BEST PRACTICE TOOL KIT

Transcription

1 BEST PRACTICE TOOL KIT

2 Table of Contents iprefer at Check-in iprefer Promotional Materials Elite Member Welcome Amenity Best Practice Examples Appendix

3 iprefer at Check-in M a k e i P r e f e r m e m b e r s f e e l l i k e V I P s f r o m t h e m o m e n t t h e y c h e c k - in

4 Welcoming iprefer Members at Check-In Remind the member of the benefits they will receive. Always make sure they receive priority for upgrades and late check-out. For Elite members, ensure they are aware of the Welcome Amenity they will receive. If they are not a member, offer to enroll the guest that way they will receive their member benefits.

5 Reminder: Member Benefits

6 Collateral and Assets Ta k e a d v a n t a g e o f t h e c o m p l i m e n t a r y p r o m o t i o n a l m a t e r i a l s f r o m i P r e f e r

7 iprefer Compendium Page Showcase member benefits with our iprefer Compendium Page for your in-room directories. Available in two versions and various sizes: 8.5x11 A4, A5, A6 Available to download on PreferredNet.* *PreferredNet access required

8 iprefer Enrollment Bar Promote iprefer enrollments through your website by placing an iprefer Enrollment Bar in the header of your website. Below is an example of an enrollment banner as a header on Hotel du Collectionneur Arc de Triomphe s website:

9 How to Download an iprefer Enrollment Bar Download the.eps file and Brand Guidelines on PreferredNet* Use the iprefer Brand Guidelines to customize the following: Enrollment bar color Pixel width and height Logo placement specifications *PreferredNet access required

10 Enrollment Banners Use enrollment banners on your website, communications, newsletters, and more! Banners are available to download on PreferredNet.* We offer seven color combinations: blue, green, grey, orange, pink, teal, and yellow. Banners are available in the following sizes: 160x600, 300x250, 600x300, 728x90 *PreferredNet access required

11 Welcome Letters Greet iprefer members with a personalized letter signed by your General Manager. Download our Welcome Letter templates for Insider, Elite, and non-iprefer members on PreferredNet.* Customize the templates to include your hotel logo to show loyalty affiliation. Available in Spanish. *PreferredNet access required

12 Promotional Posters Catch your guests attention with our iprefer promotional posters. Suggested display locations: Elevator Lobby Hallway Offered in various sizes: 8.5 x 11 A1, A2, A3, A4 Available to download on PreferredNet.* *PreferredNet access required

13 Welcome Amenity A r e q u i r e d b e n e f i t f o r E l i t e m e m b e r s

14 Welcome Amenity for Elite Members What makes iprefer unique amongst other loyalty programs is that we require each of our independent hotels to provide a unique Welcome Amenity to Elite members. Reminder: the Welcome Amenity is only offered to ELITE members. The amenity should have a value equivalent to US$25 or higher. Amenity examples include: Spa or food & beverage credit Waived resort fee Basket of local goods and treats View our Welcome Amenity Guidelines on PreferredNet.* *PreferredNet access required

15 Best Practices S e e h o w o t h e r h o t e l s a r e c e l e b r a t i n g i P r e f e r

16 iprefer Best Practices As a loyalty program for independent hotels, iprefer allows your hotel to showcase its unique style and brand. We encourage you and your hotel team to provide a customized experience for iprefer members. Check out the examples of best practices in the following pages.

17 Green Initiative Hotel Valley Ho implemented an ecofriendly solution to save resources while rewarding guests. Check out their creative placard that encourages guests to enroll in iprefer and save water.

18 Promote Food & Beverage dusitd2 hotel constance pasadena gives iprefer members a sample of Blanc de Bleu, a blue champagne. The Zuri Whitefield Bengaluru offers a Members-Only Happy Hour. Hacienda del Sol Guest Ranch Resort gives a warm welcome to iprefer members with fresh, homemade cookies. Fess Parker Wine Country Inn welcomes members with a bottle of Fess Parker wine (pictured).

19 Share Local Specialties Hotel Metropole Geneva provides Elite members a box of chocolates from a local chocolatier, Favarger. The College Hotel in Amsterdam provides members with bicycles (pictured) to get around the bicycle-friendly city. The Whitehall gives a warm, Texan welcome to guests with a slice of Southern Texas Pecan Pie.

20 VIP Service The Fitzwilliam Dublin sent customized Jameson Whiskey bottles to iprefer members during the holiday season. The Seagate Resort & Spa put together a rejuvenation kit for those who celebrated New Years Eve at their hotel. Galeria Plaza Reforma allows iprefer members access to their Business Club (pictured).

21 Appendix

22 PreferredNet Access PreferredNet.net is Preferred Hotels & Resorts' extranet and contains valuable resources for your hotel. If you do not have access to PreferredNet, please contact your Member Portal Administrator at your property. You can also if you are not sure who your Member Portal Administrator is. Reminder: PreferredNet s logins are separate from iprefer Hotel Portal logins.