YOUR DEVELOPMENT SOLUTION PARTNER

Transcription

1 development.tfehotels.com YOUR DEVELOPMENT SOLUTION PARTNER The Developers Hotelier

2 REASONS TO PARTNER MORE WAYS TO INVEST About TFE Hotels 3 Design and Technical Expertise 4 Focus on Profit and Asset Value 6 Development Case Studies 11 A Distinctive Portfolio of Hotels 21 People and Capability 37 Key Leadership Positions 41

3 ABOUT TFE A JOINT VENTURE BETWEEN TOGA GROUP AND FAR EAST HOSPITALITY HOLDINGS, TFE (TOGA FAR EAST ) IS A LEADING HOTEL OPERATOR ACROSS AUSTRALIA, NEW ZEALAND EUROPE AND ASIA. 50+ years of hotel experience in hotel management, design and development 70+ hotels in key destinations and capital cities 10,000+ rooms under management 3,000+ team members Australian based head office and senior executive team 4th largest Australian hotel owner Delivers market leading returns and efficiencies to owners A powerful gateway to Asia (our strongest inbound market) through the strength of our joint venture partnership in Singapore Strong European presence Multiple external owners with growing portfolios under TFE Hotels management VIBE HOTEL CANBERRA AIRPORT

4 DESIGN AND TECHNICAL EXPERTISE ONLY AUSTRALIAN HOTEL GROUP WITH IN-HOUSE END TO END DEVELOPMENT SOLUTION Development Management Project Management Technical Services Provision of project specific Design Manual Briefing and coordination of Consultants Architectural Design Interior Design FF&E Procurement Flexible operating structures Asset Management Refurbishment and Capital Planning development.tfehotels.com RENDEZVOUS HOTEL PERTH SCARBOROUGH 5

5 FOCUS ON PROFIT AND ASSET VALUE CENTRALISED MODEL FOR OPTIMAL OUTCOMES Centralised Accounting and Finance, IT, Human Resources, Payroll, Sales, Marketing, Revenue and Distribution with proven efficiencies Procurement providing greater buying power Centralised systems infrastructure Dedicated asset management Focused delivery on optimising investor returns TALENTED SALES TEAM OF MARKET SPECIALISTS 60+ sales force based in Australia and New Zealand Significant sales representation in all global markets including India, China, South East and Northern Asia, UK, Central Europe, Pacific & US Strong partnerships with all ASX200 companies, major consortia, global and local inbound and wholesale operators, OTAs, airline partners, entertainment and sporting organisations and federal and state government agencies Regional Teams with strong relationships Specialised Meeting, Incentive, Conference and Event experts CREATE MORE DEMAND ADINA APARTMENT HOTEL BONDI BEACH SYDNEY Six globally recognised brands targeting a variety of attitudinal customer segments 1+ million qualified customer database Omni-channel customer experiences, personalised and targeted based on granular data and algorithms, across own, paid and earned channels - Integrated web platform in multiple languages - Triggered engine - Organic and paid social - World-class SEM and SEO - Expert in-house content generation Strategic partnerships with local and global brands across lifestyle, travel and finance verticals Superior public relations capability connecting to the right influencers in the key markets 7

