San Diego SUMMER 2014 WHERESD.COM HISTORY LOVES COMPANY IN CARLSBAD DOWNTOWN S NEWEST NIGHTSPOTS SUMMER S COOLEST COCKTAILS
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1 The complete guide to go. Reaching over 1.8 million hotel guests annually. FALL 2013 WHERESD.COM SPRING 2014 WHERESD.COM SUMMER 2014 WHERESD.COM the hunger games The hunt for The latest and greatest in san diego dining by sarah daoust FRESH FALL FASHION FINDS THE DINING SCENE S NEW DARLINGS A SPOOKY LOOK INSIDE S.D. S HAUNTED BUILDINGS SPRING BEAUTY BUZZ SNEAK PEEK OF NEW BOUTIQUES PURSUIT OF THE PERFECT PIZZA HISTORY LOVES COMPANY IN CARLSBAD DOWNTOWN S NEWEST NIGHTSPOTS SUMMER S COOLEST COCKTAILS Are you hungry? You came to the right place if so. America s Finest City is abuzz with culinary happenings, and we ve been busy hunting down the very latest at a feverish pace. (It s our job, after all.) Here s an insider s guide to San Diego s hottest dining developments from flourishing foodie districts to fresh faces in the kitchen to food trends that, thankfully, refuse to fade. Game on! SAN DIEGO BY DESIGN A TOUR OF THE CITY S NEWER ARTSY, ARCHITECTURAL MARVELS HIGH NOTES HOW MUSIC S BIGGEST STARS MADE HISTORY IN SAN DIEGO Northern Exposure FABULOUS WAYS TO EXPLORE THE GREAT OUTDOORS OF NORTH COUNTY THIS SUMMER Honey-glazed Chilean sea bass with grapefruit at Morada. Opposite: Avant s cheese plate. Where. Here and now. Where magazine is a quarterly, portable, guidebook-style magazine that readers take with them when they explore the city. With information-rich content detailing where to go and what to see, Where is the must-have visitor guide for both travelers and hotel concierges. Edited and published locally for each market, Where magazine s useful articles, timely sidebars and comprehensive listings provide the most complete guide to the city s top restaurants, shops, shows, attractions, exhibits and tours. Published since 1936, Where magazine is distributed at leading 3-, 4- and 5-star hotels, available in-room, at the concierge and front desk, plus select visitor centers throughout the city. Where magazine is available in 50 cities throughout the world 29 in the U.S. and 21 in Canada, Europe and Asia. Where San Diego magazine s circulation of 28,000 is distributed monthly to the guests of 107 luxury hotels and 7 high-traffic visitor locations, reaching more than 156,000 readers per month and is AAM (formerly ABC) audited.
2 DINING Talk about a winning trio. The culinary team at newly renovated Jsix Restaurant includes Christian Graves as executive chef, Nate Howell as head bartender and Jack Fisher as pastry chef. With this talented team overseeing a brand-new bar and reimagined space including overhauled menus Jsix has become a new-again culinary destination downtown. The contemporary American menu boasts organic, local ingredients featuring such dishes as rainbow beet terrine (pictured), lamb meatballs, house-made charcuterie, and rabbit and spinach pasta. Chase your meal with a regional craft cocktail and fresh fruit tart for dessert. The new décor hits the on-trend mark with a casual-chic, industrial/urban farmhouse-style space and a neighborhood vibe. 616 J St., Gaslamp Quarter, Located mere steps from expansive beachfront dining patio, which offers un- potpie, the whole fish Hamachi crudo, seafood the sand in Imperial Beach, SEA180 Coastal rivaled views of crashing of the day, and grilled Tavern has helped to put waves and the Imperial oysters topped with South Bay on the finer-dining map. The latest the 10,000-square-foot, jalapeño-béarnaise sauce. Beach Pier; or relax inside savory bacon and a zesty venture from the Cohn glass-encased restaurant. Carnivores will love the Restaurant Group along The seafood-rich menu pulled-pork empanadas with chef and partner Ken features Baja-Med dishes and marinated pork-ribeye steak. And did we Irvine recently opened interlaced with Pacific inside Pier South Resort, a Rim flavors. Seaworthy mention the ocean views? new $28 million boutique standouts include the 800 Seacoast Ave., Imperial hotel. Grab a seat on the Mexican shrimp