertisers in our well-planned and well-attended concierge events. These events give concierges first-hand experience with your business and are the best way to get concierge referrals. A minimum campaign size is required. Website Exposure Wheresd.com Benefits of Where San Diego s interactive consumer website include weekly web features, advertiser links and concierge exposure. Advertisers are featured with a listing, photo and link to their respective website. The "concierge entrance" hosts our current monthly newsletter, Concierge Insider, and complete coverage of Where San Diego concierge events.

7 SIZES, SPECS & SCHEDULES 2016 SOUTHERN CALIFORNIA EDITIONS UNIT TRIM BLEED NON-BLEED 2-Pg. Spread** 16 1/4 x 10 7/8 * 16 1/2" x 11 1/8" 15 1/4 x 10 Full-Page 8 1/8 x 10 7/8 * 8 3/8" x 11 1/8" 7 x 10 2/3 Vertical 4 5/8 x 9 7/8 1/2 Island 4 5/8 x 7 3/8 1/3 Vertical 2 1/4 x 9 7/8 1/3 Square 4 5/8 x 4 7/8 1/6 Vertical 2 1/4 x 4 7/8 1/6 Horizontal 4 5/8 x 2 3/8 USEFUL MEASUREMENTS: 1/8 =.125 5/8 =.625 1/4 =.25 7/8 =.875 3/8 =.375 7/16 = /3 Square 4 5/8" x 4 7/8" 1/6 Vertical 2 1/4" x 4 7/8" 2/3 Vertical 4 5/8" x 9 7/8" 1/2 Island 4 5/8" x 7 3/8" 1/6 Horizontal 4 5/8" x 2 3/8" 1/3 Vertical 2 1/4" x 9 7/8" *Bleed safety: Keep all live matter 1/4 from the trim size on all four sides. **Add 1/2 on each side of center line of spine for safety margin. All ads must conform to the above dimensions. If they do not, the ad will be modified to fit the appropriate space at the advertiser s expense. COUPONS ARE NOT ACCEPTED. BARE-BONES SPECIFICATIONS Colors: CMYK process only Fonts: Use ONLY PostScript Type1 or OpenType (or create outlines of all text) Files: We prefer PDF/x1a when properly created from files that conform to our specifications. You must include crop marks to ensure proper placement. We can accept native files InDesign, with Photoshop (bitmap) and Illustrator (vector) images. Live Area: All critical matter must be kept within the non-bleed live area dimension. Add 1/2" on each side of center line of spine for safety margin. Ads not conforming to the above dimensions will be modified to fit the appropriate space at the advertiser s expense. Note: See TECHNICAL INFORMATION sheet for further instruction. SOUTHERN CALIFORNIA PRODUCTION SCHEDULE LOS ANGELES ISSUE AD CLOSE MATERIAL DUE ISSUE AD CLOSE MATERIAL DUE February Dec 4, 2015 Dec 11, 2015 August Jun 24 Jun 29 March Jan 22 Jan 27 September Jul 29 Aug 3 April Feb 26 Mar 2 October Aug 26 Aug 31 May Mar 25 Mar 30 November Sep 23 Sep 28 June Apr 29 May 4 December Oct 21 Oct 26 July May 27 Jun 1 January 2017 Nov 13 Nov 18 ORANGE COUNTY AND SAN DIEGO ISSUE AD CLOSE MATERIAL DUE ISSUE AD CLOSE MATERIAL DUE Winter 2016 Oct 9 Oct 16 Summer Apr 8 Apr 13 Spring Jan 8 Jan 13 Fall Jul 8 Jul 13 Note: For production questions call Dawn Kiko Cheng at or at ads@wherela.com.

8 TECHNICAL INFORMATION 2016 SOUTHERN CALIFORNIA EDITIONS MECHANICAL REQUIREMENTS Where is produced in accordance with accepted standards for web offset printing (SWOP), using 4/C process inks (CMYK). Please refer to these standards for more information. No film will be accepted. Final digital ads must be created using one or more of the following software programs only: Adobe InDesign, PhotoShop or Illustrator CS4 or lower and QuarkXpress 8.1 or lower. Pagemaker, Freehand or Publisher will NOT be accepted. PDFs will not be accepted unless supplied by an accredited agency or in PDF/x1-a format, and must include crop marks to ensure proper placement. Ads must be submitted on CD, DVD or via FTP and must be accompanied by the following: Screen and printer fonts used (fonts will be deleted after use). Use only PostScript Type 1 or Open Type fonts or convert all text to outlines. High-resolution (300dpi/133lpi) image files in CMYK, TIFF or EPS formats. If running a color ad, color-corrected proof with color composition indicated; an Iris, Kodak Approval, Matchprint, Spectrum or 3M Rainbow proof must accompany the disk. Inkjet and bubble jet color printouts are for color placement only as the representations are not true colors (i.e. they cannot be achieved in process printing). Where takes no responsibility for color accuracy when only inkjet/bubble jet printouts are provided. If running a black and white ad, an accurate b/w laser copy must be provided. Check that all colors used are 4/C process colors (CMYK). No Pantone, RGB, or Lab Color. Check line screen is set to 150 lines per inch, use 300ppi for continuous tone at final size. Check that the maximum total ink coverage does not exceed 280%. Check plate resolution is 2400ppi, use 1000ppi min. linework. Minimize the number of steps used to create a gradation or blend. Check bleed safety. Keep all live matter 1/4 from the trim size on all four sides. Add 1/2 on each side of center line of spine for safety margin. All ads must conform to the spec sheet dimensions. If they do not, the ad will be modified to fit the appropriate space at the advertiser s expense. Files must be self-extracting archives (Stuffit or Zip) if compression software is used. GENERAL INFORMATION Southern Californina Media Group (SCMG) is not responsible for nor guarantees the accuracy or reproduction quality of materials which do not meet these specifications. Changes to supplied material will be made by the publisher only on written instructions from agency or client, and such changes must be recieved at least 30 days prior to cover date. SCMG assumes no responsibility for errors and omissions resulting from changes. SCMG endeavors to comply with all advertiser s changes. However, the publication cannot be responsible for additional copy/design changes to client-approved final proofs at the blueline stage. SHIPPING INFORMATION ALL MATERIALS MUST BE RECEIVED ON OR BEFORE ISSUE CLOSING DATE. ads to: ads@wherela.com FTP delivery for ads over 10MB: Address: ftpwhere.dyndns.org User ID: advertiser Password: audience Or mail to: SCMG Attn: Production Department 3679 Motor Avenue, Suite 300 Los Angeles, CA CANCELLATIONS Cancellations not received in writing prior to the space reservation date will not be accepted. Advertisers not completing contract schedule are subject to a short rate. BE SURE TO INCLUDE YOUR WEB ADDRESS IN YOUR AD CREATIVE. Online editions will include your ad exactly as it appears in print, but for us to legally link the ad to your Web site, your Web address must be included in the ad.

THE SOUL OF THE CITY WHERE GUESTBOOK SAN DIEGO

THE SOUL OF THE CITY WHERE GUESTBOOK SAN DIEGO THE SOUL OF THE CITY Written with affluent travelers in mind, Where GuestBook is an annual, in-room, museum-quality coffee table book that readers are compelled to pick up and linger over timely yet timeless,