6 REACH MORE GUESTS 10+ regionally based revenue and distribution specialists Access to market leading distribution systems and forecasting technology Strong preferred partnerships with major online travel agencies Direct bookings deliver 70% of total rooms revenue OUR TALENT POOL Strong and growing pipeline of talent developed through the TFE Hotels ACADEME 44% of hotel leadership roles filled internally Dedicated People and Capability Team focused on professional development across our award winning learning framework. This encompasses best-inclass leadership development, customer experience programs, specialist skills development and a suite of nationally accredited qualifications for Team Members Strong partnerships with hotel schools and universities including chairmanship of Industry Advisory Panels and directorships of Alumni Boards and Higher Education Boards of Australia s leading Hotel Schools OUR GUEST EXPERIENCE PHILOSOPHY At TFE Hotels, guests are at the heart of everything we do, and we understand guest satisfaction is not enough. Our business is built on relationships and it s often the little things that deliver the most memorable customer and guest experiences. We have created our own guest experience philosophy Go MAD (Make A Difference). This is about enabling our team to create extraordinary guest experiences in every hotel, every day for everyone. It is owned and facilitated by our leaders as they are the true champions of our guest experience culture. Today, satisfied guests are not necessarily loyal guests. TFE Hotels have truly loyal guests people and organisations who can t imagine staying with, or doing business with, anyone else. We understand that customer loyalty is the result of consistently making people feel special, feel connected. At TFE Hotels we Go Make A Difference every day. ADINA APARTMENT HOTEL SYDNEY MACQUARIE PARK ADINA APARTMENT HOTEL BRISBANE ADINA APARTMENT HOTEL MELBOURNE PENTRIDGE development.tfehotels.com 9

7 CHALLENGES FACED, SOLUTIONS, UPLIFT IN VALUE DEVELOPMENT CASE STUDIES ADINA APARTMENT HOTEL ADELAIDE TREASURY

8 ADINA APARTMENT HOTEL SYDNEY AIRPORT CHALLENGE Developer owned an existing office tower and had sub divided the land and sold the tower presented a hotel development that proved to be not financially optimised primarily due to the cost to develop the car park. The building shape and carpark layout were different, with a splayed building over a rectangular carpark, which would have increased the building cost substantially A number of significant trees on the site were required to be removed, which the Council objected to SOLUTIONS PRESENTED BY TFE Building layout revised and made more efficient by aligning of the structure with basement below to minimise the transfer structure One accommodation wing realigned to avoid destruction of existing significant trees Car park excavation costs and cost to remove contaminated materials significantly reduced due to reduction in basement height and area ADINA APARTMENT HOTEL SYDNEY AIRPORT OUTCOME Lowered construction cost with same number of keys built compared to original design Retained 40 car spaces within smaller basement footprint Saved 6 large fig trees on site E F Creation of a financially viable hotel project G 7 BULL NOSED LAMINATED BENCH TOP LAMINATE FINISHED FOLDING BENCH development.tfehotels.com 7 SHELVING FW WASHER PLINTH FW FROM ABOVE 5 A OVERHEAD SHELVING Vinyl A ADM. OFF. SINK 14 MNG. OFF. OVERHEAD Carpet LAMINATE SHELVING 2 Carpet WHERE NO DUCTED 2 VINYL SKIRTING, TIMBER A3110 SKIRTING TO BE INSTALLED A EFFECTIVE USE OF BACK OFFICE SPACE DUE TO CENTRALISED SERVICES STRUCTURE DUCTED SKIRTINGS PHOTOCOPIER THROUGHOUT WALLS 765 OVERHEAD SHELVING A4005 BACK OF HOUSE 1 1 : 50 E DESK BY TENANT F G 13

9 VIBE HOTEL NORTH SYDNEY CHALLENGE Proposal presented by Developer for 188 keys over 13 levels on existing podium Whilst project was viable, the design did not optimise the available footprint solutions presented by TFE Hotels SOLUTIONS PRESENTED BY TFE Detailed analysis of the layout and structure undertaken and existing plans reviewed This enabled the reduction of circulation space The existing carpark structure was used OUTCOME Same number of keys provided over 8 levels rather than 13, significantly reducing construction costs and time Reduction in overall footprint of each floor with no reduction in room sizes compared to original design Substantial increase in the number of rooms with views VIBE HOTEL NORTH SYDNEY development.tfehotels.com 15