ceviche, Beach, SEA180 s sleek bar SUMMER 2014 WHERESD.COM HISTORY LOVES COMPANY IN CARLSBAD DOWNTOWN S NEWEST NIGHTSPOTS SUMMER S COOLEST COCKTAILS Where. Here and now. Where San Diego is a portable, guidebookstyle magazine, published quarterly and distributed monthly, with upbeat covers, extensive maps and information-rich content about where to go and what to see. Where magazine is the must-have visitor guide for both travelers and hotel concierges. Edited and published locally for the Northern Exposure FABULOUS WAYS TO EXPLORE THE GREAT OUTDOORS OF NORTH COUNTY THIS SUMMER San Diego market, Where magazine s useful articles, timely sidebars and comprehensive listings provide the most complete guide to the county s top restaurants, shops, shows, attractions, exhibits and tours. The Where network of publications is available at leading hotels and visitor venues around the world, Where reaches an audience of more than 80 million every year. Where. Here and now. The visitor experience: They shop. They dine. They play. They spend. And they do it over and over again. Where magazine reaches them every day. In their hotel rooms. On the street. In the city. Let us show you Where. Published since 1936, Where magazine is distributed at leading hotels, available in-room, at the concierge and front desk, and at visitor venues throughout the city. Available in 50 cities throughout the world. In Every Issue san diego where now THE BEST IN ENTERTAINMENT, SHOPPING AND DINING Second Coming WHERE NOW Top local breweries. Hip neighborhood roundups. Interviews with rising star chefs. This colorful front-of-book section gives you the latest and greatest info on what s hot and happening around the city. HOT DATES From Broadway shows to buzzing local festivals, our expert editors deliver the scoop on the month s most exciting events. THE WHERE GUIDE Packed with informative listings and specially selected spotlights of restaurants, boutiques, museums and tours, the Guide is the heart of Where magazine and a must-read for visitors looking for ideas on where to eat, drink, shop and play. MAPS Accurate, up-to-date and visually appealing, our maps provide the most direct, user-friendly route to top sights, shops, restaurants and entertainment options all over the city. 30 THINGS WE LOVE Every issue of Where magazine closes with this crowd-pleasing list of our editors absolute favorite things about the city, from hidden dining gems to must-see city sights. TOP RIGHT, CECE CANTON IVY LEAGUE The renaissance of Little Italy s north end continues with Juniper & Ivy, a mammoth-sized restaurant undertaking by Top Chef star Richard Blais. The sprawling former warehouse which now houses an open kitchen, al fresco dining and private dining room perched above the main bar sings as the new it spot among San Diego foodies and socialites. As executive chef, Blais doesn t disappoint with a modernist Cali-American menu loaded with artisanal dishes. Start with the buttermilk biscuit with smoked butter, with a side of chicken-fried oysters. Then choose from a selection of raw seafood, pastas and small plates, as well as mains such as prime strip loin and local chicken served with English pea gnocchi. An ambitious cocktail menu features rare concoctions such as the Beast of Bourbon with smoked vermouth Kettner Blvd., Little Italy, South Bay Stunner
3 Demographic Profile FALL 2013 WHERESD.COM FRESH FALL FASHION FINDS THE DINING SCENE S NEW DARLINGS A SPOOKY LOOK INSIDE S.D. S HAUNTED BUILDINGS SAN DIEGO BY DESIGN A TOUR OF THE CITY S NEWER ARTSY, ARCHITECTURAL MARVELS SUMMER 2014 WHERESD.COM HISTORY LOVES COMPANY IN CARLSBAD DOWNTOWN S NEWEST NIGHTSPOTS SUMMER S COOLEST COCKTAILS Northern Exposure FABULOUS WAYS TO EXPLORE THE GREAT OUTDOORS OF NORTH COUNTY THIS SUMMER SPRING 2014 WHERESD.COM SPRING BEAUTY BUZZ SNEAK PEEK OF NEW BOUTIQUES PURSUIT OF THE PERFECT PIZZA HIGH NOTES HOW MUSIC S BIGGEST STARS MADE HISTORY IN SAN DIEGO high notes From Michael Jackson to Jewel, music s Biggest stars made History in san Diego Despite a vibrant music scene of many decades, San Diego isn t often credited as a place where