10 ADINA APARTMENT HOTEL ADELAIDE TREASURY CHALLENGE Heritage Building refurbishment was reviewed by a number of operators but project proved difficult to be financially viable Significant public protest over development due to Heritage concerns SOLUTIONS PRESENTED BY TFE Redesigned project that had been proposed by other developers removing one floor from proposal Worked closely with Federal, State and Local Heritage Authorities and the National Trust to ensure Heritage nature of building was respected Unique financing solutions devised to assist with development feasibility OUTCOME Hotel redevelopment completed by TFE Hotels on budget and on time Winner UNESCO Heritage Awards Award of Merit Australian Institute of Architects Heritage Award Consistently best performing hotel in Adelaide ADINA APARTMENT HOTEL ADELAIDE TREASURY development.tfehotels.com 17

11 FURTHER CASE STUDIES Adina Apartment Hotel Perth Barrack Plaza DA approved project redesigned by TFE Hotels creating an additional eight guest rooms within the existing footprint with minimal additional cost, significantly improving the value of the hotel Vibe Hotel Marysville TFE Hotels recommendation to alter the proportions of all standard rooms from initial proposal which allowed deletion of one entire wing of the building, while retaining the same number and nett area of guest rooms. This deleted significant amounts of circulation and façade area reducing construction costs and time Travelodge Hotel Melbourne Docklands suggested revisions to plans for development and through a more efficient layout resulted in an increased number of keys within each level allowing a reduction in height of the building by one level. This resulted in significantly reduced construction time and cost Adina Apartment Hotel Norwest Sydney layout redesigned using a standard room module that also suited the carpark module and increased the number of apartments whilst reducing the overall floor area slightly Vibe Hotel Rushcutters Bay Sydney, Vibe Savoy Hotel Melbourne and Travelodge Hotel Hobart these hotels were initially managed by other operators but when TFE Hotels took over we were able to reduce the administration area significantly due to TFE Hotels Central Services model, enabling the offices to be converted into guest rooms or let out as commercial space VIBE HOTEL MARYSVILLE ADINA APARTMENT HOTEL PERTH BARRACK PLAZA TRAVELODGE HOTEL MELBOURNE DOCKLANDS VIBE HOTEL MARYSVILLE development.tfehotels.com 19

12 ADINA APARTMENT HOTEL FRANKFURT WEST END A DISTINCTIVE PORTFOLIO OF

13 A DISTINCTIVE PORTFOLIO OF MY OTHER ADDRESS YOUR SOCIAL SPACE OVERVIEW LOCATIONS ADINA APARTMENT VIBE A design led global apartment hotel brand appointed with a range of lifestyle facilities A lifestyle hotel brand designed and inspired by the local destination. Adelaide, Brisbane, Canberra, Darwin, Freemantle, Melbourne, Perth, Sydney, Wollongong, Auckland, Berlin, Budapest, Copenhagen, Frankfurt, Hamburg, Leipzig, Nuremburg, Cologne, Freiburg and Munich. Canberra, Darwin, Gold Coast, Hobart, Marysville, Melbourne and Sydney REFRESHINGLY SIMPLE SOPHISTICATED ESCAPES TRAVELODGE RENDEZVOUS A value-led hotel brand delivering refreshingly simple accommodation created for the way we live today. A collection of contemporary and heritage style hotels, featuring high-quality meeting and conference spaces. Brisbane, Darwin, Hobart, Melbourne, Newcastle, Perth, Rockhampton, Sydney and Wellington Brisbane, Melbourne, Perth, Sydney and Christchurch TFE COLLECTION A collection of unique and design led properties each with their own individual brand identities. Canberra, Brisbane, Melbourne and Auckland CELEBRATE PERSONAL STYLE YOUR HOME AWAY FROM HOME 23