rock and pop history is made. But make no mistake: Aside from our clubs and concert halls, many San Diego destinations have taken a (sometimes bizarre) page out of music history. Take this nontraditional musical tour of the city, where you ll find interesting, unexpected and flat-out strange landmarks touched by some of the biggest stars of rock and pop. Music marks the spot. By DaviD Moye Frank Zappa Before rock music's most innovative classical curly-haired legend composers. Zappa made made it big, he happened to stumble purchase at Alan s that important record into a modest music Music Center, a hi-fi shop in La Mesa, record store located in where he purchased suburban La Mesa. In his an album that autobiography, Zappa would define him. expressed amazement that such an out-there Arguably no other musician has blended rock in a small-town record album could be found music with classical store. The exact location influences as artfully of the store, 8315 La as the late Frank Zappa Mesa Blvd., now houses ( ), who spent an insurance agency, but his high school years in Alan s Music Center is San Diego s East County. just a few blocks down He credited his unique on the same street style to purchasing La Mesa Blvd; La Mesa, the Complete Works of , alansmusiccenter.com Edgard Varese, Volume I an avant-garde album by a man considered to be one of the 20th century s tom Waits A modest pizza parlor in National City doesn t exactly scream musical landmark, but it s where this rock n roll superstar paid his dues. Talk about the power of pizza... As a teen, rock legend Tom Waits worked at hole-in-the-wall pizza parlor Napoleone Pizza House in National City a 6-mile drive south of downtown San Diego where he reportedly was inspired to create music because of all the Ray Charles tunes regularly cranking out of the jukebox there. Waits mentions Napoleone in many of his early songs (try his 1974 album The Heart of Saturday Night), but he s not the only Rock and Roll Hall of Fame inductee who was fond of the pizza there. In 1974, fellow San Diego-rooted musician Frank Zappa told the Zappa fanzine City of Tiny Lights: It s a good thing I didn t know about that pizza, or that jukebox, or I might have never left San Diego. 619 National Reader Demographics Gender Male 40.7% Female 59.3% Average Age 49.3 Marital Status Married 56.2% Unmarried* 43.8% *single, partnered, separated, widowed, divorced Affluence MMR Index Average Household Income $134, Average Household Net Worth $855,000 N/A Education and Employment MMR Index Graduated College+ 72.4% 286 Post-Graduate Study/Degree 31.5% 389 Professional/Managerial Employment 65.5% 183 Reader Engagement 77.6% of readers pick up their issue of Where magazine in the hotel. 80.8% are repeat readers of Where magazine. Readers spend an average of 44.9 minutes, in total, reading Where magazine. Visitors refer to the magazine 4.4 times during their trip. Readers share the information with others: each issue has 5.6 readers per copy. Where magazine is the primary source of visitor information for 71.4% of readers. Source: 2008 Where Magazine Reader Profile Study, MRI Market Solutions
4 Visitors Outnumber Residents 10:1 30 MIL VISITORS TO SAN DIEGO Population of 33.1 million Compare... vs. SAN DIEGO RESIDENTS Population of 3.1 million Spend $9.2 billion a year Dine out for every meal Shop 365 days a year Attend a show, attraction, etc., every day Have a set budget May dine out once a week May shop twice a month May attend a show, attraction, etc., once a month 1 MIL 33.1 MILLION VISITORS 3.1 MILLION RESIDENTS SAN DIEGO is one of the leading visitor destinations in the U.S million travelers spend more than $9.2 billion in SAN DIEGO. Accommodations Accommodations 36.5% 28% Transportation 5% Food & Beverage: 25% 10% Entertainment Dining Out Shopping 22% 12% Entertainment 17% 14% Shopping Total Annual Visitor Expenditures Accommodations: $2.4 billion Dining Out: $1.8 billion Shopping: $1.2 billion Entertainment: $775 million Transportation: $451 million Source: 2014 San Diego County Visitor Profile Study, CIC Research, Inc.; 2010 U.S. Census.
5 Distribution 28,000 distributed monthly to the guests of 107 luxury hotels and 7 high-traffic visitor locations, reaching 156,800 readers per month. Proudly distributed at these locations: Downtown Andaz San Diego The Bristol Courtyard By Marriott Declan Suites San Diego Doubletree Hotel San Diego Downtown Embassy Suites San Diego Bay The Hard Rock Hotel Hilton San Diego Gaslamp Quarter Hilton San Diego Bayfront Hotel Palomar Hotel Solamar San Diego The Keating Hotel Manchester Grand Hyatt San Diego Omni San Diego Hotel Porto Vista Hotel Residence Inn San Diego Downtown Gaslamp Quarter San Diego Marriott Gaslamp Quarter San Diego Marriott Marquis & Marina The Sofia Hotel The US Grant The W Hotel The Westgate Hotel The Westin Gaslamp Quarter San Diego The Westin San Diego Wyndham Harbour Lights Wyndham San Diego Bayside San Diego Bay/Point Loma Bay Club Hotel & Marina Courtyard by Marriott San Diego Airport/ Liberty Station Hilton San Diego Airport Humphreys Half Moon Inn and Suites Kona Kai Resort & Spa The Pearl Hotel Sheraton San Diego Hotel & Marina La Jolla Embassy Suites Hotel La Jolla Empress Hotel of La Jolla Estancia Hotel The Grande Colonial Hilton La Jolla Torrey Pines Hotel La Jolla A Kimpton Hotel Hyatt Regency La Jolla La Jolla Beach & Tennis Club La Jolla Shores Hotel La Valencia Hotel Lodge at Torrey Pines Pantai Inn La Jolla San Diego Marriott La Jolla Scripps Inn La Jolla Sheraton La Jolla Hotel North County Coastal Best Western Plus Beach View Inn Cape Rey Carlsbad Carlsbad Inn Beach Resort Encinitas Inn and Suites Four Seasons Residence Club Grand Pacific Palisades Resort & Hotel Hyatt House San Diego Carlsbad La Costa Resort and Spa Park Hyatt Aviara Resort Sheraton Carlsbad Resort & Spa Tamarack Beach Resort Mission Bay Bahia Resort Hotel Catamaran Resort The Dana on Mission Bay Hilton San Diego Resort and Spa Hyatt Regency Mission Bay Spa & Marina Residence Club Mission Bay Paradise Point Resort & Spa Del Mar/Rancho Santa Fe The Del Mar Inn Doubletree by Hilton San Diego Del Mar The Fairmont Grand Del Mar Hilton San Diego/Del Mar Hotel Indigo San Diego Del Mar L Auberge Del Mar Marriott Del Mar Rancho Valencia Resort & Spa Coronado Coronado Island Marriott Resort & Spa Glorietta Bay Inn Hotel Del Coronado Loews Coronado Bay Resort Mission Valley/Old Town/Hillcrest Courtyard by Marriott San Diego Mission Valley/Hotel Circle Doubletree Mission Valley Hacienda Hotel Old Town San Diego Inn at the Park Marriott Mission Valley Sheraton Mission Valley Town And Country Resort Pacific Beach Blue Sea Beach Hotel Crystal Pier Cottages Pacific Terrace Hotel Tower 23 Inland & South San Diego County Barona Resort & Casino Pier South Resort Rancho Bernardo Inn Viejas Resort Other Distribution Points Balboa Park Visitors Center The Bridges at Rancho Santa Fe Horton Plaza Concierge SPRING 2014 WHERESD.COM SPRING BEAUTY BUZZ SNEAK PEEK OF NEW BOUTIQUES PURSUIT OF THE PERFECT PIZZA HIGH NOTES HOW MUSIC S BIGGEST STARS MADE HISTORY IN SAN DIEGO International Visitors Info Center, Downtown International Visitors Info Center, La Jolla Premier Jet Westfield UTC Visitor Center Orange County Disney s Grand Californian Hotel and Spa Fairmont Newport Beach Hilton Costa Mesa Hilton Waterfront Hotel Island Hotel Newport Beach Marriott Newport Beach Marriott Newport Coast Villas Montage Resort and Spa The Ritz Carlton Laguna Niguel The Resort at Pelican Hill St. Regis Monarch Beach Resort Surf and Sand Resort The Disneyland Hotel