14 ADINA APARTMENT BRAND PROMISE My other address BRAND POSITIONING The feeling of belonging, regardless of the duration of your stay. An authentic local experience that enable our guests to explore the neighbourhood with ease. BRAND VALUES Space, Style, Comfort, Care 43 ADINA APARTMENT HOTEL AUCKLAND BRITOMART ADINA APARTMENT HOTEL BONDI BEACH SYDNEY ADINA APARTMENT HOTEL SYDNEY SURRY HILLS TARGET GUEST The Modern Explorer - I am independent and prefer to do things myself, yet I value familiarity and feeling like I belong. TECHNICAL SPECIFICATIONS Studio (30-32sqm) One (40-42sqm) Two Bedroom (65sqm) Apartments Kitchenettes (Studio), Kitchens and in-room laundry (One and Two Bedroom Apartments) Free WiFi Lifestyle facilities pool and gym Intimate meeting spaces 5,527 ROOMS 20 LOCATIONS 25

15 VIBE BRAND PROMISE Your social space BRAND POSITIONING A lifestyle hotel brand, designed to connect you to the locale, where lifestyle, design and technology come together as one. BRAND VALUES Immersive, Connected, Inspired, Stylish 12 TARGET GUEST VIBE HOTEL CANBERRA AIRPORT VIBE HOTEL RUSHCUTTERS BAY SYDNEY VIBE HOTEL DARLING HARBOUR The Inspired Connector - I want to feel connected, to explore the area I am in, try something new or just be inspired to use my own initative. TECHNICAL SPECIFICATIONS Guest Rooms (26-28sqm) Suites (32sqm) Lifestyle facilities pool and gym Bespoke restaurant and bar concepts Free WiFi Creative conference space with advanced technology Collective and social hubs 1,971 ROOMS 7 LOCATIONS 27

16 TRAVELODGE BRAND PROMISE Refreshingly simple BRAND POSITIONING Consistently great accommodation in convenient locations. Offering more of what you want, less of the things you don t just the way you like it from a brand you can trust. BRAND VALUES Fresh, Friendly, Trusted, Modern 18 TARGET GUEST TRAVELODGE HOTEL SYDNEY AIRPORT TRAVELODGE HOTEL PERTH TRAVELODGE HOTEL BANKSTOWN SYDNEY The Adventurer - When I book a hotel the two most important things are location and price. I use the hotel as a base and most of my time is spent exploring the city. TECHNICAL SPECIFICATIONS Guest Rooms (18-24sqm) Breakfast Lounge Free WiFi Snacks on Demand 3,030 ROOMS 9 LOCATIONS 29

17 RENDEZVOUS BRAND PROMISE Sophisticated escapes BRAND POSITIONING A modern take on classic accommocation in impressive locations. Stylish and discrening, Rendezvous creates extravagent events and insightful interactions. BRAND VALUES Distinctive, Insightful, Creativity, Inspired 6 TARGET GUEST RENDEZVOUS HOTEL PERTH SCARBOROUGH RENDEZVOUS HOTEL MELBOURNE RENDEZVOUS HOTEL PERTH CENTRAL The Cultured Cosmopolitan - I want to stay in a premium location infused with local culture and art, in a hotel that combines contemporary comforts with classic hospitality. TECHNICAL SPECIFICATIONS Guest Rooms (28-32sqm) Club Rooms (32-34sqm) Large conferencing and meeting spaces Free WiFi Leisure facilities pool and gym 1,128 ROOMS 5 LOCATIONS 31

18 TFE COLLECTION BRAND PROMISE Celebrate personal style BRAND POSITIONING A portfolio of beautiful hotels across Australia hallmarked by authenticity and provenance, captivating in their individual character and charm, each telling a distinct story. Each lives and breathes its location and has signature dining offerings and experiences to remember. 3 BRAND VALUES Individual, Design Led, Welcoming, Storytelling THE CALILE BRISBANE TARGET GUEST The Individualist - I want to stay in a boutique, design led hotel that connects me to the story of the property and to the surroundings. 393 ROOMS HOTEL KURRAJONG CANBERRA GAMBARO HOTEL BRISBANE TECHNICAL SPECIFICATIONS 4 star standard and above 70+ room count Heritage, boutique and contemporary style hotels Key locations, features and experiences that delight guests 3 LOCATIONS 33