6 Added Benefits Program Providing you valuable marketing opportunities to the influential concierge community. ORANGE AVENUE COME PLAY ACROSS THE BAY! Monday, April 21 6:30 p.m. You and a guest are invited to sip, savor and shop with WHERE Magazine in the heart of Coronado. The evening begins at Leroy s Kitchen & Lounge 1015 Orange Avenue, Coronado RSVP by Friday, April 18 to x110 or Jordan.Fraser@wheresd.com Street parking available. Limit one guest per concierge please. Concierge Newsletter Advertisers may be featured in the "Partner Profiles" section of Concierge Insider, our monthly newsletter. Concierge Insider is ed to more than 400 concierges, guest services representatives, directors of sales and marketing and general managers. It also includes updates regarding current promotions, entertainment and events. Concierge E-blasts Advertisers can participate in up to four weekly Tuesday C-blasts per year. This formatted e-blast informs the concierge community about up-to-the-minute advertiser offers and events. Concierge Direct Mail Advertisers have access to our up-to-date concierge database for direct mail purposes. We can provide you with a set of mailing labels for your own direct mail marketing campaign. Custom Concierge Events Where San Diego occasionally includes advertisers in our well-planned and well-attended concierge events. These events give concierges first-hand experience with your business and are the best way to get concierge referrals. A minimum campaign size is required. Website Exposure Wheresd.com Benefits of Where San Diego s interactive consumer website include weekly web features, advertiser links and concierge exposure. Advertisers are featured with a listing, photo and link to their respective website. The "concierge entrance" hosts our current monthly newsletter, Concierge Insider, and complete coverage of Where San Diego concierge events.
7 Sizes, Specs & Schedules 2015 SOUTHERN CALIFORNIA EDITIONS UNIT TRIM BLEED NON-BLEED 2-Pg. Spread** 16 1/4 x 10 7/8 * 16 1/2 x 11 1/8 15 1/4 x 10 Full-Page 8 1/8 x 10 7/8 * 8 3/8 x 11 1/8 7 x 10 2/3 Vertical 4 5/8 x 9 7/8 1/2 Island 4 5/8 x 7 3/8 1/3 Vertical 2 1/4 x 9 7/8 1/3 Square 4 5/8 x 4 7/8 1/6 Vertical 2 1/4 x 4 7/8 1/6 Horizontal 4 5/8 x 2 3/8 USEFUL MEASUREMENTS: 1/8 =.125 5/8 =.625 1/4 =.25 7/8 =.875 3/8 =.375 7/16 = /3 Square 4 5/8" x 4 7/8" 1/6 Vertical 2 1/4" x 4 7/8" 2/3 Vertical 4 5/8" x 9 7/8" 1/2 Island 4 5/8" x 7 3/8" 1/6 Horizontal 4 5/8" x 2 3/8" 1/3 Vertical 2 1/4" x 9 7/8" *Bleed safety: Keep all live matter 1/4 from the trim size on all four sides. **Add 1/2 on each side of center line of spine for safety margin. All ads must conform to the above dimensions. If they do not, the ad will be modified to fit the appropriate space at the advertiser s expense. COUPONS ARE NOT ACCEPTED. BARE-BONES SPECIFICATIONS Colors: CMYK process only Fonts: Use ONLY PostScript Type1 or OpenType (or create outlines of all text) Files: We prefer PDF/x1a when properly created from files that conform to our specifications. You must include crop marks to ensure proper placement. We can accept native files InDesign, with Photoshop (bitmap) and Illustrator (vector) images. Live Area: All critical matter must be kept within the non-bleed live area dimension. Add 1/2" on each side of center line of spine for safety margin. Ads not conforming to the above dimensions will be modified to fit the appropriate space at the advertiser s expense. Note: See TECHNICAL INFORMATION sheet for further instruction. SOUTHERN CALIFORNIA PRODUCTION SCHEDULE LOS ANGELES Issue Space Reserve Material Due Issue Space Reserve Material Due March Jan. 23 Jan. 30 September July 31 Aug. 5 April Feb. 27 Mar. 3 October Aug. 28 Sept. 2 May Mar. 27 Apr. 3 November Sept. 25 Sept. 30 June Apr. 24 Apr. 29 December Oct. 30 Nov. 5 July May 29 June 3 January 16 Nov. 27 Dec. 2 August June 26 July 1 February 16 Dec. 4 Dec. 14 ORANGE COUNTY AND SAN DIEGO Issue Space Reserve Material Due Issue Space Reserve Material Due Winter Oct. 10, 2014 Oct. 17, 2014 Summer Apr. 10 Apr. 17 Spring Jan. 9 Jan. 16 Fall July 10 July 17 Note: For production questions call Dawn Kiko Cheng at or at ads@wherela.com.
8 Technical Information 2015 SOUTHERN CALIFORNIA EDITIONS MECHANICAL REQUIREMENTS Where is produced in accordance with accepted standards for web offset printing (SWOP), using 4/C process inks (CMYK). Please refer to these standards for more information. No film will be accepted. Final digital ads must be created using one or more of the following software programs only: Adobe InDesign, PhotoShop or Illustrator CS4 or lower and QuarkXpress 8.1 or lower. Pagemaker, Freehand or Publisher will NOT be accepted. PDFs will not be accepted unless supplied by an accredited agency or in PDF/x1-a format, and must include crop marks to ensure proper placement. Ads must be submitted on CD, DVD or via FTP and must be accompanied by the following: Screen and printer fonts used (fonts will be deleted after use). Use only PostScript Type 1 or Open Type fonts or convert all text to outlines. High-resolution (300dpi/133lpi) image files in CMYK, TIFF or EPS formats. If running a color ad, color-corrected proof with color composition indicated; an Iris, Kodak Approval, Matchprint, Spectrum or 3M Rainbow proof must accompany the disk. Inkjet and bubble jet color printouts are for color placement only as the representations are not true colors (i.e. they cannot be achieved in process printing). Where takes no responsibility for color accuracy when only inkjet/bubble jet printouts are provided. If running a black and white ad, an accurate b/w laser copy must be provided. Check that all colors used are 4/C process colors (CMYK). No Pantone, RGB, or Lab Color. Check line screen is set to 150 lines per inch, use 300ppi for continuous tone at final size. Check that the maximum total ink coverage does not exceed 280%. Check plate resolution is 2400ppi, use 1000ppi min. linework. Minimize the number of steps used to create a gradation or blend. Check bleed safety. Keep all live matter 1/4 from the trim size on all four sides. Add 1/2 on each side of center line of spine for safety margin. All ads must conform to the spec sheet dimensions. If they do not, the ad will be modified to fit the appropriate space at the advertiser s expense. Files must be self-extracting archives (Stuffit or Zip) if compression software is used. GENERAL INFORMATION Southern Californina Media Group (SCMG) is not responsible for nor guarantees the accuracy or reproduction quality of materials which do not meet these specifications. Changes to supplied material will be made by the publisher only on written instructions from agency or client, and such changes must be recieved at least 30 days prior to cover date. SCMG assumes no responsibility for errors and omissions resulting from changes. SCMG endeavors to comply with all advertiser s changes. However, the publication cannot be responsible for additional copy/design changes to client-approved final proofs at the blueline stage. SHIPPING INFORMATION ALL MATERIALS MUST BE RECEIVED ON OR BEFORE ISSUE CLOSING DATE. ads to: ads@wherela.com FTP delivery for ads over 10MB: Address: ftpwhere.dyndns.org User ID: advertiser Password: audience Or mail to: SCMG Attn: Production Department 3679 Motor Avenue, Suite 300 Los Angeles, CA CANCELLATIONS Cancellations not received in writing prior to the space reservation date will not be accepted. Advertisers not completing contract schedule are subject to a short rate. WEB ADDRESS Be sure to include your Web address in your ad creative. Online editions will include your ad exactly as it appears in print, but for us to legally link the ad to your Web site, your Web address must be included in the ad.
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