19 MEDINA SERVICED APARTMENTS BRAND PROMISE Your home away from home BRAND POSITIONING Welcoming guests to high quality serviced apartments appointed with a range of contemporary and functional features and comfortable living spaces. BRAND VALUES Community, Comfort, Convenience, Homely 4 TARGET GUEST MEDINA SERVICED APARTMENTS CANBERRA KINGSTON MEDINA SERVICED APARTMENTS NORTH RYDE SYDNEY MEDINA SERVICED APARTMENTS MARTIN PLACE The Comfort Seeker - I want to stay in a familiar space, fully equipped with a kitchen, laundry and the conveniences of home. TECHNICAL SPECIFICATIONS Studio, one, two and three bedroom apartments (35-85sqm) Pool and gym facilities Free WiFi 239 ROOMS 2 LOCATIONS 35

20 OPERATORS WHO THINK LIKE AN OWNER, PROVIDING KEY BENEFITS AND OPTIMAL RETURNS PEOPLE AND CAPABILITY ADINA APARTMENT HOTEL BONDI BEACH SYDNEY

21 PEOPLE AND CAPABILITY INSPIRED PEOPLE INSPIRE PEOPLE We recognise that culture is a product of leadership. We also know that leadership is the single biggest driver of people s engagement at work, hence we place a strong focus on leadership development. Our leadership philosophy is based on The Leadership Challenge by Jim Kouzes and Barry Posner. Their 5 Practices of Exemplary Leadership (Model the way, Inspire a shared vision, Challenge the process, Enable others to act, Encourage the Heart) have become our language of leadership. Our leaders are pivotal in driving business results across all elements of our Balanced Scorecard and developing talent for the future. COMPANIES DON T SUCCEED, PEOPLE DO. At TFE Hotels, our team are the cornerstone of our success and we take great pride in seeing the growth of our people as our organisation continues to grow. Working very closely with Australia s leading Hotel Schools, our strategy is to attract our industry s emerging talent and develop them into the future leaders of our business. Our ambition is to fill 4 out every 5 hotel leadership roles with internal Team Members. At TFE Hotels it s not just about finding someone to fill a job role, it s about working closely with our people to make them the best they can be. In 2014, TFE Hotels took out the Learning & Development Group of the Year at the Accommodation Association of Australia Awards in acknowledgment of our comprehensive capability development framework. This encompasses bestin-class leadership development, customer experience programs, specialist skills development and a suite of nationally accredited qualifications for Team Members. Central to our capability development framework are our unique fast track leadership programs which tie leadership development to real-life on the-job projects. These programs are designed to foster high potential talent from within the organisation. Our Fast Track Leadership Programs help us seed our successful culture and enable us to feed a strong succession pipeline to support our growth. development.tfehotels.com 39

22 OUR TEAM ALLAN VIDOR MANAGING DIRECTOR +61 (02) RACHEL ARGAMAN CHIEF EXECUTIVE OFFICER + 61 (0) rargaman@tfehotels.com MICHAEL HERMAN EXECUTIVE DEVELOPMENT MANAGER +61 (0) mherman@tfehotels.com ANTHONY O HEA CHIEF INVESTMENT OFFICER, TOGA GROUP +61 (0) ao hea@toga.com.au ANDREW DUNN DEVELOPMENT MANAGER +61 (0) andrew.dunn@tfehotels.com MATTHIAS NIEMEYER HEAD OF DEVELOPMENT, GERMANY mn@adina.eu.com CHRIS SEDGWICK CHIEF OPERATING OFFICER +61 (0) csedgwick@tfehotels.com SHAIZEEN CONTRACTOR CHIEF REVENUE OFFICER +61 (0) scontractor@tfehotels.com ADINA APARTMENT HOTEL FRANKFURT NEUE OPER 41

23 TFE hotels LEVEL 5 45 JONES STREET ULTIMO NSW 2007 AUSTRALIA P: development.tfehotels.com VIBE HOTEL CANBERRA AIRPORT